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    Priyanshu koirala
    6 views12 pages
    This document discusses positioning strategies for several movies. It provides information on the genre, language, directors, producers, and running time for Stuart Little 2 (2005), Hera Pheri (2000), Home Alone (1990), Mission Impossible: Fallout (2018), and A Walk to Remember (2002). It also includes a table analyzing how different audience age segments might relate to different movie genres.

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    Indian film marketing assignment

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    This document discusses positioning strategies for several movies. It provides information on the genre, language, directors, producers, and running time for Stuart Little 2 (2005), Hera Pheri (2000), Home Alone (1990), Mission Impossible: Fallout (2018), and A Walk to Remember (2002). It also includes a table analyzing how different audience age segments might relate to different movie genres.

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    © All Rights Reserved
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    6 views12 pages

    IFI Assignment

    Uploaded by

    Priyanshu koirala
    This document discusses positioning strategies for several movies. It provides information on the genre, language, directors, producers, and running time for Stuart Little 2 (2005), Hera Pheri (2000), Home Alone (1990), Mission Impossible: Fallout (2018), and A Walk to Remember (2002). It also includes a table analyzing how different audience age segments might relate to different movie genres.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    IFI Assignment

    on
    Movies Positioning
    2
    1
    5
    4
    3

    By:
    Priyanshu Koirala
    Currency Strength, Balance
    Stuart Little 2 (2005)
    of
    Trade, Balance of Payment,
    GENRE: Family Adventure
    LANGUAGE: English
    Dislikes

    Intellectual Property Right


    Basics
    Deeper

    1
    DIRECTOR: Audu Paden

    By: PRODUCERS: Rachel Shane,


    Shailaz Neupane Lori Goldklang Furie

    RUNNING DURATION: 1h 12min


    Positioning: Stuart Little 2 Movie Genre

    Erotic
    Audience Segment(Age Wise) Horror Romance Musical Edgy Noir Comedy
    Thrillers
    Thrillers Action Cartoon

    Young Children

    Children

    Adolescent/Young Teens

    Young Adult

    Adult Single

    Adult Married

    Adult Married with Kids

    Middle Aged with Young Kids

    Middle Aged with Older Kids

    Retired with Working Kids

    Retired with Married Kids/Grand


    children
    CurrencyHera
    Strength,
    Pheri (2000)Balance of

    Trade, Balance of
    GENRE: Comedy
    Payment,
    Intellectual Property
    LANGUAGE: Hindi Right

    1
    2
    5
    4
    3

    DIRECTOR: Priyadarhan, Neeraj Vora,


    Siddique
    By:
    Shailaz Neupane
    PRODUCERS: A.G. Flims, Base
    Industries group

    RUNNING DURATION: 2hr 18 mins


    Positioning: hera Pheri Movie Genre

    Erotic
    Audience Segment(Age Wise) Horror Romance Musical Edgy Noir Comedy
    Thrillers
    Thrillers Action Cartoon

    Young Children

    Children

    Adolescent/Young Teens

    Young Adult

    Adult Single

    Adult Married

    Adult Married with Kids

    Middle Aged with Young Kids

    Middle Aged with Older Kids

    Retired with Working Kids

    Retired with Married Kids/Grand


    children
    Currency Strength, Balance of
    Home Alone (1990)
    Trade, Balance of Payment,
    Intellectual Property Right
    GENRE: Comedy
    LANGUAGE: English

    1
    2
    3
    5
    4

    DIRECTOR: Chris Columbus


    By:
    Shailaz RUNNING
    NeupaneDURATION: 2hr 43mins
    Positioning: Home ALone Movie Genre

    Erotic
    Audience Segment(Age Wise) Horror Romance Musical Edgy Noir Comedy
    Thrillers
    Thrillers Action Cartoon

    Young Children

    Children

    Adolescent/Young Teens

    Young Adult

    Adult Single

    Adult Married

    Adult Married with Kids

    Middle Aged with Young Kids

    Middle Aged with Older Kids

    Retired with Working Kids

    Retired with Married Kids/Grand


    children
    Currency Strength,
    Mission Impossible –Fallout Balance of
    (2018)
    Trade, Balance of Payment,
    GENRE: Action/Thriller
    Intellectual Property Right
    LANGUAGE: English

    1
    2
    4
    3
    5

    DIRECTOR: Christopher
    By: McQuarrie
    PRODUCERS: J.J. Abrams
    Shailaz Neupane

    RUNNING DURATION: 2hr 27min


    Positioning:Mission
    Movie Genre
    Impossible- Fallout
    Erotic
    Audience Segment(Age Wise) Horror Romance Musical Edgy Noir Comedy
    Thrillers
    Thrillers Action Cartoon

    Young Children

    Children

    Adolescent/Young Teens

    Young Adult

    Adult Single

    Adult Married

    Adult Married with Kids

    Middle Aged with Young Kids

    Middle Aged with Older Kids

    Retired with Working Kids

    Retired with Married Kids/Grand


    children
    Currency Strength, Balance of
    A walk to Remember (2002)

    Trade,
    GENRE: Balance
    Romance/ Drama
    LANGUAGE: English
    of Payment,
    Intellectual Property Right
    DIRECTOR: Adam Shankman

    1
    2
    4

    3
    5
    STORY BY: Nicholas Sparks
    By:
    Shailaz Neupane
    RUNNING DURATION: 1hr 42 min
    Positioning: A walk to
    Movie Genre
    remember
    Erotic
    Audience Segment(Age Wise) Horror Romance Musical Edgy Noir Comedy
    Thrillers
    Thrillers Action Cartoon

    Young Children

    Children

    Adolescent/Young Teens

    Young Adult

    Adult Single

    Adult Married

    Adult Married with Kids

    Middle Aged with Young Kids

    Middle Aged with Older Kids

    Retired with Working Kids

    Retired with Married Kids/Grand


    children
    THANK YOU

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