BLOOM

SORT
Analysis by Muhammad Ali Raza
Contents
• Game Overview
• Competitors' Analysis
• Marketing Strategy
• KPIs need to focus
• Conclusion
Game Overview
• Downloads: 100,000+

• Rating: 4.4

• Category: Puzzle, Casual

• Genre: Classic Block Puzzle game (not Tetris) ,

• Match –3 /6 (Match Petals) similar game

• USP: Matching Petals putting flowers in most

accurate place

• Target Audience: All ages

• P.S: This game is combination of two concepts of

game Block Blast! & Candy Crush
• This is not "merge" game as mentioned in Short
description.
Competitors'
Analysis
Block Blast
• Downloads: 100,000,000+
• Rating: 4.3
• Category: Puzzle, Block
• Genre: Classic Block Puzzle game
(not tetris) ,
• Target Audience: All ages

Candy Crush Saga

• Downloads: 1B
• Rating: 4.5
• Category: Puzzle, Match - 3
• Genre: Match -3 Puzzle game (not tetris) ,
• Target Audience: All ages
 Marketing
Strategy
Organic Growth

• We should use following keywords in

our Meta description and
Long description

• We should make custom store listing

for India, Brazil, Indonesia & USA
because our competitors' presence in
these regions.

• We can test following icon for better

traffic;

Reviews have huge impact as well!

We cannot neglect the vitals as well!
Marketing
Strategy
• Paid Growth

• We should start campaigns in India,

Brazil, Indonesia & USA because our
competitors' presence in these
regions.

• We can get inspiration for ad creatives

from our competitors';
Paid Marketing Strategy

CTR is major parameter to evaluate a campaign/creatives as Creative 4 has highest CTR

so we should pick creative 4, and based on CTR we should prioritize the ad
creatives. Moreover, its install trate/CVR is also highest with 98%.
Marketing
Strategy
• ENGAGEMENT is directly proportion to
RETENTION and both affect the RANKINGs.

• Engagement can be increase by

• Character Association
• Game Narrative /Story line
• Immersive Gameplay / Audio-Visual
effects
• Make Believe
• Element of fulfilment / success
KPIs to evaluate the
Growth of our Product
Organic Marketing Strategies Elements
• Organic Traffic
• Organic installs & CVR
• Reviews
• Ranking

Paid Marketing Strategies Elements

• Campaigns CTR
• Campaign CPI
• Paid Installs
• Paid Conversion Rate

Product Progress Evaluation Parameters

• Retention D1, D7
• Daily Active Users (DAU)
• Ad_Impression/DAU
• Session Times
CONCLUSION
We can make this product successful by focusing the elements discussed in
report

THANK YOU