This week, you will dive into the realm of public relations (PR) by exploring a recent case

study of a company's public relations efforts from the years 2022 or 2023. Through a
comprehensive analysis of this real-world example, you will gain insights into the intent
behind PR campaigns, the strategies employed, and the overall effectiveness of the
company's efforts in managing its public image.

1. Choose a recent public relations effort by a company that occurred in 2022 or

2023. Ensure that the effort is well-documented in reliable sources such as news
articles, press releases, or official company statements.
2. Research the company's intent and goals.
• Provide context about the intent behind the chosen PR effort. What goals or
objectives did the company aim to achieve through this campaign?
• Discuss the significance of public relations in managing a company's reputation,
fostering positive relationships with stakeholders, and addressing potential
challenges.
3. Analyze the strategies employed in the PR campaign.
• What were the key messages conveyed? How did the company choose to
communicate its messages to its target audience?
• Explore the various communication channels utilized, such as media outlets, social
media platforms, press conferences, or community engagement events.
4. Evaluate the overall effectiveness of the PR efforts.
• Did the campaign succeed in achieving its intended goals? How were the
company's efforts received by the public, media, and other stakeholders?
• Discuss any measurable outcomes or impacts resulting from the PR campaign,
such as changes in public perception, increased brand credibility, or improved
stakeholder relationships.
5. Share your findings with the class. Structure your discussion with logical
paragraphs.
6. Properly cite all sources of information used in your research. Use APA citation
style for both in-text citations and the reference list.
7. Attach ALL article(s) used in PDF format.

You should be analyzing key concepts from your reading and including them into your
discussion. These topics include, but are not limited to:

• Mass and niche marketing

• Cause-related marketing
• Event sponsorship
• Channel selection
• Public relations toolkit
• Marketing metrics