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CONTENTS vii
Demand 64
The Demand Curve 65
Determinants of Demand 66
Shifts in the Demand Curve 69
Supply 71
The Supply Curve 71
Determinants of Supply 71
Shifts in the Supply Curve 74
Market Equilibrium 75
Reaching Equilibrium 77
Changes in Equi librium 78
Conclusion 84
APPENDIX C Math Essentials: Calculating Percentage Change, Slope, and Elasticity 131
PART3
Individual Decisions 200
Chapter 7 Consumer Behaviour 202
PART4
Firm Decisions 317
Which One of 'f hese ls Just Like the Oth ers? 410
What Sort of Market? 411
Oligopoly and Monopolistic Competition 412
Ol igopoly 413
Oligopolies in Competition 413
Compete or Collude? 416
Oligopoly and Public Policy 418
Monopolistic Competition 419
Monopolistic Competition in the Short Run 419
Monopolistic Competition in the Long Run 421
The Welfare Costs of Monopolistic Competition 423
Product Differentiation, Advertising, and Branding 424
Conclusion 428
Ma de in Lesoth o 473
Why Trade? A Review 474
Comparative Advantage 474
Gains from Trade 474
The Roots of Comparative Advantage 475
Incomplete Specialization 476
From Autarky to Free Trade 477
Becoming a Net Importer 478
Becoming a Net Exporter 480
Big Economy, Small Economy 482
Restrictions on Trade 484
Why Restrict Trade? 485
Tariffs 485
Quotas 487
Trade Agreements 489
International Labour and Capital 489
The WTO and Trade Mediation 490
Labour and Environmental Standards 491
Embargoes: Trade as Foreign Policy 493
Conclusion 494
PARTS
Public Economics 502
Glossary G L-1
Endnotes EN-I
Index IN-I
XIV
PREFACE
We offer this text, Microeconomics, as a resource for professors who want to keep their students engaged in local and global
applications of 1nicroecono1nic principles and who have been seeking to deliver core microeconomic concepts along with an
introduction to important new ideas that are emerging from experimental economics and globalization. We designed the text
to help students see economics a~ a common thread that enables us to understand, analyze, and solve problems in our local
communities and around the world.
Motivation
Who are we?
Microecono111ics draws on our own experiences as academic economists, teachers, and policy advisors. We are a team of authors
based at both large research universities and small teaching universities, offering advice to NGOs, governments, international
agencies, donors, and private firms as well a~ providing learning experiences for sn1dents in small classrooms. Much of our
research involves figuring out how to improve the way real markets function. Working with partners in Canada and on six
continents, we are involved in testing new economic ideas. We are also involved in new teaching practices with real-life
connections. Microeconomics draws on the spirit of that work, as well as similar research, taking students through the process of
engaging with real problems, using analytical tools to devise solutions, and ultimately showing what works and why.
edition includes real-life examples and case studies from developing economies around the world, but reflects upon how they can
be understood from within a Canadian context, as well as a global context. This is a new approach for a first-year microeconomics
textbook. In addition to global examples, we have included Canadian examples and ca~e studies that Canadian students will be
able to relate to their everyday lives.
Beyond its basic coverage of microeconomic principles, the first Canadian edition of Microeconomics offers content that connects
the core curriculum to today's microeconomic concerns:
Chapter 1 aims to explain normative and positive economic analysis using the cost of Canadian education.
Chapter 2 explains absolute and comparative advantages using Canada-China trade scenarios. Canadian hockey players are used
as an example to illustrate comparative advantage.
Chapter 3 explains supply and demand and how markets work. It uses a few Canadian examples, for example, the Canadian IT
market, to explain market operations.
Chapter 4 provides the examples of Tim Hortons pricing decisions as well as Parks Canada entrance fees to explain ela~ticity.
Chapter 5 uses the sale of Canadian airwaves to discuss efficiency.
Chapter 6 explores the impact of drug price control on R & D and the Canadian economy, the Canadian supply management
system in the dairy industry and its impact, as well as the unintended consequences of biofuel subsidies.
Chapter 7 starts with an example of the gif t card mismatch among consumers and how new services are solving the mismatch. It
then focuses on the explanation of how individual preferences and choices are constructed.
Chapter 8 adds newer concepts from experimental economics. It defines time inconsistency and explains how it accounts for
procrastination and other problems with self-control. The chapter identifies the types of opportunity costs that people often
undervalue and explains why undervaluing them distorts decision making. It also explains how fungibility matters in financial
decision making.
Chapter 9 explores the use of game theory and strategic thinking in problem solving and analysis using Canadian political and
business examples.
Chapter 10 focuses on information asymmetry and its application in economic decision making. The chapter also explains the
concepts of moral hazard, screening, and signalling. The chapter also discusses how statistical discrimination, reputations, and the
uses of education and regulation can overcome information asymmetry problems.
Chapter 11 introduces the concepts of present value, expected value, uncertainty, and risk in decision making. It explains how
risk aversion makes a market for insurance possible, the importance of pooling and diversification for managing risk, and the
chal lenges that adverse selection and moral hazard pose for insurance.
Chapter 12 explains how cost is constructed and profit is maximized for a firm.
Chapter 13 describes the characteristics, operation and decision-making process of a competitive firm and market in the short
run and long run.
Chapter 14 discusses the characteristics, operation, profit maximization, and price discrimination practices of a monopoly
market. It explains the social welfare loss of monopoly and the publ ic policies used to control monopoly.
Chapter 15 explains the characteristics and operation of monopolistical ly competitive and ol igopoly markets. The chapter also
explains product differentiation, branding, and the role of advertising. It ends with a welfare comparison of different types of
markets.
Chapter 16 explains factor markets and their equilibrium. It goes further into detail about the definition of human capital and
its importance in the labour market, identifies two reasons a wage might rise above the market equilibrium, and describes their
effects on the labour market. Final ly, it describes several causes of imperfectly competitive labour markets and their effects on
workers and employers.
Chapter 17 defines comparative advantage and lists some root causes of comparative advantage on a national level. It explains
the effect of a tariff or quota on quantity, price, and the distribution of surplus. It ends with a discussion of the challenges of
establishing environmental or labour standards in international markets.
Chapter 18 explains the impact of externalities on the market and discusses the pol icy solutions for the externality problem.
Chapter 19 discusses public goods and common resources, related efficiency losses, and policy solutions.
xviii ECONOMICS AS A COMMON THREAD
Chapter 21 explains the definition and mea~urement of poverty and inequality. It presents the poverty scenario in Canada and
ruscusses pol icy solutions.
The text's most important commitment is to make sure that students understand the basic analytical tools of economics. Because
students sometimes need reinforcement with the math requirements, Microecono,nics also contains five unique math appenruxes
that explain math topics important to understanding economics:
APPEND IX A Math Essentials: Understanding Graphs and Slope
APPENDIX B Math Essentials: Working with Linear Equations
APPEND IXC Math Essentials: Calculating Percentage Change, Slope, and Elasticity
APPENDIX D Math Essentials: The Area Under a Linear Curve
APPENDIX E Using Indifference Curves
XIX
• Real Life-Describes a short case or pol icy question, findings from history or REAL LIFE
academic studies, and anecdotes from the field.
Comparative Advantage: The Good,
t he Bad, and t he Ugly
• From An other Angle-Shows a different way of looking at an economic concept. 'ibu may h - nobced lhot when you call lhc c:uslOmier
SCMCC line b m11ny l11rgc oomplWl~S. you 11rc likely t o
This feature can be a different way of thinking about a situation, a humorous story, Cfld up sp:11bl9 'Mth sorneoroe 1n Indio 01 lhe Philippn~
Thirty ~ ago. lhlll w11s not !he case-ail centres b
or sometimes just an unusual appl ication of a standard idea. Can.adian customeo: w-
11tnost 1111 b:.oted 1n Car,oda.
• Where Can It Take You?- Directs students to cla~ses, resources, or jobs related
to the topic at hand. This feature shows students how they might apply what they
learn in careers and as consumers.
Is Self-Sufficiency a Virtu e?
Why s.hol*f Canoda ltade wtlh olh~ COIJl'IIIIH? tr CVCty
othcf COU...I)' in the workl were 10 dlsoppe11r tomorrow,
• Potentially Confusing and Hints-Offer additional explanation of a concept or Canada woijd probobty mar.age to 61:nd for il,self. It hos
ph:nty of fcr11lc IM'ld. naturol resources, peopie, 11nd
use of terminology that students may find confusing. Rather than smoothing over 1T111nuf.actunr,g copooty.
Concept Check questions are keyed to related learning objectives, providing mOYemcrrt ~ l:hc same c...w 5*nply shoWs II s,,wiletl
t o II ~ M qu«rt!ty M d ptlcc poSIL Does II lltX ci,,use O
students with a built-in review tool and study device. shllr ol the dCf'lllllnd or s~ly ci.mvc or 1t mo~Mt Obtlg
thc!ci.sw?
CONCEPT CHECK
O Could o pCt'SOfl or c o ~ CYC!t' produe. 11 oombWl11iOfl
of goods lh:lt lies outsiclo !hie! product.on possibilities
front!C!I'? Vltry or why no!? [LO 2.1]
Connect Insight®
Connect Insight is Connect's new one-of-a-kind visual analytics dashboard-now available for instructors-that provides
at-a-glance information regarding student performance, which is immediately actionable. By presenting assignment, assessment,
and topical performance results together with a time metric that is easily visible for aggregate or individual results, Connect Insight
gives instructors the ability to take a just-in-time approach to teaching and learning, which was never before available. Connect
Insight presents data that helps instructors improve class performance in a way that is efficient and effective.
Smart Grading
When it comes to studying, time is precious. Connect helps students learn more efficiently by providing feedback and practice
material when they need it, where they need it.
• Automatically score assignments, giving students immediate feedback on their work and comparisons with correct answers.
• Access and review each response; manually change grades or leave comments for students to review.
• Track individual student performance-by question, assignment, or in relation to the class overall-with detailed grade
reports.
• Reinforce classroom concepts with practice tests and instant quizzes.
• Integrate grade reports easily with Learning Management Systems including Blackboard, D2L, and Moodie.
xxii MARKET LEADING TECHNOLOGY
Instructor Library
The Connect Instructor Library is a repository for additional resources to improve student engagement in and out of the class. It
provides all the critical resources instructors need to build their course.
Instructor Resources
• Instructor's Manual
• Instructor's Solutions Manual
• Computerized Test Bank
• Microsoft® PowerPoint® Lecture Slides
ACKNOWLEDGMENTS
We could not have completed this text without the help of others. In particular, Andrew Wong would like to thank Sandi, Shannon,
Katie, and Aidan for their support and patience, as well as their understanding and encouragement throughout the research and
writing process.
Additionally, Dr. Alam would like to thank his parents, Mr. Nurul Alam and Mrs. Nazmun Nahar; his wife, Nusrat Aireen; and his
children, Nibras and Arisa.
A special thanks to the many talented staff and freelance members at McGraw-Hill Education: Kevin O' Hearn, Product Manager;
Tammy Mavroudi and Melissa Hudson, Product Developers; Jeanette McCurdy, Supervising Editor; Judy Sturrup, Copy Editor;
and Derek Capitaine, Permissions Editor, for their trust in us and helping to ensure the timely completion of our manuscript.
We gratefully acknowledge feedback and constructive criticism from colleagues across Canada.
Thank You!
This text has gone through a lengthy development process spanning several years, and it wouldn't be the same without the valuable
feedback. The authors and McGraw-Hill thank you for sharing your insights and recommendations.
We are gra teful to you all for helping shape our ideas a bou t teaching economics today and for helping tum those ideas into
the text you ' re reading.
Chapter 1 presents four questions that introduce the fundamental concepts of economic problem solving. We
also describe how economists think ab out data and analyze policies, typically separating how people want the
world to look (normative analysis) from how the world actually works (positive analysis).
Chapter 2 presents the ideas of absolute and comparative advantage to explain how people (and countries)
can most effectively use the ir resources and talents. Should you hire a plumber or fix the p ipes you rself?
Should you become a pop star or an economist? We develop these ideas to show how t rade can make
everyone better off, on both a personal and a national level.
This is just a start. Throughout the book, we'l l use these tools to gain a deep er understanding of how people
interact and manage their resources, which in turn gives insight into tough problems of all sorts. Economic
ideas weave a common thread through many su bjects, from t he purely economic to political, environmental,
and cu ltural issues, as well as personal decisions encountered in everyday life. Economics is much more
than just the study of money, and we hope you'll find that what you learn here sheds light far beyond your
economics classes.
Another random document with
no related content on Scribd:
The Project Gutenberg eBook of Motion
pictures, January-June 1974 : Catalog of
copyright entries, third series, volume 28,
parts 12-13, number 1
This ebook is for the use of anyone anywhere in the United States
and most other parts of the world at no cost and with almost no
restrictions whatsoever. You may copy it, give it away or re-use it
under the terms of the Project Gutenberg License included with this
ebook or online at www.gutenberg.org. If you are not located in the
United States, you will have to check the laws of the country where
you are located before using this eBook.
Language: English
Third Series
ISSN 0090–8371
Catalog of Copyright Entries: Third Series
January-June
1974
Part Music
5 10.00
E Musical compositions
R Renewal registrations
Page
Index 1
Current Registrations 35
Renewal Registrations 81
Introduction
Parts 12–13 list all registrations made in classes L and M for the
period covered by this issue. An index of names and titles associated
with the work is followed by the main entries, listed in order by
registration number. Filing of the index is letter by letter, except in
the case of inverted names which are filed up to the comma or
parenthesis, after which letter by letter filing is resumed.
The main entries include, when applicable, the following
information derived from the work and application.
Total 1,681
Renewals: Classes L and M 532
(A) author(s)
a.a.d.o. accepted alternative designation of
a.k.a. also known as
acc. accompaniment
Adm.c.t.a. Administrator(s) cum testamento annexo
Adm.d.b.n.c.t.a. Administrator(s) de bonis non cum testamento
annexo
appl. application
approx. approximate, approximately
arr. arranged, arrangement, arranged by
Aufl. Auflage
augm. augmented
Ausg. Ausgabe
b&w black and white
Bd. Band (German)
bearb. bearbeitet
© copyright symbol
(C) child or children of the deceased author
ca. circa
chap. chapter(s)
col. colored
comp. compiler
d.b.a. doing business as
(E) executor(s) of the author
ed. edition, editor
enl. enlarged
fr. frames
ft. feet
hrsg. herausgegeben
illus. illustration(s)
m music, music by
min. minutes
mm. millimeters
(NK) next of kin of the deceased author
NM new matter
no. number(s)
nouv. nouveau, nouvelle
op. opus
p. page(s)
(PCB) proprietor of copyright in a work copyrighted by
a corporate body otherwise than as assignee or
licensee of the individual author
(PCW) proprietor of copyright in a composite work
(PPW) proprietor of copyright in a posthumous work
(PWH) proprietor of copyright in a work made for hire
prev. previous, previously