Marketing Dynamics Instructor Resources: Workbook Chapter 5, Part 2

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Chapter 5: Ethics and Social Responsibility

Part 2: Concept Review
Ethics
Enter your response to each of the following statements or questions in the space
provided. Use complete sentences.
1. Describe the term ethics in your own words.
Answer:

2. Describe a time you had to adhere to a code of conduct or code of ethics. Discuss
the reasons you think the code was put in place.
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3. Discuss the importance of ethics in marketing.

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4. Recall a time you saw an advertisement you thought was unethical. Name the
product, describe the advertisement, and explain why it was unethical.
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5. Discuss your opinion of a business that engages in unfair pricing practices.

Answer:

Social Responsibility
The following statements describe actions by various businesses. Determine whether the
actions are socially responsible. Justify your answers using complete sentences.
1. Bright Morning Greeting Cards uses recycled paper for its greeting cards.
Answer:

1
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Marketing Dynamics Instructor Resources: Workbook Chapter 5, Part 2

2. A local supermarket suggests that customers round up their bills to the nearest
dollar so the additional amount can be donated to a local homeless shelter. The
store will match each donation.
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3. Avon, Aveda, and other cosmetic companies do not test their products on animals.
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4. Newman’s Own, a manufacturer of pasta sauces and other food products,

contributes all after-tax profits to charity.
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5. A company has profitable sales and pays its employees fairly. It does not
contribute to any charities or involve its employees in any community activities.
Answer:

2
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.