Unit Short answer questions Topics for essays

1 What is management? Management and effective manager

What are main functions of management?
Differentiate a leader and a manager.
What makes a good leader/manager?
2 What is motivation at work? Motivation at work and impications for managers
What is job satisfaction?
What is Theory X/Theory Y?
What are implications of Theory X/Theory Y?
What are limitations of Theory X/Theory Y?
What is Maslow's hierarchy of needs?
What are implications of Maslow's hierarchy of needs?
What are limitations of Maslow's approach?
What is Herzberg two-factor theory?
What are implications of Herzberg two-factor theory?
4 What is culture in international business? Managing across cultures.
Why is culture influential in international business? Cultural factors and implications for businesses
What are the major cultural factors that affect international business? Impacts of culture on doing business globally
What is managing across cultures?
What are benefits of managing across cultures?
3 main dimensions of Hofstefe's model: power distance, Individualism
versus collectivism, uncertainty avoidance
What is Lewis model?
Differentiate high context and low context cultures
What are economic sectors? Briefly define each sector in the business
6 sectors.
 Types of business organisation; advantages and disadvantages of each
type.
Describe job/ batch/ flow production. Advantages and disadvantages of
7 each type.
What is lean production? Just-in-time?
10 What is marketing?
What is market segment? market segmentation? Impacts of marketing
Advantages and disadvantages of market segmentation.
What is marketing mix?
What is product life cycle? Briefly describe each stage in the PLC.
What isdescribe
Briefly penetration pricing/
market market skimming?
leader/market follower/market challenger/market
niche.
11 What is advertising?
What are primary purposes of advertising? Advantages and disadvatanges of advertising
What are advantages and disadvatanges of advertising?
12 What is the main business of a traditional bank?
Why ís a bank a financial intermediary?
What are main functions of a bank?
What is retail of personal banking?
arethe
What is commercial banks/between
main difference investment banks? bank and investment
a commercial
bank?
What is income statement/balance sheet/cash flow statement? Key
13 components?
Differentiate gross profit and operating profit.
Differentiate COGS and operating expenses.
Differentiate accrued expense and prepaid expense.
14 What is a business cycle?
Briefly describe each phase in the business cycle.
 If an economy is growing over time, why do economists worry about If an economy is growing over time, why do economists worry
business cycles? about business cycles?

What is output potential/negative output/positive output?

Why does unemployment rise during the recession phase of the business Why does unemployment rise during the recession phase of the
cycle? business cycle?

What is the difference between a recession and a depression?

During a downturn, to what extent should the government
During a downturn, to what extent should the government intervene in intervene in the economy, by creating demand or jobs? How
the economy, by creating demand or jobs? How could it do these things? could it do these things?
15 What is business ethics? Impacts of Corporate Social Responsibility on Businesses
What is CSR? What are main dimenstions of CSR?
17 What is trade? Impacts of international trade on economies
What is international trade? Impacts of protectionism
Advantages and disadvantages of international trade?
What is protectionism? Key element of protectionism.