Professional Documents
Culture Documents
FOR CARNIVAL
CORPORATION
Connecting technology and the human
touch to reimagine guest experiences
and crew interactions
As robust as the cruise market is today, it is still in 2015. This is a bold transformation initiative
wildly under penetrated. Land vacations rule— with technology at its core, but not its focus. With
cruises make up only two percent of vacations.1 high-touch experiences and finely-tuned crew
This prosperous industry has vast growth potential interactions powered by intelligent technologies,
and is significantly expanding capacity. Success Carnival Corp. wanted to do the impossible.
depends on cruise lines delivering distinct value It wanted to efficiently deliver made-for-me
propositions that call travelers to the sea again experiences for thousands of passengers at the
and again. same time.
1
Sailing into the new
Carnival Corp.’s Global Experience & Innovation view, rather than working in isolated pockets,
Group selected Accenture as its premier innovation the Accenture team became a force multiplier to
partner. In addition to broad knowledge of the Carnival Corp.’s “skunk works” innovation team.
hospitality industry and Carnival’s business,
Accenture offered end-to-end expertise. By Accenture’s custom design of OceanHospitalityTM—
bringing together all five of its businesses— a microservices-based, cloud-run, multi-location
Strategy, Consulting, Digital, Technology and property management system—established the
Operations—Accenture could get the right people foundational underpinnings for Carnival Corp.’s
in the room at the right time focused on the right experience transformation. The most advanced
things. By working together with a big picture property management system in hospitality,
OceanHospitalityTM:
The sky’s the limit on innovation for Carnival need a quick verification, and they can go right
Corp. now. Working with Accenture, the travel on board. This is a 90 percent reduction in wait
leader has begun the first wave of transformation. time. These verifications used to take as much as
Case in point: The company has reimagined the 10 minutes. Now they take less than 30 seconds.
embarkation process, creating a simpler, faster and Security is vastly improved too. The xIoT extends
more secure boarding process for guests and crew. throughout the ship to enable crew tablets to
recognize and associate each guest with his/her
Instead of bringing required documentation and Medallion to automatically retrieve passenger
waiting in long lines to board, guests can get information as guests approach. This also provides
OceanReady® prior to departure and complete another layer of security. No more relying on email
most steps online or on mobile devices before communications or paper documents.
arrival. When they arrive at the port, guests only
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More streamlined experiences continue for guests If all this weren’t revolutionary enough, consider the
after they board. Navigating these floating smart scale of this undertaking. It is breathtaking. This vision
cities is much easier. Medallions automatically unlock is made a reality thanks to thousands of sensors—
guests’ cabins as they approach. An intelligent about 7,000 per ship—that enable up to 40 million
navigation system goes beyond point-to-point intelligence events a day. Everything has to work for
wayfinding to add guest-to-guest wayfinding across thousands of guests on massive ships sailing in the
the ship. This not only helps guests seamlessly find middle of the ocean. And all within the parameters of
their next location, but it also helps them easily locate a multitude of maritime regulations and international
friends and family onboard. Crew also know where laws. In all, it is a true study in conquering complexity,
passengers are so they can deliver food, drinks, which became the focus of Accenture’s partnership.
services—and custom curated surprises—as guests
move about the ship. An ocean of possibility
The experiential intelligence from the tightly Ocean puts Carnival Corp. at the forefront of guest
integrated guest experience platform is as experience. Because the xIoT platform is always
groundbreaking as the technology itself. By learning and getting smarter, the company has
recognizing and analyzing dwell time, movement only scratched the surface on potential here. The
patterns, guest behaviors and more, Carnival Corp. initiative will continue to evolve, fed by a raft of
can be more efficient and effective in providing newfound Experience IntelligenceTM as well as
services, scheduling itineraries, managing staff, and by Carnival Corp.’s commitment to exceed guest
designing future ships. Crew members can deliver expectations and support continuous innovation.
what guests want even before they know they
want it. This ability to anticipate guests’ needs and
continuously adapt to serve them is a hallmark of
Living Businesses.