Media and Information

Literacy
Q1 Week 5:
Disseminating Information (Media Codes & Convention)
Quarter 1 Week 5
At the end of our session you will be
able to;
•Identify codes, convention and
message and how they affect the
audience, producers and other
stake holders
Quarter 1 Week 5
At the end of our session you will be
able to;
•present an issue in varied ways to
disseminate information using codes,
convention and language of media
by creating your own media and
information presentations.
 Review

Write True if the statement is

correct and False if it says
otherwise.
 Review
False Accessing information on
_______1.
the internet is easy, but requires
more discipline to check and
validate. Sources do not have to be
validated.
 Review
False
_______2. Information is said to be
accurate if it aids the user in
making or improving decisions.
 Review
False
_______3. Information which is true
is reliable even if it is outdated.
 Review
False
_______4. Cross-referencing with
other sources to check for
consistency is a way to determine
the timeliness of information.
 Review
True
_______5. Checking the citation is
one of the skill in determining the
reliability of information.
 Are you fond of
watching movies?
What movie genre do
you usually prefer?
 Moana Hermione
Disney Princess Harry Potter
 What are your
standards in critiquing
the effectiveness of a
movie?
 Disseminating Information
(Media Codes & Convention)
 Learning Task 1
In your notebook, accomplish the
table below. Write five (5) movies that
you have watched recently and
provide clear and specific
descriptions about them based on
content, theme and genre.
Example
Movie Title Description
1. Heaven is for Real 1. It tells the story of a family who
almost lost their son Colton, but
ended up surviving and getting a
glimpse of Heaven. A story of
hope. Every dark night have a
bright day.
 What is
Media Codes
and Convention?
Media Codes
The system of signs and symbols.

Media Conventions
The generally accepted ways of
presenting messages in media.
What is a genre?
Refers to a class or category
of artistic endeavor having a
particular form, content,
technique, or the like.
 Technical

Symbolic Written

Media
Codes
Symbolic Codes
•These are codes that are social
in nature. This only means that
these codes exist outside media
product themselves, but would
be understood in by audience in
general.
 Setting

Symbolic
Colour Mis en
Codes scene

Acting
Setting
time and place of the
narrative, the setting
describes where the story
or a specific scene took
place.
Setting
Setting
Mise en scene

means ‘everything
within the frame’
Mise en scene
Mise en scene
Acting

In media, actors portray a variety

of characters that contribute to
character development,
creating tension or interpreting
the narrative.
Acting
Colour

In media, color has

strong cultural
connotations.
 What is
Technical Codes?
Technical Codes

Refer to the ways in which

equipment is used to tell the
story
 Camera
work

Technical
Audio Editing
Codes

Lighting
Camerawork
How the camera is
operated, positioned and
moved to achieve certain
effects is also important in
analyzing media.
Camerawork
Editing
It is the process of
choosing, manipulating,
and arranging images and
sound.
Editing
Editing
Lighting
Manipulating light, either natural
or artificial, to selectively highlight
specific elements of certain
scenes, is also one of the
important elements of media.
Lighting
Audio
Using sound expressively or
naturalistically also plays a
role in media.
 What is
Writtten Codes?
 Written Codes
used to interpret a narrative and
communicate information
regarding a character.
Written Codes
 What is
Media Conventions?
 Media Conventions
The accepted ways of using media
codes.These are closely connected to
what the audience expects from
media.
 Media Codes
Story

Form Genre

Media
Conventions
Form Conventions
Form conventions are the distinct
ways that audiences expect codes to
be arranged in media.
 Story Conventions
These story conventions are common
narrative structures and expectations
from media.
 Genre Conventions
Genre conventions include the
common use of tropes, characters,
settings or themes in a certain media.
 Learning Task 2
Illustrate five (5) signs and symbols in
your community that are used to
convey information (e.g. for
directions, locations of attractions).
Discuss briefly the meaning they
convey. Answer the questions that
follow. Do this in your notebook.
Learning Task 2
 Learning Task 3
Look at the movie posters below. In your
notebook, answer the questions that follow.
 Learning Task 3
1. What codes and conventions were
used in these movie posters to suggest
the genre of the film? Specify which
one is used for each.
2. How are the characters dressed up
in the posters and their pose?
 Learning Task 3
3. What color schemes were used in
the poster? How do you interpret the
colors found in each?
4. How are written codes used in each
of these posters?
 Learning Task 4
Create your own media and
information presentation about the
latest issue or news in the society (e.g.
postcard, collage, advertisement,
infomercial, story) Do this in an
oslo/bond paper.
 Wrap up

Today, I have learned that

media, information and language
is conveyed through (1)__________
Media Codes
And (2) _______________.
Media Conventions
-Media Codes -faster -Media and Information -expectations
-Media Conventions -signs and symbols -Language -symbols
-easier -genre
Wrap up
Media codes refers to the systems of
(3) signs
_____________
and symbols which create
meaning, while media conventions
are the accepted ways of
presenting a media product and are
closely connected to the
audience’s (4)____________.
expectations
-Media Codes -faster -Media and Information -expectations
-Media Conventions -signs and symbols -Language -symbols
-easier -genre
Wrap up
Media codes and conventions
genre
identify the (5) ___________of a
media product. It also makes a
media message (6)__________to
easier
understand.
-Media Codes -faster -Media and Information -expectations
-Media Conventions -signs and symbols -Language -symbols
-easier -genre
ACTIVITY
➢Group the class with 4 members each group.
➢Let them bring their famous pop song and let
them rewrite the lyrics of how they want them to
be.
➢Explain the reasons in class why they wrote the
song.
➢Each group will render the song before the class.
➢Time per group must not exceed 5 minutes.
ACTIVITY
➢Rubric
Content of the lyrics and relevance to the theme – 10
pts
Melody of the song – 10 pts
Creativity – 10 pts
Teamwork – 10 pts
Audience Impact – 10 pts
Total = 50 pts