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  • Impact of Social Media Marketing Activities On Students

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    Seerat Rani
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    1) The document is a research proposal submitted by Seerat Khaliq to her professor Sir Ateeq ur Rehman at the University of Gujrat exploring the impact of social media marketing activities on students' behavior. 2) The research aims to study how social media influences individuals' purchasing decisions, what factors influence them, and how social media affects personal and social life. 3) While social media marketing can positively or negatively impact students, the study proposes examining its effects in a specific geographical area and potentially across cultures to better evaluate the research findings.

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    Impact of Social Media Marketing Activities on Students

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    1) The document is a research proposal submitted by Seerat Khaliq to her professor Sir Ateeq ur Rehman at the University of Gujrat exploring the impact of social media marketing activities on students' behavior. 2) The research aims to study how social media influences individuals' purchasing decisions, what factors influence them, and how social media affects personal and social life. 3) While social media marketing can positively or negatively impact students, the study proposes examining its effects in a specific geographical area and potentially across cultures to better evaluate the research findings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Impact of Social Media Marketing Activities On Students

    Uploaded by

    Seerat Rani
    1) The document is a research proposal submitted by Seerat Khaliq to her professor Sir Ateeq ur Rehman at the University of Gujrat exploring the impact of social media marketing activities on students' behavior. 2) The research aims to study how social media influences individuals' purchasing decisions, what factors influence them, and how social media affects personal and social life. 3) While social media marketing can positively or negatively impact students, the study proposes examining its effects in a specific geographical area and potentially across cultures to better evaluate the research findings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Impact of Social Media Marketing Activities on Students

    (FINAL PROJECT)

    SUBMITTED BY

    Seerat Khaliq

    20020920-075

    SUBMITTED TO

    Sir Ateeq ur Rehman

    Submission Date

    18-01-2024

    Program and Session

    BBA (2020-2024)

    UNIVERSITYaOFaGUJRAT
    Abstract

    The basic Aim of this research proposal is to explore the impact of social media marketing activities
    on student’s behavior. It also includes the study of how individuals decides about the purchase of
    product, which factors influence them, and how the exchange processes and various things affects
    the individuals personal and social life. The impact of social media marketing activities increases day
    by day. The impact of social media marketing activities can have both positive and negative impact
    on student’s life. This study could be conducted in a geographical area; however cross cultural study
    is needed to evaluate better research. This Article review opinion about the impact of buying
    behavior through social media activities, how consumers behave while doing shopping, what are
    their views and what they think about social media activities too.

    1. Introduction

    Social

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