The Social Survey Report

For Bachelors of Commerce Degree

“Impact of social and digital media on youth”

Submitted to

“Commerce Department”
New Arts, Commerce and Science College, Ahmednagar
(Autonomous)
In

Bachelor of Commerce

Submitted by

Bhushan Vishnu WaghUnder the

Guidance of Prof . Sumbe Sir

Year 2024-2025

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 Ahmednagar Jilha Maratha Vidya Prasarak Samaj’s
NEW ARTS, COMMERCE AND SCIENCE COLLEGE
AHMEDNAGAR
(Autonomous)

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to certify that the work incorporated in the Societal Survey

project report on “Impact of Social And Digital Media on youth ”
submitted by Bhushan Vishnu Wagh student of New Arts,
Commerce and Science College, Ahmednagar, (Autonomous) is
submitted in the partial requirement for the Bachelor’s Degree in
Commerce.

Mentor Head
Department of Commerce Department of Commerce

Prof. Sumbe Sir Dr. S. B. Kalamkar

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 Acknowledgement

Apart from efforts of the person doing the

project, the success of any project depends largely on the
encouragements and guidance of many others. I take this
opportunity to express my gratitude to the people who have
been instrumental in the successful completion of the project.
I would like to show my deep regards to our
New Arts, Commerce and Science College for giving me an
opportunity and a unique platform to earn exposure and
greater knowledge in the social media and digital media
because of this survey.
I would like to express my sincere gratitude to
Prof. Sumbe Sir for guiding me through the project and
always pushing me to my limits to achieve the best. It is due to
their dedication and support that I have been able to
successfully complete the survey project. I would also like to
thank the teachers who guided me throughout this survey
project journey.

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 Index

Sr. Particulars Page No

No.
1 Title Page 1

2 Certificate 2

3 Acknowledgment 3

4 Introduction 5-7
• Origin of the Problem
• Aim and Objective

5 Findings 8-14

6 Conclusions 15

7 Recommendations 16

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 Introduction

In the current world pf technological advancement,

social media has gained power as one of the essential tools
needed in businesses, organization, and social
communication .

It is worth nothing that social media is more than thirty

year old, though its popularity seems to haven taken centre
stege since 2006. Johnston (2010) states that social media has
occupied almost all aspect of daily communication via
different platforms such as Twitter, Instagram, YouTube, and
emails among others, social media .

Digital media marketing is an umbrella term for all of

your online marketing efforts. Businesses leverage digital
channels such as Google search, social media , emails, and
their website to connect with their current and prospective
customers.

The reality is, people spend twice as much time onlineas

they used to 12 years ago. And while say it a lot , the waypeople
shop and buy really has changed , meaning offline marketing
isn’t as effective as it used to be.

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 Objectives of social and digital media.

1. Aim-

The main goal of this survey report is to learn more about how much
people know about ,usage of social media application We want to
understand if people are familiar with social media services and how they
use them. By doing this survey, we hope to help social media better and
easier for everyone to use.

The main purpose of this survey report is to help people under stand
how usage of social media We want to know if people know about it, if they
use it, and if they have any concerns or suggestions
for improvement. By gathering this information, social media
application, easier, and more enjoyable for everyone who uses it.

2. Objective-

Here are the things we wanttoachieve:

1. Learnif People KnowAboutsocialmedia: Wewanttofindout if

people are aware of social media services and understand what
theycandowiththem.
2. Understand How People Use social media services: We aim to
understand how often people use social media and what they use itfor.
This includes tasks like researching new product checking
reviewsfortheproduct.
3. Identify Barriers to Using social media: We want to know if
there are any reasons why people might not use social media
application.
4. Measure Satisfaction Levels: Wewanttounderstandifpeople are
happy with the social media services they use. This includes

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 things like the website or app design, customer support, and
availablefeatures.
5. Gather Suggestions for Improvement: Lastly, wewanttohear
from people about how social media could be better. Maybe they
have ideas for new features or improvements that could make it
easierandmoreusefulforeveryone.

By achieving these objectives, we can provide valuable insightsthat

will help banks improve their social media services. Ultimately,our aim
is to make social media safer, easier, and more enjoyable
foreveryone whousesit.

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Findings-
Data analysis & Interpretation

The parameter according to the title of project was analysis.

Data is collected by surveying 61 people by the using the tool
questionnaire. Following is analysis of each parameter. This
chapter deals with analysis and interpretation of data regarding the
customer satisfaction towards social media. From the primary
data with regards to data have been collected from various
respondents who preferred social media and digital medoa system.
This information obtained through questionnaire is givenin the form
of table, figures and interpretation is drawn so as to
enablethereaderstounderstandtheconcept.

1. Profession-

2. Social media platform do. You find most influential in your online
shopping

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3. Second largest search engine.

4) Advantages of digital merketing

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5) Mobile is very similar web

6) stage of profit related to new produt

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7) Product Development :
8) Purchase directly through social
media :
9) Recommdation on
social media :
10 ) Catagerory of digital
marketing
DiagramFindings-
Oursurveyabout social media looked atwhat people like, what worries them,
andhowtheyusesocial Marathi Here arethe mainthingswe found:

1. Inthissocial media awarenesssurveythemajorityof people arefrom

student category. The Percent of studentwhoare usingsocial sitesis
about82%
2. Instagramisthe mostinfluential platformused in online shopping.
3. YouTube, Google and Yahooall ofthissearch engine aresecond
largestconsumers.
4. Advantagesof digital marketing are-
a. Low-cost marketing
b. Online marketing ismore informative.
5. Site designing formobile isassameasweb design.
6. Profit related toanewproduct initsintroductory stage ofprofit related

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 tonewproduct ispositive.
7. Product developmentcomesfrominternal and external source ofIndia.
8. Yes Ipurchaselots of thingsfromsocial media. Iusedtodomost
frequently.
9. I can trustproductrecommendationon Social media.

10. Tv,Billboard andradiodoesn’ t fall under the category of digital

marketing.

Keyfindings-

Oursurveyabout social media looked at whatpeople like, what worries them,

andhow theyuseonline banking. Here arethe mainthingswe found:

What People Like:

• Most people really likesocial media and review of product because it's
easyandconvenient.
• They're happy with how fast transactions happen and how many
featuresare available.
What Worries People:

• People worry a lot about security. They're afraid of hackers stealing

theirinformation andpersonal details.
• Some people also don't trust online research and review because
they're notsureifit'ssafe.
HowPeople Usageofsocial media platformforresearchand review:

• More and more people are using social media apps because they're
easiertousethandesktop websites.
• People aredoing alotofscrolling forresearchof variousproduct.

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 What CanBe Better-

• Online website needn to make sure online product is super secure to

ease people'sworries.
• They should teach people howtostayawayfrom fraud about quality of
product.
• Mobile apps should be made even better tomake shopping smoother.
• Online website for review should come up with new features to make
onlinebankingevenmore helpful.

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 Conclusions-

The findings of the social media Survey underscore the growing

importance of social media inthe modern financial landscape. Whileusers
appreciate the convenience and efficiency of digital platforms, concerns
about security persist. By adopting a customer-centric approach and
investing in robust security measure Banking and innovative features, bankscan
establish themselves as trusted partners in their customers' financial
journeyamidst the digital revolution.
Usage of social media becoming really popular because it's so easy. But
people areworried about safety. Applications need to make sureonlinebanking
is super safeand easytouse. They should alsokeep making it better with new
features. That way, everyone can check review and research about varitirs
without worrying toomuch.

Recommendation-

Thank you for taking the time to review the findings of our Online
Banking Survey. Based on the insights gathered from the survey responses, we
have compiled a set of recommendations aimed at improving the socialmedia
experience for users and addressing key concerns identified in the
survey.

Ourrecommendations forimproving social mediabased on surveyfindings:

1. Make sureit's super safe: Enhancesecurity with better passwords and

more checks.
2. Teach people tobesafe: Show usershowtospot scams and keep their
accountssecure.
3. Make it work on phones: Improve mobile apps for easier searching of
product ontheg.
4. Add cool newstuff: Introduce useful featureslike personalized tipsand
quicksupport.
5. Listentousers: Keep asking for feedback and make changesbased on
whatpeople want.

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6. Followtherules: Stick to lawsand rulesabout online banking toprotect
everyone.

These steps can make online banking easier, safer, and more helpful for
everyone.

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 SOCIALANDDIGITALMEDIA

Tounderstandpeople'sopinionaboutusageofsocialmedia

Note- Thisinformation is captured purely for analytical purposeand this will not be
madepublic

Annexure-

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