The Socialtal Survey Report

For Bachelors of Commerce Degree

“Impact of social and digital media on youth”

Submitted to

“Commerce Department”

New Arts, Commerce and Science College, Ahmednagar

(Autonomous)

In

Bachelor of Commerce

Submitted by

Patare Tushar Ashok

Under the Guidance of
Prof . Patare Sir.

Year
2023-2024

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 Ahmednagar Jilha Maratha Vidya Prasarak Samaj’s
NEW ARTS, COMMERCE AND SCIENCE COLLEGE
AHMEDNAGAR
(Autonomous)

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to certify that the work incorporated in the Societal Survey

project report on “Impact of Social And Digital Media on youth ”
submitted by Patare Tushar Ashok student of New Arts,
Commerce and Science College, Ahmednagar, (Autonomous) is
submitted in the partial requirement for the Bachelor’s Degree in
Commerce.

Mentor Head
Department of Commerce Department of Commerce

Prof. Gayatri Manik Dr. S. B. Kalamkar

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 Acknowledgement

Apart from efforts of the person doing the

project, the success of any project depends largely on the
encouragements and guidance of many others. I take this
opportunity to express my gratitude to the people who have
been instrumental in the successful completion of the
project.
I would like to show my deep regards to our
New Arts, Commerce and Science College for giving me an
opportunity and a unique platform to earn exposure and
greater knowledge in the social media and digital media
because of this survey.
I would like to express my sincere gratitude to
Prof. Gayatri Manik for guiding me through the project and
always pushing me to my limits to achieve the best. It is due
to their dedication and support that I have been able to
successfully complete the survey project. I would also like to
thank the teachers who guided me throughout this survey
project journey.

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 Index

Sr. Particulars Page No

No.
1 Title Page 1

2 Certificate 2

3 Acknowledgment 3

4 Introduction 5-7
• Origin of the Problem
• Aim and Objective

5 Findings 8-14

6 Conclusions 15

7 Recommendations 16

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 Introduction

In the current world pf technological advancement,

social media has gained power as one of the essential tools
needed in businesses, organization, and social
communication .

It is worth nothing that social media is more than thirty

year old, though its popularity seems to haven taken centre
stege since 2006. Johnston (2010) states that social media
has occupied almost all aspect of daily communication via
different platforms such as Twitter, Instagram, YouTube, and
emails among others, social media .

Digital media marketing is an umbrella term for all of

your online marketing efforts. Businesses leverage digital
channels such as Google search, social media , emails, and
their website to connect with their current and propective
customers.

The reality is, people spend twice as much time online

as they used to 12 years ago. And while say it a lot , the way
people shop and buy really has changed , meaning offline
marketing isn’t as effective as it used to be.

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 Objectives of social and digital media.

1. Aim-

The main goal of this survey report is to learn more about how
much people know about ,usage of social media application We
want tounderstand if peoplearefamiliarwith social media services
and how they use them. By doing this survey, we hope to help social
media betterandeasierforeveryone to use.

The main purpose of this survey report is to help people under

stand how usage of social media We want to know if people know
about it, if they use it, and if they have any concerns or suggestions
for improvement. By gathering this information, social media
application,easier,and more enjoyable for everyone who uses it.

2. Objective-

Here are the things wewant toachieve:

1. Learn ifPeople KnowAbout social media : Wewant tofind out

if people are aware of social media services and understand what
they can dowith them.
2. Understand How People Use social media services: We aim to
understand how often people use social media and what they use it
for. This includes tasks like researching new product checking
reviews forthe product.
3. Identify Barriers to Using social media: We want to know if
there are any reasons why people might not use social media
application .
4. MeasureSatisfaction Levels: Wewant tounderstandif people
are happy with the social media services they use. This includes

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 things like the website or app design, customer support, and
available features.
5. GatherSuggestions forImprovement: Lastly, we want to hear
from people about how social media could be better. Maybe they
have ideas for new features or improvements that could make it
easierand more useful foreveryone.

By achieving these objectives, we can provide valuable insights

that will help banks improve their social media services. Ultimately,
our aim is to make social media safer, easier, and more enjoyable
foreveryonewho uses it.

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Findings-

Data analysis & Interpretation

The parameter according to the title of project was analysis.

Data is collected by surveying 61 people by the using the tool
questionnaire. Following is analysis of each parameter. This
chapter deals with analysis and interpretation of data regarding the
customer satisfaction towards social media. From the primary
data with regards to data have been collected from various
respondents who preferred social media and digital medoa
system. This information obtained through questionnaire is given
in the form of table, figures and interpretation is drawn so as to
enablethereaders to understand theconcept.

1. Profession-

2. Social media platform do. You find most influential in your online
shopping

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3. Second largest search engine.

4) Advantages of digital merketing

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5) Mobile is very similar web

6) stage of profit related to new produt

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7) Product Development :

8) Purchase directly through social media :

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9) Recommdation on social media :

10 ) Catagerory of digital marketing

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DiagramFindings-

Our survey about social media looked at what people like, what worries them,
andhowtheyusesocial Marathi Herearethemainthingswefound:

1. In thissocial media awarenesssurveythemajorityof peoplearefrom

student category. ThePercent of studentwhoareusingsocial sitesis
about82%
2. Instagramis themostinfluential platformusedin onlineshopping.
3. YouTube, GoogleandYahooall of thissearch enginearesecond
largestconsumers.
4. Advantagesof digital marketingare-
a. Low-cost marketing
b. Onlinemarketingismoreinformative.
5. Sitedesigningformobileisassameaswebdesign.
6. Profit relatedtoa newproduct in itsintroductory stageof profit related

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 tonewproduct is positive.
7. Product developmentcomesfrominternal andexternal sourceofIndia.
8. Yes Ipurchaselots of thingsfromsocial media. Iusedtodomost
frequently.
9. I can trustproductrecommendationon Social media.

10.Tv,Billboardandradiodoesn’ t fall under thecategory of digital

marketing.

Keyfindings-

Oursurveyabout social media lookedat whatpeoplelike, what worries them,

andhow theyuseonlinebanking. Herearethemainthingswefound:

What PeopleLike:

• Most people really like social media and review of product because it's
easyandconvenient.
• They're happy with how fast transactions happen and how many
featuresareavailable.

What Worries People:

• People worry a lot about security. They're afraid of hackers stealing

their information andpersonal details.
• Some people also don't trust online research and review because
they'renotsureif it'ssafe.

HowPeopleUsageof social media platformforresearchandreview:

• More and more people are using social media apps because they're
easiertousethandesktopwebsites.
• Peoplearedoinga lotof scrollingforresearchof variousproduct.

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 What CanBeBetter-

• Online website needn to make sure online product is super secure to

ease people'sworries.
• They should teach people how to stay away from fraud about quality of
product.
• Mobileapps shouldbemadeeven better tomake shoppingsmoother.
• Online website for review should come up with new features to make
onlinebankingevenmorehelpful.

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 Conclusions-

The findings of the social media Survey underscore the growing

importance of social media in the modern financial landscape. While users
appreciate the convenience and efficiency of digital platforms, concerns
about security persist. By adopting a customer-centric approach and
investing in robust security measure Banking and innovative features, banks
can establish themselves as trusted partners in their customers' financial
journeyamidst thedigital revolution.
Usage of social media becoming really popular because it's so easy.
But people are worried about safety. Applications need to make sure online
banking is super safe and easy to use. They should also keep making it better
with new features. That way, everyone can check review and research about
varitirs without worryingtoomuch.

Recommendation-

Thank you for taking the time to review the findings of our Online
Banking Survey. Based on the insights gathered from the survey responses,
we have compiled a set of recommendations aimed at improving the social
media experience for users and addressing key concerns identified in the
survey.

Ourrecommendations forimprovingsocial mediabasedon surveyfindings:

1. Make sure it's super safe: Enhance security with better passwords and
morechecks.
2. Teach people to be safe: Show users how to spot scams and keep their
accountssecure.
3. Make it work on phones: Improve mobile apps for easier searching of
product ontheg.
4. Addcool newstuff: Introduceuseful featureslikepersonalizedtipsand
quicksupport.
5. Listen to users: Keep asking for feedback and make changes based on
whatpeoplewant.

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6. Follow therules: Stick to laws and rules about online bankingto protect
everyone.

These steps can make online banking easier, safer, and more helpful for
everyone.

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 SOCIALANDDIGITALMEDIA

Tounderstandpeople'sopinionaboutusageofsocialmedia

Note- Thisinformation is captured purely for analytical purposeand this will not be
madepublic

Annexure-

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