Search Engine Optimization: -

Techniques that help your website rank higher in search engine results pages (SERPs).

Google has 200+ requirements or algorithms to follow to rank a webpage.

How SEO does works: -

Optimizing a website's pages ------ Conducting keyword research ----- Earning inbound links

Search engines look for elements including: -

Title tags, Keywords, Image tags, Internal link structure, & inbound links or backlinks.

How to do SEO: -
✓ Conduct an audit of your website content.

✓ Use keyword research tool to identify the keywords with which people are finding you.

✓ Target new keywords you'd like to rank for.

✓ Develop new content and optimize existing content.

✓ Monitor your website's performance.

✓ Purchase inbound marketing or SEO software.

✓ Examine the web pages that are performing well.

✓ Look for opportunities to earn inbound links from similar websites.

✓ Monitor your change in rankings and traffic.

What Is Organic Traffic?

Organic traffic is the traffic that visits a website after making a search and clicking on an
organic search result. Organic traffic is a great way to reach new customers online. It’s
scalable, it builds trust in your brand, and best of all, and it is free.

One can check his website organic search traffic for free with a Google Analytics or Google
Search Console account. Examples for GSC is shown below as image: -
How to Check Any Website's Organic Traffic

Just go to the Organic Research report and enter a competitor’s domain name.

The Keywords number at the top of this report tells you how many organic keyword rankings
the site holds in the top 100 results on Google.

The Traffic number at the top of this report estimates how many monthly visits (organic
traffic) those keywords bring to the site.

How SEO Drives Organic Traffic

SEO is the process of helping a website achieve more organic traffic.

In SEO, we divide our website into 2 categories. In terms of SEO, all business are 2 types

Service Based SEO: -

Any types of services like - law service, SEO service, plumbing service etc.

Product Based SEO: -

Any kind of products or goods such as: - Denim jeans, Gucci belt, Black coffee etc.
Keywords & its difficulty: -
Whatever we write in the google or Bing or any search bar (YouTube, Yahoo) is a keyword or
keywords.
In Google, every keyword have search volume or monthly search volume of that specific
keyword. It counts on the location of that keyword. The MSV of a keyword will be different
depending on the locations.

The amount of efforts is require to rank a keyword in the first page of SERP is defined via
keywords difficulty. It counts through MSV & the location of that specific Keyword.
Thus, if we found a keyword is already used by the famous brands and is very hard to rank in
the Google first 10 position, we should look after the relevant profitable keywords which is
easy to rank and inform it to the clients.
We do keyword research, to find a profitable keywords which will be Low Competitive & High
Demanding.

BUSINESS ----- To rank in Google SERP ----- Keyword research ----- Find profitable & relevant
keywords ----- Less Keyword difficulty & high demanding.

Targeted Keyword or Targeted Product: -

This is mainly focus or goal Keyword provided by the client. Every page in google rank via this
primary keyword.
To rank a webpage, one will create a content based on the product or services and choose an
accurate primary Keyword, as well as relevant keywords to support the content.
In short, each page has a specific primary Keyword and the content will be relevant with that
Keyword. There will be LSI or relevant keywords in a content to support the goal keyword to
rank a website in Google SERPs.

Why one simply can’t rank a keyword chosen by the client?

Reasons: -
✓ High Keyword difficulty
✓ Already doing business with that keyword by renowned brands
✓ Low search volume
To keep in mind
Keyword Research ---- Keyword Difficulty (NMT 30) + Search Volume (NLT 50)

Why we do Keyword Research?

Basically, we do keyword research to find the best keywords for the business to rank in
Google. Through, keyword research, we filter the best value keywords which have low
keyword difficulties and high potential search volume.
Ask client?
✓ What is your targeted Keyword and do you have any other keyword in your mind
beside this primary keyword?
✓ Do you have any extra requirements like; KD max. Or SV min.
✓ How many relevant profitable keywords you need?

Free Keyword Generator Tool: Find 100+ Keyword Ideas in Seconds (ahrefs.com)

How to do Keyword Research in Google sheet? Example

Keyword list Keyword Difficulty Monthly Search Volume Suggestions

Heat Pumps 23 550 Easy to rank

An e-commerce website or webpage is mainly the product based business.

Product = e-commerce
Product Keyword Research = e-commerce product or business
Ex; wireless mouse, Denim Jeans, Mum Water etc.
Woo Commerce is an open-source e-commerce plugin for WordPress. It is designed for small to
large-sized online merchants using WordPress.

What should we ask from client for keyword research?

1. What is your targeted niche or keyword?

2. What is your targeted location?

3. Any specific requirements like – KD Max. Or SV Min.

SEMrush Paid tools features and overview for Keyword Research:
EX. Wireless Keyboard Location: UK
We will write the keyword (wireless keyboard) in the search bar, we will find all info. About it.

For local business or website, like one only do business in London.

Search volume will be lower as well as the keywords difficulty level. So, we should export the data
with min search volume as well.
Ex. Wireless Keyboard Location: London
In search bar, we have to write then wireless keyboard London

For Blog website

We should look after the questions feature in the tool.
Questions? Export the data. KD – 50 is also acceptable in that case.
KGR keyword: -
Keyword golden ration or KGR keyword are those keywords which have very low keyword
difficulty and have good search volume.

Keyword Allintitle: Search Volume KGR ratio KGR status

xyz 35 135 0.025 Perfect KGR
Keyword Research Action Plan: -

• Identify Targeted Keywords

• Ask for some relevant keywords
• Analyse Website
• Ask for Targeted locations or area
• Research Main Keywords with Specific tools
• Check Google Suggestions for this specific keywords
• Always Target Low competitive and high demanding keywords
• Try to add long tail keywords
• LSI Keywords
• Create a Report sheet with Spreadsheet or Excel
• Check the Intent If possible with Semrush
• Use Filter for Advance Results

As a Bonus, You can provide 5 KGR Keywords

Structure of Prices

Per Page $5
Per 5 Page $15