Jonathan Parsons

12 AI TOOLS
TO LEVEL UP
YOUR MARKETING
Jonathan Parsons

TOOL #1
CHATGPT
 Jonathan Parsons

WHAT DOES IT DO?

ChatGPT is an artificial intelligence (AI) chatbot that
uses natural language processing to create humanlike
conversational dialogue. There are limitless use
cases for ChatGPT.

USE CASES:

1. Identify potential consumer groups

2. Identify pain points of consumers
3. Ideation on brand names & slogans
4. Inspiration for unique selling points
5. Inspiration for marketing strategy
6. Copywriting
7. Ideation partner - expand and challenge thinking
Jonathan Parsons

TOOL #2
MIDJOURNEY
 Jonathan Parsons

WHAT DOES IT DO?

Midjourney is an AI-based image generation tool that
uses a text-to-image model. In simpler terms, it can
read your text prompt and create an image based on it.

USE CASES:

1. Key visual creation

2. Logo creation
3. Asset creation for campaigns
4. Mood board creation
5. Asset creation for improved agency briefings
Jonathan Parsons

TOOL #3
COPY.AI
 Jonathan Parsons

WHAT DOES IT DO?

Copy.ai is an AI-powered copywriter that generates
high-quality copy for your business. You use prompts
to tell it what to do and get your copy in a flash.

USE CASES:

1. Write Blogs
2. Write Emails
3. Write Press Releases
4. Write Website copy
5. Write Social Media copy
Jonathan Parsons

TOOL #4
GRAMMARLY
 Jonathan Parsons

WHAT DOES IT DO?

Grammarly helps you write mistake-free in Gmail,
Facebook, Twitter, LinkedIn and any other app you
use. It can be used online, via a chrome extension or
on your phone via the Grammarly keyboard.

USE CASES:

1. Spell-check marketing copy

2. Suggest better phrasing of copy
3. Understand how readers will interpret copy
4. Mistake-free replies for Social Media Managers
 Jonathan Parsons

TOOL #5
CANVA MAGIC STUDIO
 Jonathan Parsons

WHAT DOES IT DO?

Canva is an online graphic design tool. Use it to
create social media posts, presentations, posters,
videos, logos and more. Canva’s Magic Studio is
Canva’s AI powered suite of tools.

USE CASES:

1. Create images with AI

2. Write text with AI in your brand voice
3. Create videos with text prompts
4. Create adverts with text prompts
5. Create presentations with text prompts
6. Edit images (background remover, expand...)
Jonathan Parsons

TOOL #6
OPENART.AI
 Jonathan Parsons

WHAT DOES IT DO?

Openart is an AI-powered platform that offers a suite
of features to help creatives generate high-quality
visuals.

USE CASES:

1. Enhance and change stock images

2. Remove the backgrounds of your images
3. Create unique QR codes for your brand
Jonathan Parsons

TOOL #7
ADCREATIVE.AI
 Jonathan Parsons

WHAT DOES IT DO?

Adcreative.ai is an online AI platform that generates
result-focused ad creatives in seconds. AdCreative’s
claim is ‘Imagine if Canva and ChatGPT had a baby
that majored in advertising.’

USE CASES:

1. Unlimited social media assets

2. Copywriting analysis
3. Social media asset performance and optimisation
Jonathan Parsons

TOOL #8
DANTE.AI
 Jonathan Parsons

WHAT DOES IT DO?

Dante AI is a cutting-edge chatbot builder platform
that allows businesses and individuals to create
advanced, personalised AI chatbots trained on their
specific data. Upload any data and create your own
chatbot in minutes.

USE CASES:

1. Ratings & Reviews chatbot for product analysis

2. Category insights chatbot
3. Campaign performance chatbot
4. Create your own brand chatbot for your website
Jonathan Parsons

TOOL #9
HEYGEN
 Jonathan Parsons

WHAT DOES IT DO?

HeyGen is an AI-powered video generator. Features
include Text to Speech, AI Avatars, Custom Avatars,
Generative Outfit, Voice Cloning and ScriptGen AI.

USE CASES:

1. Instant video translation

2. Video translation with lip sync
3. Voice cloning with text to speech capability
4. AI brand ambassador for internal & external use
Jonathan Parsons

TOOL #10
PICKFU
 Jonathan Parsons

WHAT DOES IT DO?

Technically not an AI tool but rather a digital online
consumer research tool. The PickFu platform is
flexible, quick and enables you to get valuable
consumer insights fast. You can do surveys or A/B
testing of assets and concepts.

USE CASES:

1. Consumer surveys at speed

2. A/B asset testing
3. Concept testing with consumers
Jonathan Parsons

TOOL #11
HARPA.AI
 Jonathan Parsons

WHAT DOES IT DO?

HARPA is an AI-powered platform for web search,
content generation, summarisation, data extraction,
price tracking and competitor monitoring. Install the
chrome extension for everyday use.

USE CASES:

1. Summarise webpages for key research insights

2. Great charts from data on a webpage
3. Talk to a webpage to get insights e.g. query
ratings & reviews
4. Turn a webpage into an article or any type of copy
5. Monitor competitor price changes
Jonathan Parsons

TOOL #12
SEMRUSH
 Jonathan Parsons

WHAT DOES IT DO?

Semrush is an all-in-one digital marketing tool suite
designed to improve online visibility and provide
valuable marketing insights.

USE CASES:

1. Top search keywords research

2. Google Ad Optimisation
3. SEO audits
4. Competitor analysis
 Jonathan Parsons

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