THESIS TITLE

A Thesis
Presented to the
Faculty of the Limay Polytechnic College
Limay, Bataan

In Partial Fulfillment of the Requirement

for the Degree (Bachelor’s Degree)

by:

FIRST NAME M.I. LAST NAME

(Month YEAR)
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APPROVAL SHEET

In partial fulfillment of the requirements for the degree <Bachelor in

_________________ >, this thesis entitled “RESEARCH TITLE” has been
prepared and submitted by <FULL NAMES OF PROPONENTS>, who is
recommended for Final Oral Presentation.

<FULL NAME>

Adviser

Approved in partial fulfillment of the requirements for the degree <Bachelor

in _________________ > by the Committee on Final Oral Presentation.

FRANCES ANN S. GENESE, MAEd.

Chair

FULL NAME FULL NAME

Department Head, <Education/Business> Critic Member/External Critic

Accepted and approved in partial fulfillment of the requirements for the

degree <Bachelor in _________________ >.

Month 20__ FRANCES ANN S. GENESE, MAEd

Department Head

Research, Development and Extension

ACKNOWLEDGEMENT
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DEDICATION
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ABSTRACT
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TABLE OF CONTENTS
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TITLE PAGE …………………………………………………………….……0

TABLE OF CONTENTS ……………………………………………..………1

CHAPTER

I – THE PROBLEM AND ITS BACKGROUND

Background of the Study …………………………………….…..3

Review of Related Literature …………………………………..

Synthesis …………………………………………………………

Theoretical Framework ………………………………………….

Conceptual Framework ………………………………………….

Statement of the Problem/Hypothesis ………………………….

Scope and Limitations ……………………………………………

Significance of the Study ……………………………………….

Definition of Terms ………………………………………………

II – METHODOLOGY
Research Design …….………………………………..………

Sampling Techniques and Respondents …………………..

Research Instruments ……………………………….……..…

Construction and Validation of Instrument …………………

Research Ethics ………………………………………………

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Data Gathering Procedure ………………. …………………

Statistical Treatment …………………………………………

III – PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

IV – FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

Findings ……………………………………………….…

Conclusions ………………………………………………

Recommendations ………………………………………

V – OUTPUT OF THE STUDY

BIBLIOGRAPHY ……………..…………………………………..

APPENDICES …………………………………………………….

LIST OF FIGURE AND TABLES

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Figure Title Page

Table

LIST OF APPENDICES
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Appendix Title Page

A Letter of Validation

B Letter to Conduct Survey Addressed to the

C Letter to Conduct Survey Addressed to the

D Research Instrument

CHAPTER I
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THE PROBLEM AND ITS BACKGROUND

Background of the Study

In the different preferences, tastes, and demands of each of the

consumers and continuously expanding their choices, would a public park be

enough place to cater to all of those needs?

The public park is an open land designated for different engagements

such as recreational activities, food, and opportunities. It allows people to

develop their sense of community, reduce stress, and promote relaxation,

offers a variety of cuisines to meet different preferences, and provides

opportunities for local vendors.

A public park will only run smoothly with the help of the right system.

A proper system will manage its operating, financing, and marketing

activities effectively and efficiently, leading to its success.

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Limay Park is located at Reformista Limay, Bataan. As of now, it is

under construction, resulting in an incomplete system that lacks a systematic

framework leading to inefficiencies and different challenges in terms of

business management and improvement of the park itself. With the ongoing

development, the park continues to operate food stalls, a bay walk, cottages,

a playground for recreational activities, benches for relaxation, and various

government facilities. As the construction progresses it can provide public

space for residents and visitors.

Review of Related Literature

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Synthesis

In this report, we started to gather information about how food parks began

to enter the business world as well as our findings regarding the use of

different management practices and their relationship to key outcomes. Also,

we refer to these related literature in the discovery of different systems that

other food parks have in different places . We also discover the usual types

of foods that are served in food parks.

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Theoretical Framework

This study contains of numerous theories connected to improving

operational efficiency and customer experience in a Limay park for

systematic business management. It's a sensible concept tailored to fit

Limay Park's specific needs and challenges. Our goal is to build a business

management system that's not just effective but also efficient, accountable,

adaptable, and engaging for everyone involved.

According to system theory, the food park is considered as an

integrated system, wherein the changes in operational features include the

overall success of the establishment. System Theory Limay Park should be

viewed as dynamic and integrated entity, where improvements in one area

may have quick impact on the entire organization. System Theory promotes

a holistic approach to business management, emphasizing how several

elements such as the processes, people and technology work together. For

instance, when establishing a systamic changes, it's important to understand

how diversification in one organization may affect others and impact to the

functioning of the business.

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Strategic Management is for establishing a systematic business

management in Limay Park. This strategy involves aligning objectives with a

complete strategic plan, which includes the SWOT Analysis by critically

assessing internal strengths and weaknesses also external opportunities and

threats, Limay Park received useful knowledge and makes informed

decisions. Embracing flexibility and adaptability, Limay Park ensures

resilience in a dynamic business environment. The strategic management

enables effective resource optimizations, guiding the business to

sustainability and competitive advantage. Essentially, strategic management

acts as driving force, directing Limay Park towards it's long-term sucess and

cultivating a culture of decision-making and adaptability.

In the total quality management create a critical pillar for establishing

business management in Limay Park. Established the Philosophy of

continuous improvement, TQM emphasizes the integration of quality

processes along all organizational processes and functions by promoting a

culture quality and vendor evolution, Limay Park strives to establish product

and service excellence. TQM principles such as customer focus and process

optimization, contributed to increased customer satisfaction and loyalty.

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Through the systematic approach of TQM, Limay Park endeavors to create

an environment where quality becomes not only a standard but also a

motivator, settinh the organization for long term sucesss in a competitive

business.

Conceptual Framework

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Statement of the Problem

The main goal of the study is to gather information on the vendor’s

perception of business management and develop a system in Limay Park,

the researchers aimed to seek answers in the following questions:

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1. Problem 1: To describe the profile of respondents

1.1 variable 1, Age

1.2 variable 2, Gender

1.3 variable 3, Educational Attainment

1.4 variable 4, Years of experience as a vendor

2. Problem 2: To assess the creative marketing strategies

2.1variable 1, Promotion

2.2variable 2, Customer Service

2.3variable 3, Pricing

2.4variable 4, Visual Merchandising of Product

3. Problem 3: To know the perception of the vendors on their

operation

3.1variable 1, Food safety practices

3.2variable 2, Food safety preparation

3.3variable 3, Environmental exposure to food

3.4variable 4, Vendor’s Hygiene

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4. Problem 4: To know the perception of vendors on budgeting their

finances.

The hypothesis/es of the study is/are:

1. _______________________________________________________

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2. _______________________________________________________

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3. _______________________________________________________

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Scope and Limitations

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Significance of the Study

The result of this study holds significance and will benefit the following

individuals/groups:

Local Community. This study may help the community know how to

attract more visitors, foster local businesses, and promote community

engagement. It will provide ways to achieve a better park, which will serve as

a recreational place for the people to enjoy. Aside from these, it can also

increase municipal revenue as it can enhance property values, host various

events, charge facility rentals, offer commercial partnerships, and more to

generate funds.

Vendors. This study may be a system that will give them a better

understanding of how they should manage their business. It will give them

the opportunity to offer their goods to a wider audience. Also, it can increase

the possibility of them having a higher profit as they will know how to use

their expenses and income wisely. Sustainability and Safety will also be
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given because of the system that will be implemented, there will be rules that

they should follow

Community Residents. This study may allow the public to

experience better and improved amenities which is one of the reasons for

them to be satisfied and to enjoy the place. It can provide various activities,

fostering a healthier lifestyle. It can also be a place to socialize, relax, and do

events to have a better relationship within the community.

Workforce. This study may give the opportunity to have increased

employment as the park grows, and businesses also grow, Business

owners in the park might need someone to help them and someone to work

with them

Tourism Industry. This study may become a tourist attraction and a

well-managed destination, it can contribute to the growth of the local tourism

industry and will eventually bring additional revenue.

Futures Researchers. This study can be a foundation for future

researchers to further examine and expand the details that have been

gathered.

Definition of Terms

The following terms were defined conceptually and/or operationally:

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Systematic business management. can be defined as broad and

general guidelines used in management that are specifically applied in

decision-making and human behavior in an organizational setting. (Henri

Frayol)

Limay Park. A tourist attraction located in Limay, Bataan province, in

the Philippines. It is a park where visitors can relax and enjoy their time. The

park is situated at an altitude of 10 feet and offers a peaceful environment.

Business proposal. A formal document that outlines a proposed

business idea, project, or partnership. It typically includes details such as

objectives, scope, methodology, timeline, and financial aspects of the

proposed venture.

Visual merchandising. Practice of using digital technology and

virtual platforms to showcase and sell products or services. It is a concept

that has emerged with the growth of e-commerce and online retail.

Foster. Act of promoting or encouraging the development of

something.

Recreational place. A location or facility that is designed and

intended for recreational activities and leisure pursuits. These places are

typically created and maintained to provide opportunities for individuals and

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families to engage in recreational activities, relax, and enjoy their leisure

time.

Commercial partnership. A legal and business arrangement where

two or more individuals or entities come together to carry out a business

venture for profit.

Groundwork. The preliminary or foundational work done in various

fields or endeavours.

Comprehensive proposal. A general term used to describe a

detailed and thorough proposal that covers all relevant aspects of a

particular project, plan, or initiative.

Optimizing. The process of improving or maximizing the efficiency,

effectiveness, or performance of something. It involves analyzing and

making adjustments to enhance productivity, quality, or desired ourcomes.

Financial projection. The process of forecasting or estimating future

financial performance based on historical data, market trends, and other

relevant factors.

Feasibility. Refers to the practicality or viability of a project, plan, or

idea.

Food stall. A term to describe a small, temporary or semi-permanent

food establishment where prepared food or beverages are sold.

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Total Quality Management is an approach that should be embraced by

businesses. Its purpose is to achieve their long term goal while satisfying the

needs of the consumers. It has been one of the most prominent

management principles as it has caught academic interest and acceptability

in the business world. (Rahman & Bullock, 2014)

Public Park is an innovative school canteen that caters to all the needs of

the citizens. According to research that is conducted in 160 organizations,

success can be achieved when the marketing Strategies are properly

executed. There are 5 types of marketing strategies, Branding is the identity

of the store itself, product and services. Promotion, according to Ward it is

the bridge that connects the vendors and consumers that benefits both

sides. Visual Merchandising means that consumers can be attracted by the

overall appearance of the store and products. (Gupta & Ward, et al. 2020)

Remize (2014) explains the hygienic aspects of street food vending as a

major concern for food control officers. Ensuring proper hygiene is essential,

as it significantly impacts the safety of street food. Maintaining cleanliness is

crucial to prevent contamination and ensure the overall safety of the food
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being sold. Neglecting hygienic aspects can pose risks, leading to potential

health concerns and regulatory issues for street food vendors.

The tourism industry should focus on how to accomplish the satisfaction of

the visitors. They can upgrade the amenities to incorporate convenience,

dining, and accessibility Dewi et al., (2017). Research conducted by Turapan

(2019) proved that Amenities has a huge part in fulfilling the needs and

wants of the guests.

Cash flow management is the tracking and controlling of how money

comes in and out of a business in order to properly estimate the cash flow

needs. As conducted by Guliman and Uy (2019), Encouraging Higher

Financial Literacy recommends that Filipino micro and small entrepreneurs

need to advance their financial literacy. The level of financial knowledge has

an impact on their capabilities to make the right decisions (Haaving, 2019).

In addition, the recommendation is supported by Burchi et al. Al (2021), who

stated that financial literacy focuses on a strong relationship with

entrepreneurs, therefore policymakers should consider investing in more

economic and entrepreneurial training.

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CHAPTER II

METHODOLOGY

Research Design

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Sampling Techniques and Respondents

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Research Instruments

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Construction and Validation of Instrument

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Research Ethics

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Data Gathering Procedure

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Statistical Treatment
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(With Scale)

CHAPTER III

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

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CHAPTER IV

FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

Findings

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Conclusions

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Recommendations

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CHAPTER V

OUTPUT OF THE STUDY

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BIBLIOGRAPHY

(APA Format)
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APPENDICES

APPENDIX A

Letter of Construction/Validation of Instrument

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APPENDIX B

Endorsement Letter for Floating of Instrument

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APPENDIX C

Research Instrument
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CURRICULUM VITAE