Q1 2023 Trend Report of TikTok E-Commerce Influencers

Q1 2023
Trend Report of
TikTok
E-commerce
Influencers
2023 | 01 J A N U A R Y .
SHOPLUS
DATA
REPORT
©2022 Shoplus All Rights Reserved

01 The Overview of TikTok
E-commerce influencers
02
Indonesia Market:
Trend analysis of TikTok
03
Thailand Market:
04 Vietnam Market：
05 Summary & Trends

Forecasting
Introduction
In 2022, Q4 TikTok e-commerce market sales achieved high
growth. The month-on-month growth rates of TikTok e-
commerce market sales in November and December are
26% and 32%, respectively. In the favorable period of
TikTok e-commerce, the number of e-commerce-related
influencers is increasing gradually. In December 2022, the
number of influencers to TikTok e-commerce will increase
by 92% compared with October 2022. Thus, what is the
future potential of these influencers of TikTok e-commerce?
And where is its future breakthrough opportunity?
Shoplus utilizes platform advantages and comprehensive

analysis to focus on the sales data of Q4 2022 TikTok e-
commerce influencers, and conduct trend analysis based on
the overview of the TikTok e-commerce influencers. The
following indicates 4 major trends in Q1 of 2023:
The rising need on the supply and demand

side accelerates the expansion of TikTok e-commerce.
Indonesia Market: The rising number of TikTok

influencers tend to carry multiple categories to meet
the diverse needs of consumers.
Thailand Market: Beauty & Personal Care, and Pet

Supplies are likely to choose influencers that share
the same niche.
Vietnam Market: Influencers who share the same

niche with the categories of kids and pets have high
sales growth potential.
Definition
• Major Sales Countries
Major sales countries include the United Kingdom,

Indonesia, Thailand, Vietnam, Malaysia, and the
Philippines.
• Time Range
From 1st October to 31st December, 2022.
Shoplus Data Report
The Overview of
TikTok E-commerce
influencers
Shoplus Data Report
The rising need on the supply and demand

side accelerates the expansion of TikTok
e-commerce.
During the fourth quarter of 2022, the supply and demand side of TikTok
e-commerce has been actively entering the market. In December, the
number of TikTok e-commerce related creators increased by 92% more
than in October. A large number of e-com related influencers rushing to
the market boosted the content creation on TikTok and greatly stimulated
the TikTok e-commerce expansion.
Meanwhile, the increase in volume and price on the demand side of TikTok
e-commerce has driven the overall market sales to achieve high growth. In
November and December, the growth rate of TikTok e-commerce market
sales was 26% and 32%, respectively.
TikTok E-commerce Overview as of Q4 2022
Supply-Side Demand-Side
E-commerce influencers Sales revenue increased in

increased in December December compared to
compared to October: 92% October: 67%
Compared to October, the Sales units increased in

proportion of E-commerce December compared to
influencers with sales decreased October: 43%
in December: -5%
Videos related to e-commerce The average order value

were released more often in improved in December
December than in October: 172% compared to October: 17%
Data Source：Shoplus
Shoplus Data Report
Can we expect the continued strong growth

of the Indonesia market in the future?
With a high sales volume, an increase in e-commerce influencers entered the TikTok
Indonesia market in Q4 2022. The proportion of e-commerce influencers in overall sales
revenue has increased significantly. By December 2022, the number of TikTok e-commerce
influencers in the Indonesia market has ranked first place, a 225% increase more than in
October.
On the contrary, while the Indonesian market's sales revenue is gradually increasing, its sales
growth rate is slower than the general TikTok e-commerce market's and slower than the
growth rate of e-commerce influencers. Overall, an increase in the number of e-commerce
influencers has increased competition in the Indonesia market. Under such conditions, the
Indonesian market may experience cost-cutting and refinement operations in the future.
In comparison, the market volumes of Thailand and Vietnam ranked 2nd and 3rd as of Q4 of
2022, respectively. The growth rate of sales revenue is higher than the general TikTok e-
commerce market, which indicates high market potential. The sum of e-commerce
influencers in the Thailand and Vietnam market ranked 5th and 4th. Thus, it is still an
opportunity for e-commerce influencers to enter the market in Q1, 2023.
The percentage of revenue generated by major sales countries and

e-commerce influencers as of Q4 2022
+24%
2%
+32%
+55%
20%
3%
5%
+26%
11% 16%
22%
11%
5%
11% 13% 17% 15%
3%
5% 11%
10% 23%
14% 20% 16% 13%
10%
12% 19%
18%
15%
17%
18%
39% 34%
17%
46% 41% 28%
20%
Monthly trend of market sales Monthly trend of the number of influencers
Shoplus Data Report
8% of the E-commerce influencers contribute

87% of the market share
From the charts of the proportion of e-commerce influencers at different levels and
its sales revenue distribution in TikTok e-commerce: During the last quarter of 2022,
8.4% of e-commerce influencers contributed 86.9% of the market share.
From the perspective of countries, the e-commerce influencers at lower sales levels
in Malaysia and the Philippines have relatively low pressure compared to the general
TikTok e-commerce market.
The proportion of TikTok e-com influencers at different sales levels

in major sales countries as of Q4 of 2022
The sales revenue distribution TikTok e-com influencers at different

sales levels in major sales countries as of Q4 of 2022
Shoplus Data Report
Which type of influencers gain followers fast?

In December 2022, TikTok e-commerce influencers of the market experience a follower
growth of 87% compared with October. Consumer preferences are different. Therefore, the
follower growth performance of different types of influencers in major sales countries is not
the same.
• Indonesia: Professional Service, Finance & Investing, Fashion, Vlog, etc.
• Thailand: Professional Service, Special Effects & Editing, Finance & Investing, etc.
• Vietnam: Professional Service, Non-governmental Organization, Public Administration, etc.
• Malaysia: Professional Service, Finance & Investing, Public Administration, etc.
• Philippines: Professional Service, Public Administration, Finance & Investing, etc.
• United Kingdom: Professional Service, Public Administration, Fashion, etc.
In December 2022, the distribution of TikTok major sales countries of

various types of influencers compared with October
Shoplus Data Report
Which type of influencers has good sales

performance?
The sales performance of different influencer types varies in major sales countries in
Q4 2022.：
• Indonesia: Professional Service, Finance & Investing, Fashion, Vlog, etc.
• Thailand: Professional Service, Special Effects & Editing, Finance & Investing, etc.
• Vietnam: Professional Service, Non-governmental Organization, Special Effects &

Editing, etc.
• Malaysia: Professional Service, Finance & Investing, Public Administration, etc.
• Philippines: Professional Service, Public Administration, Finance & Investing, etc.
The sales distribution of TikTok influencers by various types in major

sales countries as of Q4 2022
United
Categories Market Indonesia Thailand Vietnam Malaysia Philippines
Kingdom
Professional
Service 22% 24% 25% 15% 23% 22% 20%
Finance 12% 16% 13% 6% 15% 12% 4%
Public
Administration 8% 7% 7% 7% 9% 12% 11%
Fashion 8% 9% 2% 9% 8% 5% 12%
Special Effect
& Editing 7% 4% 21% 11% 5% 6% 5%
KOL 7% 7% 5% 3% 9% 11% 8%
Vlog 5% 8% 2% 5% 5% 3% 4%
Health 5% 4% 3% 6% 3% 5% 9%
Travel 4% 3% 6% 5% 5% 4% 4%
NGO 4% 1% 4% 14% 3% 2% 6%
Electronics 4% 4% 4% 3% 3% 3% 7%
Home 2% 1% 1% 4% 2% 4% 3%
Pets 2% 3% 2% 2% 2% 2% 2%
Education 2% 3% 1% 1% 3% 3% 1%
Coding 1% 1% 2% 1% 1% 1% 1%
Art 1% 1% 0% 0% 1% 0% 2%
Beauty&
Personal Care 1% 1% 1% 1% 1% 1% 1%
Food/Beverage 1% 0% 0% 4% 0% 0% 0%
Entertainment 1% 1% 1% 0% 1% 0% 2%
Sports 0% 0% 0% 1% 0% 0% 0%
Public Figure 0% 0% 0% 0% 0% 0% 0%
Media 0% 0% 0% 0% 0% 0% 0%
Brand 0% 0% 0% 0% 0% 0% 0%
Gaming 0% 0% 0% 0% 0% 0% 0%
Music/Dance 0% 0% 0% 0% 0% 0% 0%
Shoplus Data Report
Indonesia
Market:
Trend analysis of
TikTok E-commerce
influencers
Shoplus Data Report
Indonesia Market: The potential sales growth

of e-commerce influencers by categories
From the number of Indonesia e-commerce influencers in various categories and their
per capita sales in Q4 2022:
• It is relatively active, or called highly competitive, in the e-commerce influencer

market for several categories, including Beauty and Personal Care, Baby and
Maternity, Phones & Electronics, Muslim Fashion, and other clothing and footwear
categories. However, their per capita sales of goods are at a high level. The
potential sales growth of these e-commerce influencers is good.
• During the epidemic, demand for instant food, vitamin C health products, masks,
and other anti-epidemic products has increased. But the number of e-commerce
influencers entering food and beverage, and health categories in the Indonesia
market is relatively low. Therefore, less competition between influencers and this
indicates the potential opportunity for new people.
Different categories of influencers' TikTok e-commerce Indonesia market

entry circumstances as of Q4 2022
Few e-com influencers A lots of e-com influencers

High AOV High AOV
Food/Beverage
Beauty &
Personal Care
Jewelry and
Derivatives
Health
Womenswear &
Lingerie
Muslim Fashion
Baby & Maternity
Shoes
Textiles & Soft
Furnishing Phone and
Electronics Menswear and
Home
Underwear
Furniture Appliances Luggage & Bags
Kids Fashion
Auto Supplies Kitchenware Home Supplies
Pets Supplies
Books & Toys Sports & Outdoor
Accessories
Magazines &
Computers &
Audio &
Hardware Office Equipment
Tools Home
Improvement
Hobbies & A lots of e-com influencers
Collectibles Low AOV
Source: Shoplus *The X-axis is the number of e-com influencers by category, the Y-axis is the
per capita sales by category, and the size of the bubbles is the sales of the category
Shoplus Data Report
The rising number of TikTok influencers tend

to carry multiple categories to meet diverse
needs of consumers.
TikTok e-commerce influencers who promote one particular type of product in the
Indonesia market showed a decreasing trend from October to December 2022. In
order to meet consumers' diverse needs, more and more e-commerce influencers are
promoting multiple categories of goods.
Other than beauty and personal care, books & magazines & audio, and pet supplies,
the main influencers are still vertical e-commerce influencers, while non-vertical
influencers dominate other categories.
The proportion of TikTok vertical influencers in various categories in

the Indonesia Market in Q4 2022
Categories October 2022 November 2022 December 2022
Indonesia Market 50% 42% 37%
Beauty and Personal Care 78% 68% 58%
Books & Magazines & Audio 72% 58% 55%
Pets Supplies 57% 42% 51%
Vehicle Supplies 56% 52% 49%
Food & Beverages 59% 56% 46%
Baby & Maternity 51% 48% 42%
Womenswear & Lingerie 58% 49% 42%
Menswear & Underwear 50% 41% 39%
Muslim Fashion 45% 39% 38%
Home Supplies 49% 44% 37%
Phones & Electronics 51% 46% 35%
Textiles & Soft Furnishings 52% 46% 33%
Sports & Outdoor 42% 35% 32%
Toys 42% 36% 31%
Kitchenware 48% 40% 31%
Shoes 41% 34% 30%
Jewelry & Derivatives 33% 24% 29%
Tools & Hardware 37% 24% 27%
Health 43% 37% 26%
Kids Fashion 42% 26% 25%
Luggage & Bags 38% 33% 25%
Computer & Office
Equipment 35% 25% 25%
Home Appliances 32% 28% 24%
Fashion Accessories 33% 29% 23%
Home Improvement 27% 25% 21%
Hobbies & Collectibles 19% 10% 13%
Furniture 9% 13% 10%
Data Source: Shoplus * If the sales of a category account for 60% of its total sales, it is classified
as the category's vertical influencers
Shoplus Data Report
Muslim Fashion: “Vertical + Professional +

Scenario-oriented” type of influencer has the
advantage of promoting products
From the sales ratio of the top 4 Muslim fashion brands in the TikTok Indonesia market
in Q4 of 2022:
• The "Professional Service" type of vertical Muslim e-commerce influencers can

provide consumers with more professional references for consumption decisions,
contributing 24% of sales revenue;
• Muslim consumers and followers of "Financial" type of e-commerce influencers have

a certain overlap;
• "Fashion Outfit + Vlog" type of e-commerce influencers stimulate potential

diversified needs of consumers in different scenarios through the multi-scenario
display.
Top 4 Types of influencers of sales revenue for Muslim Fashion, and

Top 3 influencers in Q4 2022
24%
18%
10% 8%
Professional Service Finance Fashion Vlog
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Market Share：1.3% Market Share：1.6% Market Share：1.2% Market Share：0.9%

Live：2 Live：59 Live：39 Live：0
E-com Video：112 E-com Video：77 E-com Video：60 E-com Video：66
KENAN HIJAB BY Rhatna_Shop✨ Mukena Tiktokshop Sari Fashion Official

HANSYA
Live：66 Live：0场 Live：0场 Live：53
Neisya Dira Fashion Shop rara_cuntiktok90 Iniichaaa

Shoplus Data Report
Thailand
Market:
Trend analysis of
TikTok E-commerce
influencers
Shoplus Data Report
Thailand Market: The potential sales growth of

e-commerce influencers by categories
From the number of Thailand e-commerce influencers in various categories and their
per capita sales in Q4 2022:
• Beauty and Personal Care, Womenswear and Lingerie, Home Supplies, Phones &
Electronics, and food and beverage categories have plenty of e-commerce
influencers entering the market, so the market is relatively active. However, their
per capita sales of goods are at a high level. The potential sales growth of these e-
commerce influencers is good.
• For three major trends—Staying at Home, Health and Well-being, and the Pet
Economy—the e-commerce influencer market is less competitive but has high per-
person sales.
Different categories of influencers' TikTok e-commerce Thailand

market entry circumstances as of Q4 2022

High AOV High AOV
Beauty &
Personal Care
Health
Textiles & Soft

Furnishings
Food/Beverage
Pets Supplies
Womenswear &
Home Supplies
Luggage & Bags
Phones & Lingerie
Electronics
Kids Fashion
Accessories ShoesBaby &
Vehicle Supplies
Kitchenware Maternity
Toys Home Menswear and
AppliancesComputer & underwear
Muslim Fashion Office Sports &
Tools &
Equipment Outdoor
Hardware
Hobbies & Home
Books &
Collectibles
Magazines &
Improvement
A lots of e-com influencers
Jewelry and
Audio Furniture
Derivatives Low AOV
Shoplus Data Report
Beauty & Personal Care, and Pet Supplies are

likely to choose vertical influencers.
• As of the TikTok Thailand market, vertical influencers in the categories of Beauty
and Personal Care and Pet Supplies have unquestionable advantages in terms of
promoting products, and their ability to increase sales is continuing to grow.
• As the TikTok Thailand market continues to improve, a growing number of vertical

influencers have joined the platform, increasing the proportion of vertical
influencers in niche industries like Furniture, Jewelry and Derivatives, and Hobbies
& Collectibles.
The proportion of TikTok vertical influencers in various categories in

the Thailand Market in Q4 2022
Categories October 2022 November 2022 December 2022

Thailand Market 41% 34% 38%
Beauty and Personal Care 65% 55% 59%
Pets Supplies 55% 57% 58%
Womenswear & Lingerie 57% 54% 50%
Food & Beverages 55% 33% 46%
Vehicle Supplies 44% 41% 43%
Phones & Electronics 42% 41% 39%
Baby & Maternity 35% 33% 38%
Sports & Outdoor 43% 24% 37%
38% 22% 37%
Shoes 37% 37% 36%
Home Supplies 40% 36% 34%
Kitchenware 37% 33% 33%
Health 38% 32% 32%
Textiles & Soft Furnishings 38% 30% 30%
Toys 32% 29% 28%
Home Appliances 25% 20% 28%
Fashion Accessories 31% 26% 26%
Luggage & Bags 29% 28% 26%
Tools & Hardware 26% 24% 26%
Menswear & Underwear 18% 25% 25%
26% 14% 24%
Computers & Office
Equipment
Home Improvement 23% 11% 23%

Kids Fashion 21% 20% 22%
Muslim Fashion 16% 17% 20%
Hobbies & Collectibles 11% 12% 15%
Jewelry & Derivative 0% 1% 5%
Furniture 0% 0% 3%
Shoplus Data Report
Beauty and Personal Care：The sales benefit

of influencers of “Professional + Special
Effects & Editing” type is highlighted.
From the sales ratio of the TOP4 types of influencers in the category of Beauty and
Personal Care in the TikTok Thailand market as of Q4 2022:
• The "Professional Service" type of influencers in the Beauty and Personal Care
vertical can offer consumers more professional opinions for purchasing choices,
accounting for 24% of sales revenue.
• E-commerce influencers with good video editing skills in the Beauty and Personal
Care vertical can gain market share by distributing numerous videos.
• The "Financial" fan group and the Beauty and Personal Care consumer group have
some overlap.
Top 4 Types of influencers of sales revenue for Beauty

and Personal Care, and Top 3 influencers in Q4 2022
24%
18%
11%
7%
Special Effect &

Professional Service Finance Public Administration
Editing
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Shoplus Data Report
Vietnam
Market：
Trend analysis of
TikTok E-com
related influencers
Shoplus Data Report
Vietnam Market: The potential sales growth of

e-commerce influencers by categories
From the number of Vietnam e-commerce influencers in various categories and their per
capita sales in Q4 2022:
• Beauty and Personal Care, Womenswear and Lingerie, Menswear and the
Underwear categories are all experiencing a surge in e-commerce influencers,
indicating that the market is relatively active. Yet, they have significant per-person
sales of items. These e-commerce influencers have a decent chance of increasing
their sales.
• Books & Magazines & Audio, Food and Beverages, Textile and Soft Furnishing, Health,
and Baby and Maternity have high per capita sales, but few e-commerce influencers
for these categories, so this is an opportunity for new entrants.
Different categories of influencers' TikTok e-commerce Vietnam market

entry circumstances as of Q4 2022

High AOV High AOV
Books & Magazine
& Audio
Food/Beverage
Beauty &
Personal Care
Textiles & Soft
Furnishings
Health Menswear and Womenswear &

Baby &
Underwear Lingerie
Maternity
Vehicle SuppliesPhones & Shoes

Home Sports &Electronics
Appliances
Outdoor
Tools & Luggage & Bags
Home Supplies
Hardware Kitchenware
Pets Supplies Kids Fashion
Jewelry Home
and… Toys Accessories
ImprovementComputer
Muslim Fashion &Office
Furniture
Hobbies &
Collectibles
Equipment A lots of e-com influencers
Low AOV
Shoplus Data Report
Influencers who share the same niche with

the categories of kids and pets have high
There are differences in the proportion of vertical influencers across different

categories as of Q4 2022 TikTok Vietnam market. There are an increasing number of
vertical influencers in the baby and pet tracks, including toys, fashion for kids, baby
& maternity, and pet supplies. The proportion of vertical influencers is fast rising
with the rise of refinement and professional development in the baby and the pets
track.
The proportion of TikTok vertical influencers in

various categories in the Vietnam Market in Q4 2022
Shoplus Data Report
Womenswear and Underwear：The sales benefit

of influencers of "Professional + Scene + Special
Effects & Editing" type is highlighted. "type of s is
highlighted
From the sales ratio of the TOP4 types of influencers in the category of Womenswear
and Lingerie in the TikTok Vietnam market as of Q4 2022:
• The "Professional Service" type of influencers in the Womenswear and Lingerie

vertical can offer consumers more professional opinions for purchasing choices,
accounting for 17% of sales revenue.
• Multi-scenario displays by "Fashion" e-commerce influencers stimulate consumers'

diversified needs in different scenarios.
• E-commerce influencers with good video editing skills in the Womenswear and
Lingerie vertical can gain market share by distributing numerous videos.
Top 4 Types of influencers of sales revenue for Womenswear, and Top 3

influencers in Q4 2022
17%
12%
10% 10%
Special Effect & Non-Government

Professional Service Fashion Editing Organization
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Shoplus Data Report
Summary &
Trends Forecasting
Shoplus Data Report
Summary & Trends

Forecasting
01
The rising need on the supply and
demand side accelerates the expansion
of TikTok e-commerce.
During the Q4 period of 2022, the supply side of TikTok e-commerce is actively
entering the market. In December, the number of TikTok e-commerce influencers
increased by 92% compared with October. The expansion of the market has
accumulated more potential energy. At the same time, the increase in volume and price
of TikTok e-commerce demand side has driven the sales of the market to achieve high
growth. In November and December, the growth rate of TikTok e-commerce market
sales was 26% and 32% respectively.
02 8% of the E-commerce influencers

contribute 87% of the market share
As of the last quarter of 2022, 86.9% of the market share was contributed by 8.4% of
e-commerce influencers. From the perspective of countries, e-commerce influencers
in Malaysia and the Philippines with lower sales levels face relatively low pressure
compared to the market as a whole.
Indonesia Market：the rising number
03 of TikTok influencers tend to carry

multiple categories to meet the diverse
needs of consumers.
From October to December 2022, vertical e-commerce influencers in the TikTok
Indonesia market decreased. In order to meet consumers' diverse needs, more and
more e-commerce influencers are promoting multiple categories of goods.
The main influencers in beauty and personal care, books & magazines & audio, and pet
supplies are still vertical e-commerce influencers, while non-vertical influencers
dominate other categories.
Shoplus Data Report
Summary & Trend

Forecasting
04
Thailand Market: Beauty & Personal Care,
and Pet Supplies are likely to choose
influencers that share the same niche.
According to TikTok Thailand market data in Q4 2022, vertical influencers in the
categories of Beauty and Personal Care and Pet Supplies have unquestionable
advantages when it comes to promoting products, and their ability to increase sales is
on the rise.
A growing number of vertical influencers have joined TikTok Thailand as the market
continues to improve, increasing the proportion of vertical influencers in niche industries
such as Furniture, Jewelry, and Derivatives.
05
Vietnam Market: Influencers who
share the same niche with the
categories of kids and pets have high
In Q4 2022, TikTok Vietnam market had varying proportions of vertical influencers
across categories. Growing numbers of vertical influencers are found in baby and pet
tracks, including toys, fashion for kids, baby & maternity, and pet supplies. With the rise
of refinement and professional development in the baby and pets tracks, the proportion
of vertical influencers is rapidly increasing.
Methodology and
Copyright Statement
Shoplus Analysis Report is a periodic e-commerce trends
report of Shoplus platform. Based on the concept of being
objective, the TikTok e-commerce trends report of Shoplus
aims to fulfill the need of e-commerce practitioners for data
insights.
The data and related analysis are for preliminary judgment
and demonstration only, where data was collected between
October 1 - December 31, 2022. We invite you to reference
or share the findings of the report with attribution to
“Shoplus” and a link to our home page.
About Shoplus
Shoplus is a TikTok analytics tool designed to help users
analyze the characteristics of TikTok creators and offer
multi-dimensional data analysis. With comprehensive data
analysis and visual presentation, you can be informed of
trends and discover product potential more easily.
Contact Us
For more information, specific data requests or
business cooperation, please contact us
marketing@shoplus.net.
Follow us on Social Media
@ShoplusOfficial
@Shoplus
@Shoplus
Shoplus Data Report
THANK
YOU
F O R W A T C H I N G
Q1 2023 Trend Report of

TikTok E-commerce Influencers
2023 | 01 J A N U A R Y .
SHOPLUS
DATA
REPORT
©2022 Shoplus All Rights Reserved
Shared by Vietnam Market Report & Marketing Research by CTO Vietnam Network

Q1 2023 Trend Report of TikTok E-Commerce Influencers

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05 Summary & Trends

Shoplus utilizes platform advantages and comprehensive

The rising need on the supply and demand

Indonesia Market: The rising number of TikTok

Thailand Market: Beauty & Personal Care, and Pet

Vietnam Market: Influencers who share the same

• Major Sales Countries

Major sales countries include the United Kingdom,

The rising need on the supply and demand

TikTok E-commerce Overview as of Q4 2022

E-commerce influencers Sales revenue increased in

Compared to October, the Sales units increased in

Videos related to e-commerce The average order value

Can we expect the continued strong growth

The percentage of revenue generated by major sales countries and

Monthly trend of market sales Monthly trend of the number of influencers

8% of the E-commerce influencers contribute

The proportion of TikTok e-com influencers at different sales levels

The sales revenue distribution TikTok e-com influencers at different

Which type of influencers gain followers fast?

• Indonesia: Professional Service, Finance & Investing, Fashion, Vlog, etc.

• Vietnam: Professional Service, Non-governmental Organization, Public Administration, etc.

• Malaysia: Professional Service, Finance & Investing, Public Administration, etc.

• Philippines: Professional Service, Public Administration, Finance & Investing, etc.

• United Kingdom: Professional Service, Public Administration, Fashion, etc.

In December 2022, the distribution of TikTok major sales countries of

Which type of influencers has good sales

• Indonesia: Professional Service, Finance & Investing, Fashion, Vlog, etc.

• Vietnam: Professional Service, Non-governmental Organization, Special Effects &

• Malaysia: Professional Service, Finance & Investing, Public Administration, etc.

• Philippines: Professional Service, Public Administration, Finance & Investing, etc.

The sales distribution of TikTok influencers by various types in major

Indonesia Market: The potential sales growth

• It is relatively active, or called highly competitive, in the e-commerce influencer

Different categories of influencers' TikTok e-commerce Indonesia market

Few e-com influencers A lots of e-com influencers

The rising number of TikTok influencers tend

The proportion of TikTok vertical influencers in various categories in

Muslim Fashion: “Vertical + Professional +

• The "Professional Service" type of vertical Muslim e-commerce influencers can

• Muslim consumers and followers of "Financial" type of e-commerce influencers have

• "Fashion Outfit + Vlog" type of e-commerce influencers stimulate potential

Top 4 Types of influencers of sales revenue for Muslim Fashion, and

Professional Service Finance Fashion Vlog

yoora_sarah syiraaswardrobe mallafashionofficiaI Noraduaaaa

Market Share：1.3% Market Share：1.6% Market Share：1.2% Market Share：0.9%

KENAN HIJAB BY Rhatna_Shop✨ Mukena Tiktokshop Sari Fashion Official

Neisya Dira Fashion Shop rara_cuntiktok90 Iniichaaa

Market Share：0.7% Market Share：0.5% Market Share：0.5% Market Share：0.5%

Thailand Market: The potential sales growth of

Different categories of influencers' TikTok e-commerce Thailand

Few e-com influencers A lots of e-com influencers

Textiles & Soft

Beauty & Personal Care, and Pet Supplies are

• As the TikTok Thailand market continues to improve, a growing number of vertical

The proportion of TikTok vertical influencers in various categories in

Categories October 2022 November 2022 December 2022

Home Improvement 23% 11% 23%

Beauty and Personal Care：The sales benefit

Top 4 Types of influencers of sales revenue for Beauty

Special Effect &