Activity 1

Part B
Develop a strategic change strategy
Introduction
Organizations have been using strategic change management to make sure their endeavours
to change are in line with their strategic plan for decades. People that can lead,
communicate, comprehend, assist build alignment across a company, and manage
resources are essential for the successful implementation of strategic change. Resources
include not just individuals but also things like procedures and guidelines. Managing
strategic change is no different from managing any other kind of change.
One of the first steps in implementing strategic change is determining the organization's
end goal for making the transition. In the next step, the leader contributes to the
development of a plan that specifies the intended results and the means by which they will
be attained. This overarching structure is associated with a set of goals and tactics that deal
with the organization's infrastructure, its employees, and its customers. A key part of the
leadership's communication strategy is determining how they will update the team at each
stage (SHRM, 2021).

Change manager responsibilities

To succeed in today's business environment, organisations must recognise that the
landscape is always shifting around them, including the nature of the competition, the kind
of resources available to them, the scope of their operations, and the dimensions of their
target markets. Findings from this study corroborate the research finding that many change
management strategies include overlapping practises and techniques. Agendas for quality
management or business excellence include a wide range of elements crucial to successful
change management (Malek, 2012).
Due to the aforementioned factors, management choices made within an organisation must
be supported by credible hypothetical reasons for choice in regards to potential risks and
current and future financial repercussions. The implementation of a strategic plan provides
a comprehensive approach to structural transformation, expansion, and innovation. Instead
of seeing change as a series of steps, a scheme-level strategy is used.
To guarantee successful transformation, businesses should demonstrate an initiative to
make it happen in the planning phase. Leaders should consider the need for change at all
levels of the business, not just the leadership roles, in order to build a compelling case for
transformation.
Web design, content promotion, and electronic commerce are just some of the areas where
Online Media Solutions, Pty. Ltd. anticipates change to have an impact. Three tactics will
make up the foundation of the suggested method of change management. First, every six
months, all workers and managers should get training in change management as part of the
company's commitment to their continued professional development.
The second tactic is to create a comprehensive and superior portfolio. Thirdly, you may
improve the accuracy of the new hire orientation by including customer service instruction.
Performance in terms of safety and quality of service to customers will be shown
throughout the orientation process. As part of the quality assurance process, we will check
to see that all employees have grasped the gist of the new protocol.
Beginning in September 2021, there will be widespread implementation of training for
client service performance as a component of professional output. Finally, design at least 4
hours of induction training for all new hires, with a focus on outlining the company's
customer service philosophy. The following method was used in our change
implementation procedure:
The following stage, once the change areas have been recognised and approved, is to form
a change advisory board that includes members from all of the organization's user groups.
The board evaluates all requests for change and either approves them or rejects them based
on criteria such as openness, preparedness, business control, business need, and others. The
board will then review any modifications to ensure adequate and risk-informed
documentation has been produced. When deliberating on a request for a policy shift, the
board must think about both the potential effect on the company and the availability of
relevant resources. The board will then coordinate the change's specifics by establishing
norms, disseminating information about technical requirements, and informing end users
(Avdeeva, 2021).

Change objectives and principles

 Communicate with transparency.
 Emphasize the benefits.
 Increase in B2B engagements.
 Set outcomes and goals.
 Communicate change, change in Plan.

Change plan elements

 Operations manager-Leadership alignment and Stakeholder engagement

 IT manager-Communication

Rationale for change

Driver changes list

Changes in the Cultural Landscape.

Caused by Requirements from the Consumer Market.

Advancing the State of the Art in Technology.

Procedure Refinement.

Alterations in Strategy.

Process
During the course of the change management process, Online Media Solutions, Pty. Ltd
was exposed to three distinct types of risk. The first is the substantial pushback from within
these departments' core workforce. Individuals or groups may encounter resistance to
change due to a variety of factors, including those listed below.
 Differences in outlook, particularly between management and staff,
misunderstandings of how an impending organisational change will affect
things, and other purely personal motives that are unrelated to corporate
goals all contribute to a tense work environment.
 The second threat is that stakeholders won't see the need for, or be
motivated to, adopt the change.
 The project's financial viability is the last remaining concern. The latter
problem becomes most apparent when leadership struggles (Loloiu, 2015).

Key stakeholder analysis

Every group needs to hear from its stakeholders. They guarantee the company has enough
cash on hand to continue operating normally.

All relevant internal parties are given a voice in the business operations. Employees, board
members, shareholders, and the upper management are all examples of internal
stakeholders. Employees, as key internal stakeholders, must be kept informed for change
projects to succeed. It's essential to have a well-thought-out communication strategy in
place with the goal of alerting people promptly so that they may respond effectively and
achieve success.

When workers' opinions are heard and processed, a deeper appreciation for the role of
internal communication in facilitating strategic objectives might develop. The effectiveness
of implementing change across all three divisions depends on shareholders providing the
necessary resources. An organization's everyday operations rely on input from a broad
variety of external stakeholders. Suppliers and end-users are two common instances of
external stakeholders. For our instance firm, the most important thing suppliers do is meet
its demands for raw materials.

Since the quality, cost, and reliability of the company's output are all dependent on the
components it uses, the choice of its suppliers is a strategic one. Customers' function is to
utilise the company's goods and services, generating revenue that may be reinvested in the
enterprise. Both the quality and amount of output will be governed by customer demand
(Midor, 2019).

Communication channels for organisational personnel to contact management

In today's information and technological era, a company's success or failure hinges on its
ability to effectively manage change. The goal of change management is to boost positive
outcomes while reducing negative fallout from the transition (Malek, 2012).
The most effective technique to lessen this unsettling sensation and construct the transition
process is via communication. Organizations benefit immensely from both one-way
(directional) and two-way (bidirectional) communication because it fosters and clarifies
interactions between employees.
The following methods of contact will be used to inform employees of upcoming changes
at Online Media Solutions, Pty. At first, we'll inform those in the relevant departments
through memos that will be drafted and sent further up the chain of command. Second, we
will leverage online tools like video conferencing and google meetings to let our
stakeholders know how the aforementioned changes in approach will maintain the
company's excellent ROI. Third, staff will send out emails with sufficient information
about the next shift.
Here are three methods for helping employees adjust to the new normal:
 New employees will get technical expertise in safety performance and
service output during orientation.
 Second, the subordinate employees may be educated by inviting
themselves to meetings with the executive to discuss the relevance of
change across these three areas. In the third place, value the opinions of
your employees.
Workers will have greater confidence in speaking openly. The board of directors has to
give the response some thought, communicate to the team what they are "hearing" from the
feedback, and then decide what course of action to pursue (Gleeson, 2016).

Develop a change plan

Actions Who When Performance

 Measures

From people to Marketing September Increase the

communities, and Manager marketing and sales
from consumption
to production,
digital marketing
and humanity

The way forward Sales Manager October Gain trust of

for measuring and Customers
scoring digital
content marketing's
efforts to improve
the customer
experience and the
buying cycle

The AI viewpoint IT Manager November Proper handling the

on social media advertisement
marketing from a
position of
responsibility

Evaluation
Timing is also crucial in organisational transformation. The "Is It Worth It?" test is not a
one-and-done activity. Given the current pace of change in our markets and organizations,
being future-ready today is no guarantee that we will remain so in six months. We need to
keep asking "Is It Worth It?" proactively so that we can fully commit to the change process
once the answer becomes affirmative. Although these five actions appear simple at first
glance, thorough research and hard work are required before you can say with certainty
whether or not they are "Worth It." My research indicated that it would be worthwhile, but
I would need to wait more than 18 months to make the most of the opportunity. Five weeks
after the operation, the answer is a resounding "Yes." It was well worth it. It's the clearest
I've ever had (CMG, 2021).
It's no secret that the workforce is aware of the impending change and the associated
strains it will bring. However, allowing them to have their voices heard can calm
widespread anxiety and keep them in the loop. Use the information gathered from e-
learning to analyse the current approach to change management and find ways to enhance
it (Pappas, 2020).

Comments:

When evaluating a controversial programme or policy, in which key stakeholders are

known to hold divergent viewpoints, it is especially important to involve stakeholders in
the risk management process. The community's diversity, history, existing networks, and
overall socioeconomic characteristics must be understood in order to develop a more in-
depth understanding of the community of interest through the process of "community
scoping." The process of mapping and analysing the interests and influence of various
stakeholders (Français, 2021).

Activity 2
Part A
Analyse and confirm the capacity and competence of relevant individuals to
contribute to change processes and plan
MEETING AGENDA TEMPLATE: Meeting 1

Meeting/Project Name: Change in Management Process

Date of Meeting: Time: 2:00 pm

(Sep/12/2015)

Meeting Facilitator: IT Manager Location: Grand Hyatt

Melbourne

1. Meeting Objective
handles change in the areas of :

Site design.

Content marketing.

And online sales.

2. Attendees

Line Managers

Name Department/Division E-mail Phone

David IT staff Davida@gmail.com xxx

Andrew Management Staff Andrew@gmail.com xxx

Petersen Operational staff Petersen@gmail.com 123

3. Meeting Agenda

Topic Owner Time

Change in process of Site Design IT 2

manage months
r

Change in process of Online Sales It 2/5

Manage months
r

Content Marketing It 4
Manage months
r
 4. Pre-work/Preparation (documents/handouts to bring, reading material,
etc.)

Description Prepared by

Collaboration with the customer to define the demands of the IT Manager

new website. That is, why it exists.

Site objectives will inform the determination of the project's

scope. That is, what content and functionality must be added to
the site and by when in order to accomplish the stated aim?

Now that we have an idea of the site as a whole, we can go to

work on the content for each page, keeping in mind SEO best
practises like keeping each page on a single subject. For the
following phase, it is crucial that you have authentic material to
work with.

Now that the site's framework and first content are complete,
we can begin developing the visual identity. This may already
be well-defined depending on the customer, or you may be
establishing the visual style from the ground up. This may be
facilitated by the use of style tiles, mood boards, and element
collages.

Now that you have all of your pages and have specified how
they will appear to site visitors, it is time to test everything to
ensure that it functions as intended. Use a combination of
automatic web crawlers and human inspection of the site on
many devices to detect anything from major UX problems to
small broken links.

MEETING MINUTES: Meeting 1

Meeting Minutes: 61 minutes

Date of Meeting: Time: 2:00pm-3:01 pm

(Sep/12/2015)

Minutes Prepared By: Shales(minutes Location: Grand Hyatt Melbourne

recorder)

1. Meeting Objective

The main objective is to change the design of the site. Now that the site's framework and first
content are complete, we can begin developing the visual identity. This may already be well-
defined depending on the customer, or you may be establishing the visual style from the ground
up. This may be facilitated by the use of style tiles, mood boards, and element collages. Now
that you have all of your pages and have specified how they will appear to site visitors, it is time
to test everything to ensure that it functions as intended. Use a combination of automatic web
crawlers and human inspection of the site on many devices to detect anything from major UX
problems to small broken links (Webflow, 2021).

Second, to change the content marketing

Finally, Online Sales.

2. Attendance at Meeting

Name Department/Division E-mail Phone

Andrew IT Department Andrew@gmail.com 156

David IT Management Staff David@gmail.com 156

Petersen Operational staff Petersen@gmail.com 516

3. Agenda and Notes, Decisions, Issues

Topic Owner Time

IT Staff 1 2-4 months

Online Sales

Change in Content IT staff 2 2-3 months

Change in Site Design IT Staff 3 5 months

4. Action Items

Action Owner Due Date

Collaboration with the customer to define the demands IT Manager Sep to Dec 15
of the new website. That is, why it exists.

With the scope clearly established, we can dive into the

sitemap and describe the interconnections between the
content and features we identified in scope definition.

Now that we have an idea of the site as a whole, we can

go to work on the content for each page, keeping in mind
SEO best practises like keeping each page on a single
subject. For the following phase, it is crucial that you
have authentic material to work with.

Now that the site's framework and first content are

complete, we can begin developing the visual identity.
This may already be well-defined depending on the
customer, or you may be establishing the visual style
from the ground up. This may be facilitated by the use of
style tiles, mood boards, and element collages (Pappas,
2020).
Boost footfall. IT Manger Sep to
November 30
It's about time you started investing in search engine
optimization (SEO), search engine marketing (SEM), or
paid internet advertising. Without any kind of internet
presence, an online retailer will fail. Organic search is
the foundation, while promotion, social media, and
content creation all help to strengthen its effectiveness.

Boost your sales by making.

Is the customer's experience planned out? This method

may help you figure out why you're receiving a lot of
visitors but no conversions. A few easy tweaks, such as a
purchase now, pay later payment option or a special deal
prominently displayed on the homepage, may
dramatically enhance conversion rates without breaking
the bank.

Boost the typical order size (AOV).

Put together promotions (such buy one, get one half off)
or just group things of a similar kind and sell them as a
set to attract clients to spend more money (e.g., three t-
shirts for one price). At the checkout, you may provide
suggestions depending on what a customer has already
put in their shopping basket.

Motivate patronage renewal.

Include a flyer with all first orders to remind clients why

they like doing business with you. Make use of social
media platforms to interact with repeat consumers by
developing a loyalty programme for them. Create a
subscription service if your product is the kind that
would sell well if purchased often.
It takes more than just finding the ideal blog post or Slide IT Manage Sep to Jan 12
Share to create content that truly generates revenue and
conversions. It's the cumulative effect of several factors
working together to give you a steady grasp of what it is
your audience wants and needs, and then giving it to
them.

Since it's a massive task that would be more suited for a

book than an essay, I'll just touch on some of the more
important aspects that will help you get set up, figure out
what's working, and keep up with demand without
needing to employ an army.

Put together sets of related keywords.

Groups of relevant keywords may be made that relate to

certain goods, features, regions, audiences, marketing
initiatives, etc. By doing so, you may monitor the
effectiveness of your brand's site and content in relation
to the performance of rivals and make adjustments as
necessary as you continue to build and optimise.

Determine what a thorough list of keywords looks like

for your company by collaborating with your search
engine optimization (SEO), content, and social media
teams.

Before investing time and money, it's important to

collaborate across departments to get an understanding of
their current projects and long-term objectives. Only then
can you begin to create content that effectively
represents the full scope of the organization's current and
future endeavours. It usually takes the efforts of the
whole marketing team to compile a thorough list of
keywords, since inspiration may come from both the
phrases that are already bringing in traffic and the themes
for which you would want to rank higher (SEJ, 2021).
Following Answers by the IT manger asked by the
Attendees:

The created change management methods are

comprehensive, which bodes well for the company's
future success.

I will make sure the change management team has all

the information they need to effectively execute and
manage the change, and that they understand the
procedures they should follow.

I promise to take concrete, visible steps to show my

support. I will also make sure I am on board with the
transition and be there for my staff as they go
through it.

As part of the change management process and

change management operations, I will make sure that
all workers get the necessary coaching and assistance.

I'm not sure how to handle pushback from those who

don't like the new direction.

I'd benefit from training or coaching on how to deal

with pushback from employees as we implement this
change.

5. Next Meeting (if applicable)

Date: June -12-2016 Time: 8:pm Location: Grand Hyatt Melbourne

(MM/DD/Y
YYY)

Objective: To discuss the performance which was committed to IT Manager in Meeting 1.

 MEETING AGENDA TEMPLATE: Meeting 2

Meeting/Project Name: Changed in process Management transformation.

Date of Meeting: November-15-2015 Time: 3:pm

(MM/DD/YYYY)

Meeting Facilitator: Sales Manager Location: Grand Hyatt Melbourne

1. Meeting Objective

Change in process of sales by the sales manager and Staff to increase the sales of Online Media
Solutions.

Change in the process of the advertisement to attract the more customers for induction of the revenue
of Online Media Solutions.

Name Department/Division E-mail Phone

Frick Line manager ( Sales Frick@gmail.com 213

staff)

Shamas Line manager (Sales Shamas@gmail.com 2313

management staff )

Derrick Line Manager (Sales Derrick@gmail.com 1231

Management)

3. Meeting Agenda
Topic Owner Time

Change in the sales process of Online Media Solutions Sales Manager 3 months

Change in advertisement technique Sales Manger 3 Months

4. Pre-work/Preparation (documents/handouts to bring, reading material, etc.)

Description Prepared by
Prospecting is the first step in the sales process, in which Sales Manager
potential new customers are identified and researched. It's
an integral aspect of closing deals and a regular part of
most representatives' schedules. Interacting with material
on the aforementioned platforms is an excellent method of
prospecting. Leave a thoughtful comment if a post strikes
a chord with you, even if you disagree. The more you
interact with a potential customer, the more comfortable
they will get with you (Hubspot, 2021).

Identifying qualified leads need not be difficult. Using a

straightforward qualifying procedure like BANT, you can
quickly determine whether a potential customer is a
suitable match for the goods and services you provide. The
most important component of this phase is learning about
the problems and demands of each prospect and showing
how your product or service can solve those problems
(Hubspot, 2021).

So that they can provide you an accurate picture of the

firm and its goals, your salesperson may need to consult
with employees from other divisions. An effective
salesman should be able to speak more intelligently about
the firm than the prospect's own co-workers (Hubspot,
2021).

Each presentation should be tailored to the prospect's

specific use case and pain concerns. An executive or
engineer may also accompany the salesperson to the
meeting to highlight the calibre of service the client may
expect from the organisation. Furthermore, they may
address more technical concerns that the representative
might not be able to address.
Prospecting is the first step in the sales process, in which Sales Manager
potential new customers are identified and researched. It's
an integral aspect of closing deals and a regular part of
most representatives' schedules. Interacting with material
on the aforementioned platforms is an excellent method of
prospecting. Leave a thoughtful comment if a post strikes
a chord with you, even if you disagree. The more you
interact with a potential customer, the more comfortable
they will get with you (COR, 2021).

Identifying qualified leads need not be difficult. Using a

straightforward qualifying procedure like BANT, you can
quickly determine whether a potential customer is a
suitable match for the goods and services you provide. The
most important component of this phase is learning about
the problems and demands of each prospect and showing
how your product or service can solve those problems.

So that they can provide you an accurate picture of the

firm and its goals, your salesperson may need to consult
with employees from other divisions. An effective
salesman should be able to speak more intelligently about
the firm than the prospect's own co-workers (COR, 2021).

Each presentation should be tailored to the prospect's

specific use case and pain concerns. An executive or
engineer may also accompany the salesperson to the
meeting to highlight the calibre of service the client may
expect from the organisation. Furthermore, they may
address more technical concerns that the representative
might not be able to address (COR, 2021).

MEETING MINUTES: Meeting 2

Meeting Minutes: 63 minutes

Date of Meeting: Nov-15/2015 Time: 3:00pm

(MM/DD/YYYY)

Minutes Prepared By: Fajita minutes Location: Grand Hyatt Melbourne

recorder (staff)

1. Meeting Objective

 The objective is to Change the process of advertisement to increase the revenue of

Online Media Solutions.
 Change in sales process of Online Media Solutions.

2. Attendance at Meeting

Name Department/Division E-mail Phone

Shamata Management(IT) Shamata@gmacil.com 156

Hither morgana Management(Operations) HiterMorgana@gmail. Xxx

com

Patrick Management(Sales/ Patrick@gmail.com xxx

Marketing)

3. Agenda and Notes, Decisions, Issues

Topic Owner Time

 Sales Manager 3months

Change in Sales Process

Change in Advertisement Marketing Manager 2months

4. Action Items

Action Owner Due Date

Change in sales process. Sales Manager and January -9-
Subordinates 2016
BRING FORTH NEW GOODS AND SERVICES.

Enhance your customer service by offering more options. Do

some market analysis to see whether there is a demand for your
potential product or service? If you don't want to start from
scratch, you might use some of your current customers as a
beta group. Feedback from a test group may reduce certain
risks and provide ways to enhance the product or service.
Ensure that people are aware of your new goods or services by
devoting extra resources to advertising and promotion of
Online Media Solutions (Info.Ent, 2021).

MOVE INTO NEW DOMESTIC MARKETS.

It's not cheap to expand into new areas, but doing so may help
you attract more customers. Conducting market research will
allow you to get insight into the possible new market and aid in
the development of a plan of action. To fulfil the increased
demand, you'll also need to think about marketing, sales,
distribution, and manufacturing increases (Info.Ent, 2021).

Raise the quality of your sales channels.

Greater customers, more market share, and more profits all be

yours with little evaluation and optimization of your sales
channels. One such instance is:

 You should invest in better training for your sales

team.
 You may either recruit your own salespeople or
engage independent salespeople on a contract
basis.
 Put in some stores.
 Make use of wholesalers.
 Create a plan for doing business online.

PRODUCTIVITY IN MARKETING.

It's possible that your marketing efforts may be more

productive if you took this step. Be sure to keep an eye on the
outcomes of your present advertising and marketing efforts,
and be flexible enough to make adjustments if necessary. Get
to know your ideal customers inside and out so you can craft a
marketing campaign tailored to them (Info.Ent, 2021).

Raise or lower your asking price.

Market demand for your goods and services might be increased

by modifying your pricing strategy, billing terms, or other
related terms and circumstances. Learn about the market and
your own margins to see where you can save costs. If cutting
your pricing isn't possible, offering better terms is a good
alternative (Info.Ent, 2021).

Keep an eye on the other guys.

Think as your rivals do. Knowledge on their habits, skills, and

limits is gained via this study. Having this information will
make you more capable of protecting your current market
share, adapting to shifting conditions, and penetrating untapped
niches of Online Media Solutions (Info.Ent, 2021).

Change in advertisement technique to increase the revenue Sales Manager and December-7-
Subordinates 2016
Time monitoring is essential for an advertising firm to
maximise profits. Organizations require time tracking in order
to maximise revenue. Overlooking non-billable hours will have
a negative impact on your bottom line. Billable hours and non-
billable hours may be managed with the use of meticulous time
monitoring. Time tracking must be maintained for some time
to guarantee that all employees are using the system
effectively. Through accurate accounting of working hours, a
company may reveal the financial results of monitoring billable
and non-billable time (COR, 2021).

A supervisor can see where time is being wasted if they keep

tabs on it. Then, suggestions are made for rearranging the
procedures to do away with the inefficiencies that have sprung
up. Advertising firms may reset their productivity and ensure
that all team members remain on their allocated responsibilities
by keeping track of billable and non-billable hours. Ultimately,
the goal of time monitoring for an agency is to prevent the
need for major modifications to the agency's systems and
business processes, when in reality, what is required is time
management. Time monitoring is essential for an advertising
firm to turn a profit. The ability to accurately measure the
duration of each event and activity is essential for agencies
looking to maximise their earnings. Overlooking non-billable
hours will have a negative impact on your bottom line. Time
tracking is useful for managing billable vs non-billable hours.
Time monitoring must be maintained for some time to
guarantee buy-in from all employees. Through accurate
accounting of working hours, a company may reveal the
financial results of monitoring billable and non-billable time
(COR, 2021).

A supervisor can see where time is being wasted if they keep

tabs on it. Then, suggestions are made for rearranging the
procedures to do away with the inefficiencies that have sprung
up. Advertising firms may reset their productivity and ensure
that all team members remain on their allocated responsibilities
by keeping track of billable and non-billable hours. Ultimately,
the goal of time monitoring for an agency is to prevent the
need for major modifications to the agency's systems and
business processes, when in reality, what is required is time
management.
Answer of the Questions asked by the attendees to the Sales
manager.

 To make the change management team feel

like they are a part of the process, they will be
given all the information they need and asked
for their thoughts and opinions.
 Can't figure out how to effectively promote
change.
 Third, throughout the change management
process and change management operations, I
will make sure that staff get the necessary
coaching and assistance.
 To lessen the impact of opposition, I will
include the team in the change management
process, show that their input is appreciated,
and do everything I can to allay their fears and
worries.
 Using the ADKAR Model, I can zero in on the
specific part of the change process that is
causing the most pushback and adjust my
strategy appropriately.
 I'm interested in receiving guidance or
instruction on how to effectively lobby for
reform.

5. Next Meeting (if applicable)

Date: 15-May-2016 Time: 40minutes Location: Grand Hyatt Melbourne

(MM/DD/YYYY)

Objective: To check and evaluate the current performance from pervious in sales marketing.