CML CW2

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[DATE]
[COMPANY NAME]
[Company address]
Change management is an essential part of any business. It enables companies to adapt to
changes in the business environment, whether they are planned or unplanned. Nike is a company
that has experienced many changes over the years, from entering new markets to adapting to
changes in consumer preferences. To effectively help Nike solve problems and adapt to changes
in the business environment, change management leaders require specific qualities and skills.
This essay will critically evaluate the qualities and skills required at each stage of the consulting
process from initial entry and contracting through to the final evaluation stage.
The initial entry and contracting stage of the consulting process are crucial for change
management leaders. They must possess excellent communication skills to effectively
communicate with the client and understand their needs. Change management leaders must also
have strong analytical skills to assess the current situation of the client and identify the changes
required. They must have excellent problem-solving skills to develop an effective change
management plan. As a member of the consultancy project group, I learned that it is essential to
establish a good rapport with the client to gain their trust and understand their needs.
During the planning stage, change management leaders must have excellent leadership skills to
motivate their team members and ensure that they work towards the common goal. They must
have the ability to work under pressure and handle any challenges that may arise during the
implementation of the change management plan. Change management leaders must also have
excellent project management skills to ensure that the project is completed within the agreed
timeframe and budget. As a member of the consultancy project group, I learned that it is essential
to keep the client informed of any developments and seek their input on the proposed changes.
During the implementation stage, change management leaders must possess excellent
communication skills to effectively communicate the changes to the client's employees. They
must have the ability to manage resistance to change and ensure that the employees are
motivated to embrace the changes. Change management leaders must also have excellent
problem-solving skills to handle any issues that may arise during the implementation of the
change management plan. As a member of the consultancy project group, I learned that it is
essential to keep the client informed of the progress of the project and address any concerns they
may have.
During the final evaluation stage, change management leaders must have excellent analytical
skills to assess the effectiveness of the change management plan. They must have the ability to
evaluate the results and identify any areas for improvement. Change management leaders must
also have excellent communication skills to effectively communicate the results to the client and
obtain feedback. As a member of the consultancy project group, I learned that it is essential to
document the results and present them in a clear and concise manner.
In order to offer customers the most affordable, secure enterprise resource planning (ERP)
software and to build up a portfolio of sizeable business contracts, Lloyd Hardy founded Nike.
Businesses can combine diverse operations, including finance, human resources, and
procurement, using Nike's standardized software platform. As a newcomer to this industry and
setting, Lloyd emphasizes the difficulties he faces by highlighting his limited significance and
poor reputation in advertising and selling his goods. The team's goal at the consulting was to
forecast which clients would be most receptive to their services and how to contact those using
data analysis. The information obtained during this inquiry points to a marketing plan that
largely targets the hospitality and hotel industries, with some attention on the beverage business
as well. All team members contributed the skills and traits needed to do the research and come
up with such suggestions.
Implementing the project management consultant process was the next stage. As a result, the
advice given is probably supported by reliable research. Utilizing the best approach while
developing a data-driven strategy in relation to the particular customer. The predominates during
this time, typically. Customers typically handle this, but consultants are available to help if
needed. Lloyd, the client, must pay attention to and heed the advice and instructions of the final
recommendations of the report. According to the consultant group, Nike's recommendations had
to demonstrate Lloyd's understanding of the company's ethos, goals, and aspirations. The
analysis suggests that Nike's marketing plan should emphasize STP more. Nike can use this
tactic to target the demographics most likely to purchase its items. geographic market
segmentation. Nike would greatly benefit from maintaining such strategies. Access to a
knowledgeable group of in-house marketers, a team effort to create the goods, set them up, and
engage customers. As a result, customers will feel more a part of and passionate about the brand,
which is advantageous for sales. of the company's frequent clients. Direct marketing will help
promote new albums more successfully. By having face-to-face interactions with customers
(both existing and potential). Emails and phone calls can be used to carry out this strategy.
Making cold calls and conducting extensive, in-depth research on the company. Moreover, the
prior Digital marketing is one suggested deployment. Due to the expansion, Nike may be able to
reach a greater segment of the online population by using social media marketing. Internet
marketing and advertising enables the company to serve a wider range of clientele. At this point,
the capacity to handle pressure and challenges while making a contribution to the innovative
approach using unique and customised methods for each and every consumer and commerce.
This guarantees successful implementation. A Management Consulting Project's fifth and last
phase entails extension, reuse, or redesign.
After carefully examining how the project was carried out, a decision was made. The
effectiveness of the intervention can be inferred, and a whether it should be preserved, changed,
or removed is clear from the result. Then there came a complete standstill. Evaluation of the
effectiveness of the suggested technique is an essential component of this process. The
management team's advisors. The term for the complete cessation of a process is completed with.
Something happens once the project's contractual deadline has passed. where all guarantees have
been fulfilled. A contract's cancellation may be advantageous to both parties. Both the consumer
and the consultant become one via the instructional process. It is essential to assess if both the
client and the management consultant are on board if contract renewals are achievable. The
opportunity we have left is this one. Modifications can be performed if time permits. It's feasible
that the consultant will decide to prolong the present contract given the opportunities they've had.
Likely to be knowledgeable about the industry and aware of its many challenges. They have a
problem to solve. They can benefit from the advantages and drawbacks of the before. In order to
appropriately adjust the development of the new approach together with preparation. If
consulting companies want to stay competitive, they must be adaptable.
The client and the business are in agreement. Even now, having effective communication skills is
crucial. Customer satisfaction is necessary if the consultants wish to continue their collaboration.
Selecting a strategy for an extension. Using this meticulous method enables consultants to do
their jobs. Their ability to successfully complete the task. This therapy approach is suitable as it
is the chance to make sure they can set acceptable expectations and deadlines
Many different organizations have effectively incorporated the abilities of management
consultants. Presented starting at the time of entrance and continuing until then phase three of the
evaluation. These acquired skills and traits are manifested, Companies that offer management
consulting services can contribute to the success of a project. pertaining to a consultant's work.
The approach enables a deeper understanding of Nike’s knowledge of the abilities needed to help
in problem-solving Convert to a new business setting.
Change management is critical for organizations such as Nike to adapt to changing business
environments. Change management leaders require specific qualities and skills at each stage of
the consulting process, from initial entry and contracting through to the final evaluation stage.
These include excellent communication, analytical, problem-solving, leadership, project
management, and evaluation skills. Drawing on relevant literature and personal experience, this
essay has highlighted the importance of building rapport with clients, keeping them informed of
the progress of the project, and obtaining their input on the proposed changes. Change
management leaders must possess these skills and qualities to effectively help Nike solve
problems and adapt to changes in the business environment.

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