FINAL PROJECT

GROUP 2
COURSE DIGITAL MARKETING CAMPAIGNS
GROUP NAME STUDENT ID SAP ID
MEMBERS
MUHAMMAD SUBHAN 60630 36378
BUTT MAHAM RAZA 60601 36221
HUSSAM NADEEM 63492 64467
SHAIKH SARA AHTISHAM 61031 36683
INSTRUCTO AMIR ALI VIRANI
R NAME

CLASS TIME SAT – 15:00 ~ 18:00

SUBMISSIO 12-JUNE-2023
N DATE

SEMESTER SPRING’23

TABLE OF CONTENT
Brand:............................................................................................................
4 Red Bull: ....................................................................................................................... 4
1. Mission & Vision: ..................................................................................... 4
Mission Statement:....................................................................................................... 4
Vision Statement: ......................................................................................................... 4
 2. SWOT Analysis:........................................................................................ 5
Strengths: ..................................................................................................................... 5
Weaknesses:................................................................................................................. 5
Opportunities: .............................................................................................................. 5
Threats: ........................................................................................................................ 6

3. PESTLE Analysis:....................................................................................... 6
Political Factors:............................................................................................................ 6
Economic Factors: ......................................................................................................... 6
Socio-cultural Factors:................................................................................................... 7
Technological Factors:................................................................................................... 7
Legal Factors:................................................................................................................ 7
Environmental Factors: ................................................................................................. 7

4. Analyzing the Competition:...................................................................... 8

1. Monster Energy:..................................................................................................... 8 2.
Sting Energy Drink:................................................................................................. 8 3.
Lucozade Energy:.................................................................................................... 8 4.
Power Horse: ......................................................................................................... 8 5.
Gladiator Energy Drink: .......................................................................................... 8 6.

Cloud 9:.................................................................................................................. 8 5.

Campaign: ............................................................................................... 9
Full Funnel Campaign:................................................................................................... 9
Primary Focused Campaign Stage:............................................................................... 11
Campaign Idea: ........................................................................................................... 11
Objective: ................................................................................................................... 11
Narrative: ................................................................................................................... 11
6. Campaign Planning:............................................................................... 12
Talking Points: ............................................................................................................ 12
Tagline:....................................................................................................................... 13
Campaign Message: .................................................................................................... 13
Goal:........................................................................................................................... 13
Pain Point: .................................................................................................................. 13
 Solution:..................................................................................................................... 13
Marketing Channels and Platforms:............................................................................. 14
Target Market Demographics:..................................................................................... 16
Strategy: ..................................................................................................................... 17
Email Marketing:......................................................................................................... 19
Email Draft.................................................................................................................. 20
Tools:.......................................................................................................................... 22
Frequency and Timing for Campaign Ads: .................................................................... 22

7. KPIs........................................................................................................ 22
Email Marketing:......................................................................................................... 22
Social Media Marketing: ............................................................................................. 22

8. Revenue Model:..................................................................................... 23
Marketing Channels: ................................................................................................... 23
Measurable Results (KPIs) for Email Marketing:........................................................... 23
Measurable Results (KPIs) for Social Media Marketing: ............................................... 24
Measurements:........................................................................................................... 25
Revenue Calculation: .................................................................................................. 26
Brand:
Red Bull:
Red Bull is a popular energy drink that was created in 1987 by Dietrich Mateschitz, an Austrian
entrepreneur.

It is produced and sold by the Austrian company Red Bull GmbH. Red Bull is known for its distinctive
slim blue and silver can and its slogan "Red Bull gives you wings."

Red Bull contains several key ingredients, including caffeine, taurine, B-vitamins, and sugar. It is
marketed as a product that can improve energy, focus, and physical performance.

The drink has gained popularity worldwide and is often associated with extreme sports, as Red Bull
has sponsored various sporting events and athletes.

1. Mission & Vision:

Mission Statement:
The Red Bull mission statement is “giving wings to people and ideas.”

As part of its mission to sustain growth and secure future success, Red Bull has formulated core
values, visions, and mission statements that direct internal activities and inform its public image. The
iconic blue can design only further emphasizes this powerful brand identity.

Vision Statement:
The Red Bull vision statement is “upholding Red Bull standards while maintaining the leadership
position in the energy drinks category when delivering superior customer service in a highly
efficient and profitable manner.”

Red Bull’s vision statement looks ahead to a future where it will remain at the forefront of
innovation, with high standards of leadership ensuring it is maintaining its competitive advantage in
the sector.

2. SWOT Analysis:
Strengths:

∙ Strong Brand: Red Bull has established itself as a leading brand in the energy drink market
with a strong global presence and recognizable logo.

∙ Marketing and Sponsorship: Red Bull's innovative marketing strategies, including extreme
sports sponsorships and events, have helped create a distinct and edgy brand image.

∙ Market Share: Red Bull holds a significant market share in the energy drink industry,
especially in Europe and the United States.

∙ Product Differentiation: The unique taste and functional ingredients of Red Bull set it apart
from competitors, offering a distinct product experience.

Weaknesses:

∙ High Sugar Content: Red Bull's original formulation contains a considerable amount of sugar,
which may deter health-conscious consumers or those seeking low-sugar options.

∙ Premium Pricing: Red Bull is positioned as a premium energy drink, and its pricing can be
higher compared to some competitors, potentially limiting its appeal to price-sensitive
consumers.

∙ Dependency on Energy Drink Market: Red Bull's success is closely tied to the energy drink
market, making it vulnerable to shifts in consumer preferences or regulatory changes.
Opportunities:

∙ Expansion into New Markets: Red Bull can explore untapped markets and expand its
distribution network, particularly in emerging economies with growing consumer demand
for energy drinks.

∙ Diversification of Product Line: Red Bull can introduce new product variations or expand into
related beverage categories, such as functional drinks or healthier alternatives, to cater to
evolving consumer preferences.

∙ Digital Marketing and E-commerce: Leveraging digital platforms and e-commerce channels
can help Red Bull reach a wider audience and engage with consumers in new ways.
Threats:

∙ Intense Competition: The energy drink market is highly competitive, with numerous
established brands and new entrants constantly vying for market share.

∙ Health Concerns and Regulations: Increased scrutiny on the health effects of energy drinks
and potential regulatory restrictions on advertising, labeling, or ingredient content could
impact Red Bull's operations.

∙ Shifts in Consumer Preferences: Changes in consumer preferences towards healthier

beverages, reduced sugar consumption, or alternative sources of energy may pose
challenges for Red Bull's long-term growth.

3. PESTLE Analysis:
Political Factors:

∙ Government Regulations: Red Bull needs to comply with government regulations regarding
the production, labeling, and advertising of energy drinks in Pakistan.

∙ Taxation and Duties: Changes in tax policies or import duties can impact Red Bull's
production costs and pricing in the Pakistani market.

∙ Political Stability: Political stability is essential for a favorable business environment, as

instability or unrest could disrupt operations and distribution channels.
Economic Factors:

∙ Income Levels: The disposable income levels of Pakistani consumers can influence their
purchasing power and affordability of premium-priced energy drinks like Red Bull.

∙ Exchange Rates: Fluctuations in exchange rates can impact Red Bull's import costs, as well as
the pricing and profitability of its products in the Pakistani market.

∙ Economic Growth: The overall economic growth and stability of Pakistan can affect
consumer spending patterns and the demand for energy drinks.
Socio-cultural Factors:

∙ Consumer Preferences: Understanding the local culture and preferences is crucial for Red
Bull to tailor its marketing strategies and product offerings to the Pakistani market.

∙ Health and Wellness Trends: Growing awareness of health and wellness among Pakistani
consumers may influence their choices, potentially driving demand for healthier and lower
sugar alternatives to traditional energy drinks.

∙ Religious and Cultural Norms: Red Bull needs to consider religious and cultural sensitivities in
its marketing and promotional activities to ensure they align with the local customs and
traditions.

Technological Factors:

∙ Infrastructure: Availability and quality of infrastructure, including transportation and logistics

networks, can impact Red Bull's distribution capabilities and supply chain efficiency in
Pakistan.

∙ Digitalization: Embracing digital technologies and online platforms can enhance Red Bull's
marketing campaigns, engagement with consumers, and e-commerce capabilities in the
Pakistani market.

Legal Factors:

∙ Food and Beverage Regulations: Red Bull must comply with local laws and regulations
 related to food and beverage safety, labeling, advertising, and ingredient content in
Pakistan.

∙ Intellectual Property Protection: Ensuring adequate protection of Red Bull's trademarks,

patents, and intellectual property rights is essential in safeguarding the brand from potential
infringements or counterfeits in the Pakistani market.

Environmental Factors:

∙ Sustainability and Packaging: Red Bull needs to address environmental concerns related to
packaging waste and promote sustainable practices in its operations and supply chain in
Pakistan.

∙ Energy Consumption: Managing energy consumption and exploring renewable energy

sources can contribute to Red Bull's environmental sustainability efforts in the
country.
4. Analyzing the Competition:
1. Monster Energy:
Monster Energy is a popular global energy drink brand that competes directly with Red Bull in the
Pakistani market.

Advantage:
It offers a range of flavors and variations to cater to different consumer preferences.

2. Sting Energy Drink:

Sting Energy Drink is a local brand that has gained popularity in Pakistan.

Advantage:
It offers a variety of flavors and is known for its competitive pricing and aggressive marketing
strategies.

3. Lucozade Energy:
Lucozade Energy, owned by Suntory Beverage & Food Limited, is another prominent competitor in
Pakistan.

Advantage:
It offers a range of energy drinks with different flavors and formulations.

4. Power Horse:
Power Horse is an international energy drink brand that competes with Red Bull in Pakistan.
Advantage:
It has a presence in various markets worldwide, including Pakistan, and offers a similar product
range.

5. Gladiator Energy Drink:

Gladiator Energy Drink is a local brand that competes in the energy drink market in Pakistan.

Advantage:
It offers different flavors and positions itself as a high-performance energy drink.

6. Cloud 9:
Cloud 9 is a popular energy drink brand in Pakistan that competes with Red Bull.

Advantage:
It offers a range of flavors and focuses on providing an instant energy boost to consumers.
5. Campaign:
Full Funnel Campaign:

1. Awareness Stage:

∙ Develop captivating campaign messaging and creative assets to generate awareness about
the stunt cycling campaign through various channels, such as social media, online ads, and
outdoor advertising.

∙ Utilize social media platforms, influencers, and partnerships with local media outlets to
maximize reach and create buzz around the campaign.

∙ Launch teaser campaigns, behind-the-scenes glimpses, and engaging content to pique

curiosity and generate anticipation among the target audience.

2. Interest and Consideration Stage:

∙ Create compelling and informative content, including videos, articles, and blog posts, that
showcase the excitement, skill, and community aspect of stunt cycling.

∙ Organize workshops, training sessions, or exhibitions related to stunt cycling to engage with
interested individuals and provide them with opportunities to learn more about the sport.
∙ Encourage user-generated content (UGC) through social media contests, challenges, and
hashtag campaigns to foster engagement and amplify the campaign's reach.
3. Decision Stage:

∙ Provide comprehensive information about the campaign's events, schedules, and safety
measures on the campaign website and through social media updates.

∙ Showcase testimonials and stories from previous participants, highlighting their experiences
and the impact stunt cycling had on their lives.

∙ Offer incentives, such as exclusive merchandise or early access passes, to encourage

potential participants to commit and register for the campaign.

4. Loyalty Stage:

∙ Facilitate a seamless registration and ticketing process through an online platform, ensuring a
user-friendly interface and secure payment options.

∙ Send personalized email communications to registered participants, providing them with

event details, preparation tips, and any additional information they need.

∙ Leverage social media platforms to provide real-time updates, build excitement, and
encourage participants to share their journey and engage with the campaign.

5. Retention and Advocacy Stage:

∙ Capture the campaign's highlights through professional photography and videography to

create shareable content that participants can proudly share with their social networks.

∙ Engage with participants post-event through email newsletters, exclusive content, and
invitations to future Red Bull events to maintain a sense of community and encourage long
term engagement.

∙ Encourage participants to become brand advocates by sharing their positive experiences

through social media, reviews, and testimonials, further spreading awareness and attracting
future participants.
Primary Focused Campaign Stage:

∙ Awareness Stage.

Campaign Idea:
The main idea of this campaign is to create awareness and generate interest in youth for stunt
cycling in Pakistan by creating a video ad to show the thrill, fun, and excitement of the extreme
sports such as stunt cycling.

Objective:
Objective would be to promote safe and responsible behavior among young people who are
interested in extreme sports and other high-risk activities.

Pakistan has a growing youth population, and many young people are drawn to activities such
as parkour, skateboarding, and BMX biking.

While these activities can be fun and exhilarating, they also carry significant risks, and it is important
to promote safety and responsible behavior.

Narrative:
The narrative of a stunts awareness campaign in Pakistan would likely focus on the idea of pursuing
your passions while also staying safe and responsible.

Overall, a stunts awareness campaign in Pakistan would aim to promote young people who are
interested in extreme sports and other high-risk activities to take the initiative while also taking care
of safety measures.

By showcasing the excitement and adventure of these activities, the campaign could help to
promote and motivate extreme sports in Pakistan.

6. Campaign Planning:

Talking Points:
∙ Adrenaline-Fueled Thrills:

Highlight the exhilarating and heart-pounding nature of stunt cycling. Talk about how Red Bull's
campaign brings these adrenaline-fueled thrills to the streets of Pakistan, providing an unforgettable
experience for participants and spectators alike.
 ∙ Unleashing Inner Daredevils:

Emphasize the opportunity for individuals to tap into their inner daredevils and embrace the
excitement of extreme sports. Encourage them to break free from their comfort zones and explore
their limits through stunt cycling.

∙ Skill and Precision:

Showcase the incredible skill and precision required in stunt cycling. Discuss how Red Bull's
campaign celebrates the talent and dedication of athletes who push boundaries, inspiring others to
strive for greatness in their own pursuits.

∙ Energy and Endurance:

Highlight how Red Bull, as an energy drink, fuels these intense endeavors. Discuss the role of Red
Bull in providing the energy, focus, and stamina required for both athletes and participants to
perform at their best.

∙ Community and Camaraderie:

Emphasize the sense of community and camaraderie that stunt cycling fosters. Talk about how Red
Bull's campaign brings together like-minded individuals, fostering connections and creating shared
experiences that transcend the sport itself.

∙ Safety and Responsible Thrills:

Stress the importance of safety in extreme sports and highlight how Red Bull prioritizes safety
measures in its campaign. Discuss the efforts taken to ensure a safe and controlled environment for
participants and spectators.

∙ Inspiring the Next Generation:

Discuss how the campaign aims to inspire and motivate the next generation of stunt cyclists and
extreme sports enthusiasts. Highlight the role models and athletes involved in the campaign who
serve as inspiration for young individuals looking to pursue their passion.

∙ Breaking Barriers and Stereotypes:

Address any misconceptions or stereotypes associated with extreme sports and stunt cycling.
Highlight how Red Bull's campaign challenges these notions and showcases the inclusivity, diversity,
and empowerment within the sport.
Tagline:
Unleash your inner daredevil.

Campaign Message:
Join Red Bull as we ignite the streets of Pakistan with mind-blowing stunt cycling. Get ready to defy
gravity and experience the ultimate rush!
Goal:
The goal refers to the specific objective or outcome you want to achieve through your campaign. In
this case, the goal of the campaign message is to encourage people to participate in the stunt cycling
awareness campaign organized by Red Bull in Pakistan. The goal is to inspire individuals to unleash
their inner daredevil, ignite their passion for extreme sports, and experience the thrill of stunt
cycling.

Pain Point:
The pain point represents the challenge or problem that your target audience may be facing. In this
context, the pain point could be the lack of excitement or adventure in their lives, the monotony of
everyday routines, or a desire for something exhilarating and out of the ordinary. The pain point
reflects the need for an adrenaline rush and the longing for a thrilling experience that breaks free
from the mundane.

Solution:
The solution refers to how your campaign addresses the pain point and offers a resolution. In this
case, the solution is Red Bull's stunt cycling campaign. By inviting individuals to join Red Bull in
igniting the streets of Pakistan with mind-blowing stunt cycling, the campaign provides an
opportunity for people to break free from their routines, unleash their inner daredevil, and
experience an electrifying adventure. The solution is to offer an adrenaline-fueled experience that
satisfies the craving for excitement and delivers the thrill and exhilaration people are seeking.

Marketing Channels and Platforms:

Red Bull focuses majorly on the following marketing channels:

SMM:
Social Suite Audit:
Site URL Profile

NameFollowers Last

ActivityPosting
Frequency

Facebook https:// Red Bull 49M Today 1/day +

www.facebook.com/Re Weekends
dBull/

Instagram https:// Red Bull 17.7M Today 1/day +

www.instagram.com/re Weekends
dbull/

Twitter https://twitter.com/redbull Red Bull 2M March 2/day

 31

TikTok https://www.tiktok.com/ redbull 8.7M Today 5/Week

@redb ull

YouTube https:// Red Bull 11.7M Today 5/Week

www.youtube.com/@re
dbull

Snapchat https://www.snapchat.com/ Red Bull 248K Today 2/day

add /redbull

Red Bull is active on several social media platforms to engage with its audience and promote its
brand. Some of the key social platforms where Red Bull maintains an active presence include:

Facebook:
Red Bull has an official Facebook page with a large following. It shares updates on events,
sponsorships, and content related to extreme sports, music, and culture.

Instagram:
Red Bull's Instagram account showcases visually appealing content, including stunning sports
photography, action videos, and behind-the-scenes glimpses. It also features athletes, events,
and user-generated content with the hashtag #givesyouwings.

Twitter:
Red Bull maintains an active presence on Twitter, sharing real-time updates, news, and engaging
with followers. The account focuses on promoting events, highlighting athlete achievements,
and sharing entertaining content.

YouTube:
Red Bull's YouTube channel is a hub for action-packed videos, including athlete profiles, event
recaps, and jaw-dropping stunts. It features various series, such as "Red Bull Signature Series"
and "Red Bull Rampage," showcasing extreme sports at their best.
TikTok:
Red Bull has a presence on TikTok, leveraging short-form video content to engage with a
younger audience. It features user-generated content, challenges, and highlights exciting
moments from Red Bull events.

Snapchat:
Red Bull maintains a presence on Snapchat, using the platform for real-time event coverage,
behind-the-scenes glimpses, and interactive filters or lenses to engage with its audience.
SEM:
∙ Google Display Network (GDN).

Red Bull utilizes GDN to run PPC on researched keywords to redirect relevant traffic to their website.

SEO:
∙ Search Network.

Red Bull has a dedicated SEO team consisting of professionals in the domain.

They optimize their website on researched keywords to build website authority and generate
organic results.

Website URL:

https://www.redbull.com/pk-en

VENN Diagram for Keyword Research:

Target Market Demographics:

The target audience for stunt cycling awareness campaign for Red Bull in Pakistan is based on the
campaign's objectives and the specific messaging and activities you have planned.

Here are some potential target audience segments to be considered:

Age Group:
18-24, 25-34, 35-44, Year Olds

Gender:
Male and Female

Geographic Location:
Pakistan (primary focus), with potential interest from Pakistani expatriate communities in other
countries.

Interests:
∙ Extreme Sports Enthusiasts:

This segment includes individuals who actively participate in or have a strong interest in extreme
sports, including stunt cycling. They seek adrenaline-fueled experiences, follow extreme sports
events, and are likely to engage with content related to extreme sports on social media.

∙ Adventure Seekers:

This segment comprises individuals who have a general affinity for adventure and seeking new
experiences. They may be open to trying out thrilling activities and are motivated by the desire to
break free from routine and engage in exciting endeavors.

∙ Young Adults and Millennials:

This demographic segment, consisting of young adults and millennials, is often attracted to
adventurous and high-energy activities. They are active on social media, enjoy sharing experiences
with their peers, and are influenced by trends and experiences that provide a sense of excitement
and uniqueness.

∙ Sports and Fitness Enthusiasts:

This segment includes individuals who are passionate about sports and fitness. They may already
engage in cycling, follow sports events, and seek ways to challenge themselves physically. They are
likely to appreciate the athleticism and skill demonstrated in stunt cycling.

∙ Digital Natives and Social Media Users:

This segment encompasses individuals who are highly active on digital platforms and social media.
They spend a significant amount of time consuming and engaging with online content, making them
more likely to come across and engage with your campaign's digital marketing efforts.
Strategy:
Channel: Display Network + SMM:

Launch Teaser Campaign:

Generate buzz and curiosity by initiating a teaser campaign before the official launch. Utilize social
media platforms to release intriguing snippets, behind-the-scenes footage, and teasers of the
upcoming stunt cycling events, gradually building anticipation among your target audience.
Engage Influencers and Athletes:
Collaborate with local stunt cyclists, extreme sports influencers, and athletes to create pre-campaign
content. Encourage them to share their stories, training routines, and excitement for the upcoming
events, leveraging their existing fan base and reach.

Social Media Contests and Challenges:

Launch interactive social media contests and challenges related to stunt cycling. Encourage
participants to share their videos, photos, or stories of their own cycling stunts or their aspirations to
participate in the campaign. Offer prizes and incentives to boost engagement and participation.

Livestream Campaign Launch Event:

Organize a spectacular campaign launch event featuring live stunt cycling performances by
renowned athletes. Livestream the event on various social media platforms to reach a wider
audience, creating a sense of FOMO (fear of missing out) and excitement among viewers.

Create Engaging Video Content:

Develop high-quality video content showcasing the world of stunt cycling, including interviews with
athletes, event highlights, and behind-the-scenes footage. Share these videos on social media
platforms and video-sharing platforms like YouTube to amplify the campaign's reach and engage
with the audience.

Collaborate with Local Cycling Communities:

Partner with local cycling clubs, sports organizations, and communities to organize workshops,
training sessions, or exhibitions related to stunt cycling. This collaboration will help you tap into
existing communities and build strong connections with the local audience.

Engage with User-Generated Content:

Encourage participants and spectators to share their experiences, photos, and videos from the stunt
cycling events using campaign-specific hashtags. Curate and feature the best user-generated
content on Red Bull's social media platforms to foster a sense of community and inspire others to
get involved.

Hashtags:
1. #GivesYouWings 506,857 Posts
2. #RideLikeAPro 31,557 Posts
3. #StuntSquad 21,685 Posts
4. #PushYourLimits 787,280 Posts
5. #RedBullNation 3,143 Posts

Ad Creatives:
∙ Long-form Content (Video):

https://drive.google.com/file/d/1E370xsYaQ_nkJYIyDm8qPboiyQdzTMCx/view?

usp=drive_link ∙ Short-form Content (Reel):

https://drive.google.com/file/d/17YznoM5H4cUIsoNcutWr8fp0TpaAQXvc/view?usp=drive_link
Ad Channels:
Utilize various digital advertising channels to reach the audience, including:

o Display Ads:

Display retargeted ads on relevant websites and platforms visited by the retargeted
audience.

o Social Media Ads:

Utilize platforms like Facebook and Instagram with the help of Meta Pixel to retarget
users based on their website activity.

o Dynamic Remarketing:

Implement dynamic remarketing ads that showcase personalized product

recommendations based on the visitor's browsing history.

∙ Campaign Timeline:

Set an initial campaign duration to target users shortly after their initial interaction with the website.

Implement an ongoing retargeting campaign to maintain visibility and engagement over an extended
period, adjusting the frequency and intensity of ads based on performance metrics and customer
behavior.

∙ Ad Optimization:

Monitor campaign performance regularly, analyzing click-through rates, view-through rates, and
other relevant metrics.

Refine ad messaging, visuals, and targeting based on performance insights to improve campaign
effectiveness.

A/B test different ad variations, headlines, CTAs, and audience segments to identify the most
impactful combinations.
∙ Landing Page Optimization:

Ensure that landing pages associated with paid ads provide a seamless user experience and align
with the ad content.

Implement pop-up opt-in form for collecting email and subscription to newsletter for building email
list for engagement emails and remarketing/retargeting.

Implement personalized landing page elements, such as showcasing previously viewed content or
offering exclusive offers for returning visitors.

Email Marketing:
Send weekly personalized emails to newsletter subscribers for generating engagement, and
encourage to create UGC.
 Email Draft

Subject:

Be Part of the Action! Share Your Stunt Cycling Story with Red Bull.

Body:

Dear [Name],

Get ready to unleash your inner daredevil and be part of an exhilarating stunt cycling campaign with
Red Bull in Pakistan!

We're reaching out to you, our esteemed Red Bull fans, to share your incredible stories and be a part
of the action.

At Red Bull, we believe in the power of the community and the incredible talents that our audience
possesses.

That's why we're inviting you to showcase your stunt cycling skills and share your unique
experiences with us. Whether you're a seasoned cyclist or an aspiring daredevil, we want to hear
from you!

By participating in this campaign, you'll have a chance to be featured on Red Bull's social media
platforms and inspire countless others with your passion and talent. Here's how you can get
involved:

∙ Capture the Excitement:

Grab your camera or smartphone and capture your best stunt cycling moments. Whether it's an epic
jump, a mind-blowing trick, or a heart-stopping performance, we want to see it all.

∙ Share Your Story:

Accompany your photos or videos with a short description of your stunt cycling journey. Tell us
about the challenges you've overcome, the adrenaline rush you feel, and what inspired you to take
up this thrilling sport.

∙ Use the Hashtag:

When sharing your content on social media, make sure to include the campaign-specific hashtag
#StuntSquad and #PushYourLimits. It will help us find and feature your submissions.

∙ Spread the Word:

Encourage your friends, fellow cyclists, and anyone else passionate about extreme sports to join the
campaign. The more, the merrier!
As a token of our appreciation, we will select the most captivating and inspiring submissions to
showcase on Red Bull's official social media platforms. Imagine the pride of seeing your name and
your incredible stunt cycling skills featured for the world to see!
So, are you ready to show the world what you've got? Let's come together and create a wave of
incredible stunt cycling stories that will ignite the passion in others!

Don't forget to follow us on [Social Media Platform] for campaign updates, exclusive content, and to
see if your submission makes it to the big screen.

Thank you for being part of the Red Bull family and for sharing your amazing talent with us.

Let's soar to new heights together!

Best regards,

[Your Name]
Red Bull Pakistan
Tools:
Utilize different tools for different purposes, such as:

∙ CRMs and Email Automation tools like MailerLite for email marketing.

∙ SpyFu for keyword research.

∙ Google Analytics 3 for visitor tracking.

∙ Google Adwords for SEM (PPC).

∙ Meta Pixel for SMM campaigns and retargeting.

Frequency and Timing for Campaign Ads:

It's important to strike a balance between maintaining visibility and engagement without
overwhelming or annoying the audience with excessive ad frequency.

∙ Post/Ad Frequency:

3 ads per day.

∙ Timing:

For Posts: 10:00 | 18:00 | 21:00

For Ads: 16:00 ~ 20:00

7. KPIs

Email Marketing:
∙ CTR (Click-Through Rate)

∙ Email Opening Rates

∙ CTA Clicks

Social Media Marketing:

∙ CPM (Cost Per Mile)

∙ CTR (Click-Through Rate)

∙ CPV (Cost Per View)

∙ VTR (View-Through Rate)

These key performance indicators (KPIs) and return on investments (ROIs) can be used to measure
and evaluate the effectiveness of email marketing and social media marketing efforts.

Monitoring these metrics will provide insights into the engagement, conversion rates, and overall
performance of the brand's campaigns, enabling data-driven decision-making for optimizing
marketing strategies and maximizing the impact of their digital marketing initiatives.
8. Revenue Model:

Revenue Model for Red Bull's Awareness Campaign in

Pakistan: ∙ Daily Budget: Rs. 500,000

Marketing Channels:

∙ Social Media Marketing

∙ Email Marketing

Measurable Results (KPIs) for Email Marketing:

 1. CTR (Click-Through Rate):

The percentage of email recipients who click on a link within the email.

Measurable Result: Target CTR of 5%

2. Email Opening Rate:

The percentage of email recipients who open the email.

Measurable Result: Target email opening rate of 20%

3. CTA (Call-to-Action) Clicks:

The number of clicks on the specific call-to-action link within the email.

Measurable Result: Target CTA clicks of 1,000

Measurable Results (KPIs) for Social Media Marketing:

1. CPM (Cost per Thousand Impressions):

The cost incurred for 1,000 impressions on social media ads.

Measurable Result: Target CPM of Rs. 300

2. CTR (Click-Through Rate):

The percentage of social media users who click on the ad.

Measurable Result: Target CTR of 2%

3. CPV (Cost per View):

The cost incurred for each video view on social media.

Measurable Result: Target CPV of Rs. 5

4. VTR (View-Through Rate):

The percentage of users who view the entire video ad.

Measurable Result: Target VTR of 30%

Brief calculation of the expected results based on the given KPIs, we need to make certain
assumptions and estimates:
Assumptions:

∙ Conversion Rate: 5% (Percentage of leads generated from email and social media marketing
that result in a purchase)

∙ Average Order Value: Rs. 500 (Average value of a single order)

∙ Email List Size: 10,000 (Number of recipients on the email marketing list) ∙ Social

Media Reach: 100,000 (Number of people reached through social media ads)

Measurements:

1. Email Marketing:

CTR: Target CTR of 5% on 10,000 recipients = 500 clicks

Email Opening Rate: Target email opening rate of 20% on 10,000 recipients = 2,000 opened

emails CTA Clicks: Target CTA clicks of 1,000

2. Social Media Marketing Measurement KPIs:

1. YouTube:

∙ Total Views: Measure the number of views your campaign videos receive to gauge
the reach and engagement of your content.

∙ Watch Time: Track the total watch time of your videos to understand how long
viewers are engaged with your content.

∙ Likes, Comments, and Shares: Monitor the engagement metrics to assess the level of
audience interaction and interest in your videos.

∙ Click-through Rate (CTR): Measure the percentage of viewers who click on your
video thumbnail or video link to visit your campaign landing page or website.

2. TikTok:

∙ Video Views: Monitor the number of views your TikTok videos receive to gauge the
reach and popularity of your content.

∙ Likes and Shares: Measure the engagement levels through the number of likes and
shares your videos accumulate.

∙ Video Interactions: Track comments, duets, and reactions to assess the level of
 engagement and interactivity with your TikTok campaign.

3. Facebook:

∙ Reach: Measure the total number of unique users who see your campaign posts or
content on Facebook.

∙ Engagement Metrics: Track likes, comments, and shares on your campaign posts to
evaluate the level of audience engagement.

∙ Page Likes/Followers: Monitor the growth of your page likes or followers to assess
the campaign's impact on increasing your social media audience.

4. Instagram:

∙ Impressions: Measure the number of times your campaign content is viewed on

Instagram.
∙ Likes and Comments: Monitor the engagement metrics to evaluate the level of
audience interaction and interest in your Instagram posts.

∙ Story Views: Track the number of views your Instagram Stories receive to
understand the reach and engagement of your temporary content.

5. Twitter:

∙ Impressions: Measure the total number of times your campaign tweets are seen by
Twitter users.

∙ Retweets and Replies: Track the level of engagement and interaction with your
tweets through retweets and replies.

∙ Follower Growth: Monitor the growth of your Twitter followers to assess the
campaign's impact on increasing your social media audience.

6. Snapchat:

∙ Story Opens: Measure the number of times your Snapchat Story is viewed by users.

∙ Snap Engagement: Track the number of users who interact with your snaps through
screenshotting, swiping up, or sending direct messages.

∙ Reach and Completion Rate: Monitor the reach and completion rate of your
Snapchat ad campaigns to understand the effectiveness of your messaging and
content.

Revenue Calculation:
∙ Email Marketing Revenue:
Assuming a 5% conversion rate on 500 clicks, we have 25 converted leads. Revenue: 25 x Rs. 500 =
Rs. 12,500

∙ Social Media Marketing Revenue:

Assuming a 5% conversion rate on 2,000 clicks, we have 100 converted leads. Revenue: 100 x Rs. 500
= Rs. 50,000

∙ Total Expected Revenue:

Rs. 12,500 + Rs. 50,000 = Rs. 62,500