PGDM I SEMESTER

Session 2023-24

PGDM 107 – ENTREPRENEURSHIP

Case Study 1

Date of Assignment: 16th Sept. 23 Date of Submission: 16th Sept. 23

Submitted to: Submitted by:

Ms. Rashmi Mangla Raman Kumar
Singh
ABS/PGDM/23/216
Bill Gates used a number of crucial entrepreneurial techniques to
expand Microsoft:
Early Adoption of Personal Computers: Paul Allen and Bill Gates were early
adopters of personal computers and saw their potential. They jumped at the
chance to create software for these new gadgets, which eventually turned out to
be a successful tactic.
Strategic Partnerships: A key strategic step was Gates' deal with IBM to keep
MS-DOS's license rights. As a result, Microsoft was able to grant licenses for its
operating system to other hardware producers, which facilitated global
acceptance.
Monopoly Building: Thanks to MS-DOS and subsequently Windows, Microsoft
was able to develop a monopoly-like position in the operating system industry.
Their expansion was greatly aided by this strategic influence they had over the
software ecosystem.
Acquisitions: Microsoft made smart acquisitions of businesses and technology
that improved its product line. For instance, the addition of Excel and
PowerPoint to the Microsoft Office toolkit strengthened its offerings.
Continuous Improvement: Microsoft's dedication to making its products better
by releasing new versions and upgrades on a regular basis keeps customers
interested and devoted. They were able to maintain an advantage over rivals
because to this method.
Global Expansion: Microsoft has increased its footprint internationally by
making Windows and Office accessible in a variety of languages and nations.
They were able to successfully access global markets as a result.
Legal Conflicts: Although not a strategy in and of itself, Microsoft's capacity to
manage and resolve legal issues, such as the antitrust litigation, contributed to
the company's ability to preserve its market position.
Product development and innovation were essential to Microsoft's
success:
Operating Systems: Microsoft innovated by creating user-friendly operating
systems like MS-DOS and Windows, which increased the accessibility of
personal computing for a wider audience. Users were kept interested in these
systems by frequent upgrades and new features.
Office Suite: Word, Excel, and PowerPoint are all part of the Microsoft Office
suite, which has become the industry standard for office productivity software.
These applications have undergone constant evolution, making them essential
tools for both organizations and people.
Internet Explorer: The inclusion of Internet Explorer in Microsoft's Windows
operating system was crucial to the early uptake of web browsers. It promoted
the expansion of the internet by incorporating web surfing within the operating
system.
Cloud Services: Azure and Office 365 are two examples of Microsoft's move
toward cloud services, which shows how flexible they are to changing
technological trends. These services are now crucial for enterprises all around
the world.
Xbox: Microsoft's foray into the video game market with the Xbox series
demonstrated their capacity for innovation outside of the realm of conventional
software. Their influence in the entertainment industry was increased by this
action.
Research & Development: Microsoft made significant investments in this area,
promoting innovation in a variety of fields like artificial intelligence, quantum
computing, and others.