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  • Jack Daniel's On Behance

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    higoroffice
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    The document discusses the redesign of the Jack Daniel's bottle and label. It summarizes that the redesign approached maintaining the brand's history and equity while considering the future. The new bottle design retains the square shape and fluted neck but with more masculine features. The label maintains elements like typography and iconography in black and white with touches of silver to balance heritage and quality.

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    Jack Daniel's on Behance

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    The document discusses the redesign of the Jack Daniel's bottle and label. It summarizes that the redesign approached maintaining the brand's history and equity while considering the future. The new bottle design retains the square shape and fluted neck but with more masculine features. The label maintains elements like typography and iconography in black and white with touches of silver to balance heritage and quality.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views14 pages

    Jack Daniel's On Behance

    Uploaded by

    higoroffice
    The document discusses the redesign of the Jack Daniel's bottle and label. It summarizes that the redesign approached maintaining the brand's history and equity while considering the future. The new bottle design retains the square shape and fluted neck but with more masculine features. The label maintains elements like typography and iconography in black and white with touches of silver to balance heritage and quality.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    25/06/2020 Jack Daniel's on Behance

    Jack Daniel's
    Seguir tudo
    Vários propriet.

    https://www.behance.net/gallery/2305896/Jack-Daniels 1/14
    25/06/2020 Jack Daniel's on Behance

    To be responsible to the brand, we needed to approach the redesign with an eye toward the future, while carefully considering 140 years of equity and
    history.

    https://www.behance.net/gallery/2305896/Jack-Daniels 2/14
    25/06/2020 Jack Daniel's on Behance

    Jack believed that a unique product deserved unique presentation, so he chose to sell his whiskey in a square bottle with a fluted neck. True to the
    original, the new bottle has distinctly chiseled, masculine features – a square footprint, square shoulders and beveled corners.

    The iconic Jack Daniel’s label stands for uncompromising quality and craftsmanship. The new label maintains a balance of filigree, iconography, and
    special typographic elements, in black and white with a touch of silver.

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    25/06/2020 Jack Daniel's on Behance

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    25/06/2020 Jack Daniel's on Behance

    https://www.behance.net/gallery/2305896/Jack-Daniels 5/14
    25/06/2020 Jack Daniel's on Behance

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    25/06/2020 Jack Daniel's on Behance

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    25/06/2020 Jack Daniel's on Behance

    https://www.behance.net/gallery/2305896/Jack-Daniels 8/14
    25/06/2020 Jack Daniel's on Behance

    Vários propriet.
    Seguir tudo

    https://www.behance.net/gallery/2305896/Jack-Daniels 9/14
    25/06/2020 Jack Daniel's on Behance

    O que você achou desse projeto?

    Publicar um comentário

    stephen MacEachern • há 4 anos

    very nice

    Sarah Stephenson • há 5 anos

    Awesome Work!

    Check out my distillery brand here.


    https://www.behance.net/gallery/2305896/Jack-Daniels 10/14
    25/06/2020 Jack Daniel's on Behance
    Check out my distillery brand here.
    https://www.behance.net/gallery/31374869/2015-Copperhead-Distillery-Branding

    Brandon Williams • há 5 anos

    Great work!

    Алексей Величкин • há 6 anos

    One of the best designs I have ever seen. Never gets old and always awesome.

    David Dudas • há 6 anos

    Label looks good Jack :)

    hiromi maeo | enhanced Inc. • há 7 anos

    perfect! i love this package

    Skirmantas Raila • há 7 anos

    Amazing design! amazing whiskey;)

    Andrew Meza • há 7 anos

    I never realized how beautiful the label was until just now. Great work.

    CLEVERSON FERRARA • há 7 anos

    Beautiful Work +++ Check my portfolio | http://www.behance.net/clevefer

    https://www.behance.net/gallery/2305896/Jack-Daniels 11/14
    25/06/2020 Jack Daniel's on Behance

    Jaro exaybachay Malik • há 7 anos

    tasty!

    Ver mais comentários w

    PROPRIETÁRIOS CAMPOS DE CRIAÇÃO

    Cue, Inc. Marca, Embalagens


    Seguir
    B Minneapolis, MN, USA
    Nathan Hinz Seguir
    B Minneapolis, MN, USA
    JACKDANIELS CUE PACKAGING BRAND
    Alan Colvin Seguir
    B Minneapolis, MN, USA WHISKEY LABEL BOTTLE JACK DANIEL'S

    JACK DANIEL ALCOHOL GLASS LIQUOR

    NEW PRODUCT EMBOSS AMERICA AMERICAN

    Jack Daniel's
    MINNEAPOLIS MINNESOTA ICON FILIGREE

    A redesign of the iconic bottle affirms the brand's


    BLACK WHITE TRADITION AUTHENTIC
    leadership in a changing world.
    AUTHENTICITY ICONIC BARREL TYPE QUALITY
    ? 2,0mil @ 34,3mil > 73
    DISTILLERY U.S.A USA LYNCHBURG TENNESSEE

    Publicado em: 13 de outubro de 2011


    CRAFT SILVER UNITED STATES GLOBAL LEGEND

    ICONOGRAPHY IDENTITY CULTURE FLUTED

    BEVEL SHOULDER MELLOWED MATURED


    https://www.behance.net/gallery/2305896/Jack-Daniels 12/14
    25/06/2020 Jack Daniel's on Behance
    BEVEL SHOULDER MELLOWED MATURED

    TASTED

    <Marcar como spam ¢ Denunciar

    Carreiras no Behance Adobe Portfolio Blog Oferecido pelo Behance Dicas de carreira para o profissional de criação Aplicativos iOS
    Aplicativos Android

    Português Termos de uso Privacidade Comunidade Ajuda AdChoices

    Feito em Nova York. Os direitos autorais dos trabalhos de todos os membros são do respectivo proprietário, caso contrário © 2006-2020 Adobe Systems Incorporated.

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    25/06/2020 Jack Daniel's on Behance

    https://www.behance.net/gallery/2305896/Jack-Daniels 14/14

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