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Predictive Shopping British English Student Ver2
Predictive Shopping British English Student Ver2
PREDICTIVE
SHOPPING
Expemo code:
16H4-P2DE-PQ8
1 Warm-up
2 Key words
3. a shopping cart c. a webpage showing a list of items that a user has chosen to buy
5. far-fetched e. unrealistic
3 Reading
You are going to read an article about a type of predictive shopping developed by Amazon called
‘anticipatory shipping’. Think about the questions below and read the text to find the answers.
1. How can Amazon decide what you want to buy before you buy it?
2. How can they deliver a package to you without knowing your address before shipping the item?
3. What possible problems could there be with this system?
4. How does Amazon propose to deal with these problems?
5. Is this approach unique among technology companies?
6. Give an example of another Internet company using data to predict users’ behaviour.
PREDICTIVE SHOPPING
3. understand, find the solution to a question or problem (phrasal verb, P3): figure out
PREDICTIVE SHOPPING
5 Collocations
Match the verbs with the nouns to form phrases from the text.
1. announce a. a patent
3. file c. goodwill
4. build d. packages
5. predict e. plans
3. Amazon’s spokesperson has recently announced plans to deliver packages before customers
have ordered them.
4. If you invent an innovative product or system, you should file a patent as soon as soon as
possible.
5. In order to build goodwill with the customer, the company decided to offer the product at a
significant discount.
6 Talking point