QUIZ

A. Matching Type. Match Column A with Column B. Write only the letter on
the answer sheet provided for you.

Column A Column B
1. This refers to the mode of conveying the presence a. Packaging
and attributes of the product to the target consumers
2. This is simply the location where the products and b. Promotion
services are sold.
3. This is the way your products or services appear c. Positioning
on the outside.
4. The status or place occupied by a product in the d. Place
mind of the consumers.
5. These are the individuals who are directly involved
e. People
in the production, manufacturing, marketing and
f. Price
sales of the products or services

B. True or False. Write TRUE if the statement is true otherwise write

FALSE.

1. Marketing mix was originally composed of people, price, product and

place.
2. Decline stage is the point in time that the product experiences a
decreased or negative growth in sales.
3. Advertising aims to influence the target consumers to buy the product or
avail of the service through giving of incentives to consumers.
4. Positioning refers to the price of the product in the minds of the
consumers.
5. Packaging refers to the process of putting the product in a package or
container.

C. Classify the following items as to durables, non-durables and service.

Write your answers on your paper.
1. Paper
2. Washing Machine
3. Medical Check-up
4. Massage
 5. Package delivery
6. Shoes
7. Pants
8. Cellphone
9. Cellphone repair
10. Sugar

D. Classify the following items as to direct or indirect distribution or

placement. Write your answers on your paper.
1. Milk tea
2. Television
3. Burger
4. Massage
5. Grocery
6. Ready-to-wear clothes
7. Car
8. Laptop
9. Food from eatery
10. Construction materials from hardware

E. Analyze the situations below and identify the pricing scheme used.
1. The seller added 20% mark up to the capital price.
2. The retailer sold the product based on its class.
3. The retailer sees that the quality of the product is good so he/ she sold
it at a higher price.
4. The merchandiser sold the dress at its usual price in the market.
5. The merchandiser traded the dress 20 pesos lower than its price in the
market.
Cost plus Value based Competitive

F. If you are to hire people for an organization, what are the first 5
characteristics that you will you consider? Explain your answer.

G. Mix and Match. Suppose you are an entrepreneur and you have to make
your own marketing mix. Think of at least 3 marketing mix that you want to
offer to your customer. Use the following format for your output.

Product Price Place Promotion

Example Php 30.00 Marilao Public Personal selling
Neophrene mask market
1. Advertising
2. Publicity
3. Sales Promotion
Direct Marketing