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    1. The document discusses synesthesia, a neurological condition where senses are associated, such as seeing sounds or tasting colors. 2. People with synesthesia describe experiences like associating numbers with colors or days of the week with personalities. 3. Research suggests synesthesia is caused by increased connections in the sensory cortex and occurs in about 4% of people. Studying synesthesia helps scientists better understand normal sensory perception and could aid in areas like food marketing.

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    1. The document discusses synesthesia, a neurological condition where senses are associated, such as seeing sounds or tasting colors. 2. People with synesthesia describe experiences like associating numbers with colors or days of the week with personalities. 3. Research suggests synesthesia is caused by increased connections in the sensory cortex and occurs in about 4% of people. Studying synesthesia helps scientists better understand normal sensory perception and could aid in areas like food marketing.

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    8 views1 page

    Video Upper 11

    Uploaded by

    Wiin Eill
    1. The document discusses synesthesia, a neurological condition where senses are associated, such as seeing sounds or tasting colors. 2. People with synesthesia describe experiences like associating numbers with colors or days of the week with personalities. 3. Research suggests synesthesia is caused by increased connections in the sensory cortex and occurs in about 4% of people. Studying synesthesia helps scientists better understand normal sensory perception and could aid in areas like food marketing.

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    of 1

    5th edition

    Unit 11 Video
    Synaesthesia SB p116 Upper Intermediate

    Before watching
    1 Look at the photo. Discuss the question in groups.
    Which of the five senses do you think is the most important? Why?
    2 Complete the sentences with the words from the box.
    associate enhance impression hypothetical
    stimulate neurological perception

    1 I’d say that people don’t react to reality; they react to


    their of reality.
    2 You should consider redecorating because it will
    your home. 5 We’re going to ask you what you would do in certain
    3 The book aims to children’s curiosity in situations.
    history so that they will want to find out more. 6 Why do we love with the heart?
    4 He always gives the of not caring, 7 One way to gather data is to measure
    but that’s not really what he’s like. electrical activity in the brain.

    While watching
    3 Watch the whole video. Mark the sentences T (true) or F (false). 5 Watch Exploiting Synaesthesia.
    Correct the false sentences. Tick (✓) the senses you use with each
    1 Synaesthesia is dangerous for sufferers. of the experiences from the video.
    2 Synaesthesia can be described as a joining of the senses. 1 touching an object
    3 Julie says that hearing voices makes life with synaesthesia touch hearing sight
    very difficult.
    smell taste
    4 Alex makes a positive connection between synaesthesia
    and memory. 2 having a meal
    5 People tend to use a combination of senses in most touch hearing sight
    situations.
    smell taste
    6 Professor Spence’s research could help companies market
    their food more effectively. 3 researching music and food
    4 Watch The senses. Complete the sentences with the correct option. touch hearing sight
    1 Synaesthesia is a relatively rare / common neurological condition. smell taste
    2 Today, scientists can study synaesthesia in more depth with 4 researching multisensory perception
    neuroimaging / sensory equipment.
    touch hearing sight
    3 Scientists believe that synaesthesia is caused / enhanced by
    increased connections in the sensory cortex. smell taste
    4 Synaesthesia is present in about four / forty per cent of people.

    After watching
    6 Work with a partner. Discuss the questions.
    1 What do you think it’s like to have Extension
    synaesthesia? What advantages and Find information online about how multisensory experiences are
    disadvantages could it have? being incorporated into people’s lives, e.g. multisensory firework
    2 If you suddenly lost your sense of taste displays or cinema shows. Make notes on a couple of other
    or smell, how do you think your life would examples that you find interesting. Bring your notes to the next
    be different? class and discuss your findings with a partner.

    Photocopiable Headway © Oxford University Press 2019

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