Professional Documents
Culture Documents
CHAPTER 11
ORGANIZATIONAL ARCHITECTURE
CHAPTER SUMMARY
Markets solve this problem though a system of alienable private property rights. Within
firms, the problem has to be addressed by management through the design of the
organizational architecture. The three components of organizational architecture
(decision-right assignment, performance-evaluation system, and reward system) are like
three legs of a stool. They are complements and must be considered together. They also
complement the less formal aspects of a firm’s “corporate culture.” If the management
does not adopt a productive architecture the firm will suffer. Architecture is an important
managerial tool that can be used at all levels in the organization.
CHAPTER OUTLINE
11-1
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Chapter 11 - Organizational Architecture
LEARNING OBJECTIVES
1. Describe the fundamental problem facing all organizations and how the
architecture of markets differ from the architecture of firms.
2. List the three components of a firm’s organizational architecture.
3. Explain how a firm’s business environment and strategy help to determine its
optimal organizational architecture.
4. Describe how the three components of an organization’s architecture are
interrelated and why it is important to design them in a balanced (complementary)
fashion.
5. Describe the role of corporate culture and its connection to organizational
architecture.
6. Understand, why, how, and when firms change their organizational architecture.
One of the key points in this chapter is that the three legs of the “organizational
architecture” stool must be balanced. This chapter builds on the foundation presented in
chapter 10, which highlighted the way decisions are made by firms and why it is
important that the actors within the firm have interests that are aligned with the interests
of the firm. This chapter is different in that the focus is now on explaining the factors
that affect whether the three legs are balanced for a particular firm, which are highlighted
in figure 11.1. This figure should provide the foundation that students need to analyze
cases and students should be encouraged to refer to this table when answering the
questions in the chapter. If students struggle with using figure 11.1 on their own, they
11-2
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any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Organizational Architecture
can refer to the Managerial Implications section of this chapter for a set of questions
that will aid them in their analysis. This chapter has numerous applications that can be
used to illustrate the key points. This chapter focuses on concepts and not quantitative
analysis so students should be able to offer good discussion about these topics without
much lecture. This chapter serves as an introduction to these concepts which are covered
more fully in the next six chapters.
At the time of the case Nordstrom has experienced a long history of success. Its strategy
and architecture appear to have worked well. In 1989, however, the company was
engaged in a dispute with a labor union and several related lawsuits over its performance
evaluation and reward systems. The relevant question is: Should Nordstrom make
changes in its architecture? Figure 11.1 can be used to organize the discussion. A careful
analysis suggests that, while Nordstrom had been successful, their system motivated
violations of the Fair Labor Standards Act (the architecture did not fit the regulation box
in Figure 11.1). These violations were exposing the firm to millions of dollars of potential
liability that the labor union had private incentives to pursue (the union would like to stop
Nordstrom from placing competitive pressures on other firms in the industry to mimic
their commission oriented-system). Nordstrom should do something to address the issue.
Yet, they must be careful not to make such radical changes as to destroy what made them
great.
This case can be updated by talking about what has subsequently happened to Nordstrom.
The employees in Washington ultimately voted to withdraw from the union — suggesting
that most employees were not unhappy with the system. Nordstrom did make some minor
changes in its system to help assure compliance with the law. However, the basic system
remained intact. During 1999, Nordstrom had relatively bad stock price performance.
They appeared to have lost their image as a trend-setter. Since 2000, however, Nordstrom
has on average roughly tracked the S&P 500 (through April 2003). Starting in 2000 the
company made some substantial changes in their management and organizational
architecture. For example, Nordstrom’s centralized decisions on overall purchasing,
advertising, etc. However, they have maintained local execution and selection. These
developments are well summarized in “Fashion Victim,” Barron’s (April 3, 2000, pp. 20-
22). This discussion can be tied back to Chapter 8 and the difficulty of maintaining an
advantage in a competitive marketplace.
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any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Organizational Architecture
REVIEW QUESTIONS
First is the assignment of decision rights; this assignment indicates who has
authority to make particular decisions within the organization. Second is the
performance-evaluation system; this system specifies the criteria that will be
used to judge the performance of agents within the organization (for
example, employees). Third is the reward system; this system specifies how
compensation (and other rewards and punishments) will be distributed
among agents within the firm.
11–2. What is a major difference between the architectures of markets and firms?
11–3. How might the softer elements of corporate culture help increase productivity in
an organization? Give some examples of how managers might foster these
elements to implement desired change in an organization.
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Organizational Architecture
make proper use of teams. Their advice is that most firms should increase their
use of teams significantly. Critique this advice.
Managers should be skeptical of this type of advice. If firms have not used
teams and continued to survive over a long time period, this suggests that the
use of teams is not always productive. The principle of economic Darwinism
suggests that competition long ago would have driven firms to use more
teams if teams were always more productive. After all, teams are not a new
idea. It is possible that the environment has changed in ways that make the
use of teams more valuable for certain firms. However, this does not mean
that all firms should use teams (it depends on the environment in which they
operate). In the next chapter, we discuss the economics of teams in more
detail.
11-5. Assume that some firms within the same industry are observed to be
multidivisional whereas others are functionally organized. Assume further that all
firms are about the same size and have existed for a long period of time in their
current organizational structures. Is this observation inconsistent with the
“survival of the fittest” concept discussed in class? Explain.
No. Firms in the same industry can vary on dimensions other than size. For
example, one firm might produce many products and optimally organize as a
multi-divisional firm, while another firm might concentrate on fewer
products and organize as functionally.
“Management fads make no sense. One day its TQM. The next it is
empowerment or business-process reengineering. There is no economic
justification for these fads. Management are just like sheep following each other
to the slaughter.”
One can argue that this statement is not true. Changes in the business
environment (technology, markets, and regulation) can promote a common
demand for organizational changes among firms in a given environment.
Consulting firms (and others) have incentives to provide help in making
these changes and also to label them in a proprietary manner (e.g., EVA).
The new products disappear as environments continue to change, as their
usefulness wears out, as new products develop, etc. The pattern can produce
what appears to be management fads. However, these “fads” can ultimately
help to increase value if they are implemented correctly by the correct set of
firms.
11-5
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Organizational Architecture
11–7. Some of the electric generating plants of the Tennessee Valley Authority are
powered by coal. Coal is purchased by a separate procurement division and is
transferred to the plants for use. Plant managers often complain that the coal is
below grade and causes problems with plant maintenance and efficiency. What
do you think is causing this problem? What changes would you make to help
correct this problem?
11-6
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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92.
When may a man reasonably complain of his coffee?
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93.
Why does a duck put her head under water?
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95.
In what terms does Shakespeare allude to the muddiness of the
river on which Liverpool lies?
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96.
97.
Why is a man who never bets, as bad as one who bets
habitually?
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When is a bonnet not a bonnet?
Answer
99.
Answer
100.
Answer
101.
Helen, after sitting an hour, dressed for a walk, at length set out
alone, leaving the following laconic note for the friend who, she had
expected, would accompany her:
2 8.
2
Answer
102.
Come and commiserate one who was blind,
Helpless and desolate, void of a mind;
Guileless, deceiving; though unbelieving,
Free from all sin.
By mortals adored, still I ignored
The world I was in.
King Ptolemy’s, Cæsar’s, and Tiglath Pilezer’s
Birth days are shown;
Wise men, astrologers, all are acknowledgers,
Mine is unknown.
I never had father or mother
Alive at my birth.
Lodged in a palace, taunted by malice,
I did not inherit by lineage or merit,
A spot on the earth.
Nursed among pagans, no one baptized me,
Sponsor I had, who ne’er catechised me;
She gave me the name to her heart that was dearest;
She gave me the place to her bosom was nearest;
But one look of kindness she cast on me never,
Nor word of my blindness I heard from her ever.
Encompassed by strangers, naught could alarm me;
I saved, I destroyed, I blessed, I alloyed;
Kept a crown for a prince, but had none of my own;
Filled the place of a king, but ne’er had a throne;
Rescued a warrior, baffled a plot;
Was what I seemed not, seemed what I was not;
Devoted to slaughter, a price on my head,
A king’s lovely daughter watched by my bed.
How gently she dressed me, fainting with fear!
She never caressed me, nor wiped off a tear;
Ne’er moistened my lips, though parched and dry,
What marvel a blight should pursue and defy?
’Twas royalty nursed me wretched and poor;
’Twas royalty cursed me in secret, I’m sure.
I lived not, I died not, but tell you I must,
That ages have passed since I first turned to dust.
This paradox whence? this squalor, this splendor?
Say, was I king, or silly pretender?
Fathom the mystery, deep in my history—
Was I a man?
An angel supernal, a demon infernal?
Solve it who can.
Answer
103.
A blind beggar had a brother. This blind beggar’s brother went to
sea and was drowned. But the man that was drowned had no
brother. What relation to him, then, was the blind beggar?
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104.
Two brothers were walking together down the street, and one of
them, stopping at a certain house, knocked at the door, observing: “I
have a niece here, who is ill.” “Thank Heaven,” said the other, “I have
no niece!” and he walked away. Now, how could that be?
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105.
“How is that man related to you?” asked one gentleman of
another.
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106.
Describe a cat’s clothing botanically.
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107.
What is that which boys and girls have once in a lifetime, men
and women never have, and Mt. Parnassus has twice in one place?
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108.
Why is the highest mountain in Wales always white?
Answer
109.
To what two cities of Massachusetts should little boys go with
their boats?
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110.
Answer
NOTABLE NAMES.
111.
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112.
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113.
Answer
114.
115.
A little more
Than a sandy shore.
Answer
116.
Answer
117.
A head-dress.
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118.
Inclining to one of the four parts of the compass.
Answer
119.
A mineral and a chain of hills.
Answer
120.
A metal, and a worker in metals.
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121.
A sound made by an insect; and a fastening.
Answer
122.
A sound made by an animal; and a fastening.
Answer
123.
A sound made by an animal, and a measure of length.
Answer
124.
A Latin noun and a measure of quantity.
Answer
125.
A bodily pain.
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126.
The value of a word.
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127.
A manufactured metal.
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128.
To agitate a weapon.
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129.
A domestic animal, and what she cannot do.
Answer
130.
Which is the greater poet, William Shakespeare or John Dryden?
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131.
A barrier before an edible; a barrier built of an edible.
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132.
One-fourth of the earth’s surface, and a preposition.
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133.
One-fourth of the earth’s surface, and a conjunction.
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A song; to follow the chase.
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135.
A solid fence, a native of Poland.
Answer
136.
An incessant pilgrim; fourteen pounds weight.
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137.
A quick succession of small sounds.
Answer
138.
Obsolete past participle of a verb meaning to illuminate.
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139.
A carriage, a liquid, a narrow passage.
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140.
To prosecute, and one who is guarded.
Answer
141.
A letter withdraws from a name to make it more brilliant.
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142.
A letter withdraws from a name and tells you to talk more.
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143.
Why is a man who lets houses, likely to have a good many
cousins?
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144.
What relation is the door-mat to the door-step?
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145.
What is it that gives a cold, cures a cold, and pays the doctor’s
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146.
What is brought upon the table, and cut but never eaten?
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147.
What cord is that which is full of knots which no one can untie,
and in which no one can tie another?
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148.
What requires more philosophy than taking things as they come?
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149.
What goes most against a farmer’s grain?
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150.
Which of Shakespeare’s characters killed most poultry?
Answer
151.
THE BISHOP OF OXFORD’S RIDDLE.
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153.
Answer
154.
Answer
155.
1. A common fish, or an Eastern bay;
2. Part of a visage, or self to say;
3. The lowest part of window or door;
Whole. The end of a will that was made before.
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156.
I have a little friend who possesses something very precious. It is
a piece of workmanship of exquisite skill, and was said by our
Blessed Saviour to be an object of His Father’s peculiar care; yet it
does not display the attribute of either benevolence or compassion. If
its possessor were to lose it, no human ingenuity could replace it;
and yet, speaking generally, it is very abundant. It was first given to
Adam in Paradise, along with his beautiful Eve, though he previously
had it in his possession.
It will last as long as the world lasts, and yet it is destroyed every
day. It lives in beauty after the grave has closed over mortality. It is to
be found in all parts of the earth, while three distinct portions of it
exist in the air. It is seen on the field of carnage, yet it is a bond of
affection, a token of amity, a pledge of pure love. It was the cause of
death to one famed for beauty and ambition. I have only to add that it
has been used as a napkin and a crown, and that it appears like
silver after long exposure to the air.
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157.
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he really must live more economically, he decided on sending away
most of his wise men. There were some hundreds of them—very fine
old men, and magnificently dressed in green velvet gowns with gold
buttons. If they had a fault, it was that they always contradicted each
other when he asked their advice—and they certainly ate and drank
enormously. So, on the whole, he was rather glad to get rid of them.
But there was an old lay which he did not dare to disobey, which said
there must always be:
158.
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America?
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159.
Why did they call William Cullen Bryant, Cullen?
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160.
Why do we retain only three hundred and twenty-five days in our
year?
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161.
What seven letters express actual presence in this place; and,
without transposition, actual absence from every place?
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162.
Is Florence, (Italy,) on the Tiber? If not, on what river does it lie?
Answer both questions in one word.
Answer
163.
Is there a word in our language which answers this question, and
contains all the vowels?
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164.
What is it that goes up the hill; and down the hill, and never
moves?
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165.