You are on page 1of 81

Search Read free for 30 days

 0 ratings · 61 views · 74 pages


"A Study On Customer Prefrences Towards Sports Wear
Brand": A Summer Training Project Report
Uploaded by karan wasan on Oct 17, 2019

Full description

     
Save 0% 0% Embed Share Print

Download now 1 of 74  Search document 


“A STUDY ON CUSTOMER PREFRENCES
TOWARDS SPORTS WEAR BRAND”

A SUMMER TRAINING PROJECT REPORT

Submitted in partial fulfilment of the requirement for MBA Programme

Of Guru Gobind Singh Indraprastha University, Delhi.

Submitted by

Karan wasan

MBA semester-III

Enrol. No.: 04461203918

Banarsidas Chandiwala Institute of Professional Studies

Dwarka Sec 11, Dwarka

Delhi-110075
00:07 03:11
Index

(A) Declaration 4

(B) Certificate 5

(C) Acknowledgement 6

Chapter-1 Company Profile 08-19

Chapter -2 Introduction to Brand Perception 20-22

Chapter-3 Competitors 23-36

Chapter-4 Review Of Literature 37-42

Chapter –5 Research Methodology 43-47

5.1 – Introduction

5.2 – Research objectives

5.3 – Nature of the study

5.4 – Sampling procedure and design

5.5 – Analysis and Interpretation

5.6 – Sampling Method

5.7 – Significance of the study


Chapter – 6 Analysis and interpretation 48-64

6.1 – Introduction

6.2 – Geographic Profile

6.3 – Brands

6.4 – Customer preferences

6.5 – Buying behavior

Chapter –7 Conclusions 65-69


7.1 – Findings

7.2 – Suggestions

7.3 – Limitations

Annexure(s) 70-74

Sample questionnaire

Bibliography
DECLERATION

I hereby declare the major project report, entitled “A Study on Customer


Preference Towards Sports Wear Brand”, is based on my original study and has
not been submitted earlier for award of any degree or diploma to institute or
university.

The work of other author(s), wherever used, has been acknowledged at appropriate
place(s).

Place: New Delhi Candidate Signature

Name: Karan Wasan

Enrol. No.: 04461203918 Date:

Countersigned

Dr. Rekha Dahiya

Assistant Professor

BCIPS
CERTIFICATE

Certified that the Internship project entitled is an original piece of research.


“A STUDY ON CUSTOMER PREFRENCES TOWARDS SPORTS WEAR
BRAND” work done by Mr. Karan Wasan, Roll No. 04461203918 during the
period of his study under my guidance for the fulfillment of the University Course
Requirement.

DATE

Dr. Rekha Dahiya

Asst. Professor
Reward Your Curiosity
Everything you want to read.
Anytime. Anywhere. Any device.

Read free for 30 days

No Commitment. Cancel anytime.


Share this document
    

You might also like

Document 89 pages

Sachin
Deep Lath
No ratings yet

Document 31 pages

FINAL GRADUATION PROJECT nitin lather


PRINT WHEELS
No ratings yet

Document 59 pages

Mba Report
Mahi Tripathi
No ratings yet
Document 40 pages

358712722-Analysis-of-Marketing-and-Sales-Aqualite-1.docx
chirag
No ratings yet

Document 65 pages

Reportsudipa Paul
naman99
No ratings yet

Document 41 pages

Analysis of Marketing and Sales Aqualite (1)


Anuj Dahiya
100% (1)
Document 63 pages

pg
umangcomputers
No ratings yet

Document 24 pages

final report edited.docx


sidharth singh
No ratings yet

Document 96 pages

Mamta Rspl Report 2018


neha
No ratings yet
Document 73 pages

fullsummertrainingreport-101019125734-phpapp01
gagan_benipal7265
No ratings yet

Document 21 pages

Footwear retailing, Liberty project.


Ashish Singh
100% (2)

Document 78 pages

rahulrathoreonselectshoes-160629150721
anon_418625075
No ratings yet
Related titles

Document Document Document Document Document

Sachin FINAL Mba Report 358712722- Reportsudipa Pau


Added by Deep Lath GRADUATION… Added by Mahi Tripathi Analysis-of-… Added by naman99
Added by PRINT… Added by chirag

0 ratings 0 ratings 0 ratings 0 ratings 0 ratings

About Support Legal Social

About Scribd Help / FAQ Terms Instagram

Press Accessibility Privacy Twitter

Our blog Purchase help Copyright Facebook

Join our team! AdChoices Cookie Preferences Pinterest

Contact us Publishers Do not sell or share my


personal information
Invite friends

Gifts

Scribd for enterprise

Get our free apps

Audiobooks • Books • Documents • Magazines • Podcasts • Sheet music

Language: English

Copyright © 2023 Scribd Inc.

You might also like