Teoria e tecniche della comunicazione mediale

Prof. Marco Lombardi

AA. 2023 - 2024

Marco Lombardi
www.itstime.it marco.lombardi@unicatt.it
 Communicative approach to conflict

Public Opinion is central in the techno-cognitive

conflict:
it is an important protagonist
that can be exploited and fragmented
in several audiences to pressure.

Marco Lombardi
www.itstime.it marco.lombardi@unicatt.it
 Communicative approach to conflict

The objective of the info-war strategy is to convince the public that

they are a victim of "fake news"

When the public is convinced that they

are participating in an information war,
they give up analysis in favor of an
affective deployment (FAN)

➢ reducing the personal interpretative capacity

➢ favoring belonging based on emotions and affects
➢ promoting persistent representations, not necessarily
representative of reality
Marco Lombardi
www.itstime.it marco.lombardi@unicatt.it
 Communicative approach to conflict

OSInt: not to understand the truth, nor to get truthful information.

OSInt
A different perspective: the analysis of "a in the Info-war
plurality of false narratives“ focusing on is not of collecting
➢ similarities between the narratives of the information
same objects (How is the same topic
addressed by the different actors?)
but of understanding
(Focus on narratives). the "mood" promoted in
➢ differences between the objects focused Public Opinion and the
by the narratives. (What are the communication strategies
differences between the topics of the contenders.
addressed in the narratives? (Focus on
the topics).
Marco Lombardi
www.itstime.it marco.lombardi@unicatt.it
 Communicative approach to conflict

Principle of Maximum Protection:

Any information is false until proven otherwise

Principle of Maximum Effectiveness:

Every information is true for its target audience.

Marco Lombardi
www.itstime.it marco.lombardi@unicatt.it