Copyright

©
History of Art and Tourism Management,
Banaras Hindu University,
Varanasi, India, 2019.
All rights reserved.
 UNDERTAKING

I, Ankita Majumdar, have presented the thesis entitled “Visual

Elements of Web Banner Design in Online Advertising for Ethnic
Apparels and Its Impact on Consumer Response” to enlighten the topic
with utmost prudence and to the best of my capacity and attitude.

I have taken adequate care and utmost diligence to ensure that no

error has been committed in this thesis or the data included in it. I would
be extremely sorry if any erroneous information or technique tends to
transpire in my work. The complete responsibility of such an act will
exclusively be mine. However, if any error is identified in any respect, the
same may kindly be intimated for subsequent rectification.

Date: (Ankita Majumdar)

Research Scholar
Place: B.H.U.-Varanasi Department History of Art
Banaras Hindu University
Varanasi – 221005
 ANNEXURE-E
[Clause XIII.2 (b) (iii)]

CANDIDATE’S DECLARATION

I, Ankita Majumdar, certify that the work embodied in this Ph.D.

thesis is my own bonafide work carried out by me under the supervision of
Prof. A.K. Singh for a period of September 2013 to August 2019 at
Department of History of Art, Banaras Hindu University. The matter
embodied in this Ph.D. thesis has not been submitted for the award of any
other degree/diploma.
I, declare that I have faithfully acknowledged, given credit to and
referred to the research workers wherever their works have been cited in
the text and the body of the thesis. I further certify that I have not willfully
lifted up some other’s work, para, text, data, results etc. reported in the
journals, books, magazines, reports, dissertations, thesis, etc., or available
at web-sites and included them in this Ph.D. thesis and cited as my own
work.

Date: (Signature of the candidate)

Place: B.H.U., Varanasi (Ankita Majumdar)

Certificate from the Supervisor

This is to certify that the above statement made by the candidate is

correct to the best of my knowledge.

Signature of the Head & Dean Signature of the Supervisor

(Prof. Pradosh Kumar Mishra) (Prof. A.K. Singh)
 ANNEXURE – F
[Clause XIII. 1(C) & XIII. 2(b) (iv)]

COURSE WORK COMPLETION CERTIFICATE

Ph. D Course Work Certificate

This is to certify that Ms. Ankita Majumdar (September, 2013) a

bonafide research scholar of this department. She has successfully
completed the course work requirement which is a part of her Ph.D.
Programme.

Date: Signature of Head & Dean

Place: B.H.U.-Varanasi (Prof. Pradosh Kumar Mishra)
 ANNEXURE – F
[Clause XIII. 1(C) & XIII. 2(b) (iv)]

PRE-SUBMISSION SEMINAR COMPLETION CERTIFICATE

Pre-Submission Seminar Certificate

This is to certify that Ms. Ankita Majumdar (September, 2013) a

bonafide research scholar of this department, has successfully completed
the pre-submission seminar requirement on her topic entitled “Visual
Elements of Web Banner Design in Online Advertising for Ethnic
Apparels and Its Impact on Consumer Response” held on 31st July,
2019 which is a part of her Ph.D. programme.

Date: Signature of Head & Dean

Place: B.H.U.-Varanasi (Prof. Pradosh Kumar Mishra)
 ANNEXURE – G
[Clause XIII. 2(b) (v)]

COPYRIGHT TRANSFER CERTIFICATE

Title of the Thesis

“Visual Elements of Web Banner Design in Online Advertising for
Ethnic Apparels and Its Impact on Consumer Response”

Candidate’s Name
Ankita Majumdar

Copyright Transfer

The undersigned hereby assigns to the Banaras Hindu University all

rights under copyright that may exist in and for the above thesis submitted
for the award of the Ph.D. degree.

Date: (Ankita Majumdar)

Research Scholar
Place: B.H.U.-Varanasi Department History of Art
Banaras Hindu University
Varanasi

Note: However, the author may reproduce or authorize others to

reproduce material extracted verbatim from the thesis or derivative of the
thesis for author’s personal use provided that the source and the
University’s copyright notice are indicated.