Course Outline in Retail Management

Week 1 – 2 Introduction to Retail Management

1. Definition of Retail Management and its importance

2. Historical evolution of the Retail Industry
3. Current trends and challenges in Retail

Week 2: Retail Environments and Formats

1. Different types of retail formats (brick-and-mortar, e-commerce, omnichannel)
2. Factors influencing retail location decisions
3. Role of technology in shaping retail
Week 3: Retail Strategy and Planning
1. Importance of retail strategy
2. Retail market segmentation and targeting
3. Positioning and differentiation strategies
Week 4: Retail Marketing and Consumer Behavior
1. Marketing mix (product, price, place, promotion) in retail
2. Understanding consumer buying behavior
3. Impulse buying and shopper psychology
Week 5: Merchandising and Assortment Planning
1. Merchandising principles and techniques
2. Creating an effective merchandise assortment
3. Visual merchandising and store layout
Week 6: Inventory Management and Supply Chain
1. Inventory control methods and systems
2. Vendor management and supplier relationships
3. Supply chain optimization for efficient operations
Week 7: Customer Service Excellence
1. Importance of exceptional customer service
2. Building and maintaining customer relationships
3. Handling customer complaints and resolving issues
Week 8: Sales Techniques and Upselling
1. Sales strategies and techniques in a retail context
2. Cross-selling and upselling strategies
3. Role of employee training in boosting sales
Week 9: Pricing Strategies and Promotions
1. Pricing considerations and strategies
2. Discounting strategies and sales promotions
3. Balancing value and profitability
Week 10: Store Operations and Staff Management
1. Store opening and closing procedures
2. Staff recruitment, training, and motivation
3. Performance evaluation and employee engagement
Week 11: Retail Analytics and Performance Metrics
1. Key performance indicators (KPIs) in retail
2. Using data analytics to improve decision-making
3. Monitoring and optimizing store performance
Week 12: Ethical and Legal Considerations in Retail
1. Ethical issues in retail management
2. Legal responsibilities of retailers (consumer rights, product safety)
3. Sustainability and corporate social responsibility in retail
Week 13: E-commerce and Omnichannel Retailing
1. Rise of e-commerce and its impact on retail
2. Implementing successful omnichannel strategies
3. Challenges and opportunities in online retail
Week 14: International Retailing and Global Expansion
1. International retail market entry strategies
2. Cultural considerations in global retail operations
3. Managing challenges of operating across borders
Week 15: Future Trends in Retail Management
1. Technological advancements shaping the future of retail
2. Personalization and customization trends
3. The role of AI and automation in retail
Week 16: Final Projects and Presentations
1. Students present their final projects related to retail management concepts
2. Projects might include retail strategy proposals, store layout designs, or case analyses
Week 3: Retail Strategy and Planning
*****• Importance of retail strategy

• Retail market segmentation and targeting

• Positioning and differentiation strategies

Week 4: Retail Marketing and Consumer Behavior

• Marketing mix (product, price, place, promotion) in retail

• Understanding consumer buying behavior

• Impulse buying and shopper psychology

Week 5: Merchandising and Assortment Planning

• Merchandising principles and techniques

• Creating an effective merchandise assortment

• Visual merchandising and store layout

Week 6: Inventory Management and Supply Chain

• Inventory control methods and systems

• Vendor management and supplier relationships

• Supply chain optimization for efficient operations

Week 7: Customer Service Excellence

• Importance of exceptional customer service

• Building and maintaining customer relationships

• Handling customer complaints and resolving issues

Week 8: Sales Techniques and Upselling

• Sales strategies and techniques in a retail context

• Cross-selling and upselling strategies

• Role of employee training in boosting sales

Week 9: Pricing Strategies and Promotions

• Pricing considerations and strategies

• Discounting strategies and sales promotions

• Balancing value and profitability

Week 10: Store Operations and Staff Management

• Store opening and closing procedures

• Staff recruitment, training, and motivation

• Performance evaluation and employee engagement

Week 11: Retail Analytics and Performance Metrics

• Key performance indicators (KPIs) in retail

• Using data analytics to improve decision-making

• Monitoring and optimizing store performance

Week 12: Ethical and Legal Considerations in Retail

• Ethical issues in retail management

• Legal responsibilities of retailers (consumer rights, product safety)

• Sustainability and corporate social responsibility in retail

Week 13: E-commerce and Omnichannel Retailing

• Rise of e-commerce and its impact on retail

• Implementing successful omnichannel strategies

• Challenges and opportunities in online retail

Week 14: International Retailing and Global Expansion

• International retail market entry strategies

• Cultural considerations in global retail operations

• Managing challenges of operating across borders

Week 15: Future Trends in Retail Management

• Technological advancements shaping the future of retail

• Personalization and customization trends

• The role of AI and automation in retail

Week 16: Final Projects and Presentations

• Students present their final projects related to retail management

concepts

• Projects might include retail strategy proposals, store layout designs, or

case analyses