ANOVA

Sum of Mean
Squares df Square F Sig.
1. Color [I am more Between 11.356 6 1.893 2.343 .032
inclined to purchase a Groups
beverage based on Within Groups 239.126 296 .808
the color scheme on Total 250.482 302
its packaging.]
1. Color [I believe that Between 33.691 6 5.615 6.988 <.001
the choice of colors on Groups
the packaging reflects Within Groups 237.834 296 .803
the type of beverage it Total 271.525 302
contains (e.g.,
refreshing, energy,
healthy).]
1. Color [The color Between 19.237 6 3.206 3.608 .002
selection on the Groups
beverage makes it Within Groups 263.021 296 .889
easy for me to identify Total 282.257 302
the flavor or variety of
the beverage]
1. Color [I believe the Between 18.910 6 3.152 3.744 .001
colors used on Groups
beverage packaging Within Groups 249.136 296 .842
design should be Total 268.046 302
consistent with its
brand's image and
identity.]
1. Color [The choice of Between 22.025 6 3.671 4.352 <.001
colors on the Groups
packaging affects the Within Groups 249.698 296 .844
product's overall shelf Total 271.723 302
presence and makes it
easy to spot.]
2.1 Shape and Form Between 7.354 6 1.226 1.753 .109
[The shape and form Groups
of a beverage Within Groups 206.923 296 .699
container can Total 214.277 302
influence my
perception of the
product's overall
quality.]
2.1 Shape and Form [I Between 38.572 6 6.429 7.457 <.001
prefer beverage Groups
containers with unique Within Groups 255.177 296 .862
and eye-catching Total 293.749 302
shapes that stand out
on the shelf.]
2.1 Shape and Form Between 27.243 6 4.540 5.077 <.001
[The texture and feel Groups
of beverage Within Groups 264.737 296 .894
containers, such as Total 291.980 302
smoothness or grip,
impact my perception
of the product.]
2.1 Shape and Form Between 15.565 6 2.594 3.304 .004
[The ergonomic design Groups
of a beverage Within Groups 232.382 296 .785
container enhances Total 247.947 302
my drinking
experience.]
2.1 Shape and Form Between 23.248 6 3.875 5.015 <.001
[The visual aesthetics Groups
of the beverage Within Groups 228.699 296 .773
container (e.g., bottle Total 251.947 302
or can) are important
to me.]
2.2 Material Selection Between 9.551 6 1.592 2.571 .019
[The choice of Groups
materials for beverage Within Groups 183.307 296 .619
packaging, such as Total 192.858 302
glass, plastic, or metal,
affects my perception
of the product's
quality.]
2.2 Material Selection Between 39.149 6 6.525 7.235 <.001
[I believe that the Groups
environmental Within Groups 266.950 296 .902
responsibility of the Total 306.099 302
brand is reflected in its
choice of beverage
packaging materials.]
2.2 Material Selection Between 22.382 6 3.730 4.556 <.001
[I am willing to pay Groups
more for a beverage if Within Groups 242.351 296 .819
it is packaged in eco- Total 264.733 302
friendly materials (e.g.,
recyclable,
biodegradable).]
2.2 Material Selection Between 19.850 6 3.308 3.690 .001
[I find that the choice Groups
of packaging material Within Groups 265.384 296 .897
affects the overall Total 285.234 302
taste and freshness of
the beverage.]
2.2 Material Selection Between 23.628 6 3.938 5.246 <.001
[The sustainability and Groups
recyclability of Within Groups 222.181 296 .751
beverage packaging Total 245.809 302
materials matter to
me.]
3.1 Graphics and Between 11.806 6 1.968 3.196 .005
Imagery [I am more Groups
inclined to purchase a Within Groups 182.214 296 .616
beverage with clear Total 194.020 302
and visually appealing
graphics that convey
information about the
product.]
3.1 Graphics and Between 44.941 6 7.490 9.414 <.001
Imagery [The graphics Groups
and imagery on Within Groups 235.501 296 .796
beverage packaging Total 280.442 302
can help me
understand the flavor
or variety of the
product.]
3.1 Graphics and Between 19.362 6 3.227 4.071 <.001
Imagery [I am more Groups
likely to choose Within Groups 234.625 296 .793
beverages with Total 253.987 302
packaging that
showcases visually
appealing
representations of the
product's actual
ingredients.]
3.1 Graphics and Between 33.671 6 5.612 6.894 <.001
Imagery [The graphics Groups
and imagery on the Within Groups 240.930 296 .814
packaging can Total 274.601 302
influence my decision
to try a new or
unfamiliar beverage
product.]
3.1 Graphics and Between 18.759 6 3.126 3.868 <.001
Imagery [The use of Groups
seasonal or graphics Within Groups 239.241 296 .808
and imagery following Total 258.000 302
a particular theme on
beverage packaging
makes the product
more appealing to
me.]
3.2 Accessibility Between 11.477 6 1.913 2.651 .016
Features [I believe that Groups
the packaging design Within Groups 213.598 296 .722
should be considerate Total 225.076 302
to individuals with
limited dexterity,
making it easy for
them to access the
product.]
3.2 Accessibility Between 42.210 6 7.035 8.824 <.001
Features [I find that Groups
beverage packaging Within Groups 235.975 296 .797
that incorporates Total 278.185 302
tactile features (e.g.,
braille and embossed
labels) enhances
accessibility for people
with visual
impairments.]
3.2 Accessibility Between 16.810 6 2.802 3.230 .004
Features [The Groups
beverage packaging Within Groups 256.714 296 .867
should be designed Total 273.525 302
with consideration for
individuals with
physical disabilities to
access the beverage
independently.]
3.2 Accessibility Between 34.396 6 5.733 7.208 <.001
Features [Beverage Groups
packaging that is easy Within Groups 235.412 296 .795
to open and close Total 269.809 302
securely is essential
for my convenience.]
3.2 Accessibility Between 34.167 6 5.694 7.000 <.001
Features [I believe that Groups
beverage packaging Within Groups 240.804 296 .814
should incorporate Total 274.970 302
clear, universal
symbols to enhance
accessibility for all
consumers.]
4. Logo and Branding Between 3.398 6 .566 .871 .517
[The logo and Groups
branding of a Within Groups 192.530 296 .650
beverage product Total 195.927 302
influence my decision
to choose it over other
options/competition.]
4. Logo and Branding Between 21.315 6 3.552 5.958 <.001
[Beverage products Groups
with logo and branding Within Groups 176.474 296 .596
that evoke positive Total 197.789 302
emotions and
associations are more
appealing to me.]
4. Logo and Branding Between 7.610 6 1.268 1.623 .141
[The logo and Groups
branding of the Within Groups 231.387 296 .782
beverage can Total 238.997 302
influence my
perception of the
product's authenticity
and trustworthiness.]
4. Logo and Branding Between 22.301 6 3.717 4.957 <.001
[I believe that the logo Groups
and branding should Within Groups 221.957 296 .750
align with the product's Total 244.257 302
intended audience and
target demographic.]
4. Logo and Branding Between 22.525 6 3.754 4.754 <.001
[I prefer beverage Groups
products with branding Within Groups 233.732 296 .790
that conveys a clear Total 256.257 302
and consistent
message about the
product's identity.]
4.1 Layout and Between 16.700 6 2.783 3.363 .003
Composition [The Groups
uniqueness and Within Groups 245.010 296 .828
creativity of the layout Total 261.710 302
and composition on
beverage packaging
significantly impact my
decision to try a new
product and choose it
over other options
available.]
4.1 Layout and Between 24.288 6 4.048 4.413 <.001
Composition [I find that Groups
beverage products Within Groups 271.541 296 .917
with a packaging Total 295.828 302
layout that conveys a
clear and coherent
message about the
beverage's identity.]
4.1 Layout and Between 31.751 6 5.292 6.782 <.001
Composition [A well- Groups
organized and visually Within Groups 230.981 296 .780
appealing layout and Total 262.733 302
composition makes it
easier for me to
understand the
beverage's important
information about its
ingredients and
benefits.]
4.1 Layout and Between 13.824 6 2.304 2.548 .020
Composition [The use Groups
of innovative and Within Groups 267.701 296 .904
intriguing layout Total 281.525 302
designs on beverage
packaging makes it
more likely for me to
share my discovery of
a beverage on social
media.]
4.1 Layout and Between 38.907 6 6.484 7.375 <.001
Composition [I prefer Groups
beverage products Within Groups 260.248 296 .879
with packaging layouts Total 299.155 302
that create a seamless
and enjoyable
interaction between
the visual and
informational
elements.]
4.2 Typography [The Between 14.836 6 2.473 3.871 <.001
choice of typography Groups
(font style and size) on Within Groups 189.065 296 .639
the packaging greatly Total 203.901 302
impacts my decision to
purchase a beverage.]
4.2 Typography [I find Between 39.840 6 6.640 8.193 <.001
that a well-selected Groups
typography theme Within Groups 239.883 296 .810
enhances the Total 279.723 302
readability and
attractiveness of the
beverage packaging.]
4.2 Typography [The Between 16.027 6 2.671 3.464 .003
typography should Groups
align with the Within Groups 228.230 296 .771
beverage product's Total 244.257 302
target audience and
consumer
demographics.]
4.2 Typography [I Between 32.059 6 5.343 6.145 <.001
believe that the Groups
typography used in Within Groups 257.393 296 .870
beverage packaging Total 289.452 302
should adapt to
changing design
trends to remain
relevant and
marketable.]
4.2 Typography [A Between 19.352 6 3.225 4.003 <.001
unique and distinctive Groups
typography style Within Groups 238.529 296 .806
enhances my ability to Total 257.881 302
remember and
recognize a beverage
brand for a certain
period of time.]
5.1 Product Between 22.894 6 3.816 5.606 <.001
Information [I find that Groups
detailed product Within Groups 201.469 296 .681
information, including Total 224.363 302
ingredients and
nutritional content, is
essential when
choosing a beverage.]
5.1 Product Between 50.416 6 8.403 9.851 <.001
Information [The clarity Groups
and completeness of Within Groups 252.481 296 .853
product information on Total 302.898 302
beverage packaging
significantly influence
my decision to
purchase a product.]
5.1 Product Between 23.623 6 3.937 4.506 <.001
Information [I prefer Groups
beverage products Within Groups 258.634 296 .874
with packaging that Total 282.257 302
provides clear
instructions on proper
usage or
consumption.]
5.1 Product Between 23.612 6 3.935 4.492 <.001
Information [The Groups
absence or lack of Within Groups 259.305 296 .876
crucial product Total 282.917 302
information (eg. certain
allergen and beverage
variety) on beverage
packaging can deter
the possibility of me
from trying a new
product.]
5.1 Product Between 30.708 6 5.118 6.305 <.001
Information [The Groups
presence of Within Groups 240.289 296 .812
information about the Total 270.997 302
brand's efforts in
minimizing its carbon
footprint influences my
perception of its
environmental
responsibility.]
5.2 Size and Scale Between 11.932 6 1.989 2.608 .018
[The size and scale of Groups
a beverage product's Within Groups 225.718 296 .763
packaging affect my Total 237.650 302
perception of its
convenience for on-
the-go consumption.]
5.2 Size and Scale Between 30.995 6 5.166 6.350 <.001
[The scale of a Groups
beverage's packaging Within Groups 240.813 296 .814
(e.g., single person Total 271.809 302
consumption, family-
size) impacts my
perception of its
suitability for different
occasions.]
5.2 Size and Scale [I Between 35.766 6 5.961 7.731 <.001
find that the portion Groups
size of a beverage Within Groups 228.221 296 .771
product is an important Total 263.987 302
factor in determining
its value for money]
5.2 Size and Scale Between 21.195 6 3.532 4.366 <.001
[Beverage products Groups
with versatile Within Groups 239.485 296 .809
packaging sizes that Total 260.680 302
cater to different
consumption
preferences, such as
those who prefer
larger sips or smaller
sips, greatly affects my
decision to consider
purchasing a
beverage.]
5.2 Size and Scale [I Between 19.542 6 3.257 4.113 <.001
believe that the size Groups
and scale of a Within Groups 234.406 296 .792
beverage's packaging Total 253.947 302
should be adaptable to
diverse consumer
lifestyles and
preferences.]
5.1 First Between 9.295 6 1.549 2.195 .043
Impression/Desire and Groups
Aspiration/Emotional Within Groups 208.889 296 .706
Appeal [I am often Total 218.185 302
drawn to beverage
packaging designs
that align with my
desires and
aspirations.]
5.1 First Between 41.669 6 6.945 9.065 <.001
Impression/Desire and Groups
Aspiration/Emotional Within Groups 226.767 296 .766
Appeal [My emotions Total 268.436 302
strongly influence my
purchase decision
when I see visually
appealing beverage
packaging designs.]
5.1 First Between 34.913 6 5.819 6.898 <.001
Impression/Desire and Groups
Aspiration/Emotional Within Groups 249.681 296 .844
Appeal [My first Total 284.594 302
impression of a
beverage's packaging
design impact my
purchase decision.]
5.1 First Between 25.150 6 4.192 5.018 <.001
Impression/Desire and Groups
Aspiration/Emotional Within Groups 247.252 296 .835
Appeal [The emotional Total 272.403 302
appeal of a beverage's
packaging design
strongly influences my
purchasing behavior.]
5.1 First Between 26.414 6 4.402 4.827 <.001
Impression/Desire and Groups
Aspiration/Emotional Within Groups 269.962 296 .912
Appeal [I often choose Total 296.376 302
beverage packaging
designs that align with
my values and
aspirations.]
5.2 Brand Between 15.578 6 2.596 4.141 <.001
Identity/Trust and Groups
Credibility [A brand's Within Groups 185.578 296 .627
identity and credibility Total 201.155 302
significantly impact my
purchasing decision.]
5.2 Brand Between 29.019 6 4.836 6.543 <.001
Identity/Trust and Groups
Credibility [A brand's Within Groups 218.790 296 .739
packaging design Total 247.809 302
impacts my perception
of its trustworthiness.]
5.2 Brand Between 32.048 6 5.341 6.722 <.001
Identity/Trust and Groups
Credibility [I rely Within Groups 235.186 296 .795
heavily on a brand's Total 267.234 302
packaging design to
communicate
information about the
product inside.]
5.2 Brand Between 22.927 6 3.821 4.508 <.001
Identity/Trust and Groups
Credibility [I often Within Groups 250.901 296 .848
choose between well- Total 273.828 302
known brands with
similar packaging
designs.]
5.2 Brand Between 24.916 6 4.153 4.722 <.001
Identity/Trust and Groups
Credibility [I prefer Within Groups 260.318 296 .879
recognizable brands Total 285.234 302
versus trying new ones
based on their
packaging designs.]
5.3 Perceived Quality Between 16.527 6 2.754 4.066 <.001
[The perceived quality, Groups
product information Within Groups 200.529 296 .677
and differentiation Total 217.056 302
presented on the
visual packaging is
really important to me
when buying a
beverage.]
5.3 Perceived Quality Between 48.862 6 8.144 8.780 <.001
[I trust that a Groups
beverage's packaging Within Groups 274.551 296 .928
design accurately Total 323.413 302
represents the
product's quality.]
5.3 Perceived Quality Between 25.277 6 4.213 5.240 <.001
[The perceived quality Groups
from a beverage's Within Groups 237.977 296 .804
packaging has Total 263.254 302
influenced me several
times to try out a new
product.]
5.3 Perceived Quality Between 21.296 6 3.549 3.887 <.001
[I often base my Groups
decision on a Within Groups 270.249 296 .913
complete product Total 291.545 302
quality and information
when rating my overall
satisfaction with the
beverage.]
5.3 Perceived Quality Between 34.671 6 5.779 6.566 <.001
[I strongly prefer the Groups
product that has a Within Groups 260.484 296 .880
good perceived Total 295.155 302
quality, complete
product information
and differentiation
when purchasing a
beverage.]
5.4 Consumer Between 60.092 6 10.015 11.760 <.001
Preferences Groups
[Whenever I am Within Groups 252.093 296 .852
purchasing a Total 312.185 302
beverage. I evaluate
and consider my
personal preferences.]
5.4 Consumer Between 18.888 6 3.148 3.622 .002
Preferences [I often Groups
choose beverages Within Groups 257.291 296 .869
with packaging Total 276.178 302
designs that match my
style or aesthetic.]
5.4 Consumer Between 30.888 6 5.148 5.813 <.001
Preferences [My Groups
preferences in Within Groups 262.142 296 .886
packaging design are Total 293.030 302
essential, but other
factors, such as price
or taste, may be more
significant.]
5.4 Consumer Between 31.375 6 5.229 5.822 <.001
Preferences [I have Groups
noticed that my Within Groups 265.879 296 .898
preferences in Total 297.254 302
beverage packaging
design have changed
over time.]
5.4 Consumer Between 22.903 6 3.817 5.761 <.001
Preferences [I find Groups
certain visual design Within Groups 196.114 296 .663
elements in beverage Total 219.017 302
packaging particularly
appealing.]
5.5 Impulse Buying [I Between 18.760 6 3.127 4.210 <.001
believe that a Groups
beverage's packaging Within Groups 219.834 296 .743
design can Total 238.594 302
significantly influence
my likelihood of
making an impulse
purchase.]
5.5 Impulse Buying [I Between 35.274 6 5.879 7.169 <.001
have noticed that I Groups
sometimes make Within Groups 242.746 296 .820
impulse purchases Total 278.020 302
based solely on the
visual appeal of a
beverage's packaging
design.]
5.5 Impulse Buying [In Between 6.784 6 1.131 1.237 .287
some instances, I find Groups
myself easily swayed Within Groups 270.668 296 .914
to try a new beverage Total 277.452 302
because of its
intriguing design
instead of getting the
drink that I'm
supposed to buy]
5.5 Impulse Buying Between 9.981 6 1.663 1.476 .186
[Whenever I see a Groups
celebrity associated in Within Groups 333.610 296 1.127
a beverage’s Total 343.591 302
packaging, I am likely
to make an impulse
purchase decision
based on the product
design.]
5.5 Impulse Buying Between 31.665 6 5.278 6.053 <.001
[Whenever foreign Groups
beverages intrigue me, Within Groups 258.084 296 .872
I will likely impulse Total 289.749 302
purchase based on the
product's packaging
design.]