2023 September/October

Debra Koebel, President of the South Florida

Automobile Dealers Association.

DISCOVERING THE THRILLING

HIGHLIGHTS OF MIAS 2023

“Our show continues to place a strong emphasis on electric

vehicles and sustainability with the primary goal of introducing
South Floridians to the newest EVs on the market”, said Koebel.
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CONTENT & STAFF PAGS. 2 / 3

FOUNDERS AND DIRECTORS

Karen Blanco & Eduardo Hapke

JOURNALISTS
Santiago Ávila
Sebastián Marín Jaramillo

PHOTOGRAPHER
Alberto Panick

COVER DESIGN AND LAYOUT

Leonardo Sánchez Perea

8 18
ADVERTISING
Email: ed@negociosus.com

We had an exclusive interview with Debra
Koebel, the president of the South Florida
Automobile Dealers Association.
SUBSCRIPTIONS
ed@negociosus.com
Seven major automakers are joining forces to
establish a joint venture that will build a large EDITION: SEPTEMBER / OCTOBER 2023
network of fast electric vehicle chargers across
North America.

HISPANIC TIME ELECTRIC CARS PLUS

1395 Brickell Avenue, Suite: 800, Miami, FL, 33131, USA.

CONTENT
Phone: 786-607-9355
www.negociosmagazine.com

Page 4:
Editorial By Eduardo A. Hapke. Bringing consumers closer to electric
vehicles: The Miami International Auto Show 2023.

Page 6:
MIAS 2023. Miami International Auto Show 2023: celebrating innovations
in sustainable mobility.

Page 8:
MIAS 2023. Interview with Debra Koebel: discovering the thrilling
highlights of MIAS 2023.

Page 12:
ELECTRIC CARS. Luxury experience and performance: discovering the
Genesis G90 3.5t e-supercharger.

Page 14:
ELECTRIC CARS. Electrifying luxury: discover the BMW i7 XDrive60

Page 16:
ELECTRIC CARS. Kia plans expansion to accommodate ev9 production.

Page 18:
EV CHARGING. Seven major automakers are joining forces to establish a
joint venture that will build a large network of fast electric vehicle chargers
across North America.

Page 20:
ELECTRIC CARS. Since its launch in December 2022, the 2023 Outlander
Plug-in Hybrid has been garnering awards and media accolades.
EDITORIAL
BRINGING CONSUMERS CLOSER TO
ELECTRIC VEHICLES: THE MIAMI
INTERNATIONAL AUTO SHOW 2023
By displaying a variety of electric models from various brands
and showcasing their innovative features, the event seeks to
illustrate the positive side and advantages of electric cars.
By Eduardo A. H apke / M iami
A
lthough the first experiments in
electricity and mobility date back
to the 19th century, the electric car
revolution gained significant momentum
in the 21st century. It was during this
period that technological advancements
and growing environmental concerns
propelled a renewed interest in electric
vehicles as a cleaner and more sustainable
alternative to traditional fossil fuel-
powered ones.
As awareness of environmental impacts
and fossil fuel dependency intensified,
research into battery technologies and
improvements in electric efficiency
allowed electric cars to become
a viable and attractive option
for sustainable mobility.
Leading automotive companies “The Miami International Auto Show
began launching innovative
electric models, triggering a 2023 emerges as a crucial event to
transform consumer mindset”
transformation in the industry
and a shift towards a cleaner and
more environmentally friendly
transportation future.
Electric vehicles
Opting for electric vehicles has
emerged as a significant milestone in
the fight against climate change. These
vehicles, free from direct exhaust emissions
and with a notably lower carbon footprint
compared to internal combustion engine
vehicles, play a fundamental role in
reducing air pollution and mitigating the
effects of global warming. By adopting
electric propulsion technologies,
PAGS. 4 / 5
consumers are actively contributing to
the preservation of the environment and
the construction of a cleaner and more
habitable future for generations to come.
However, despite advances in electric
vehicle adoption, significant challenges
related to charging infrastructure and safety
persist. The lack of a sufficiently dense and
accessible network of public chargers can
limit the convenience and user confidence
in transitioning to electric mobility.
Additionally, growing concerns about
public charger vandalism raise security
issues that must be addressed to ensure a
conducive environment for the continued
growth of this mobility revolution.
For this reason, seven prominent
automakers have forged an alliance with
the aim of establishing a joint venture that
will revolutionize electric vehicle charging
infrastructure in North America. Among
these firms are General Motors, BMW
Group, Honda, Hyundai, Kia, Mercedes-
Benz, and Stellantis, who have joined
forces to develop an extensive network of
fast chargers.
Despite advances and initiatives
aimed at driving electric vehicles, certain
reservations persist among American
consumers. These reservations revolve
around several fundamental reasons, such
as concerns about the lack of charging
infrastructure, uncertainty about the
reliability of electric vehicles due to
their relative novelty in the market, and
sometimes a biased perception suggesting
that electric cars are inferior to their
conventional counterparts.
In line with the effort to change these
perceptions, the Miami International Auto
Show 2023, scheduled from September
1st to 10th, emerges as a crucial event to
transform consumer mindset.
By displaying a variety of electric
models from various brands and
showcasing their innovative features, the
event seeks to illustrate the positive side
and advantages of electric cars, as well
as challenge the myths and prejudices
surrounding this form of mobility. With
a focus on education and hands-on
experience, the Miami International
Auto Show 2023 aims to catalyze a shift in
consumer awareness, driving the adoption
and acceptance of electric vehicles as an
exciting and responsible option.
South Florida Automobile
Dealers Association
To achieve this shift in perspective,
the Miami International Auto Show
2023 has devised an innovative strategy
that includes showcasing a wide range of
models from the most influential brands
in the market. Additionally, through a
specially designed test track,
visitors will be able to test
these electric cars in real-
world conditions, exploring
their performance, comfort,
and technology capabilities.
According to Debra
Koebel, President of the
South Florida Automobile
Dealers Association, “the show’s 2023
focus will mirror that of the industry with
a special emphasis on electric vehicles and
sustainability.” However, there will also be
innovations related to fossil fuel-powered
vehicles. This statement highlights the
intent to align the Miami International
Auto Show 2023 with current trends and
priorities in the automotive industry,
while also offering a balanced and diverse
vision to meet the diverse needs and
preferences of consumers.
Report: Sebastián Marín Jaramillo
ELECTRIC CARS
MIAMI INTERNATIONAL AUTO SHOW 2023:
CELEBRATING INNOVATIONS IN
SUSTAINABLE MOBILITY
The Miami International Auto Show
2023 has decided to place a notable
emphasis on electric vehicles, whose
exponential growth has revolutionized
the market in recent times.
F
rom September 1-10, auto
enthusiasts from around the world
will gather at the impressive Miami
Beach Convention Center for the most
exciting automotive event of the year in
Florida and one of the largest in the world.
Showcasing the latest industry innovations,
this iconic show will offer attendees the
unique opportunity to explore a wide
range of cutting-edge vehicles, with a
special emphasis on electric vehicles, but
will also find gas-powered cars. The visitor
will be captivated by the elegance and
performance of renowned brands, while
discovering the technologies that will
drive the future of mobility.
The Miami International Auto
Show has a rich history spanning more
than five decades as the epicenter of
automotive passion in Miami Beach. From
humble beginnings to a world-renowned
event, it has witnessed the evolution of
the automotive industry, showcasing
technological breakthroughs and iconic
models that have left their mark on
motorsport history. Each year the event
promises to exceed all expectations with
a fascinating and exciting display, and this
year is no exception.
In tune with the evolution of
the automotive industry, the Miami
International Auto Show 2023 has
decided to place a notable emphasis
on electric vehicles, whose exponential
growth has revolutionized the market
in recent times. Attendees will be able
to marvel at a wide range of innovative
PAGS. 6 / 7
electric models from renowned brands,
demonstrating the event’s commitment
to highlighting the latest trends and
technologies that are transforming the
future of sustainable mobility.
According to Debra Koebel, President
of the South Florida Automobile Dealers
Association, “Our show provides an
excellent opportunity for consumers
to view the latest models and newest
technologies within the auto industry. The
focus for the show in 2023 will mirror that
of the industry with a special emphasis on
electric vehicles and sustainability.”
In order to learn more about the
versatility offered by the new electric
vehicles that are currently on the market,
in this edition of the Miami International
Auto Show you will have the opportunity
to take a walk on the electric vehicle test
track in some of the models available.
As the electric vehicle market continues
to evolve and innovate, the Miami
International Auto Show is committed
to showcasing this technology to educate
and inform consumers, whether they are
looking for an electric vehicle or not.
The highly anticipated 2023 Miami
International Auto Show will offer South
Floridians an unparalleled experience
with multiple indoor tracks showcasing
the newest and most exciting electric
vehicles on the market. In an exciting
milestone for the event, the Camp Jeep
activation will move inside the Convention
Center for the first time, where visitors will
be able to experience the adrenaline rush
Between September 1 and 10, car
enthusiasts from all over the globe
will convene at the magnificent Miami
Beach Convention Center to attend
one of the most thrilling automotive
events of the year in Florida.
of riding electric tracks. This innovative
initiative reflects the Auto Show’s
commitment to highlighting the growing
importance of electric cars in today’s
automotive industry.
Last year, attendees at the show
enjoyed exciting rides in electric vehicles
from prominent manufacturers such as
Volkswagen, Chevrolet, Ford, Cadillac,
Polestar and Rivian. This year, these
same manufacturers, along with others
that have been developing electric
vehicles, are expected to be present
again at the show, giving attendees the
unique opportunity to experience the
latest models of electric cars. It will be a
captivating experience, where visitors will
be able to get up close to the cutting edge
of sustainable mobility.
In addition, other crowd-pleasing
exhibits such as Memory Lane, South
Florida Rides and Car Boutique will be
featured again. Several car manufacturers
are expected to host Ride & Drives right
outside the show entrance, encouraging
attendees to get behind the wheel of their
new vehicles.
Finally, as a curious fact to learn
more about this iconic event, the South
Florida Automobile Dealers Association
has been the official sponsor of the
Miami International Auto Show since
1971. The Association comprises nearly
200 dealerships in Miami-Dade, Broward,
Palm Beach and Monroe, making it larger
than some statewide car dealer groups.
 Coming September 1-10, 2023

Considered one of the nation’s most prestigious EV test tracks along with hundreds of new
automotive exhibitions, Miami International cars, trucks, SUVs, and crossovers in the
Auto Show 2023 will feature several indoor spacious Miami Beach Convention Center.

Miami International Auto Show. For exhibitor and show information, please call 305-981-1448
INTERVIEW
PÁGS.
DISCOVERING THE THRILLING
HIGHLIGHTS OF MIAS 2023:
AN INTERVIEW WITH DEBRA KOEBEL
“Several auto manufacturers will again be hosting
Ride & Drives just outside the entrance to the
show”, said Debra Koebel.
W
e had an exclusive interview with
Debra Koebel, the president of
the South Florida Automobile
Dealers Association, who answered some
questions about the exciting new features
coming to the Miami International Auto
Show 2023. With her vast expertise and
knowledge in the automotive industry,
she shed light on the captivating and
innovative elements that will be featured
at the event.
Electric Cars: What is the Miami Auto
Show going to bring us back in this year’s
version?
Debra Koebel: Returning in 2023 is
the “MIAS EV Test Track” which made its
debut last year to large and enthusiastic
crowds. Our show continues to place a
strong emphasis on electric vehicles and
sustainability with the primary goal of
introducing South Floridians to the newest
EVs on the market. Among the lines we
expect to be represented on the MIAS EV
Test Track this year are Cadillac, Nissan,
Ford, Hummer, Volkswagen, Rivian, and
Polestar. We are thrilled that Hyundai’s
indoor EV Test Track, “It’s Your Journey
Course,” will return and feature their
popular IONIQ 5 and IONIQ 6 models.
PAGS. 8 / 9
“Our show continues to place a strong emphasis on
electric vehicles and sustainability with the primary
goal of introducing South Floridians to the newest
EVs on the market”, said Koebel.
EC: What are the most prominent
car brands and manufacturers that will
participate in the Miami Auto Show this
year?
DK: We expect to have more auto
manufacturers exhibiting their newest
vehicles at our show than in recent
years. Honda, Infiniti, and Lexus should
participate in the 2023 show along
with a host of other lines. Some of the
manufacturers planning major vehicle
introductions at the show include Nissan
which will exhibit its Nissan Z Nismo for
the first time at a U.S. auto show and Jeep
which will show-off its new Wrangler.
EC: What kind of activities and
interactive experiences will the Miami
Auto Show offer attendees to get up close
and personal with the latest automotive
models and technologies?
DK: Several auto manufacturers will
again be hosting Ride & Drives just outside
the entrance to the show, encouraging
attendees to get behind the wheel of their
newest vehicles. Product specialists at each
of the exhibits share valuable information
on vehicle safety and technologies to
better prepare our attendees for their car
buying decisions.
We are pleased that such crowd-
pleasing exhibits as Memory Lane, South
Florida Rides, and Car Boutique will again
entertain attendees visiting the show.
EC: How do you think people have
taken the issue of electric cars today?
DK: Based on the long lines to ride in
an electric vehicle at our test tracks last
year, I think people are very curious about
what the EV revolution is all about and
are looking to our show to better educate
them on the benefits of owning an electric
vehicle. As of December 2021, about 2.3
million electric cars were on U.S. roads
with the greatest number in California
followed by Florida. Those numbers will
only continue to rise in the future.
EC: Do you think that there are still
many people who opt for conventional
cars and do not pay much attention to the
new electric cars?
DK: Since we are still in the transition
and learning phase, many auto buyers
are opting for conventional cars. As the
auto industry educates consumers on the
new technologies associated with hybrids
and EVs, we anticipate the number of EV
users will continue to rise each year. In
2023, EV sales are expected to account
for 6.5 percent of the U.S. auto market
while conventional autos will make up the
difference.
EC: How could the Miami Auto Show
contribute to promoting greater awareness
of sustainable mobility and the benefits of
electric vehicles?
DK: The Miami International Auto
Show is considered one of the longest
lasting signature events in South Florida.
For over 50 years, the show has managed
to give back to its community whether
through its on-going philanthropic
program benefiting so many local charities
or public service campaigns such as “Don’t
Booze and Cruise” a few years ago. When
it unveiled its EV Test Track in 2022,
the show made a commitment to better
educate First Responders from Miami
Dade and Broward counties on how best to
diffuse a dangerous situation when an EV is
involved in an accident on South Florida’s
roadways. It organized and hosted a First
Responders Forum where well-informed
automotive representatives were invited to
offer valuable information on safety. More
than 250 area First Responders attended
last year’s First Responders Forum, and
another is scheduled in conjunction with
the 2023 Auto Show.
ELECTRIC CARS
By A lison Spencer, Stephanie Ross and A lec Tyson (*)
A
bout four-in-ten Americans (38%)
say they’re very or somewhat likely
to seriously consider an electric
vehicle (EV) for their next vehicle
purchase, according to a recent Pew
Research Center survey.
Half of U.S. adults say they are not too
or not at all likely to consider purchasing
an EV, while another 13% say they do not
plan to purchase a vehicle. The share of the
public interested in purchasing an EV is
down 4 percentage points from May 2022.
Over the past year, the Biden
administration has announced a range of
measures aimed at increasing EV adoption,
including tax credits for EV buyers and
emissions limits for car manufacturers.
Major automakers are increasing EV
production, and electric vehicles’ share of
all new U.S. car sales rose sharply over the
past two years, to 8.5%.
Democrats and Democratic-leaning
independents, younger adults, and people
living in urban areas are among the most
likely to say they would consider purchasing
an EV. The 9% of U.S. adults who currently
own a hybrid or electric vehicle are also
particularly likely to consider an EV for
their next purchase. A majority of this
group (68%) says they are very or somewhat
likely to seriously consider it.
Among those who would consider
purchasing an EV, about seven-in-ten
say helping the environment (72%)
and saving money on gas (70%) are
major reasons why. A small share (12%)
cite keeping up with the latest trends in
vehicles as a major reason.
Lately, there has been a growing
interest among individuals in taking care
of the environment, particularly when
PAGS. 10 / 11
HOW AMERICANS
VIEW ELECTRIC
VEHICLES
Major automakers are increasing EV
production, and electric vehicles’ share of
all new U.S. car sales rose sharply over the
past two years, to 8.5%.
compared to previous years when this
concern did not resonate as strongly
among Americans in terms of their desire
to protect the environment and the planet.
Expectations for future
electric vehicle infrastructure
One potential obstacle to greater
EV adoption is the availability of public
charging stations.
Currently, most EV owners charge
their vehicles at home. Some who have
used public chargers find that they are
unreliable or limited in number. In
September 2022, the Biden administration
set aside $5 billion to create a network of
EV charging stations.
Americans express limited confidence
that the country will build the necessary
infrastructure to support large numbers
of EVs on the roads. Some 17% say they
are extremely or very confident this
will happen, while 30% are somewhat
confident. And 53% are not too or not at
all confident.
Republicans and GOP leaners are
especially likely to doubt that the U.S.
will build the charging stations and
infrastructure needed to support EVs:
74% say they have not too much or no
confidence at all in this. By comparison,
34% of Democrats and Democratic
leaners say the same.
Americans who are confident the country
will build the necessary infrastructure are
more likely than others to say they would
consider purchasing an EV.
Among those who are extremely or
very confident that the U.S. will build the
infrastructure needed to support EVs,
68% say they would be at least somewhat
likely to consider purchasing an EV.
Just 19% of those who are not too or not
at all confident in future EV infrastructure
say they are at least somewhat likely to
consider purchasing an EV.
Views on phasing out
gasoline cars and trucks
Accelerating the transition to EVs is a
central part of President Joe Biden’s climate
agenda. The administration has proposed
new emission limits for automakers that
would reduce the number of gas-powered
cars and trucks they could sell. Some states
have gone further, with plans to ban new
gas-powered car sales by 2035.
However, the idea of phasing out the
production of new gas-powered vehicles
by 2035 faces more public opposition than
support. About six-in-ten Americans (59%)
say they oppose this, while 40% favor it.
The share of Americans who favor
phasing out gas-powered vehicles has
declined 7 points since 2021. Support
is down among both Democrats and
Republicans.
Currently, a majority of Democrats
(64%) favor phasing out production of
gas-powered vehicles by 2035, but 84% of
Republicans oppose this.
Partisans also have different emotional
reactions to the idea of ending gas-
powered vehicle production. A clear
majority of Republicans (73%) say they
would feel upset about it, but views among
Democrats are more mixed. Some 37% say
they would feel excited, while 43% would
feel neutral and 20% would be upset.
(*) Pew Research Center
 UNIVERSITY

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ELECTRIC CARS PAGS. 12 / 13

LUXURY EXPERIENCE AND

PERFORMANCE: DISCOVERING THE
GENESIS G90 3.5T E-SUPERCHARGER
The majestic G90 offers a new level of
comfort and world-class entertainment,
from the easy-close electric doors to
the available front and rear seats with
massage function.

The exterior of the G90 3.5T
E-Supercharger
The tested top-tier G90 3.5T
E-Supercharger AWD model packs a
silky smooth 3.5-liter twin-turbo V6 with
an electric supercharger. Output is 409
horsepower and 405 pound-feet of torque.
The slightly lower level 3.5T model
without the supercharger makes a still
generous 375 horsepower.
The interior of the G90 3.5T
E-Supercharger
The headlining is contrasting brown
suede and the dash and door covers are
a dark brown leather-like material. The
dash and door trims have a camouflage
pattern that resembles wood with a bit of
inlay design. The trim around the edge is
thin chrome, while all buttons, levers, and
knobs are satin chrome.

T
You might say the G90 hits 75 mph The cabin is perfect for listening to
he Genesis G90 3.5T E-Supercharger
or so in the blink of an eye, but in reality, Bang & Olufsen’s incredible 3D premium
is the latest innovative model from
it’s so smooth and quiet you barely notice audio system, which is one of the best to
the South Korean luxury brand,
three digits appearing on the giant be found inside a vehicle. In addition,
which has hit the market to redefine the
digital instrument display. An eight-speed there are 26 speakers that help make the
concept of performance and efficiency in
automatic transmission handles all that setting inside masterful.
a luxury sedan. With its advanced electric
power and puts it to all four wheels, since It has two sunroofs at the top, one full-
supercharging technology, this vehicle
it’s AWD, good for traction and consistent size and a smaller one at the rear, with its
offers an exceptional driving experience,
grip. own power sunshade. The rear side door
combining power and agility without
Handling is also quick, easy, and windows also house power sunshades, and
compromising the elegance and comfort
smooth, with rear-wheel steer assisting there’s another for the rear window, which
that characterize the G90 line.
to help the car corner efficiently and the driver or rear passengers can deploy.
The powerful performance effortlessly
with little discomfort to the driver or The people in the back seat have
catches attention. With adaptive
passengers. plenty of controls on a folding armrest
technology crafted to deliver a more
Eco, Comfort and Sport drive modes that features its own digital control screen
responsive ride, the available 3.5L V6
allow power, handling, and suspension for heated and cooled rear seats, radio,
twin-turbo engine with a 48V electric
to be tailored to the driver’s command. and climate controls. That’s right, both
supercharger in the G90 produces 409
Comfort is fine, while Sport firms up wheel the front and rear seats are heated and
hp, providing a sophisticated force that
tension and pumps up the power driver’s cooled and if you manage this, they will
matches it’s exhilarating power.
seat’s side air springs to accommodate give you an invigorating massage, which is
Its timeless design, exquisitely designed
more spirited driving. good for comfort and keeping the driver
interior and cutting-edge technological
awake on a long drive.
features make the Genesis G90 3.5T
E-Supercharger an excellent choice for Report: Sebastian Marin Jaramillo
those seeking a luxurious experience and
revolutionary performance on every journey.
With an unparalleled passenger
experience, the majestic G90 offers a
new level of comfort and world-class
entertainment, from the easy-close electric
doors to the available front and rear seats
with massage function and intelligent
memory system. Transcending standard
luxuries, Genesis’ impeccable attention to
detail culminates in an irresistible vehicle.

DISCOVER THE NEW HYUNDAI KONA
ELECTRIC LIMITED
The Limited edition has elegant leather-trimmed
seats that add a level of sophistication to the interior.
P
owered exclusively by electric power,
the electric Kona stands out as a
vehicle that goes beyond automotive
conventions. Its emission-free operation
and the absence of an internal combustion
engine not only influence its sustainability,
but also shape its economy of operation and
maintenance. Despite these innovations,
this car does not sacrifice its exciting and
agile essence, thanks to a remarkable
power delivery with a torque of 395Nm that
provides instant acceleration.
The Kona Electric Limited’s signature
versatility blends harmoniously with
outstanding electric range: EPA estimates
the vehicle is capable of up to 258 miles
on a single charge. This combination of
functionality and energy broadens the
horizons of electric driving and reinforces
the idea that the future of mobility can be
both exciting and sustainable.
Enter the era of next-generation
connectivity through Bluelink, the
platform that allows you to control your
vehicle both through your phone and
through voice commands. With Hyundai
LIVE Services, you’ll access a variety of
real-time data, ranging from traffic details
to parking options and much more.
The Limited edition has elegant
leather-trimmed seats that add a level of
sophistication to the interior. Also, the
steering wheel is equipped with heating,
which adds comfort in cold conditions.
For an exceptional listening experience,
this edition features the Harman Kardon
premium audio system. In terms of
functionality, the Smart Cruise Control
(SCC) with Stop & Go function stands out,
which offers a more comfortable and safer
drive by automatically maintaining the
appropriate distance and speed with other
vehicles in traffic.
Exterior of Kona Electric
Limited
The KONA Electric is presented with
sculpted lines that radiate security and
self-confidence. Its ostentatious design
has been fused with a more athletic touch
that captures the adventurous essence of
SUVs. The aesthetic updates encompass
flowing, aerodynamic lines that integrate
effortlessly with the 17-inch wheel trims,
creating a harmonious visual sensation.
The aerodynamic design of the KONA
Electric is a masterpiece of fluidity. It’s
perfectly contoured front lines stand out
as a unique feature in its category. The
uniquely designed closed grille highlights
clean lines that not only provide a sleek
aesthetic, but also ensure exceptional
aerodynamics.
The front of the vehicle features a
visually striking closed grille that extends
captivatingly over the signature LED
headlamps and sharp daytime running
lights. This grille gracefully unfolds around
the edges, creating a sophisticated, flowing
look that reflects attention to design detail.
The sporty silhouette of the vehicle is
enhanced by a striking visual connection
between the side lines and the harmonious
front end. This dynamic interaction
between the side and front shapes
contributes to creating a cohesive and
attractive image as a whole, highlighting
the sporty aesthetics of the car.
One of the most notable design
modifications is reflected in the wheel
arch liners, which give the Hyundai KONA
Electric a unique and elegant appearance.
These details highlight the dedication to
aesthetics and give the vehicle a distinctive
and sophisticated presence that does not
go unnoticed.
ELECTRIC CARS
Pictures: Hyundai
Interior of Kona Electric
Limited
The KONA Electric defies expectations
by offering a spacious and versatile interior
that exceeds electric vehicle standards.
Designed for comfort, this vehicle has a
spacious cabin capable of comfortably
accommodating five adults. Every corner
is packed with carefully considered details,
highlighting an exceptional level of
comfort. High-quality materials combine
for a rewarding and refined experience,
creating a sense of palpable luxury on
every journey.
The 10.25-inch digital instrument
cluster stands out as an exceptional
feature, displaying essential driving
information right in your optimal line
of sight. In the right portion, relevant
information about driving, current battery
charge and consumption is displayed. This
arrangement ensures that you have quick
and clear access to the data you need to
optimize your driving experience and
maintain full control over the vehicle’s
electrical performance.
The 10.25-inch touchscreen provides
intuitive access to all vehicle features,
as well as infotainment systems. From
navigation commands to your favorite
apps and songs, everything is at your
fingertips thanks to the connection with
smartphones. This large and functional
screen ensures a connected and
personalized driving experience, making
it easy to manage all your infotainment
needs while behind the wheel.
Report: Sebastián Marín Jaramillo
ELECTRIC CARS
ELECTRIFYING LUXURY:
DISCOVER THE BMW I7 XDRIVE60
The BMW i7 xDrive60 is a high-performance electric
vehicle featuring a powerful 101.7 kWh. It is equipped
with two electric motors that generate an impressive
total of 536 horsepower.
B
MW, a brand recognized for its
excellence in the automotive industry,
proves once again that it is not lagging
behind in terms of the implementation and
construction of electric vehicles. With a
forward-thinking vision, BMW has invested
in cutting-edge technology and sustainable
development to create an impressive lineup
of electric vehicles. From the iconic i3 to the
elegant i8, BMW has managed to combine
luxury and sophistication with efficiency
and clean energy.
These electric vehicles from BMW not
only offer exceptional performance, but
also promote environmentally friendly
driving. The brand continues to lead
the way towards a greener future in the
automotive industry.
The seventh generation of the BMW
7 Series – the BMW i7 – is the first to be
equipped with an all-electric drive, but the
7 Series is also redefining the class with
regard to driving assistance, connectivity,
entertainment and also lighting and
spatial concepts.
The BMW i7 xDrive60 is a high-
performance electric vehicle featuring a
powerful 101.7 kWh battery pack positioned
beneath the vehicle’s floor. It is equipped
with two electric motors that generate an
impressive total of 536 horsepower and
549 lb-ft of torque. BMW claims that the i7
xDrive60 can accelerate from 0 to 60 mph
in approximately 4.5 seconds and can be
charged from 10 to 80 percent in just 34
minutes using a DC fast charger.
Additionally, BMW highlights that
the i7 can regain up to 80 miles of range
within a mere 10 minutes when utilizing
its maximum charge rate of 195 kW. As
per the EPA, the estimated range of the
i7 with its battery pack varies between 296
miles and 318 miles, depending on the
size of the wheels (with smaller 19-inch
wheels offering greater range).
The adaptive recuperation feature
enhances efficiency by working in
conjunction with the vehicle’s battery
system and onboard GPS. When a
destination is entered, it optimizes
PAGS. 14 / 15
brake regeneration along the chosen
route, maximizing the vehicle’s energy
recuperation capabilities.
The interior of the i7 offers a cutting-
edge and opulent environment, blending
comfort with technological advancements.
From the exquisite seat adjustments
adorning the door panel to the integration
of 5.5-inch color touch screens within
the passenger door handles, every detail
exudes sophistication and showcases the
vehicle’s innovative prowess. The presence
of plush fuzzy floor mats further enhances
the overall experience, combining
refinement with a seamless fusion of
luxury and advanced technology.
According to BMW, a button-free future
awaits us. The interior of their impressive
sedan is filled with an abundance of
screens. A continuous, curved pane of glass
houses both the driver’s display (measuring
12.3 inches) and the infotainment display.
Controlling all functions is done seamlessly
The seventh generation of the BMW 7
Series – the BMW i7 – is the first to be
equipped with an all-electric drive.
through BMW’s iDrive system or the voice
recognition feature, eliminating the need
for physical buttons. This forward-thinking
approach showcases BMW’s commitment
to a sleek and futuristic interior design,
where screens take center stage, providing a
sophisticated and intuitive user experience.
BMW has developed the iDrive and
voice assistant system to such an extent that
physical buttons are rendered unnecessary.
The user-friendly interface allows for
seamless customization of features like
interior lighting or the welcome sequence.
Although navigating through menus may
be required, accessing the desired menu
is as simple as using the wake word, “Hey
BMW,” and making natural, conversational
requests. The voice assistant comprehends
complex commands within reasonable
limits, ensuring a convenient and intuitive
experience. This remarkable advancement
in technology showcases BMW’s
commitment to providing a user-centric
and personalized driving environment.
BMW’s designers have taken a bold
approach by reimagining the control
mechanism for directing, opening, and
closing the air vents. They have replaced
traditional controls with small, nub-
like controls that effortlessly adjust the
discreet vents positioned along a narrow
strip beneath the expansive 14.9-inch
infotainment screen. This innovative
design allows users to precisely direct the
airflow in their desired direction, adding a
touch of elegance and functionality to the
overall interior aesthetics of the vehicle.
ELECTRIC CARS
KIA PLANS EXPANSION TO
ACCOMMODATE EV9 PRODUCTION
Over $200 million
expansion will allow for
assembly of the upcoming
all-electric EV9 SUV
in conjunction with the
four models currently
assembled at Kia Georgia
(Telluride, Sorento,
Sportage and K5).
I
n a scenario where the demand for
electric vehicles follows an unstoppable
upward curve, various car companies
are in a fast-paced race to secure a
leadership position in this emerging
market. What was once an emerging sector
has morphed into a mainstream that is
redefining the automotive industry. The
promise of more sustainable, efficient
and environmentally friendly mobility
has captured the attention and interest of
consumers, and it is clear that an inevitable
transition to a future where electric vehicles
will dominate, gradually displacing electric
vehicles, is on the horizon. their gasoline-
dependent counterparts.
With a bold and forward-looking
vision, Kia is on track to make a significant
investment with the clear goal of
establishing itself as the undisputed leader
in the segment of electric SUVs designed
for American families. The anticipated
arrival of the three-row EV9 symbolizes
Kia’s foray into this ever-expanding market,
with the aim of providing an exceptionally
suitable and advanced solution for the
mobility needs of modern families.
Kia Georgia’s West Point
Assembly Plant
Kia Georgia’s West Point Assembly
Plant is undergoing a transformation that
will enable the assembly of the all-electric
2024 EV9 three-row SUV in the second
quarter of 2024. This more than $200
million expansion will create nearly 200
additional jobs in Troup County with EV9
joining Telluride, Sorento and Sportage
SUVs and K5 midsize sedan as the fifth
model to be assembled at Kia Georgia.
PAGS. 16 / 17
The modernization of Kia Georgia’s
West Point Assembly Plant represents
a significant step toward Kia’s vision of
leading the electric vehicle industry.
This transformation not only involves
the addition of the 2024 EV9 three-row
SUV, but also a profound adaptation of
manufacturing and assembly technologies.
Through an investment of more than
$200 million, the plant is being equipped
with state-of-the-art facilities specifically
designed for the efficient and precise
production of electric vehicles. This focus
on innovation will not only strengthen
Kia’s position in the market, but will
also contribute to regional economic
development by creating nearly 200
additional jobs in Troup County, which
can significantly help its population, both
directly and indirectly.
The new Kia EV9
The introduction of the EV9 to the
Kia Georgia production line reaffirms the
company’s commitment to sustainability
and electric mobility. Joining the
distinguished lineup of models already
being assembled at the plant, including
the Telluride SUV, Sorento, Sportage and
K5 midsize sedan, the EV9 represents a
bold step toward a greener driving future.
This step also highlights the importance
of the Georgia plant within Kia’s global
manufacturing network, becoming a
fundamental pillar for the production
of electric vehicles and a key piece in the
brand’s growth strategy in the automotive
market. constantly evolving electrical
“Like Telluride, EV9 has the potential
to be another ‘game changer’ for Kia,”
said Sean Yoon, president and CEO of Kia
The introduction of the EV9
to the Kia Georgia production
line reaffirms the company’s
commitment to sustainability
and electric mobility.
North America and Kia America. “This
will be the most sophisticated vehicle we
have ever built and it will stand out in the
EV market and on the road. Best of all, it
will be assembled in West Point, Georgia.”
Kia’s vision extends further, seeking
to establish itself as the driving force
behind large 7-passenger SUVs. Through
the combination of sophisticated design,
unparalleled comfort and exceptional
capabilities, Kia aspires to be the name
of reference in the family SUV segment,
standing out not only for its size and space,
but also for its unmatched quality and its
commitment to customer satisfaction.
EV9 will be Kia’s first EV assembled in
North America and combines all the best
SUV elements of the award-winning Telluride
with the best EV elements of the award-
winning EV6. EV9 will combine capability
with technology and refined elegance.
The upcoming launch of the EV9
reflects Kia’s ambitious quest to perfect
its winning formula in the field of family
electric vehicles. Building on the accolades
already won by the successful Kia Telluride
and EV6 models, the brand is embarking
on an exciting venture to merge the best
of both worlds in the new EV9.
This strategic combination is intended
to create a family vehicle that capitalizes
on the lessons learned from its previous
experiences with these two leading models.
By extracting the salient qualities of each,
Kia aims to produce a next-generation
electric SUV that not only evolves in terms
of efficiency and technology, but also
maintains its customers’ trust in the brand,
while continuing to forge new paths in the
innovation of electric SUVs.
Report: Sebastián Marín Jaramillo
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EV CHARGING PAGS. 18 / 19
WHAT IS BEING DONE TO ADDRESS
CHALLENGES IN EV CHARGING
INFRASTRUCTURE
Seven major automakers are joining
forces to establish a joint venture that
will build a large network of fast electric
vehicle chargers across North America,
aiming to make electric vehicles more
appealing to consumers.
N
owadays, the growing popularity of
electric vehicles and the increasing
number of brands offering electric
models highlight the importance of
having nearby and accessible charging
infrastructure. As more people embrace
sustainable mobility, ensuring the
availability of convenient charging
points close to homes and workplaces
becomes essential. This not only
promotes sustainability but also provides
convenience and confidence to drivers
committed to a future of clean and
environmentally friendly transportation.
Despite the surging interest in
electric vehicles, the current public
charging infrastructure in the United
States remains inadequate compared
to the number of electric cars on the
roads. Insufficiently distributed charging
points significantly limit the use of
electric vehicles, raising concerns about
their range and practicality, potentially
deterring prospective buyers interested
in sustainable mobility. To boost electric
vehicle adoption and enhance the user
experience, substantial investments in
expanding the public charging network
are imperative, alongside active promotion
of its accessibility nationwide.
In addition to the infrastructure
challenges, there is a concerning increase
in failed charging attempts at public
stations. According to J.D. Power’s Electric
Vehicle Experience Public Charging
Study, the rate of failed charging attempts
rose from 15% in the first quarter of
2021 to over 21% in the third quarter
of 2022. Nearly 39% of charging visits
were unsuccessful last year, with reasons
including out-of-service chargers, software
issues, payment processing errors, and
vandalism.
General Motors, BMW Group, Honda, Hyundai, Kia, Mercedes-
Benz, and Stellantis plan to install at least 30,000 chargers in
the United States and Canada (Pic.: www.freepik.com).
30,000 chargers in the United
States and Canada
Recognizing this issue, seven major
automakers are joining forces to establish
a joint venture that will build a large
network of fast electric vehicle chargers
across North America, aiming to make
electric vehicles more appealing to
consumers. General Motors, BMW Group,
Honda, Hyundai, Kia, Mercedes-Benz,
and Stellantis plan to install at least 30,000
chargers in the United States and Canada.
The first of the new charging stations,
a pivotal step in enhancing the electric
vehicle charging infrastructure, is set to
open next summer. The companies have
revealed that the initial roll-out will begin
in the United States, marking a significant
milestone in their mission to provide
convenient and reliable charging options
for electric vehicle owners. Subsequently,
the expansion will extend to Canada,
further contributing to the growth of
sustainable mobility across North America.
“GM’s commitment to a fully electric
future focuses not only on offering electric
vehicles that our customers love but also on
investing in charging and working across
the industry to make it more accessible,”
said GM CEO Mary Barra in a statement.
“The better the experience people have, the
faster electric vehicle adoption will grow.”
Lack of charging
infrastructure
A recent survey by Cox Automotive
revealed that around a third of respondents
cited the lack of charging infrastructure
as the primary reason for not buying an
electric vehicle, although that percentage
dropped to 40% in 2021. At the same time,
the percentage of people considering
purchasing an EV increased to over 50%,
compared to 38% two years ago.
The new charging stations will be
strategically located near major cities and
along popular travel routes, equipped with
multiple high-power fast chargers that can
replenish an electric vehicle’s battery to
around 80% in approximately 30 minutes.
To ensure user-friendliness, the
chargers will be compatible with each
automaker’s respective mobile applications,
allowing seamless location and initiation
of charging. Furthermore, vehicles from
other manufacturers, not just the seven
mentioned, will also be able to charge at
these stations. The new joint venture will
depend on funding from the automakers
and federal government grants to construct
new electric vehicle chargers.
GM and Mercedes have previously
declared their intentions to embrace
Tesla’s North American Charging
Standard, whereas the other automakers
have not made any public statements
regarding adopting this standard. As a
result, the charging stations developed
by the new joint venture will feature both
NACS cables and the more commonly
used CCS (Combined Charging System)
cables, which are utilized by the majority
of other electric vehicles.
This new joint venture alone would
significantly increase the current number
of fast chargers in the U.S., where around
35,000 NACS and CCS chargers currently
exist. However, with the expected growth
in the number of electric vehicles in the
coming years, many more chargers will
be required. The National Renewable
Energy Laboratory estimates that by 2030,
when the planned emissions standards
announced by the Biden administration
would require half of all new vehicles sold
in the U.S. to be electric, approximately
182,000 fast chargers will be needed.
Report: Sebastian Marin Jaramillo
ELECTRIC CARS PAGS. 20 / 21

Mitsubishi Outlander Plug-in Hybrid

Stars in New York Electrify Expo
Since its launch in December 2022, the
2023 Outlander Plug-in Hybrid has been
garnering awards and media accolades.

M
itsubishi Motors’ flagship model,
the 2023 Outlander Plug-in
Hybrid, was unveiled throughout
the all-electric festival on Long Island,
New York on August 12-13.
In addition to the static displays,
consumers had the opportunity to get
behind the wheel of the 2023 Outlander
Plug-in Hybrid, the world’s first (and best-
selling) plug-in hybrid SUV 1.
The 2023 Outlander Plug-in Hybrid
SUV, which has received multiple awards
while enjoying rave reviews from media
and customers, will be on static display
and available for test drives at every
Electrify Expo event in 2023. The next
chance to see and drive the vehicle will be
with subsequent tours in Seattle, Miami
and Austin, Texas.
“Electrify Expo is the perfect venue
to introduce the award-winning 2023
Outlander Plug-in Hybrid to customers
looking to make an initial move into
electrified mobility,” said Mark Chaffin,
MMNA President and CEO. “As a leader
in electrification, the Outlander Plug-
in Hybrid is a logical first step for many
consumers motivated by environmental
awareness, but who may not be ready
to go all-in on battery-only power. The
2023 Outlander Plug-in Hybrid blends
the clean and quiet motoring of an
electric vehicle with the range and ease of
refueling of gasoline. When customers see
the exquisite exterior and interior styling
coupled with the advanced technology
and ease in which the vehicle transitions
from the respective powertrains, we are
confident they’ll want an Outlander in
their driveway.”
Since its launch in December 2022, the
2023 Outlander Plug-in Hybrid has been
garnering awards and media accolades4
for its interior and exterior styling, driving
dynamics, Super All-Wheel Control
(S-AWC)5 all-wheel drive system, and
seamless blend of electric and gasoline
drive systems.
From the entry-level 2023 Outlander
Plug-in Hybrid ES at $39,8452 to the
range-topping 40th Anniversary Edition
at $49,9952, Mitsubishi Motors’ seven-
passenger flagship model is the best-
equipped, most connected vehicle the
brand has ever sold in the U.S. All trim
levels offer 38 miles of all-electric range,
up to 420 miles of overall range3, and
SEL and above models are the only mass-
market plug-in hybrid EVs with DC fast-
charging capability, capable of filling the
20kWh battery pack to 80% capacity in just
38 minutes.
Electrify Expo is the number one
electric vehicle festival in North America,
attracting more e-curious consumers
than any other event in the country.
With more than one million square
feet of displays, coupled with a robust
test-drive component, Electrify Expo
provides attendees with a fully immersive
experience in the vehicle electrification
world with the chance to ‘try before they
buy’. For more information on Electrify
Expo, www.electrifyexpo.com.
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