SUMMER TRAINING REPORT

ON

SALES AND DISTRIBUTION MANAGEMENT IN (HUL)

Submitted in partial fulfillment for award of degree Master of Business Administration

ACADEMIC SESSION: [2022 – 2024]

Krishna Kumar ADVISOR

ID NO-22MBA043

MBA SEMESTER III Dr. Shuprit John Joshi

Submitted To:-

Joseph School Of Business And Commerce (JSBS&C)

Sam Higginbottom University Of Agriculture Technology And Sciences

Prayagraj
 ACKNOWLDEGMENT

I take this opportunity to thank everyone who played a supportive role for helping me to
complete my summer training report on the topic of Digital Marketing of Advertising
Company

I would like to thank my Advisor to “Dr. Shuprit John Joshi "for guiding me through this
project and continuously encouraging me. It would not have been possible to complete this
project without his support.

I am also thankful to all the faculty members of Department Joseph School Of Business
Studies And Commerce for her guidance towards my project.

Finally, I am grateful to my family and friends for their unending support.

Krishna Kumar
 TABLE OF CONTENTS

PARTICULARS PAGE NO.

CHAPTER 1 Executive Summary

CHAPTER 2 OBJECTIVE OF THE STUDY

CHAPTER 3 -COMPANY PROFILE

CHAPTER 4 - RESEARCH METHODOLOGY

CHAPTER 5 ANALYSIS AND FINDINGS

CHAPTER 6-FINDINGS

CHAPTER 7 CONCLUSION

BIBLIOGRAPHY
 CERTIFICATE

This is to certify that KRISHNA KUMAR bearing Roll Number 22MBA043, is a

bonafide Student of Joseph School Of Business And Commerce (JSBS&C) (Batch

2023-2024), Approved by AICTE, Ministry of HRD, New Delhi. Internship report on

“SALES AND DISTRIBUTION MANAGEN (C.G)” is prepared by him/her under

the guidance of Dr. SHUPRIT JOHN JOSHI in partial fulfillment of the requirements

for the award of Joseph School Of Business And Commerce (JSBS&C)

ADVISOR
Prof:Dr. SHUPRIT JOHN JOSHI
 DECLARATION

I AMIT KUMAR, hereby declare that the Internship report entitled “SALES AND
DISTRIBUTION MANAGEMENT IN (C.G) ”with reference to TRIMURTI

ENTERPRISES BHILAI” prepared by me under the guidance of (Prof:Dr. SHUPRIT

JOHN JOSHI) , faculty of the Joseph School Of Business And Commerce (JSBS&C)

I also declare that this Internship project is towards the partial fulfillment of the
curriculum requirements of PGDM Program at the I have undertaken this project for a
period of 4 weeks. I further declare that this project is based on the original study
undertaken by me and has not been submitted for the award of any degree/diploma from
any other University/Institution.

Signature of the student

CHAPTER 1 Executive Summary
 CHAPTER 1 Executive Summary

The main objective of the project is to get the full knowledge of the
distribution network of the products of the HUL and how they are using
the distribution network as a key differentiating factor from its
competitors. This is also to find the preferences of customer and there
market knowledge and product information, information about the presence of
the rivals of HUL and all the other options they have in the market. HUL are
also looking to tap the market in rural sector, so they also taking into
consideration the needs and wants of the people there. The study was done with
reference to many products of HUL and there distribution channel in DURG,
BHILAI of (C.G).

It was a useful learning to understand the working of HUL.

CHAPTER 2 OBJECTIVE OF THE STUDY
 CHAPTER 2 OBJECTIVE OF THE STUDY

Objective of the Study

 To understand the distribution network of Hindustan Unilever Ltd.

 To find the ways to use the distribution network as the key

differentiating factor from its competitors.

Scope of the study

 The scope of the study is confined to distribution networks in

DURG, BHILAI only, as the project duration is short time.

Limitation of study

 The distributors showed lack of interest due to time constraint or some

other personal issues.
 CHAPTER 3 -COMPANY PROFILE

Company Profile
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars,
embossed with the words "Made in England by Lever Brothers". with it, began an era of
marketing branded Fast Moving Consumer Goods (FMCG).Soon after followed Lifebuoy in
1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the
famous ‘Dalda’ brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing
Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
These three companies merged to form HUL in November 1956; HUL offered 10% of its equity
to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds
52.10% equity in the company. The rest of the shareholding is distributed among about 360,675
individual shareholders and financial institutions.

The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the company had
launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed.
Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The erstwhile
Lipton's links with India were forged in 1898.Unilever acquired Lipton in 1972 and in 1977
Lipton Tea (India) Limited was incorporated.Pond's (India) Limited had been present in India
since 1947. It joined the Unilever fold through an international acquisition of Chesebrough
Pond's USA in 1986.Since the very early years, HUL has vigorously responded to the stimulus of
economic growth. The growth process has been accompanied by judicious diversification,
always in line with Indian opinions and aspirations.The liberalization of the Indian economy,
started in 1991, clearly marked an inflexion in HUL's and the Group's growth curve. Removal of
the regulatory framework allowed the company to explore every single product and opportunity
segment, without any constraints on production capacity Simultaneously, deregulation permitted
alliances, acquisitions and mergers. In one of the most visible and talked about events of India's
corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective
from April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a
50:50 joint venture, Lakme Unilever Limited.