SWOT Analysis Template

criteria examples strengths weaknesses criteria examples

Disadvantages of proposition?
Advantages of proposition? Gaps in capabilities?
Capabilities? Lack of competitive strength?
Competitive advantages? Reputation, presence and reach?
USP's (unique selling points)? Financials?
Resources, Assets, People? Own known vulnerabilities?
Experience, knowledge, data? Timescales, deadlines and
Financial reserves, likely returns? pressures?

Marketing - reach, distribution, Cashflow, start-up cash-drain?

awareness? Continuity, supply chain
Innovative aspects? robustness?

Location and geographical? Effects on core activities,

distraction?
Price, value, quality?
Reliability of data, plan

criteria examples opportunities threats criteria examples

Market developments? Political effects?

Competitors' vulnerabilities? Legislative effects?
Industry or lifestyle trends? Environmental effects?
Technology development and IT developments?
innovation?
Competitor intentions - various?
Global influences?
Market demand?
New markets, vertical, horizontal?
New technologies, services, ideas?
Niche target markets?
Vital contracts and partners?
Geographical, export, import?
Sustaining internal capabilities?
New USP's?
Obstacles faced?
Tactics: eg, surprise, major
contracts? Insurmountable weaknesses?

Business and product development? Loss of key staff?

Sustainable financial backing?