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Rejano’s Bakery SWOT Analysis

Strengths
 First in the Market
Weaknesses
 Lack of capabilities of newly hired
 Products are organic staff
 Machine based production  Gap in competitive strengths
 Experience, knowledge and data  Financials
 Financial reserves, returns  Continuity, supply chain
 Marketing, reach  Effects on core activities
 Innovative aspects  Reliability of data, plan and project
 Location, geographical  Staff are not environmental
 Quality conscious
 Processes and system

Opportunities Threats
 Market developments
 Environmental effects of Global
 Industry or life style trends
Warming
 Innovation and technology
 Competitive intentions
development
 Market demand
 Global influences
 Innovation in technologies, services
 Market dimensions, horizontal,
and ideas
vertical
 Loss of resources
 Target markets
 Obstacles to be faced
 Geographical import, export
 Poor management strategies
 Major contracts, tactics and
 Economic condition home, abroad
surprises
 Business location is in an island
 Business/product development

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