PIZZA HUT: CRUST CRAFT CHALLENGE

CONSULTING CREW

• Mahika Mittal
• Nandini Sahu
• Shashwat Goyal
 PRIMARY RESEARCH APP RECCOMENDATION
C U S TO M E R I N S I G H T S We visited 22 pizza NET PROFIT= SALES RECOMMENDATIONS SECTION
Pizza Hut’s pizzas are more expensive
hut outlets, to gather 10% Integrate recommendation sections within the app
to showcase our best-selling products.
compared to its comparatively insights. On average,
40% DINE-IN 60% DELIVERY
we found that these
outlets generate a POINTS ON EVERY ORDER
Their Pizza have a very thick and We’ll introduce a points-based loyalty program
oily base which doesn’t taste well. daily revenue of Rs where customers can earn points with every order.
10% OUR APP 90% OTHERS
2500.
Indian customer is price- LESS PRICES THAN OTHER MARKETPLACES
GROWTH RATE
We will offer exciting Discount sensitive, Health Consciousness, Swiggy Zomato We will offer more affordable pricing than other
CONSTANT
party packages. like personalization, cheese, 25-30% Commission marketplaces to attract a larger customer base.
SINCE 7 YEARS spices and Celebration.

DISTINCTIVENESS: Yo ur Pa rt y, O ur Piz z a: Cra ft Yo ur Ce l ebrat ion s wit h us

D I N E – I N EXP ER I EN CE ULTIMATE PARTY
ARTIFICIAL PLACE
ESSENCE

PIZZA PREMIERE NIGHT M A K E YO U R O W N P I Z Z A

LIVE MUSIC
Secure a movie booking with us for just Rs Our skilled culinary professionals will guide customers in ARTIFICIAL
ASTHETIC AMBIENCE
DYUES
1, and while you enjoy the show, satisfy crafting their personalized pizzas, providing an
your hunger with a delicious pizza! exhilarating opportunity for patrons. This initiative not only HEALTHY
BOARD AND TA
GAMES
enhances transparency in our preparation process but
THEMED EVENTS
PRESERVATIVES
FIESTA AT PIZZA HUT also fosters a sense of trust and confidence in our brand.
Discover new friends, connections, or
potential love interests while enjoying
ULTIMATE PARTY PLACE
unlimited pizzas for just 999. VALENTINE’S DAY SPECIAL We will offer
exciting
vibrant
atmosphere
Entertainment
options, such as
Experience a romantic rendezvous at Pizza Hut this Valentine's Day! Dive into a feast of
CANVAS AND CRUST CREATION unlimited delights for just 799 during our one-hour special event. Elevate your
Discount party with appealing live music, DJs,
Embark on an artistic adventure as you packages. decor themed nights
celebration by participating in lively ice breaker games, fostering new connections, and
personalize your pizza and bring your creating unforgettable moments with your loved ones. Join us for a heartwarming blend Campaign on Instagram Instagram Influencers
imagination to life on a blank canvas. of delicious food and delightful experiences! #PartyatPizzaHut Collaboration
 PRODUCT INNOVATION Primary Research(based on 22 stores data in Delhi)

Customisation:Choose from variety of Pizza Collage: Adding the option to Most Sold Least Sold DifferentiatingUSP
factor Pan Base
Pizza Base
join different slices of pizza in one for Least Sold
bases, sauces, toppings and even the
type of cheese. the indecisive eaters Pizzas: Tandoori Paneer The Non-veg Pizzas in Pizza hut is famous for its The pan base is made by
Pizza and Veggie Supreme general and non-veg quality checks and fresh greasing oil on the pan to
Sides: Garlic Bread pastas. dough. ensure it does not stick.
Drinks: Masala Lemonade Chicken wings are also Pan pizza is one of the star However this makes the
New Bases: Introducing new bases like Cheesilicious: Adding cheese filling in
crispy paneer and chicken, multigrain the entire base and not just crust, sold in lower volume. products base more oily and tastes
and crispy taco. even for large pizza fatty.

Snack Buddy: Introducing Burriza, Dip-o-pedia: Introducing multiple dips

Pizzacho and Personal Mini Pizza for like BBQ, Ranch, etc to go perfectly Innovation in Packaging Launching a new menu
small hunger. with pizza

Introducing temperature boxes where if the pizza

Indian Palette: Introducing new pizzas,
sides, desserts and drinks matching the
Indian Taste Palette.
Season-it-up: Introducing new
seasonings sachets like Cream and
Onion, Peri Peri, BBQ seasoning.
is hot, will show a RED dot and if it is cold, it will
turn black
Sachets of Oregano and chilli flakes are to be
made with paper

(Zoom in and refer the designed menu of new launches for a better idea of product offering)
Pizza saver to be made with bamboo with a
seed. It can be directly planted to grow a plant.

Delivery Experience
Future Prospects
Extending delivery timing to 4:00 am to cater to late
Introducing Pizzario, Pizza Hut’s new chatbot
night orders. This untapped market includes night shift
to assist in customer grievances and which
Launching a make
workers and students.
help in connecting to customer support. yourself pizza kit
which includes a
Enabling 360 degree location view of delivery partners premade pizza
to help customers locate delivery partner’s exact
base, pizza sauce,
location. Points to be noted: Pricing of the products are as per the disrection
Introducing a subscription model where dehydrated
subscribers get higher offers and no delivery of the management.
or late night handling charges.
toppings and
Enabling the option to send a personalised message Make yourself pizza kit will mark Pizza Hut‘s entry in the packaged
card for sending it to customers’ loved ones.
cheese
food industry .
APPENDIX
 PIZZA HUT

COST – BENEFIT ANALYSIS FOR NEW CHANGES

CAPITAL COST(In Rs Crores) COST OF THE “PIZZA HUT “ OFFER

PARAMETERS PARAMETERS FY23

Screening Set up (Television) 4.00 Total sales ( In Crores) 690

Provisions of Board games Average Order Value 460

Other Fun Elements 0.1

Number of Customers 1,50,000

Birthday Party Corner Building ( Furniture, Lights, Wall Décor) 5.00 Number of APP users 75000

Estimated cost 0f 1 Free Pizza 375

Total Cost 0.35156

9.1 Average Cost per order ( In Crores)

Total Cost (in Crores) 2.8125

PARAMETERS FY23 FY24 FY25 FY26 FY27 FY28

Per order Compensation 42 46 50.6 55 61 66
Number of Delivery boys 9 10 11 12 14 17
Number of Midnight Orders(Monthly) 47437 57300 69452 84730 100800 124022

Cost (In Crores) 1.7931 2.6358 3.8657 5.5921 8.6083 13.9152

OPERATING COST FORECASTING FOR MIDNIGHT DELIVERY ( in Rs Crores)

PARAMETERS FY24 FY25 FY26 FY27

Delivery Boy Perk 3.8657 5.5921 8.6083 13.9152

Electricity * ( Monthly ) 10.53 11.59 12.7 13.97
Overtime for Cooks ( 6 hours shift) 0.85 0.93 1.12 1.23
15.2457 18.1121 22.4283 29.1152
TOTAL

*Electricity= Consumption/ sq ft. * Avg store size * Avg. price per sq. feet
 Revenue FORECASTING
PARAMETERS FY23 FY24 FY25 FY26 FY27 FY28

Avg. Amount spent on Birthday Parties 4200 4900 5400 5980 6500 7200

(in Rs.)

Additional Birthday Celebrations 1250 1500 1800 2160 2592 3110

( per day in 250 restaurants )

A. Total Revenue On Birthday Parties 6.3 8.8 11.66 15.50 20.21 26.87

( In Rs. CRORES)

Midnight food order Market 142.28 156.52 172.16 189.4 208.32 229.16

B. Expected Share in the Market 35.57 39.13 43.04 47.35 52.08 57.29

Total Revenue ( A+ B) 41.87 47.93 54.7 62.85 72.29 84.16