Federal Agency Name: United States Agency for International

Development (USAID)

Funding Opportunity Title: Social and Behavior Change (SBC) Research

Announcement Type: Annual Program Statement (APS)

Funding Opportunity Number: 7200AA21APS00008

Catalog of Federal Domestic Assistance 98.001

(CFDA) Number:

Issuance Date: April 16, 2021

Closing Date: December 31, 2029

Questions Deadline for this April 23, 2021at 12 pm ET

APS Document:

For questions on this APS document, please submit all questions to Mr. Marcus Moon
(mmoon@usaid.gov) and Ms. Alisa Dunn (adunn@usaid.gov) by the deadline specified
above.

Please see individual Round documents for each Round’s deadlines and
submission instructions for concept papers.

For a USAID Mission or USAID/Washington Office wishing to issue a Round under this
APS, the program description must fit within Section I of this document. Please contact
Julianne Weis (jweis@usaid.gov) for review of the Round document - it must be reviewed
before being posted publicly under this APS. All new Rounds must be posted as a Social
and Behavior Change (SBC) Research APS Round on the USAID Business Forecast.
To Interested Applicants:

This Annual Program Statement (APS) publicizes the intention of the United States Government
(USG), as represented by the USAID Bureau for Global Health (GH), to fund one or multiple
awards to address the overarching APS program purpose to strengthen the generation and
utilization of social and behavior change (SBC) evidence to improve the uptake and continuation
of healthy behaviors.

This APS document outlines the goal, purpose, expected results, and priorities of the Social and
Behavior Change (SBC) Research project, and may result in multiple awards issued under
subsequent APS Rounds. Note: when referencing SBC Research in this document, it is referring
to the full portfolio of possible awards under this overall purpose. This document is an umbrella
APS and will not solicit concept papers or applications. Prospective applicants will be provided a
fair opportunity to develop and submit competitive concept papers to USAID for potential
funding via Rounds under this APS.

For the purposes of the SBC Research APS, a “Round” is defined as a specific program
description that falls under the larger SBC Research APS goal, purpose, and results but is
tailored to a certain focus. Under each Round, applicants will first submit a short concept paper
that will be reviewed for responsiveness to the overall SBC Research purpose, selected results,
and Round’s focus and then scored according to the evaluation criteria provided in the Round
document. USAID may utilize co-creation with prospective applicants during various stages of
Round procurements and applicants may be invited to participate in virtual or in-person events.
Following the concept paper stage (and co-creation event when called for), selected applicants
(individual organizations and/or consortia developed at concept paper stage or during co-
creation) will be requested to submit a Full Application, the content and format of which will be
provided in greater detail by the Agreement Officer.

Publishing this APS does not commit USAID to make any awards. USAID also reserves the
right to not conduct a co-creation workshop and to request full applications from applicants
successful at the concept paper stage.

As Rounds occur, notifications will be posted on Grants.gov.

Sincerely,

Alisa J. Dunn
Supervisory Agreement Officer
Office of Acquisition and Assistance

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Table of Contents

SECTION I: FUNDING OPPORTUNITY DESCRIPTION 3

A. Background 4
B. Results Framework 5
C. Legislation 7

SECTION II: AWARD INFORMATION 8

A. Funding 8
B. Period of Performance 8
C. Expected Number of Awards 9
D. Expected Implementation Mechanism 9
E. USAID’s Substantial Involvement 9
F. Intellectual Property 11
G. Environmental Impact 11
H. Authorized Geographic Code 12
I. Benefiting Geographic Areas 12

SECTION III: ELIGIBILITY INFORMATION 13

A. Eligibility Criteria 13
B. Cost Share 14
C. Number of Applications 14

SECTION IV: CONCEPT PAPER SUBMISSION INFORMATION 15

A. Concept Paper Process 15

SECTION V: APPLICATION REVIEW INFORMATION 18

A. Review of Concept Papers and Full Applications 18
B. Co-Creation Opportunity 18
C. Full Application Process 19

APPENDIX A: Acronym List 20

APPENDIX B: USAID Priority Countries 21

APPENDIX C: Socio-Ecological Model for Social Behavior Change 25

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 Social and Behavior Change Research Annual Program Statement

SECTION I: FUNDING OPPORTUNITY DESCRIPTION

The U.S. Agency for International Development’s (USAID) Office of Population and
Reproductive Health (PRH) is pleased to announce the Social and Behavior Change (SBC)
Research Annual Program Statement (APS). The overarching goal of this APS is to help
accelerate countries’ progress towards their health and development goals through key
investments in SBC learning, monitoring and evaluation, and research utilization. New
investments in SBC research will advance sustainable improvements in the health, well-being,
and development of the populations in USAID focus countries by building local capacity to
analyze data, conduct research, and incorporate evidence-based SBC practices into health and
development programs and systems at global, regional, and country levels.

The purpose of this APS is to strengthen the generation and utilization of SBC evidence to
improve the uptake and continuation of healthy behaviors, including but not limited to healthy
spacing and timing of pregnancies, care-seeking at onset of illness, adequate complementary
feeding, childhood immunizations, use of health and nutrition services, and other health
outcomes. To achieve this purpose, the SBC Research APS will focus on three key areas of
work: 1) research to answer priority social and behavioral science questions to improve the
uptake and continuation of healthy behaviors; 2) research to improve the monitoring and
evaluation of SBC programs; and 3) technical assistance for improved SBC research utilization
in USAID and host country government-funded health and development programs and policies.

Pending funding availability, there may be multiple rounds for this APS that will all aim to meet
the purpose mentioned above.

The SBC Research APS builds upon USAID’s investments in local capacity strengthening and
leadership in low and middle income countries by:
1) Working with local systems, institutions, and organizations, thereby strengthening the
long-term effectiveness and durability of investments;
2) Aligning USAID investments with country-owned and -led national health, social, and
economic investment plans to increase sustainability;
3) Optimizing strategic partnerships and engagement to increase financial investments and
establish long-term, enduring, and sustainable engagement by non-donor stakeholders
towards mutual goals; and
4) Increasing coordination across operating units within USAID to maximize efficiencies
and impact, including (but not limited to) the Office of Population and Reproductive
Health, the Office of Maternal and Child Health and Nutrition, and the Office of Health
 Systems within the Global Health (GH) Bureau; Regional Bureaus; and Country
Missions.

A. Background

SBC programming is essential to achieving global health development goals and improving
community health and well-being. In USAID focus countries, behaviors increasing the risk of
child and maternal mortality, including early marriage and initiation of child-bearing,
reproductive coercion, 1 and gender-based violence, continues to halt the progress of gender
equality and the overall health and well-being of women, men, children, and communities. 2 For
this reason, investments in SBC programming and research have long been a strategic priority
for USAID. For more than three decades, the Agency has been one of the world’s leading
funders of SBC research and programming, investing heavily in social and behavior change
communication, an important SBC approach. Recently, USAID has prioritized practices from
behavior change fields such as human-centered design, behavioral economics, and social norms,
and focused SBC investments on integrated SBC programming, provider behavior change, and
marginalized populations, including in humanitarian settings. These investments have helped
advance the practice of SBC, increased the evidence base, and improved the business case for
investment in SBC interventions alongside supply-side health service delivery improvements and
broader health systems strengthening programs.

However, evidence gaps remain on barriers and facilitators to the uptake and continuation of
healthy behaviors, particularly as related to the ability of individuals and communities to act on
preferences and intentions at different stages of the life-cycle, and the effectiveness, scale, and
sustainability of SBC programming to address these barriers. Key evidence gaps remain about
how SBC interventions can sustainably improve healthy behaviors in an equitable manner,
especially understanding how to address not just the motivation (attitudes, beliefs) to seek
healthcare in a timely manner, but the ability (self-efficacy, access, social support) to act on
health-seeking preferences and intentions. 3

USAID’s approach to filling evidence gaps is informed by the Agency and the GH Bureaus’s
extensive experience and history of advancing social and behavioral science and implementation
research worldwide across a variety of country contexts. GH, particularly the Office of
Population and Reproductive Health (PRH), has been a global leader in behavioral science and
research for more than four decades. PRH’s approach to behavioral science includes three key

1 See Grace and Anderson, Reproductive Coercion: A Systematic Review

(2016) https://journals.sagepub.com/doi/abs/10.1177/1524838016663935
2 Appendix B provides additional information about USAID’s priority countries.
3 For a definition of terms see both the Socio-Ecological Behavioral Model and Fogg Behavior Model

https://behaviormodel.org/

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elements: 1) research to generate new knowledge and evidence; 2) synthesis of new evidence
together with relevant existing evidence to inform policies and programs; and 3) technical
assistance to build capacity for data analysis, research, and utilization of research results.
Expanding the evidence base for SBC across health and other development sectors is critical to
improve USAID’s programmatic quality and impact. The findings of such research and
evaluation may also be used to advocate for investment of donor and government funds in a
climate of reduced financing, allowing for strategic and evidence-based allocation of resources.
It is equally important that future investments in SBC research and evaluation support defined
and mutually agreed-upon research agendas, developed in consultation both with local
stakeholders and communities of practice at global and regional levels. Research and evaluation
efforts must center capacity strengthening and participation at the host country level, requiring
strong partnerships with local organizations, including but not limited to governments, civil
society, faith-based organizations, universities and research institutions.

Activities supported through this APS will complement the investments of USAID Missions,
host country governments, other bilateral donors, private foundations, and development partners.
Activities will also leverage and mobilize both public and private-sector 4 resources at the global
level as well as domestic resources in USAID priority countries, in partnership with missions and
local institutions. This investment also builds upon USAID’s long history in thought leadership
and funding innovative action research.

B. Results Framework

Goal: Contribute to USAID’s behavioral science investments to advance research and technical
assistance that improves the health of women, men, children, and their communities, and to
strengthen local capacity to design, lead, and monitor SBC research and learning efforts in
USAID-assisted countries.

Purpose: The purpose of the SBC Research APS is to strengthen the generation and utilization
of SBC evidence to improve the uptake and continuation of healthy behaviors, including but not
limited to healthy spacing and timing of pregnancies, care-seeking at onset of illness, adequate
complementary feeding, childhood immunizations, use of health and nutrition services, and other
health outcomes.

Expected Results:

4USAID’s Private Sector Engagement Policy is available at www.usaid.gov/work-usaid/private-sector-

engagement/policy.

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Result 1: Generate new evidence through the implementation of innovative SBC
interventions.

SBC Research will focus on evidence gaps on how to design and implement effective and
sustainable interventions to improve healthy behavioral outcomes. There is widespread evidence
of the importance of social and system factors beyond individual knowledge and attitudes in
determining health-seeking behaviors, including social and gender norms, power dynamics, and
structural, environmental determinants like access, quality, and cost of seeking and continuing to
utilize health services. However, documentation on how to best design sustainable interventions
at scale that address individual, community and system barriers to healthy behaviors remains
fragmented. Further, local capacity to lead the design and implementation of innovative SBC
interventions remains uneven across USAID focus countries.

Result 2: Improved monitoring and evaluation of SBC interventions.

SBC Research will improve the measurement of SBC interventions, including process
documentation, consistent usage of validated SBC indicators, and adaptive monitoring and
evaluation. Cost effectiveness, scale and sustainability of SBC interventions, consistency in
measurement, and theory of change process documentation have all been identified as critical
evidence gaps in published literature on SBC interventions. 5 In addition, routine collection of
SBC indicators among USAID and host country government health and development actors
remain persistent programmatic challenges.

Result 3: Improved research utilization of SBC evidence in USAID and host country
government-funded health and development programs.

SBC Research will improve research utilization among donor and government-funded health and
development programs. Moving beyond the pilot stage of innovative research to adoption and
scale-up of evidence-based practices is critical for the sustainability and improved impact of
health and development programming. Improved research utilization will require both
knowledge management and dissemination through other global projects, communities of
practice, and normative bodies, as well as local capacity strengthening at district and country
levels to adopt evidence around agency and empowerment within the design and monitoring of
health and development programming. Dissemination of research findings should be packaged in
easily digestible, audience-friendly formats. After dissemination, tracking actual utilization of
research in the form of adapted program implementation strategies or activities and health
policies is critical.

5Breakthrough RESEARCH (2019) Developing Research and Learning Agendas to Strengthen Social and Behavior
Change Programming.

6
C. Legislation

This APS is issued under the Foreign Assistance Act of 1961, as amended. In each Round,
award(s) will be made under relevant federal regulations and Agency policy. For U.S. non-
governmental organizations, awards must be administered according to 2 Code of Federal
Regulations (CFR) 200 and 2 CFR 700, and USAID Standard Provisions will apply
(http://www/usaid.gov/policy/ads/300/303maa.pdf). For non U.S. non-governmental
organizations, USAID provisions for non U.S. non-government organizations will apply
(http://www.usaid.gov/policy/ads/300/303mab.pdf).

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SECTION II: AWARD INFORMATION

A. Funding
Issuance of this APS does not constitute an award commitment on the part of the USG, nor
does it commit the USG to pay for costs incurred in the preparation and submission of a
concept paper or an application. The actual number of awards under this APS are subject to the
availability of funds and the viability of applications received. Accordingly, USAID reserves
the right to award multiple awards or no awards at all through this APS. USAID reserves the
right to close or amend the APS on or before the closing date, stated on page 1. Therefore, for
each issued Round, organizations are encouraged to apply as soon as possible to be considered
for review to maximize the possibility of receiving available funding

The funding for the Rounds under this APS are anticipated to be funded primarily by the Global
Health Programs account and the project is authorized to accept funds from Missions, Regional
Offices, Regional Bureaus or USAID functional bureaus outside Global Health. Other eligible
funding accounts include Development Assistance Economic Support Funds.

USAID provides funding for global health work through two sources of funding: core funding
provided from USAID/Washington Offices and field support provided from USAID field
Missions. USAID field Missions use Mission-based funding sources to “buy-in” to centrally
based projects to implement country-level activities. Activities funded by field support are
expected to support and be aligned with that country’s public health priorities as part of the
USAID mission portfolio of work. Field support funding provides Missions with the opportunity
to access state-of-the-art services and take advantage of technical leadership and oversight that
centrally-managed USAID/W programs offer. USAID/W projects also serve as a mechanism to
respond to urgent and rapidly evolving public health and development needs. USAID Mission
staff and the AOR will be involved with the development of work plans in response to field
support.

Global Health Programs funding through USAID/W technical offices may be used only for
activities that impact that technical health office’s outcomes, e.g. USAID’s family planning and
reproductive health (FP/RH) funds may be used only for activities that impact FP/RH outcomes,
as defined in the Child Survival and Health Use of Funds Guidance
(http://www.usaid.gov/policy/ads/200/200mab.pdf).

B. Period of Performance
The proposed period of performance for each agreement awarded as a result of each Round(s)
under this APS will not exceed five years in duration beginning from the negotiated start date,
and subject to availability of funds.

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Concept papers—and later in the process, full applications—should propose activities for a
five-year period of performance. If the expected period of performance will be less than five
years for a specific Round, that Round’s procurement document will include that information.
Additionally, the anticipated start date for a possible award(s) will be specified in each Round.

C. Expected Number of Awards

Multiple awards may be made as a result of the Round(s) of this APS. The actual number of
awards under this APS is subject to the availability of funds and the viability of applications
received. Accordingly, USAID reserves the right to award multiple awards, one award, or no
awards at all through this APS.

D. Expected Implementation Mechanism

One or more cooperative agreement(s) may result from Round(s) of this APS. Each Round will
define the type of award that will be issued.

E. USAID’s Substantial Involvement

USAID’s substantial involvement during the implementation of cooperative agreement(s) will be
limited to approval by the Agreement Officer’s Representative (AOR)—delegated to the AOR
by the AO—of the elements listed below, and as stated in ADS 303.3.11. Any changes to the
program description, key personnel, or the approved budget that require AO approval.

1. Approval of the Recipient’s Implementation Plans: Implementation plans include, but are
not limited to, annual work plans, including planned activities for the following year and
any subsequent revisions; international travel plans; planned expenditures; international
meeting preparation, as well as research protocols, study instruments, and research
utilization plans.

USAID requires the approval of implementation plans annually to ensure alignment with
stated goals, milestones and outputs. The implementation plan communicates how and
when the Recipient will complete project activities and is drafted annually to describe
new and ongoing activities. This plan will be developed in partnership between the
Recipient and the AOR/technical team. The AOR will ensure that the implementation
plans fit within the program description and the terms and conditions of the agreement.

2. Approval of Specified Key Personnel: The key personnel positions will be determined in
each Round. Key personnel positions will require concurrence from the AOR and
approval from the AO.

3. Agency and Recipient Collaboration or Joint Participation:

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 a. Approval of the recipient’s monitoring and evaluation plans. This describes
USAID involvement in monitoring progress toward the achievement of program
objectives during the performance of the project, including written guidelines for
the content of annual reports and final evaluations in accordance with 2 CFR
200.328 and guidance conforming with reporting requirements at country level, if
necessary. While an illustrative Activity Monitoring, Evaluation, and Learning
(MEL) Plan could be requested in the full application submission, the final
Activity MEL Plan will be developed in consultation with USAID post-award.
During the initial project planning period, the awardee shall work closely with
USAID to establish major milestones, program monitoring indicators, as well as
baseline data and performance targets which will demonstrate successful
achievement of the results addressed in the cooperative agreement. The Activity
MEL plan shall be finalized within 90 days of the award. The awardee and
USAID will jointly review progress on a periodic basis.
b. Collaborative involvement in selection of advisory committee members, if the
program will establish an advisory committee that provides advice to the
recipient. USAID will participate as a member of this committee as well.
Advisory committees must only deal with programmatic or technical issues and
not routine administrative matters.
c. Monitor to authorize specified kinds of direction or redirection because of
interrelationships with other projects. Activities will be included in the program
description, negotiated in the budget, and made part of the award. Note: the AOR
will provide review of the proposed change, and the AO is the only individual
who can provide approval for this element of substantial involvement.
d. Concurrence on the substantive provisions of sub-awards. 2 CFR 200.308 (or
Mandatory Provision 3. Amendment of Award and Revision of Budget (August
2013) for non US NGOs) requires the recipient to obtain the AO’s prior approval
for the sub-award, transfer, or contracting out of any work under an award. The
term ‘sub-awards’ includes both sub-agreements and contracts under assistance.
Some of the sub-award approval responsibilities may be delegated to the AOR.
Please note that any sub-awards (sub-agreements or contracts) to foreign
governmental organizations or parastatals of any amount must be approved by the
AO, and may warrant additional clearances.

4. Agency Authority to Halt a Construction Activity: The AO may immediately halt a

construction activity if identified specifications are not met. However, construction
activities are not anticipated under any award(s) resulting from any Round under this
APS pursuant to Automated Directive System (ADS) 303.

10
 5. The Agency’s ability to immediately halt an activity if the recipient does not meet
detailed performance specifications (for example, construction specifications). These
would be provisions that go beyond the suspension remedies of the Federal Government
for noncompliance as stated in 2 CFR 200, including non-performance. See ADS
303.3.11(e).

6. Direct agency operational involvement or participation to ensure compliance with

statutory requirements such as civil rights, environmental protection, and provisions for
the handicapped that exceeds the Agency’s role that is normally part of the general
statutory requirements understood in advance of the award. See ADS 303.3.11(e).

7. Highly prescriptive Agency requirements established prior to award that limit the
recipient’s discretion with respect to the scope of services offered, organizational
structure, staffing, mode of operation, and other management processes, coupled with
close monitoring or operational involvement during performance over and above the
normal exercise of Federal stewardship responsibilities to ensure compliance with these
requirements. See ADS 303.3.11(e).

F. Intellectual Property
Intellectual Property is discussed in 2 CFR 200.448 (for US NGOs) and in Mandatory Provision
7. Title to and Use of Property (December 2014) (for non-US NGOs). In general, awardee(s)
may elect to pursue ownership of intellectual property that is developed as a result of an award
from a Round of this APS. In such cases, USAID would typically retain a nonexclusive, non-
transferable, royalty-free license to use any such intellectual property.

G. Environmental Impact
It has been determined that activities conducted by awardee(s) under Rounds of this APS will
have no foreseeable significant direct or indirect adverse effect on the environment. In
accordance with the 22 CFR 216.2, the award(s) will not have a significant effect on the human,
physical and biological environment and qualifies for a “Categorical Exclusion” in the Initial
Environmental Examination (IEE), considering the nature of activities anticipated under this
APS. The AOR management team will continue to collaborate with the GH Environmental
Officer to ensure the award(s) and associated activities incorporate environmentally sound
principles in implementation, and adhere to this determination of a “Categorical Exclusion.” The
activities under each award will be screened annually as part of the work plan review to ensure
that program activities have not changed, resulting in potential environmental impacts and a
chance of threshold determinants. Further, there must be integration of compliance
responsibilities into all contracts and sub-awards under each prime award.

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H. Authorized Geographic Code
The authorized geographic code for the procurement of services and commodities is 937 (the
United States, the recipient country, and developing countries other than advanced developing
countries, but excluding any country that is prohibited source,” per ADS 310.3.3.3)..

I. Benefiting Geographic Areas

SBC Research award(s) will provide global leadership and will implement activities in countries
where USAID currently supports health and other complementary social and behavior change
research activities, primarily in Asia and sub-Saharan Africa, with a limited number of countries
in the Latin American and Caribbean region. Current USAID priority countries by health
technical area are listed in Appendix B. This does not, however, preclude activities in other
countries which received USAID support. If a Round of this APS has a specific geographic
focus, it will be clearly stated.

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SECTION III: ELIGIBILITY INFORMATION

A. Eligibility Criteria
U.S. and non-U.S. public, private, for-profit, and nonprofit organizations, as well as institutions
of higher education, public international organizations, and non-governmental organizations, are
eligible to submit a concept paper under each Round(s) of this APS. Further, the organization
must be a legally recognized organizational entity under applicable law, not otherwise restricted
by statue, regulation, Agency policy, or administrative determination (i.e., suspension and
debarment) from receiving assistance, and legally registered in a country that is not prohibited
source per ADS 310.

Applicants must demonstrate that they have capacity to operate in more than one country.
Concept papers and resulting full applications can be global or regional. The organization(s)
must have the capacity to work simultaneously in or across multiple countries, particularly in
USAID’s focus countries (Appendix B).

Concept papers from organizations that do not meet the above eligibility criteria will not be
reviewed and evaluated. Individuals and consortiums are not eligible to apply for any Rounds of
this APS. Organizations that wish to be subawardees can also submit a concept paper if they
wish to be evaluated and if successful, invited to co-creation; subawardees that did not submit a
concept paper (or were unsuccessful) can be added at the full application stage.

Organizations in developing countries are strongly encouraged to apply, inasmuch as they will
support not only the objectives of this APS and the Round(s) they are applying to, but also
USAID's objectives to build the capacities in local organizations that are needed for sustainable
development. USAID strongly encourages applications from potential new partners who meet
the above eligibility requirements and are willing to be subjected to a Pre-Award Survey to
determine whether the prospective recipient has the necessary organization, experience,
accounting and operational controls, and technical skills – or ability to obtain them – in order to
achieve the objectives of the project, or whether specific conditions will be needed.

While for-profit firms may participate, pursuant to 2 CFR 200.400(g) it is USAID policy not to
award profit to prime recipients and sub-recipients under assistance instruments. However, while
profit is not allowed for sub-awards, the prohibition does not apply when the recipient acquires
goods and services in accordance with 2 CFR 200.317 -326, “Procurement Standards.” This is
discussed more specifically in ADS 303sai “Profit Under USAID Assistance Instrument”.

Program income will not be generated under any award resulting from this APS.

If an organization does not submit a successful concept paper and is not invited to attend the co-
creation workshop/submit a full application in a specific Round, that organization still may

13
submit another concept paper in another future Round(s), if one occurs. Review criteria will be
revised to the specifics of the Round; another submission in another Round does not guarantee a
successful concept paper and invitation to attend the co-creation workshop/submit a full
application.

B. Cost Share
Cost share will be required in each Round (unless the Round document specifies otherwise). A
required range for cost share will be provided in the request for full application(s) for each
Round; the range will allow for the proposed amount to be commensurate with an eligible
organization’s financial capabilities and access to resources, especially those that have not
previously partnered with USAID. Such funds may be mobilized from the recipient; other
multilateral, bilateral, and foundation donors; host governments; and local organizations,
communities and private businesses that contribute financially and in-kind to the implementation
of activities at the country level. Mobilization of funds from outside sources through cost share
of project activities is highly encouraged.

For guidance on cost sharing in grants and CAs, please see the ADS 303.3.10 and 2 CFR
200.306 for US NGOs. For non-US NGOs, all cost sharing would be subject to the Required as
Applicable Provision “Cost Sharing” in ADS303mab.

C. Number of Applications
To be considered as a potential prime on a full application, an organization must submit a
concept paper (as an intended prime or sub-partner) to the relevant Round. Please note that a
single organization may not submit more than one concept paper, in total, to any given Round; if
an organization submits more than one concept paper to any Round, only the first one
received (determined by email timestamp for the USAID POC) will be evaluated.

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SECTION IV: CONCEPT PAPER SUBMISSION INFORMATION

Concept papers will be accepted under issued Rounds of this APS. Please refer to the specific
Round documents for detailed information on the concept paper submission guidance including
concept paper requirements and review criteria for the specific Round. General guidance for all
Rounds under this APS is provided below.

A. Concept Paper Process

Concept papers received under SBC APS Rounds will be reviewed based on full and open
competition and under the procedures and evaluation criteria identified in Section V of each
specific Round documentation. Competition under SBC APS Rounds will consist of a two-step
process where applicants first submit a concept paper for an initial competitive review:
1) All concept papers received will be evaluated by a USAID Merit Review Committee
(MRC) for responsiveness to the specifications outlined in each Round. After a concept
paper is received, USAID reserves the right to pose clarifying questions and conduct
discussions with any applicant, but may opt not to do so if it believes it has sufficient
information in the concept paper itself. Posing clarifying questions and conducting
discussions with one applicant does not obligate USAID to do so with all applicants nor
does it indicate that the applicant will receive funding.
2) After the concept papers are evaluated, all successful, prospective qualifying Applicants
will be invited to continue the co-creation and collaboration process to identify and
develop the activities that will help achieve the results desired under this APS and
specific Round(s); identify and incorporate additional partners; and determine respective
roles and responsibilities related to the implementation of those activities. Additional
instructions and criteria for full application submissions will be provided after evaluation
of concept papers, co-creation workshop (if necessary), and when full applications are
requested.

For Applicants seeking to receive USAID funding to implement the proposed activities under a
Round of this APS, USAID’s discussions with those Applicants will take place within the
parameters of publicly available information. These parameters provide ample room for
extensive, robust discussions regarding the development problem/goal in question (specified in
each Round), best practices, lessons learned in the relevant technical sectors, and pertinent
research and evaluations and various other matters. After concept papers have been submitted,
USAID personnel can have highly specific, detailed activity design discussions with the
applicant(s) throughout the remainder of the process, e.g., up to and through any award that
might be issued under a Round of this APS. USAID also reserves the right to make an award
without discussions if determined to be in the Government’s best interest. Additionally, USAID
may make an award on the basis of initial concept papers received, without scheduling a co-
creation workshop.

15
Concept papers should be free of any intellectual property that the applicant wishes to protect, as
the concept papers may be shared with other organizations as part of the co-creation process.
However, once potential partners have been invited to engage in further discussions, they will
work with USAID to identify proprietary information that requires protection. Therefore,
organizations submitting concept papers provide USAID a royalty-free, non-exclusive, and
irrevocable right to use, disclose, reproduce, and prepare derivative works, and to have or permit
others to do so to any information contained in the concept paper submitted under each Round(s)
of this APS. If USAID engages with the organization regarding its concept paper, the parties can
negotiate further intellectual property protection for the organization’s intellectual property.
Organizations must ensure that any submission under all Round(s) of this APS is free of any
third party proprietary data rights that would impact the license granted to USAID herein.

Concept papers are not evaluated against other concept papers, but rather against the concept
paper evaluation criteria in Section V for each specific Round. The evaluation/review of the
content in concept papers against Section V for each specific Round will allow USAID to
determine if an organization could make valuable technical and organizational contributions to
the co-creation process; the ideas in the successful concept papers may or may not be the same
approaches developed further during co-creation, though the solutions and strategies generated
may draw from these ideas.

No additions or modifications to concept papers will be accepted after the submission date for
each Round of this APS. Concept papers that are submitted late or are incomplete may not be
considered for the co-creation process or request for full applications (if co-creation is not
conducted). Additional information in the concept paper not requested by each Round of the
APS will be removed and may adversely affect an applicant’s evaluation/review.

Not every organization that submits a concept paper through this APS will automatically be
selected to participate in co-creation. Due to the number of concept papers received, USAID is
not able to provide details on why concept papers were not selected. USAID may limit the
number of initial submissions selected to move forward based on efficiencies.

If requested to submit a full application, the applicant(s) (unless the applicant is a Federal
awarding agency that is excepted from those requirements under 2 CFR 25.110(b) or (c), or has
an exception approved by the Federal awarding agency under 2 CFR 25.110(d)), is required to:
(i) Be registered in SAM before submitting its application;
(ii) Provide a valid DUNS number in its application; and
(iii) Continue to maintain an active SAM registration with current information at all
times during which it has an active Federal award or an application or plan under
consideration by a Federal awarding agency.

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USAID will not make a Federal award to an applicant until the applicant has complied with all
applicable DUNS and SAM requirements and, if an applicant has not fully complied with the
requirements by the time USAID is ready to make an award, USAID may determine that the
applicant is not qualified to receive a Federal award and use that determination as a basis for
making a Federal award to another applicant.

Per 2 CFR Appendix I to Part 200, Full Text of the Notice of Funding Opportunity, Section E, 3,
USAID informs all potential applicants:

“i. That the Federal awarding agency [USAID], prior to making a Federal award with a total
amount of Federal share greater than the simplified acquisition threshold, is required to review
and consider any information about the applicant that is in the designated integrity and
performance system accessible through SAM (currently FAPIIS) (see 41 U.S.C. 2313);

ii. That an applicant, at its option, may review information in the designated integrity and
performance systems accessible through SAM and comment on any information about itself that
a Federal awarding agency [USAID] previously entered and is currently in the designated
integrity and performance system accessible through SAM;

iii. That the Federal awarding agency [USAID] will consider any comments by the applicant, in
addition to the other information in the designated integrity and performance system, in making a
judgment about the applicant's integrity, business ethics, and record of performance under
Federal awards when completing the review of risk posed by applicants as described in §
200.205 Federal awarding agency review of risk posed by applicants.”

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SECTION V: APPLICATION REVIEW INFORMATION

A. Review of Concept Papers and Full Applications

Once a concept paper has been submitted in response to a Round under the SBC Research APS,
USAID will conduct an initial review of the concept paper using the criteria outlined in the
individual Round of the APS. The awarding Mission or Operating Unit of the SBC Research
APS Round will review submissions.

The purpose of the initial review is to determine whether USAID wishes to engage in further
discussions regarding the proposed approach and activities. The initial review and
communication will result in one of three outcomes:
● A decision to forego further consideration of the approach proposed in the concept
paper;
● A decision to provide the Applicant an opportunity to submit a revised concept paper
(this is very rare); OR
● An invitation to engage in more in-depth and specific co-creation discussions aimed at
further developing the proposed approach and determining whether to request a Full
Application.

B. Co-Creation Opportunity
USAID may use co-creation with prospective applicants during various stages of Round
procurements using either virtual or in-person approaches and different formats (e.g. technical
workshops, document review and feedback, etc.). The goals of co-creation efforts are envisioned
as follows:
● To explore and validate key challenges and problems, and then jointly develop promising
solutions or adapt and expand upon existing solutions;
● To bring together a diverse group of potential applicants, to identify potential consortia
and partnerships to support these new or existing solutions and activities;
● To facilitate learning, sharing, and networking across USAID, a range of partners and
relevant technical experts.

Note: Any costs associated with attending a co-creation workshop will not be reimbursed
by USAID.
Note on additional partners/resources: Until full applications are submitted, both the
applicant and USAID may identify and include potential additional technical partners and/or
potential resource partners that may or may not have submitted concept papers. Additional
partners may be included as sub-partners on a full application if there is an agreement to do
so between the potential sub-partner, the original concept paper applicant, and USAID, but
this is not guaranteed. Discussions with potential technical and/or resource partners may
continue throughout each Round’s process and during implementation.

USAID reserves the right to remove any co-creation participant from award consideration
should the parties fail to reach agreement on activity concept, design, award terms, conditions,

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or cost/price within a reasonable time, the participant fails to provide requested additional
information in a timely manner, or the U.S. Government believes it is in its best interest.

Note: None of USAID’s communication during the co-creation process in all Rounds of
this APS should be interpreted as a commitment to making an award of USAID funding.

Applicants are advised that participation in the co-creation process under Rounds of this APS
is entirely at their own risk; the Government is not responsible for any costs incurred by the
applicant, if the applicant decides to accept the invitation to co-create with USAID. A
commitment to an award of USAID funding is only made when a cooperative agreement is
signed by the Agreement Officer.

C. Full Application Process

Following concept paper review and evaluation, highly rated applicants will be asked to submit
a full technical and cost application, though a Request for Application (RFA). The RFA will
provide submission instructions and the evaluation criteria. The RFA should not be interpreted
as a commitment to funding or guaranteed issuance of the award. Full applications received in
response to the RFA, will be evaluated by the Merit Review Committee.

Each Round will provide evaluation criteria for both the concept paper and full application
stages. The Merit Review Committee may suggest revisions and additions to the proposed
project as well as potential partners and resources. USAID will continue to have robust
communication with applicants, potential partners, and other key stakeholders regarding the
technical substance of the evolving approach, as well as the identity and roles of proposed or
additional partners. USAID may request that key personnel of applicants deemed responsive
and eligible deliver an oral presentation describing their proposed technical approach to inform
the technical merit review.

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APPENDIX A: Acronym List

ADS Automated Directives System

AO Agreement Officer
AOR Agreement Officer’s Representative
APS Annual Program Statement
CFR Code of Federal Regulations
DUNS Data Universal Numbering System
FP Family Planning
FP/RH Family Planning and Reproductive Health
GH USAID’s Bureau for Global Health
IEE Initial Environmental Examination
IR Intermediate Result
MCHN Maternal and Child Health and Nutrition
MEL Monitoring, Evaluation, and Learning
MRC Merit Review Committee
NGO Non-governmental Organization
PRH Office of Population and Reproductive Health
SAM System for Award Management
SBC Social and Behavior Change
SRH Sexual and Reproductive Health
USAID United States Agency for International Development
USD US Dollars
USG United States Government

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APPENDIX B: USAID Priority Countries

FP/RH Focus Countries

USAID advances and supports voluntary family planning and reproductive health programs in
nearly 40 countries around the world. Family planning priority countries have been identified
based on key demographic and health indicators. These countries are:
● Afghanistan
● Bangladesh
● Democratic Republic of Congo
● Ethiopia
● Ghana
● Haiti
● India
● Kenya
● Liberia
● Madagascar
● Malawi
● Mali
● Mozambique
● Nepal
● Nigeria
● Pakistan
● Philippines
● Rwanda
● Senegal
● South Sudan
● Tanzania
● Uganda
● Yemen
● Zambia

Also, USAID is a founding member of the Ouagadougou Partnership that seeks to integrate
family planning and reproductive health in seven additional francophone West African countries:
● Benin
● Burkina Faso
● Côte d’Ivoire
● Guinea
● Mauritania
● Niger
● Togo

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MCHN Priority Countries

Maternal and Child Health programs currently focus on 25 countries that represent more than
66% of maternal and child deaths.The 25 priority countries were chosen based on the magnitude
and severity of maternal and child deaths, country commitment, USAID Mission capacity, and
potential opportunity to integrate programs and leverage investments.
● Afghanistan
● Bangladesh
● Burma
● Democratic Republic of Congo
● Ethiopia
● Ghana
● Haiti
● India
● Indonesia
● Kenya
● Liberia
● Madagascar
● Malawi
● Mali
● Mozambique
● Nepal
● Nigeria
● Pakistan
● Rwanda
● Senegal
● South Sudan
● Tanzania
● Uganda
● Yemen
● Zambia

Water, Sanitation and Hygiene (WASH) Priority Countries

USAID prioritizes extending water and sanitation services to the world’s most vulnerable
communities. Every year the Agency undertakes a thorough assessment to determine which
countries would benefit most from its investments. On November 6, 2020, USAID announced
that all 18 FY 2020–designated high-priority countries (HPC) would remain on the list for the
coming fiscal year.
● Afghanistan
● Democratic Republic of Congo
● Ethiopia
● Ghana

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 ● Haiti
● India
● Indonesia
● Kenya
● Liberia
● Madagascar
● Mali
● Mozambique
● Nepal
● Nigeria
● Senegal
● South Sudan
● Tanzania
● Uganda

President’s Malaria Initiative (PMI) Focus Countries

The U.S. President’s Malaria Initiative (PMI) is a U.S. Government initiative designed to
drastically reduce malaria deaths and illnesses in target countries in sub-Saharan Africa with a
long-term vision of a world without malaria. PMI is at work in 24 countries in sub-Saharan
Africa and in one region in Asia. To reduce malaria deaths and illness in each target country,
PMI helps national governments deliver proven, effective interventions to those at risk for
malaria.
● Angola
● Burma
● Cambodia
● Cameroon
● China (Yunnan Province)
● Côte d’Ivoire
● Democratic Republic of Congo
● Ethiopia
● Ghana
● Guinea
● Kenya
● Lao People’s Democratic Republic
● Liberia
● Madagascar
● Malawi
● Mali
● Mozambique
● Niger
● Nigeria
● Rwanda
● Senegal
● Sierra Leone

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 ● Tanzania
● Thailand
● Uganda
● Vietnam
● Zambia
● Zimbabwe

The US President’s Emergency Plan for AIDS Relief (PEPFAR) Focus Countries

PEPFAR activities focus on expanding access to HIV prevention, treatment, and care
interventions. These include provision of antiretroviral treatment, pre-exposure prophylaxis,
voluntary male circumcision, and condoms. PEPFAR bilateral programs span more than 50
countries, and requires 25 countries and the Asia, Western Hemisphere, and West Africa regional
programs to develop “Country Operational Plans” (COPs) and “Regional Operational Plans”
(ROPs). PEPFAR also has identified 13 focus countries. These countries are:
● Botswana
● Côte d’Ivoire
● Haiti
● Kenya
● Lesotho
● Malawi
● Namibia
● Rwanda
● Swaziland
● Tanzania
● Uganda
● Zambia
● Zimbabwe

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APPENDIX C: Socio-Ecological Model for Social Behavior Change

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