Business Name

BUSINESS PLAN

Business Plan Prepared By

Entrepreneur's Name

Entrepreneur's Title

Company Address

City, State and Postcode

Best Numbers to be Reached

Date Prepared

Month Year
Business Plan

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................................ 5

MANAGEMENT AND ORGANISATION ................................................................................................... 6

Management Team.................................................................................................................................. 6
Compensation and Ownership................................................................................................................. 6
Contracts and Franchise Agreements ...................................................................................................... 6
Board of Directors/Advisory Council ...................................................................................................... 6
Infrastructure ......................................................................................................................................... 6
Insurance ............................................................................................................................................... 6
Employee Stock Option Plan and Other Incentives .................................................................................. 6
Organisation Charts ............................................................................................................................... 6
PRODUCT AND SERVICE PLAN ............................................................................................................... 7
Purpose of the Product/Service ............................................................................................................... 7
Unique Features ..................................................................................................................................... 7
Stage of Development ............................................................................................................................. 7
Future Research and Development .......................................................................................................... 7
Trademarks, Patents, Copyrights, Licenses, Royalties ............................................................................. 7
Government Approvals ........................................................................................................................... 7
Product/Service Limitations .................................................................................................................... 7
Product Liability..................................................................................................................................... 7
Related Services and Spin-offs ................................................................................................................ 8
Production.............................................................................................................................................. 8
Facilities ................................................................................................................................................ 8
Environmental Factors ........................................................................................................................... 8
MARKETING PLAN .................................................................................................................................... 9
Industry Profile....................................................................................................................................... 9
Current Size ...................................................................................................................................................... 9
Growth Potential ............................................................................................................................................... 9
Geographic Location ......................................................................................................................................... 9
Industry Trends ................................................................................................................................................. 9
Seasonality Factors ............................................................................................................................................ 9
Profit Characteristics ......................................................................................................................................... 9
Distribution Networks ....................................................................................................................................... 9
Basis of Competition ......................................................................................................................................... 9
Competition Profile ................................................................................................................................ 9
Customer Profile .................................................................................................................................. 10
Target Market Profile ........................................................................................................................... 10
Pricing Profile ...................................................................................................................................... 10
Gross Margin on Products .................................................................................................................... 10
Market Penetration ............................................................................................................................... 10
Distribution Channels ....................................................................................................................................... 10
Sales Representatives ....................................................................................................................................... 10
Direct Sales Force ............................................................................................................................................ 10
Direct Mail/Telemarketing................................................................................................................................ 10
Advertising and Promotion ................................................................................................................... 10
Packaging and Labelling ...................................................................................................................... 11

3
Business Plan

Service and Warranties ......................................................................................................................... 11

Trade Shows ......................................................................................................................................... 11
Future Markets ..................................................................................................................................... 11
OPERATING AND CONTROL SYSTEMS ............................................................................................... 12
Administrative Policies, Procedures, and Controls ................................................................................ 12
Receiving Orders .............................................................................................................................................. 12
Billing the Customers ....................................................................................................................................... 12
Paying the Suppliers ......................................................................................................................................... 12
Collecting the Accounts Receivable .................................................................................................................. 12
Reporting to Management................................................................................................................................. 12
Staff Development............................................................................................................................................ 12
Inventory Control ............................................................................................................................................. 12
Handling Warranties and Returns ...................................................................................................................... 12
Monitoring the Company Budgets ..................................................................................................................... 12
Security Systems .............................................................................................................................................. 12
Documents and Paper Flow .................................................................................................................. 13
Planning Chart ..................................................................................................................................... 13
Product Development ....................................................................................................................................... 13
Manufacturing .................................................................................................................................................. 13
Financial Requirements .................................................................................................................................... 13
Marketing Flow Chart....................................................................................................................................... 13
Market Penetration ........................................................................................................................................... 13
Management and Infrastructure ......................................................................................................................... 13
Risk Analysis ........................................................................................................................................ 13
Salvaging Assets ................................................................................................................................... 13
GROWTH PLAN......................................................................................................................................... 14
New Offerings to Market ....................................................................................................................... 14
Capital Requirements............................................................................................................................ 14
Personnel Requirements........................................................................................................................ 14
Exit Strategy ......................................................................................................................................... 14
FINANCIAL PLAN ..................................................................................................................................... 15
Assumptions ......................................................................................................................................... 15
Sales ................................................................................................................................................................ 15
Accounts Receivable ........................................................................................................................................ 15
Inventory Purchases.......................................................................................................................................... 15
Accounts Payable ............................................................................................................................................. 15
Marketing Expenses ......................................................................................................................................... 15
Administrative Expenses .................................................................................................................................. 15
Capital Expenditures......................................................................................................................................... 15
Depreciation/Amortisation ................................................................................................................................ 15
Cash Required .................................................................................................................................................. 16
Interest Rates.................................................................................................................................................... 16
Income Tax ...................................................................................................................................................... 16
Break-even Analysis ......................................................................................................................................... 16
First Year Cash Flow Projections ............................................................................................... Exhibit #
First Year Projected Profit and Loss Statement ........................................................................... Exhibit #
First Year Pro forma Balance Sheet ............................................................................................ Exhibit #
Three Year Cash Flow/Projected Profit and Loss Statement ........................................................ Exhibit #
Three Year Pro forma Balance Sheet........................................................................................... Exhibit #
Financial Analysis/Ratios ........................................................................................................... Exhibit #
SUPPORTING DOCUMENTS ................................................................................................... APPENDIX

4
Business Plan

Executive Summary
Date

Recipient's Name, Title

Street Address
City, State Postcode

Dear __________:

InsertTextHere

InsertTextHere

InsertTextHere

InsertTextHere

InsertTextHere

InsertTextHere

Respectfully submitted,

Your Name, Title

5
Business Plan

Management and Organisation

Management Team

InsertTextHere

Compensation and Ownership

InsertTextHere

Contracts and Franchise Agreements

InsertTextHere

Board of Directors/Advisory Council

InsertTextHere

Infrastructure

InsertTextHere

Insurance

InsertTextHere

Employee Plans

InsertTextHere

Organisation Charts

InsertTextHere

6
Business Plan

Product and Service Plan

Purpose of the Product/Service

InsertTextHere

Unique Features

InsertTextHere

Stage of Development

InsertTextHere

Future Research and Development

InsertTextHere

Trademarks, Patents, Copyrights, Licenses, Royalties

InsertTextHere

Government Approvals

InsertTextHere

Product/Service Limitations

InsertTextHere

Product Liability

InsertTextHere

7
Business Plan

Related Services and Spin-offs

InsertTextHere

Production

InsertTextHere

Facilities

InsertTextHere

Environmental Factors

InsertTextHere

8
Business Plan

Marketing Plan

Industry Profile

Current Size

InsertTextHere

Growth Potential

InsertTextHere

Geographic Location

InsertTextHere

Industry Trends

InsertTextHere

Seasonality Factors

InsertTextHere

Profit Characteristics

InsertTextHere

Distribution Networks

InsertTextHere

Basis of Competition

InsertTextHere

Competition Profile

InsertTextHere

9
Business Plan

Customer Profile

InsertTextHere

Target Market Profile

InsertTextHere

Pricing Profile

InsertTextHere

Gross Margin on Products

InsertTextHere

Market Penetration

Distribution Channels

InsertTextHere

Sales Representatives
InsertTextHere

Direct Sales Force

InsertTextHere

Direct Mail/Telemarketing

InsertTextHere

Advertising and Promotion

InsertTextHere

10
Business Plan

Packaging and Labelling

InsertTextHere

Service and Warranties

InsertTextHere

Trade Shows

InsertTextHere

Future Markets

InsertTextHere

11
Business Plan

Operating and Control Systems

Administrative Policies, Procedures, and Controls

Receiving Orders

InsertTextHere

Billing the Customers

InsertTextHere

Paying the Suppliers

InsertTextHere

Collecting the Accounts Receivable

InsertTextHere

Reporting to Management

InsertTextHere

Staff Development
InsertTextHere

Inventory Control

InsertTextHere

Handling Warranties and Returns

InsertTextHere

Monitoring the Company Budgets

InsertTextHere

Security Systems
InsertTextHere
12
Business Plan

Documents and Paper Flow

InsertTextHere

Planning Chart

Product Development

InsertTextHere

Manufacturing
InsertTextHere

Financial Requirements
InsertTextHere

Marketing Flow Chart

InsertTextHere

Market Penetration
InsertTextHere

Management and Infrastructure

InsertTextHere

Risk Analysis

InsertTextHere

Salvaging Assets

InsertTextHere

13
Business Plan

Growth Plan

New Offerings to Market

InsertTextHere

Capital Requirements

InsertTextHere

Personnel Requirements

InsertTextHere

Exit Strategy

InsertTextHere

14
Business Plan

Financial Plan
Assumptions

Sales

InsertTextHere

Accounts Receivable

InsertTextHere

Inventory Purchases

InsertTextHere

Accounts Payable

InsertTextHere

Marketing Expenses

InsertTextHere

Administrative Expenses

InsertTextHere

General Expenses

InsertTextHere

Capital Expenditures

InsertTextHere

Depreciation/Amortisation

InsertTextHere

15
Business Plan

Cash Required

InsertTextHere

Interest Rates

InsertTextHere

Income Tax

InsertTextHere

Break-even Analysis

InsertTextHere

16