DATA

ANALYSIS
CLASS XI G
TABLE OF
CONTENTS

➢ DEFINITION
➢ FUNCTIONS
➢ AREAS IN USE
➢ JOB FUNCTIONS AND OPPORTUNITIES
FROM DATA ANALYTICS

Fundraising event plan 2

 ➢ DATA ANALYTICS IS THE PROCESS OF
EXAMINING LARGE SETS OF DATA TO
UNCOVER PATTERNS, INSIGHTS, AND
TRENDS.
➢ DATA ANALYTICS WORKS BY USING VARIOUS
TECHNIQUES AND TOOLS TO ANALYZE LARGE
SETS OF DATA. FIRST, THE DATA IS
COLLECTED FROM DIFFERENT SOURCES, LIKE
WHAT IS DATA DATABASES, WEBSITES, OR EVEN SOCIAL
MEDIA. THEN, IT GOES THROUGH A PROCESS
ANALYTICS OF CLEANING AND ORGANIZING TO ENSURE
ACCURACY. AFTER THAT, STATISTICAL
METHODS AND ALGORITHMS ARE APPLIED TO
IDENTIFY PATTERNS, CORRELATIONS, AND
TRENDS IN THE DATA. FINALLY, THE INSIGHTS
GAINED FROM THE ANALYSIS CAN BE USED TO
MAKE INFORMED DECISIONS AND DRIVE
BUSINESS STRATEGIES. IT’S LIKE SOLVING A
PUZZLE TO UNLOCK VALUABLE INFORMATION
 FUNCTIONS OF DATA ANALYTICS

1. CUSTOMER INSIGHTS: BY ANALYZING CUSTOMER DATA, BUSINESSES CAN UNDERSTAND

THEIR PREFERENCES, BEHAVIOR, AND BUYING PATTERNS. THIS HELPS TAILOR MARKETING
STRATEGIES AND IMPROVE CUSTOMER EXPERIENCE.
2. OPERATIONAL EFFICIENCY: DATA ANALYTICS CAN IDENTIFY INEFFICIENCIES IN
PROCESSES AND OPERATIONS, LEADING TO COST SAVINGS AND IMPROVED
PRODUCTIVITY.
3. RISK ASSESSMENT: ANALYZING HISTORICAL DATA CAN HELP BUSINESSES ASSESS AND
MITIGATE RISKS, SUCH AS IDENTIFYING FRAUD PATTERNS OR PREDICTING POTENTIAL
FAILURES.
4. PREDICTIVE ANALYTICS: BY USING HISTORICAL DATA AND STATISTICAL MODELS,
BUSINESSES CAN MAKE PREDICTIONS ABOUT FUTURE OUTCOMES, SUCH AS DEMAND
FORECASTING OR PREDICTING CUSTOMER CHURN.
5. PERSONALIZATION: DATA ANALYTICS ENABLES BUSINESSES TO PROVIDE
PERSONALIZED RECOMMENDATIONS AND EXPERIENCES TO CUSTOMERS, ENHANCING
 AREAS IN WHICH
DATA ANALYTICS IS USED
➢ DATA ANALYTICS IS USED IN VARIOUS AREAS ACROSS INDUSTRIES. HERE ARE
SEVEN COMMON AREAS:
1. MARKETING AND ADVERTISING: DATA ANALYTICS HELPS OPTIMIZE
MARKETING CAMPAIGNS, TARGET SPECIFIC AUDIENCES, AND MEASURE THE
EFFECTIVENESS OF ADVERTISING EFFORTS.
2. FINANCE AND BANKING: IT ASSISTS IN FRAUD DETECTION, CREDIT
SCORING, RISK MANAGEMENT, AND FINANCIAL FORECASTING.
3. HEALTHCARE: DATA ANALYTICS IMPROVES PATIENT CARE, DIAGNOSES
DISEASES, AND IDENTIFIES PATTERNS FOR BETTER TREATMENT OUTCOMES.
4. SUPPLY CHAIN AND LOGISTICS: IT OPTIMIZES INVENTORY MANAGEMENT,
STREAMLINES LOGISTICS OPERATIONS, AND PREDICTS DEMAND TO ENSURE
EFFICIENT SUPPLY CHAIN PROCESSES.
5. HUMAN RESOURCES: DATA ANALYTICS HELPS IN TALENT ACQUISITION,
EMPLOYEE ENGAGEMENT, PERFORMANCE MANAGEMENT, AND WORKFORCE
PLANNING.
6. SPORTS ANALYTICS: IT IS USED TO ANALYZE PLAYER PERFORMANCE, GAME
STRATEGIES, AND FAN ENGAGEMENT TO GAIN A COMPETITIVE EDGE.
7. GOVERNMENT AND PUBLIC SECTOR: DATA ANALYTICS AIDS IN POLICY-
MAKING, RESOURCE ALLOCATION, AND IMPROVING PUBLIC SERVICES
JOB OPPORTUNITY AS A DATA ANALYTICS
• 1. DATA ANALYST: ANALYZING DATA, CREATING REPORTS, AND
PROVIDING INSIGHTS TO DRIVE BUSINESS DECISIONS.
2. DATA SCIENTIST: DEVELOPING COMPLEX MODELS, ALGORITHMS,
AND PREDICTIVE ANALYTICS TO SOLVE COMPLEX PROBLEMS.
3. BUSINESS INTELLIGENCE ANALYST: GATHERING AND ANALYZING
DATA TO PROVIDE ACTIONABLE INSIGHTS FOR BUSINESS STRATEGY.
4. DATA ENGINEER: BUILDING AND MAINTAINING DATA
INFRASTRUCTURE, ENSURING DATA QUALITY AND ACCESSIBILITY.
5. MACHINE LEARNING ENGINEER: DEVELOPING AND
IMPLEMENTING MACHINE LEARNING ALGORITHMS AND MODELS.
6. DATA ARCHITECT: DESIGNING AND MANAGING DATABASES, DATA
SYSTEMS, AND DATA INTEGRATION PROCESSES.
7. DATA VISUALIZATION SPECIALIST: CREATING VISUAL
REPRESENTATIONS OF DATA TO COMMUNICATE INSIGHTS
EFFECTIVELY.
8. DATA PRIVACY AND SECURITY ANALYST: ENSURING DATA
PROTECTION AND COMPLIANCE WITH PRIVACY REGULATIONS.
9. HEALTHCARE DATA ANALYST: ANALYZING HEALTHCARE DATA TO
IMPROVE PATIENT OUTCOMES AND OPERATIONAL EFFICIENCY.
10. MARKETING ANALYTICS MANAGER: UTILIZING DATA TO MEASURE
MARKETING CAMPAIGN EFFECTIVENESS AND OPTIMIZE
STRATEGIES.
 Thank you
From ARPIT/KULDEEP&NIDISH