STRABA REVIEWER

CHAPTER 1
STRATEGIES is the science and art of collective process and methodology of reaching
planned goals through critical thinking, and timely and concrete actions.
ANNALYSIS is the science and art of assessing various factors leading to produced
results while connecting its effect for decision making.
BUSINESS ANALYSIS is the assessment of formed outputs and outcome of business
transactions.
STRTEGIC BUSINESS ANALYSIS is the process of searching facts, interpreting
performance, and finding solutions in every problem that a business has.
 PRIMARY DATA are taken from direct experiences such as interview.
 SECONDARY DATA are taken from written literature.
 TERTIARY DATA are obtained from outside of the company such as social
media.
SBA also provides critical and creative thinking in the formulation of action plans.
MICHAEL SRIVEN & RICHARD PAUL according to them critical thinking is the
intellectually discipline process of actively and skillful conceptualizing.
ALISON DOYLE (2020) according to her creative thinking is the ability to consider
something in a new way.
CORPORATE STRATEGY is the macro or general strategy of the business
organization.
BUSINESS STRATEGY is the organization approach in targeting the industry or market.
FUNCTIONAL STRATEGY is the operational strategy of the organization.
COMPANY MANUAL is set of policy, process, strategy, terminologies, and standard
operating procedures of every department.

ESSENTIAL CHARACTERISTICS & IMPORTANCE OF SBA

1. SBA normalizes the unpredictable results.
2. SBA encourages formulating of wise decision making.
3. SBA is the remedy to weakness of the company and creates opportunity to grow.
4. SBA uses both critical and creative thinking.
5. SBA encompasses study of facts, research, numbers, tables, charts, and
statistics.
6. SBA possibly predicts the future with educated basis.
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IMPORTANCE OF ANALYSIS IN ORGANIZATION.

1. Knowing the target effectively.
2. Knowing the target market or potential customers efficiently.
3. Controlling cost of expenses.
4. Helping to solve problems.
5. Obtaining accurate data.
6. Create effective strategies.
BUSINESS ANALYST is primarily concerned in gathering data, analyzing relationships,
formulating statistical computation, and interpreting results.
ESSENTIAL CHARACTERISTICS OF BUSINESS ANALYST.
1. Business analysts are goal oriented.
2. Business analysts are data and research driven individuals.
3. Business analysts love statistics, interpretation, math, and process.
4. Business analysts can formulate concepts.
5. Business analysts are patient and resourceful.
6. Business analysts are problem solvers.
7. Business analysts are good collaborators.
8. Business analysts have the skill in time management.
9. Business analysts welcome the traditional and new/modern IT software
applications.
10. Business analysts are low profile.
11. Business analysts have technical skills.
CAREERS OF BUSINESS ANALYSTS
1. DATA ANALYSIS SCIENTIST is responsible for collecting, analyzing and
interpreting data.
2. BUSINESS ANALYST MANAGER manages the analytic departments.
3. QUANTITATIVE ANALYST responsible for creating mathematical
solutions.
4. DATA BUSINESS ANALYST responsible for analyzing data.
5. IT BUSINESS ANALYST in charge of IT related technical function in
business process.
6. FINACIAL ANALYST analyzes financial transactions of the company.
7. OPERATION ANALYST is mainly responsible for accomplishing the
objectives of the business.
8. MARKETING ANALYST is also called market research analyst.
9. SUPPLY CHAIN ANALYST improves supply chain system.
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10. CUSTOMER SERVICE ANALYST adept in research, gathering facts, and

recommending answer to customer service challenges.
11. HUMAN RESOURCE ANALYST a challenging position since it involves
managing the greatest asset.
12. AUDITOR - is a position that conducts the auditing the business
performance.

CHAPTER 2
WAYS AND TECHNIQUES OF EVALUATION STRATEGIES.
1. INTERNAL FACTORS it begins within the company or business itself.
RESOURCES
 MANPOWER is the personnel who work for the company.
 MONEY is the capital investment for the business.
 MACHINERY is the collection of machines and equipment.
 MATERIALS are set of resources that turn into produced items.
 METHODS are set of procedures that aimed to accomplish systems an
set up organization.
2. EXTERNAL FACTOR observing or assessing the external environment should be
done in perpetual periodic manner.
3. REVIEW OF PERFORMANCE those are set of goals and aligned to the set
measurements.
4. DYNAMIC CONCEPT analyzing the correlation, significance, an effect of one
variable to others.

SMART objective was developed by GEORGE DORAN, ARTHUR MILLER, & JAMES
CUNNINGHAM in 1981.
SPECIFIC about providing clear picture as focus.
MEASURABLE is usually quantifiable in for.
ATTAINABLE is achievable in form.
REALISTIC the objectives and results are bound into reality.
TIME BOUND time is essence, time structure is organized in setting goals.
PRESENTATION is reporting of both written and oral activity for demonstration of
results and exhibit.
Levels of presentations
 Through immediate superior of boss
 Department or division
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 Top management level

Analysis techniques are well guided into six categorical techniques.
1. CRITICAL ANALYSIS focus on findings of the analyzer
2. CREATIVE ANALYSIS encourages invention, innovation, enhancement of
unique and existing ideas.
3. DESCRIPTION ANALYSIS somewhat describes the status of facts or data.
4. DIAGNOSIS ANALYSIS studies the previous performance.
5. PREDICTION ANALYSIS is a type of analysis of predicting or forecasting.
6. PRESCRIPTION ANALYSIS an analysis of combining one course of action to
another.

QUALITATIVE ANALYSIS describes the attributes of appearance, events, and outcome

in subjective judgement.
The qualitative analysis is classified into data analysis methods:
1. CONTENT ANALYSIS is used to analyze information in form of words, media,
and physical items.
2. NARRATIVE ANALYSIS focuses on understanding of experiences and stories of
people by answering questions during interview, survey, and observation.
3. DISCOURCE ANALYSIS used in analyzing the interaction of people pertaining to
social context.
4. GROUNDED THEORY is an analysis of certain phenomenon or events that
happened.
QUANTITATIVE ANALYSIS is a technique used in performance evaluation,
measurement, valuation, and forecast of event.
Steps in preparing data for quantitative analysis.
1. Validate the data.
2. Edit the data.
3. Code the data.
Most commonly methods in quantitative analysis used in business.
1. DESCRIPTIVE ANALYSIS according to WILL KENTON descriptive analysis is
the brief descriptive coefficients that summarize a given data set.
 PERCENTAGE functions as rate, proportion, or share.
 RANGE the upper and lower limit of data scale.
 FREQUENCY quantity or numbers of variable found in data.
 MEAN the average of numerical set of values.
 MEDIAN is the middle values of the data.
 MODE the number that repeated more often.
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2. INFERENTIAL ANALYSIS is the prediction from the data.

Some Inferential statistics are used in business.
a. BINOMIAL THEOREM makes probabilities or results like head or tail.
b. HYPOTHESIS TESTING is an educated guess.
c. NORAL DISTRIBUTION the bell curve of distribution in several situations.
d. T-DISTRIBUTION the family or normal distribution.
e. CENTRAL LIMIT THEOREM analysis of getting sample distribution.
f. CONFIDENCE INTERVAL & CONFIDENCE LEVEL is the percentage of
confidence.
g. REGRESSION ANALYSIS / LINEAR REGRESSION an analysis of
relationship.
h. COMPARISON OF MEAN comparing of two or more samples/population.
Combination of QUANTITATIVE & QUALITATIVE ANALYSIS
THE ADVANTAGES OF USING COMBINATION ANALYSIS
1. The alignment of the result of the qualitative analysis must be supported by the
quantitative analysis.
2. The combination analysis keeps track of the current issues, trends, and
challenges.
3. The combination analysis concludes a summary of results.
4. The combination analysis is tool for answering business challenges.
KEY PERFORMANCE INDICATOR is the measurement of performance.
METRICS computation of financial performance.
Business metrics are classified into some categories:
1. MARKETING METRICS web traffic.
2. SALES METRICS sales growth.
3. FINANCIAL METRICS quick ratio or acid test.
4. SOCIAL MEDIA METRICS social followers.
5. OPERATION METRICS project completion rate.
6. HUMAN RESOURCE METRICS absenteeism rate.
7. LOGISTICS delivery time.
8. INFORMATION TECHNOLOGY total tickets vs. open ticket.
9. SECURITY- security incident count.
DASHBOARD is the summary combination of selected KPI and metrics.
REPORTS automatically generated by dashboard.
POINT OF SCALE (POS) device of a system where a merchant and his customer
transact for purchase.
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CHAPTER 3
ENTREPRENEUR is the leader of a business entity.
SUCCESSFUL BUSINESS means profitable and happy stakeholders.
BUSINESS MODEL is the concept of a successful operation of a company.
BUSINESS PLAN is the detailed strategies and tactics of a business.
Basic Qualities of Entrepreneur
Knowledge Skills Attitudes
Basic mathematics Leadership Courage
Basic communication Analytical thinker Patience
Basic finance Creativity Resilience
Basic economics Problem solving Team Player
Product knowledge Forecasting Open Minded
Some basic law related Innovative Risk taker
to business policies
Some basic research Learning Visionary

ENTREPRENEURSHIP is an economic activity in providing solution to community’s

problem through selling products.
Salient Theories that will make entrepreneurship successful:
1. FACTORS OF PRODUCTION
a. Land – natural resources.
b. Labor – work productivity.
c. Capital – capital goods.
2. FIVE M’s
a. Money – financial capital.
b. Men - manpower
c. Material – raw material for products.
d. Machines – devices for production.
e. Methods – system, process, and guidelines.
3. CORE KNOWLEDGE IN BUSINESS
a. Customer – reason of business
a.1. Internal customer – employees, employer
a.2. External customer – client, guest
b. Competitors
b.1. Direct competitors – industry players.
b.2. Indirect competitors – players that offer products.
c. Product – ff. products that are marketed.
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d. Price – amount to be paid.

4. SCALE OF BUSINESS
a. Micro
b. Small
c. Medium
d. Large
5. OWNERSHIP OF BUSINESS
a. Sole proprietorship – owner manages his own business.
b. Partnership – business owner two or more share profits and liabilities.
c. Corporation – artificial being created by operation of law.
d. Cooperative – autonomous and duly registered associations of persons.
BUSINESS PERFORMANCE MANAGEMENT SYSTEM is the process of ideas
transforming into set of actions.
BUSINESS CONCEPTS – ideas that come from the dream.
BUSINESS MODEL approach of answering how will the business be conducted.
VISION sets the future of the business.
MISSION answers how the vision will be attained.
GOAL the attainment of a dream or plan.
CORE VALUES primarily focused on attitudes.
OBJECTIVES set goals of an organization.
PLANS blueprint of set activities.
PRACTICES window of the soul of strategic plans.
POLICIES main course of action plan.
PROCEDURES steps to achieve particular goals.
GUIDELINES rules and principles in accomplishing tasks.
CONDITIONS the possible circumstances.
TERMS used to express concept and period of time.
Parameters in Setting Strategies
The criteria in setting strategies are the following:
1. Hitting the problem directly or achieving goal.
2. Strategic Innovative solution.
3. Changing performance.
4. Financially rewarded.
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5. Sustainability considerations.
6. Edging competitive advantage.
Parameters in setting strategies is expressed into the numerical value:
1. NUMBERS – using prices or amount.
2. PERCENTAGE – also known as rate.
3. FRACTION – using decision making.
4. RATIO – considerably used in monitoring of completion.
5. TIME – essence to make the strategy effective.
6. CHARACTERISTICS – also known as attributes.