Introduction to Adidas

Cloud Computing

Adidas has successfully embraced cloud computing to revolutionize its

operations and improve overall efficiency. Through strategic cloud
adoption, they have enhanced agility, scalability, and security in their IT
infrastructure.

by Adarsh K
Benefits of adopting cloud computing

in the fashion industry

Cost-Efficiency Global Accessibility Enhanced Innovation

Cloud computing has allowed
Adidas to reduce upfront
investment in hardware,
lowering costs significantly.
The cloud has enabled global
access to data and
applications, promoting
cross-border collaborations
and partnerships.
Cloud technology has
facilitated rapid innovation in
product design and
development, keeping
Adidas ahead in the fashion
industry.
Implementation of cloud computing
at Adidas
1 Cloud Migration 2 Training and
Strategy
Adidas meticulously
planned and executed
the migration of its on-
premises infrastructure
to the cloud, ensuring
minimal disruption.
3 Partnership with
Upskilling AWS
The workforce Adidas collaborated with
underwent AWS to leverage their
comprehensive training expertise in deploying
to effectively utilize and managing cloud
cloud-based tools and environments.
resources.
Case study: How cloud computing

improved supply chain management

at Adidas

1 2 3

Inventory Supplier Data Analytics

Cloud data analytics

Optimization Collaboration

The cloud-based system Cloud tools facilitated provided valuable insights,

enabled real-time inventory seamless communication enabling proactive decision-
tracking and demand and collaboration with making in supply chain
forecasting, leading to suppliers, streamlining the management.
optimized stock levels. supply chain process.
Case study: Enhancing customer

experience through cloud-based

applications

Personalized Seamless Real-time Customer

Recommendations Omnichannel Support

Cloud applications enabled Cloud-based platforms

Experience

Adidas to offer The cloud facilitated enhanced real-time

personalized product integrated retail customer support,
recommendations based experiences across online providing swift resolutions
on customer preferences and offline channels, and improving brand
and behavior. enhancing customer loyalty.
satisfaction.
Challenges faced during the

transition to cloud computing

1 Data Security Concerns 2 Cultural Shift

Adidas encountered initial The transition required a cultural shift

apprehensions regarding data within the organization, necessitating
security in the cloud environment change management initiatives and
and had to address these effectively. internal communication.
Lessons learned from Adidas' cloud

computing journey

1 2
Strategic Planning Continuous Innovation

Adidas' success underscores the importance of Constant innovation and adaptation have been
meticulous planning and strategic alignment in pivotal in Adidas' sustained value creation
cloud initiatives. through cloud technology.
How Adidas implemented for

Database in AWS

Database Migration Adidas migrated its AWS Aurora AWS Aurora

databases to AWS, provided a scalable,
leveraging its high- secure, and cost-
performance effective solution
database for Adidas' database
management management
services. needs.
Conclusion: The future of cloud

computing in the fashion industry

1 Innovation Acceleration

The fashion industry is poised to witness acceleration in innovation through cloud-

based technologies.

2 Enhanced Sustainability

Cloud computing will drive sustainability initiatives, promoting eco-friendly practices

in manufacturing and supply chain management.

3 Market Disruption

Cloud adoption is expected to bring about industry disruption, leading to new

business models and customer experiences.