2020

Digi Osmosis

By, Aasha Pillay

2020

Suggest 3 social media platforms for the promotion of a

service like My Corporate Fitness that is targeted to
Senior Managers and CXO's. Give a reason and basic
strategy per platform.

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2020

Suggested
Social Media Platforms

FACEBOOK YOUTUBE LINKEDIN

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2020

WHY Linkedln?
The perfect platform to connect with
the corporate is Linkedin, the primary
focus will be on Linkedin.

LinkedIn will help to showcase the

brand their niche to the potential
audience.

The brand's content can be boosted

to have a higher reach and
Engagement

LinkedIn ads typically yield high-

quality leads

05
2020

Linkedln
LinkedIn being an information focus
platform, we will create insightful
content in various styles like Blogs,
Documents, creatives, and videos.

Using the relevant hashtags and

targeting we can outreach the right
set of audiences.

We will create awareness on topics

such as why fitness and a healthy
diet is vital for corporates working on
a tight schedule, how can people
ensure good mental and physical
health with MyCorporateFitness.

05
2020

WHY Facebook?
Facebook is a lot more useful and
powerful when comes to interacting
with the audience

Through Brand Awareness, the brand

can reach to a various sets of
audience which will help the brand to
create a buzz about the niche

Identifying and connecting to

relevant business group and being
active with rich content Facebook
will effectively increase the
engagement

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2020

Facebook
Advanced ad targeting and active
communication on the platform will
help increase reach and brand
positioning.

We can collaborate with fitness

influencers who will share videos,
image posts on their insights,
exercise regimes and suggestion on
fitness and diet

Brand collaboration on digital as well

as offline can increase our scope of
reach exponentially.

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2020

WHY YouTube?
YouTube has always been a source
of entertaining content, but it’s also
staking its claim as an essential tool
for marketers to connect to a wide
group of people

The platform is so extensive that it

can be accessed in 76 different
languages

YouTube can help improve your SEO

and overall brand presence

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2020

YouTube
We will create an Infographic video
for this platform to ensure better
communication with our targetted
audience

Collaboration with Influencers with

a relevant niche, to convey about
fitness for corporates. to engage
with a wide range of audiences

The Work out in 5 min videos to

promote for corporates

05
2020

Suggest 3 social media

post ideas to promote a
health-based drink
Shunya

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POST : 1

Product : https://www.drinkshunya.com/orange-flavour-
drink-pack-6

Caption : Need a hydration boost?

Freshly squeezed Orange, loaded with

SUPER-HERBS & NATURAL
ANTIOXIDANTS,ZERO ARTIFICIAL
SWEETENERS & vitamin C that help build
immunity & protect the skin.
It's the best orange juice one can ever
find.
 POST : 2

Product : https://www.drinkshunya.com/lime-and-lemon-
flavour-drink-pack-6

Caption : WFH Mode On

Don't forget Your Daily Immunity Fix,

With our SHUNYA FIZZ LIME & LEMON

Lemons are a rich source of vitamin C &

antioxidants and help in the formation of
collagen. Limes helps improves digestion
& fights infections
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 POST : 3
Product : https://www.drinkshunya.com/mixed-fruit-pack-6

Caption : Getting healthy has never been

this delicious!
Now enjoy the goodness of the choicest
quality of yummy fruits, that are fully
loaded with nutrients.

ZERO CALORIES
ZERO SUGAR
ZERO ARTIFICIAL SWEETENERS
ZERO PRESERVATIVES
SUPER-HERBS & NATURAL
ANTIOXIDANTS
20% RDA of ELECTROLYTES
50% RDA of VITAMINS
2020

what would you do to

ensure
sales of 100 bottles of
Shunya
via digital other than
running ads.

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 Affiliate Marketing
2020

Affiliate marketing helps you leverage the power of influence. You

can partner with many affiliates to tap into a different set of
audiences. It can be very effective that will help with significant
leads and conversions.

Referral Marketing
People love referrals and they tend to trust the opinions of their
friends when making purchasing decisions. The brand can utilise the
existing customer base to provide outreach and organically
increase revenue.

Influencer Marketing
Influencer marketing is the process by which brands leverage well-
known figures who have influence over their target markets to
promote their brands.

Pinterest Marketing
On Pinterest competition is a lot less fierce than on other social
media platforms. A campaign on Pinterest can help the SEO
strategy, which gets a lot of ‘organic’ traffic and push leads into your
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funnel.
2020

Thank You

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