This document contains sample exam questions for a marketing management course divided into three groups:
Group A contains 5 brief answer questions asking students to define concepts like the holistic concept of marketing, marketing environment, and marketing information system.
Group B contains 3 short answer questions from which students must answer any 3, asking about topics like defining marketing and the customer, customer relationship management, and components of the micro environment.
Group C contains 2 analytical questions from which students must answer 1, asking students to either explain the components of the macro environment or define marketing mix and its components.
This document contains sample exam questions for a marketing management course divided into three groups:
Group A contains 5 brief answer questions asking students to define concepts like the holistic concept of marketing, marketing environment, and marketing information system.
Group B contains 3 short answer questions from which students must answer any 3, asking about topics like defining marketing and the customer, customer relationship management, and components of the micro environment.
Group C contains 2 analytical questions from which students must answer 1, asking students to either explain the components of the macro environment or define marketing mix and its components.
This document contains sample exam questions for a marketing management course divided into three groups:
Group A contains 5 brief answer questions asking students to define concepts like the holistic concept of marketing, marketing environment, and marketing information system.
Group B contains 3 short answer questions from which students must answer any 3, asking about topics like defining marketing and the customer, customer relationship management, and components of the micro environment.
Group C contains 2 analytical questions from which students must answer 1, asking students to either explain the components of the macro environment or define marketing mix and its components.
BBS 2 year Organizational Behavior And Human Resource Management Group –A Brief Answer Questions Attempt ALL Questions 1. What do you mean by cognitive dissonance? 2. Write the process of social learning. 3. Mention the components ofenvironmental factors affecting personality . 4. Write four importance of job satisfaction. 5. Mention the stages of group formation. Group B Short Questions. Attempt any three 3×10=30 6. What is organizational behavior? Explain any three features of OB. 7. Explain the effect of job satisfaction on productivity and employee turnover. 8. What is formal group? Explain the different types of formal group. 9. What do you mean by human resource management? Explain it's major characteristics. Group c Analytical Questions.Attempt any one. 1×15=15 10. What do you mean by organizational change.Explainit's forces. 11. Explain the major challenges and opportunities of organizational behavior. BEST OF LUCK rd Internal examination -2080 BBS 3 year Marketing Management Group –A Brief Answer Questions Attempt ALL Questions 5×2= 10 1.Mention the various concepts of marketing. 2.Define holistic concept of marketing. 3.Give the meaning of the marketing environment. 4,Point out the four factors of the demographic environment. 5.Give the meaning of marketing information system. Group B Short Questions. Attempt any three 3×10=30 6.Define marketing. Explain the customer needs,wants and demand. 7.What is customer relationship management and customer satisfaction?Explain. 8.Describe the components of micro environment. 9.Explain the importance of marketing information system. Group c Analytical Questions.Attempt any one. 1×15=15 10.Explain the components of macro environment. 11.Give the meaning of marketing mix .Describe the components of marketing mix. BEST OF LUCK