Follow-up plan

At STT Logistics Group, we understand that our employees are our most valuable
asset and we want to ensure that their workday is productive and efficient. We
have created a follow-game plan for each day, outlining the steps and tasks that
need to be completed. This plan is designed to help you stay organized and on
track throughout the day, ensuring that your job is done in a timely and efficient
manner.

● Day 1

Text and/or email within 10 minutes after the cold call:

Text
“Hi (customer), this is (your name) with STT Logistics Group. I
wanted to thank you for taking the time to speak with me
today. You call we haul that´s all. I am looking forward to
working with you https://www.sttlogisticsgroup.com/

Email
“Dear [CUSTOMER],

I want to thank you for taking the time to speak to me. I am

sending you my business profile and all the information you
were asking for, attached to this email.

I´m looking forward to your response!

Sincerely,

[YOUR NAME]”
 ● Day 2:

Send FACE TO THE NAME email

Create a video and/or photo of yourself: advising that you just want to put a face to
the name for them to know you, and see you are a real person looking to work with
them.

Text
“Hey, this is (your name) with STT logistics group. Here’s a
video to show you we got you taken care of when you work
with us. I’ll be here” (Link your personalized Introduction
video here- see example below)

Email
“Dear [CUSTOMER],

I am sending you a video to put a face on this deal. I'm

excited about the opportunity to work with you!

Sincerely,

[YOUR NAME]”
Phone number

(Link your personalized Introduction video here)- see

example below)

Video Click Here

Example:

Photo
Example
● Day 3:

Call them again, while you’re on the phone, send them a text and email,
Send a video or selfie photo showing your team or office and call them.
Send it while you’re on the phone.

Text
“Hey, this is (your name) with STT logistics group. Here’s
my team of experts ready to transport your load” (Link
your team´s/office video/photo showing the office
background - see example below)

Email
“Dear [CUSTOMER],

I am sending you a video to put a face on this deal. I'm

excited about the opportunity to work with you!

Sincerely,

[YOUR NAME]”
Phone number

(Link your personalized Introduction video here)- see

example below)

Video Click Here

Example:
 Photo
Example

● Day 4:

Follow-up call:

“Hey (their name) this is (your name) with STT Logistics group. Following up to see
how everything is going. Checking in to see what items you need to be transported
at this time?”

● Day 5:

Prepare an email and text with important/relevant information and call

the customer. Hit send while you’re talking to him.

Call
“Hey (name) it’s (your name) with STT. I’m sending you this
great information that made me think of you. Can you
check to see if you got it? … Check it out when you have
the chance, I hope you find it useful! Let me ask, will you
be available in 2 days to have a video call with me?”
Text
Check out this info! News/Website/Picture/Video Link Click
Here

Email
“Dear [CUSTOMER],

I am sending you information that could be extremely

useful for your business!

Sincerely,

[YOUR NAME]”
Phone number

News/Website/Picture/Video Link Click here

● Day 10:

Invite your customer to an event that will have your brand. If there´s no
event you can invite it to check your blog/ company blogs.

If there´s no event you can invite it to check your blog/ company blogs

Email:
“Dear [CUSTOMER],

I want to invite you to a special event I am hosting that will

showcase my brand. The event will take place on [DATE] at
[LOCATION] and will feature [DESCRIPTION OF EVENT]. I'm
excited to share my work with you and to give you an
exclusive look at what I'm working on.

I would love for you to join me in this special experience.

Please let me know if you can attend by [DATE].

I look forward to seeing you there!

Sincerely,
 [YOUR NAME]”

Phone number

Post the Zoom link or even link info here

Blog
“Hi [Customer Name], I hope you're doing well. I wanted to let
you know about our blog and invite you to check it out. We
have lots of interesting posts about [topic] and [topic], and I
think you'll find something interesting to read. Thank you for
your time and I look forward to hearing your thoughts”

Post your blog link https://sttlogisticsgroup.com/blog/

● Day 14:

Send an email or text to the customer telling them you saw this and
thought they would enjoy it/ find it useful

Email
Dear [CUSTOMER]

I hope you're doing well. I wanted to let you know that I

was looking at this ( A machine/blog/video ) and I
thought you might be of interest. It could be a great fit
for [specific customer needs], which I know you've been
on the lookout for. I thought you'd want to take a look,
so I wanted to give you a heads-up. Let me know if you
have any questions or would like to discuss it further.

Sincerely,

[YOUR NAME]”
 Phone number

Post the link related to the info you want to share

Text “Hey there! I just saw this and thought it would be

really useful for you. Check it out and let me know
what you think!” Post the link related to the info you
want to share

● Day 30: (Use this step if you have an event in the next 2 months, if not
proceed to the next step).

Invite your customer to a zoom meeting/event, that will have your brand.
Could be over the phone, email, or text.

Call:
“I hope you're doing well! I'm excited to let you know about an
upcoming event that I'm involved in. It's [event name], and it's
something that I'm passionate about. I'm sure you'd be a great
addition to the conversation, and I'd love to have you join us.
“The event will be held on [date] at [location]. I'm looking
forward to seeing you there!
Text: Hey [Name], join me for a special Zoom event on [DATE] where
I'll be sharing my insights as a Jr/SR FBA Freight Broker. I look
forward to seeing you there! Zoom Link: (added here)

Email: Hi [Name],

I hope this message finds you well! I am inviting you to a Zoom

event that I am hosting. The event is [insert event details here],
and I would love to have you join us.

This is a great opportunity to learn more about STT Logistics

Group and how I can help you. I am confident that you will find
the event to be informative and valuable.

I look forward to seeing you there!

Best,
[Your Name]
Phone Number

Zoom Link: (added here)

● Day 40:

Call them again and send a text on the spot with the industry type of
machine that you see the customer could be interested in. Send an email
with the quote/shipper agreement located on Salesforce CRM:

Call:
“Hey (customer's name )! I am calling because I saw a ( john
deere/ Caterpillar / etc… ) in very good condition and price. I can
offer to move this machine for ( quote ).

Text:
“(Customer´s name), the reason I’m texting you is that I saw
this online and thought this machine would be of interest to
you!
 (Add the machine link post here)

Email: Send a Quote/Shipper Agreement about the machine you are

offering to the customer

Example:

● Day 45:

Call and give them a special offer, If they don't answer the phone send
them a text or leave a voicemail:

Call/VM:
“John, the reason I’m calling is that the $100 discount offer
we have expires on [DATE] and I wanted to know if you
want to take advantage of it, is there anything right now I
can give you a free quote on?”
 Text
“Hey! We have a $100 discount on heavy equipment
transportation that expires on [DATE] Call me ASAP to
claim it”

● Day 60:

Send a handwritten letter to the customer apologizing for not doing

business with us.

Handwritten
letter: Dear [Name],

I just wanted to take a moment to apologize for not being

able to do business with you.

We value your business and appreciate the opportunity to

work with you. We understand the importance of
customer satisfaction and will work hard to ensure we
meet your needs in the future.

What can we do to earn a few minutes of your time and

business? Any feedback would be appreciated to make it
better for you. Sincerely, [Your Name] STT logistics group.

● Day 75:

Send the customer a photo mock-up of themselves Create one for free
here. *This can also be sent via mail through this website for an additional
cost.

Email with the Subject: Introducing Your One Million Photo Magazine
photo Mockup
 mockup:

Dear [Customer],

Check this out! Envision us working together, hand in

hand! It’s easy to see how your business will grow with our
transportation services.

We hope you enjoy this fantastic photo of us working

together! Call me or Text me ASAP! We aim to give you
peace of mind!

Sincerely,

[Your Name]

● Day 90:

Management call

Ask your manager or supervisor, or another team member to call the customer and
ask: What can we do better for you to give us a chance to work with us? And just
wait for the feedback.

● Day 100:

Special gift
You can send a special gift using a website such as 1800-flowers, Amazon, or Lottery
universe. ( The cap would be $25 since this is paid out of your pocket ) Use this with
your best customers or the most difficult ones to close.

● Day 120:

Schedule a video call with the customer over the phone, text, or email.

Before the Zoom meeting

Call:
Hi (customer's name). I understand you have some questions about
our services. I wanted to check if you'd be interested in scheduling a
video call so we can further discuss your concerns.

What date and time would you be interested in?

Text:
“We would be happy to schedule a video call with you. Please
provide your preferred date and time, and we will work to find a
time that works for both of us. Thank you!”

Email: Hi [Name],

I hope this email finds you well. I'm following up regarding [topic].

I'd like to discuss this further and I'm wondering if you'd be available
for a video call. We could use [video call platform] to have the
conversation.

Please let me know when would be a good time for you, and I'll send
you the link to join the call. ( add zoom link here )

I am looking forward to hearing from you.

Thanks,
[Your Name]
Phone number

During the Zoom meeting

Zoom call: Before the presentation:

 Thanks for the time, I am going to show you how your business
could massively benefit from using our services. Any questions, feel
free to ask.

Show the presentation:

Reminder: Always check the last page and make sure your STT LG
signature is there.

Click here

After the presentation:

Now that you see what we do and how we work. Tell me, what
equipment can I move for you? Let us help you with your first five
loads offering a $100 discount each with satisfaction guaranteed,
and I promise you will be satisfied with our services.

The customer says Yes: Great so tell me what we are going to move?

Ask the questions needed, depending on the type of load .

The customer says No: I understand, I just need to know, what stops
you from doing business with us. From 1-10, How much do you
believe in what I said?

Depending on what the prospect says, Try to use the right rebuttal

If the prospect still rejecting you, continue following up.

● Day 150

Call them again and give them a special offer:

Call:
(Customer´s name), The reason I’m calling is that the $100 discount
offer we have expires today. I wanted to know if you wanted to take
 advantage of it. What load do you need to move right now? I can
give you a free quote.”

● Day 180:

Send them a link with positive news or a funny video over text and/or
email.

Text:
“Hey, this is (Your Name) from the STT logistics group. I wanted to
take a break from the daily news and share a funny video with
you. Check out these transportation failures Click Here

Email: Dear [Name],

I hope this message finds you well. I recently read a great article
about how transportation technology is improving rapidly, and I
wanted to share it with you.

The article discusses how advancements in transportation

technology have made it easier than ever to move goods from one
place to another. This has resulted in faster delivery times, lower
costs, and more reliable service.

I hope you find the article useful and I wish you the best of luck. Do
not forget about us. Call me or text me anytime I am here to help!

Sincerely,

[Name]
The article can be found here: [link].

● Day 210:

Send them a text and email with something STT Logistics Group is
working on and call them after sending this.
Text:
“Hey, this is (your name) with STT logistics Group. Here’s a video to
show you what we are working on now: Click here

Email: Dear [Name],

We at STT Logistics Group are excited to share with you the work
we are currently doing.

Right now, we are focusing on business transportation solutions

since we are expanding and we want you to be part of it. You can
check more by watching this video Click here

Thank you for your interest in STT Logistics Group.

Sincerely,

[Your Name]
Phone Number.

Call: Hi, this is [Name] from STT Logistics Group. We are pleased to let
you know that we have recently opened a new branch to provide
business transportation solutions. Our services include arranging
transport for large groups, corporate events, and more. We'd love
to discuss how we can help meet your transportation needs. Is
now a good time to discuss this further?

● Day 240:

Apology Contact: Send them an email apologizing. See the example below
to use it for your email.
Email: Dear [Name],

“I wanted to reach out and apologize for our inability to do

business with you. I understand that this is probably a major
inconvenience for you, and for that, I am sorry.

At the same time, I’d like to understand why you don't want to
work with us. Is there anything we can do to improve our service
and earn your business? We value customer feedback greatly and
would appreciate any insight you can provide.

Tell me if there is something we can change. Any feedback would

be greatly appreciated.

Sincerely,

[Your Name]
Phone Number.

● Day 270:

Chocolate Foot Candy: Send them a foot of chocolate candy. You can order
it here: Toe-rific.com with any of these quotes: ( The cap would be $25 since
this is paid out of your pocket ) Use this with your best customers or the most
difficult ones to close

Quotes:
“If you want to get into business, you have to put your foot
forward!"

"You can't run a business without a good pair of shoes!"

"If you want to get ahead in business, don't forget to kick off your
shoes!"

“Please call me or text me so we are always a STEP ahead of the

competition “

● Day 300:
 Call to ask them to be a person of influence in our company, make a video
call.

This is to ask the prospect if he/she can be interviewed about a business-related topic
so he/she can be posted on your blog or website. and make them a person of
influence.

Call:
"Hey, customer this is ( Your name ) with STT logistics group. I will
be talking about this (topic) on my blog/website since you're so
knowledgeable in that topic. I'd love to have you as a special
guest and a person of influence for that segment. When will you
have 5 or 10 minutes so we can do a video call?"

● Day 330:

Call to ask for them to give you a testimony about our company, my
service, and how professional. Get it on the spot

Call:
"Hey, (customer´s name), this is ( Your name ) with STT logistics
group. I am calling to ask if you could give me a quick testimony
about our company, my service, and how professional I am. I
would need just a few minutes”

● Day 365:
 Call your customer and tell them you’re not going away after one year
follow up and you need to know if there’s any way you can consummate a
deal

Call:
Hello, [customer´s name ], this is [your name] from STT Logistics
Group. I wanted to follow up and see if there was any way we
could move forward with a deal. I have been here for you for more
than a year, and I understand that you might have been hesitant
to commit to something long-term. I want to assure you that I am
committed to finding a solution that works for both of us. Is there
anything I can do to help make a deal happen?