The

Advertising
Process

N106
C. S. Santos, MST, DBA
The Advertising Process

• Steps 1 to 3
• Creating a team and the plan
• Defining clear objectives
• Conduct Market research
 The Advertising Process

• Step 4 – Identify the targeted Customer

Persona
The Advertising Process

• Steps 5 to 7
• Plan the advertisement
• Medium, channel, budget, point persons
• Setting the Story board
• Creating the ad itself
The Advertising Process

• Steps 8 to 10
• Review of the ad before the launch
• Define metrics for evaluation
• Implementation of the Plan
The Advertising Process

• Step 11 – Measure its performance against

the metrics set
ASSIGNMENT
Assignment

• Read Advertising Techniques - 13 Most Common Techniques Used

by the Advertisers
• Using the concepts learned, conduct an Ad Analysis
• Include in the analysis the applications of the applied Marketing
Concepts
References

• Juneja, P. (n.d). Steps in Advertising Process. Management Study Guide.

Retrieved from https://www.managementstudyguide.com/advertising-
process.htm
• Management Study Guide. (n.d) Advertising Techniques – 13 Most Common
Techniques Used by the Advertisers. Retrieved from
https://www.managementstudyguide.com/advertising-techniques.htm
Thank you!
C. S. SANTOS
Phone:
+63 977 801 6430
Email:
dcinds.santos@gmail.com