MAHARASHTRA NATIONAL LAW UNIVERSITY, NAGPUR

Project Pro-Forma
BAL8.5 LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
B.A.LL.B.(Hons.) Five-Year Integrated Degree Course
Academic Year: 2023-24
th
4 YEAR, SEMESTER-VIII

Designed and developed by:

Dr. Sushant Kishore Waghmare
Assistant Professor of Management

Course Instructors:
Dr. Sushant Kishore Waghmare
Assistant Professor of Management

January- 2024
(Strictly for Internal Circulation)
 Title of the Study – STARBUCKS

Introduction to the company:

Starbucks Corporation is an American multinational chain of coffeehouses and roastery

reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the
world's largest coffeehouse chain. As of November 2022, the company had 35,711 stores in
80 countries, 15,873 of which were located in the United States. Of Starbucks' U.S.-based
stores, over 8,900 are company-operated, while the remainder are licensed.The rise of the
second wave of coffee culture is generally attributed to Starbucks, which introduced a wider
variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee,
micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino
beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the
store. Depending on the country, most locations provide free Wi-Fi Internet access.

Owners of the Company:

Starbucks is owned by its shareholders, as it is a publicly-traded company. The company has

more than 1,500 institutional shareholders, according to the proxy statement that Starbucks
filed with the SEC on January 7, 2022. This figure clearly shows how well-diversified the
ownership of the company is. Vanguard Group, Inc., is the largest shareholder of the
company, having 9.19% shares. Individual shareholders like Howard Schultz also own a
significant percentage of the company.

Net worth of the Company:

Starbucks has a market cap or net worth of $106.20 billion as of January 29, 2024. Its market
cap has decreased by -11.25% in one year.

Main Services/Products Offered:

Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages,

Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers, smoothies
and Tazo® teas. Merchandise: Coffee- and tea-brewing equipment, Verismo System by
Starbucks, mugs and accessories, packaged goods, music, books and gifts.

Current Status of the Company: Active status

Logistics Mix utilized by the company:

Sourcing of raw materials/products that is used by the company:

Any legislative issues/challenges faced by the company during the entire process of
logistics and supply chain management:

Regulatory bodies which monitor the activities conducted by the company:

Role of abovementioned regulatory bodies:

Current and possibly future strategies of the company for improving quality of product
or service: (To be discussed in Final Project)

What is the social/financial/political/corporate impact of the Company (To be discussed

in Final Project)