Sweetie’s Cookie

Table of Contents
1.0 Executive Summary.......................................................................................................1

2.0 Mission Statement.........................................................................................................2

3.0 Company Background...................................................................................................3

4.0 Product Description.......................................................................................................4

5.0 Marketing Plan...............................................................................................................5

5.1 Market Analysis.........................................................................................................5

5.2 Market Segmentation.................................................................................................6

5.2.1 Internet................................................................................................................6

5.3 Target Market............................................................................................................7

5.4 Marketing Strategic...................................................................................................9

5.4.1 Product................................................................................................................9

5.4.2 Price....................................................................................................................9

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5.4.3 Promotion.........................................................................................................10

5.4.4 Place/Location..................................................................................................11

6.0 Competitor Analysis....................................................................................................12

7.0 SWOT Analysis...........................................................................................................13

7.1 Strengths..................................................................................................................13

7.2 Weaknesses..............................................................................................................14

7.3 Opportunities...........................................................................................................14

7.4 Threats.....................................................................................................................15

8.0 Operations Plan............................................................................................................16

8.1 Organizational Chart................................................................................................16

8.2 Staffing Plan............................................................................................................17

8.3 Daily Operation.......................................................................................................17

8.4 Business Operation..................................................................................................17

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9.0 Financial Plan..............................................................................................................19

9.1 Start-Up Expenses...................................................................................................20

9.2 Projected Cash Flow for first 12 Months.................................................................21

9.2.1 Projected Cash Flow for first 3 years...............................................................21

9.3 Projected Income Statement for first 12 Months.....................................................22

9.3.1 Projected for 3 years Income Statement...........................................................23

9.4 Projected Balance Sheet for 12 Months:.................................................................24

9.4.1 Projected for 3 years Balance Sheet.................................................................25

10.0 Timeline.....................................................................................................................26

10.1 Start Up Timeline..................................................................................................26

10.2 Three Years Timeline............................................................................................28

11.0 References..................................................................................................................30

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