Professional Documents
Culture Documents
PREPARED FOR:
LOKOJA AGRO-PROCESSING NIGERIA LIMITED
JANUARY, 2019
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Contents
1.0 Summary of Feasibility Study Report ..................................................................................................... 6
1.1 Executive Summary ............................................................................................................................ 6
1.2 The Promoter ...................................................................................................................................... 6
1.3 The Project .......................................................................................................................................... 7
2.0 Organizational Plan ................................................................................................................................. 8
2.1 Brief Description of the Business ....................................................................................................... 8
2.2 The Business Promoter ....................................................................................................................... 8
2.3 The Location of the Business .............................................................................................................. 9
2.4 Company Summary (Legal Structure/Ownership).............................................................................. 9
2.5 Overall objective ............................................................................................................................... 10
2.6 Keys to Success ................................................................................................................................. 10
2.7 Business Milestone ........................................................................................................................... 11
2.8 Purpose of the Business Plan ............................................................................................................ 11
2.9 The Project Benefits .......................................................................................................................... 12
3.0 Production Plan ..................................................................................................................................... 13
3.1 Service Description and Products ..................................................................................................... 13
3.2 The Production Process ..................................................................................................................... 14
4.0 Marketing Plan ...................................................................................................................................... 16
4.1 Market Analysis ................................................................................................................................ 16
4.2 Market Segmentation ........................................................................................................................ 16
4.3 Main Competitors ............................................................................................................................. 17
4.4 Strategy and Implementation ............................................................................................................ 17
4.5 SWOT Analysis ................................................................................................................................ 18
4.5.1 Weaknesses ................................................................................................................................ 18
4.5.2 Opportunities .............................................................................................................................. 18
4.5.3 Threats ........................................................................................................................................ 19
4.5.4 Strengths .................................................................................................................................... 19
4.6 Advertisement and Public Relations ................................................................................................. 19
4.6.1 Sales Channels ........................................................................................................................... 20
4.6.2 Marketing Strategies .................................................................................................................. 20
5.0 Management Aspect .............................................................................................................................. 20
5.1 Managerial Strategy .......................................................................................................................... 20
5.2 Organizational Structure ................................................................................................................... 21
5.3 Management Team ............................................................................................................................ 21
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5.4 Personnel Plan ................................................................................................................................... 21
6.0 Financial Plan........................................................................................................................................ 22
6.1 Key Financial Indicators ................................................................................................................... 22
6.2 Expense Forecast .............................................................................................................................. 22
6.3 Projected Profit and Loss .................................................................................................................. 23
6.4 Management Expenses ...................................................................................................................... 24
7.0 Project Economics ................................................................................................................................ 25
7.1 Cost Projections ................................................................................................................................ 25
7.2 Project Revenue ................................................................................................................................ 27
7.3 Economic Analysis ........................................................................................................................... 27
7.4 Loan Repayment ............................................................................................................................... 28
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List of Tables
Table 1: Milestone ...................................................................................................................................... 11
Table 2: Competitive Landscape................................................................................................................. 17
Table 3: Human and Material Resources .................................................................................................... 25
Table 4: Cost Projections – Year I .............................................................................................................. 25
Table 5: Cost Projections – Year II ............................................................................................................. 26
Table 6: Cost Projections – Year III ........................................................................................................... 26
Table 7: Cost Projections – Year IV ........................................................................................................... 26
Table 8: Cost Projections – Year V ............................................................................................................ 26
Table 9: Revenue Projections ..................................................................................................................... 27
Table 10: Economic Analysis ..................................................................................................................... 27
Table 11: Reinvestment and Repayment Schedule ..................................................................................... 28
List of Figures
Figure 1: Rice processing stages ................................................................................................................. 14
Figure 2: Cost Projections ........................................................................................................................... 23
Figure 3: Sales Projections .......................................................................................................................... 23
Figure 4: Revenue Projections .................................................................................................................... 24
Figure 5: Profit Projections ......................................................................................................................... 24
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1.0 Summary of Feasibility Study Report
1.1 Executive Summary
We are currently in a highly lucrative market in a rapidly growing economy both in terms of its
demography, income and consumption preferences. These may not be unrelated to the current
government policies which favors growth and diversification in all aspect of key agricultural
value chains particularly the rice value chain. This presents an opportunity for an increased
demand for agricultural value added services. The current trend towards an increase in the
for an increased demand for value added services that will enable businesses to prosper in the
market place.
Our services will be positioned very carefully: they will be of extremely high quality and tailored
to the consumer needs. We intend to implement a market penetration strategy that will ensure
that we are well known and respected in our respective industry. We will ensure that our product
prices and packaging take into consideration people's budgets, and that the people appreciate the
services, know that it exists, and where to find it. The marketing will convey the sense of quality
in every picture, every promotion, and every publication. Our promotional strategy will involve
integrating advertising, personal selling and direct marketing. Our target markets will range from
individual consumers and households, supermarkets, retail shops and open market.
Name of Chairman:
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Email address:
BCR: 1.26
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Rice is presently one of the most important staple food crops in Nigeria and is grown by large
number of farmers across the country and specifically in Kogi State. It has become an important
staple food for majority of the Nigerians. In the past, the production of rice was mostly at the
subsistence level with limited and inefficient processing technologies. The inefficiency in rice
processing enterprise across the country contribute negatively to the demand and consumption of
locally processed rice. However, the demand and preferences for locally produced and processed
rice is increasing among the teeming urban consumers in Kogi. Households and local food
processing outfits are looking for well milled, clean and stone free rice for consumption.
LOKOJA Agro-processing limited intends to venture into rice processing enterprise with a view
to contribute for the development rice value chain especially quality rice processing. LOKOJA
will quality paddy in farms located in Kogi rural production clusters to source for quality paddy
during the harvest seasons and use modern processing technologies to produce high quality
The business is purely commercial rice production and processing activities in Kogi State,
Nigeria. LOKOJA is business organization that has a long experience business and other
economic activities. The organization has a broad spectrum of contacts to partners, experts and
other institutions at various location in Kogi State. The organization has identified a business
potential (modern rice processing) to be promoted in the State, but financial deficiency
constrained the investment. It is this situation that calls for the initiative to venture into loan
acquisition purposely to finance rice processing. The promoter will strictly focus on acquiring
paddy from its production plots within Kogi State and other neighboring for the supply of quality
paddy.
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2.3 The Location of the Business
The project is to be located in Kogi State. Kogi State has been proved as a very good location for
rice processing business with an increasing expertise and demand of the products. The area is
highly strategic for modern rice processing enterprise due to population, type of people in the
area, arrival of guest from different part of the country on subsequent basis and availability of
The legal structure of the business is partnership with number of staff employed to carry out
various responsibilities for the accomplishment of enterprise objective. The Director in person of
Professor Bala Sidi is in charge with responsibility of business management and other financial
expenditure for the smooth conduct of the business. The enterprise if fully registered with the
State Government and other relevant agencies with capability of paying taxes at all levels. The
enterprise targets processing and distribution of quality rice to meet to local consumers demand in
partnership with
Company Summary
LOKOJAS Ltd is a relatively new company that will provide high quality rice to local consumers
in and around Kogi metropolitan areas. It will focus initially on providing and satisfying two
kinds of markets:
1. Local niche market around the BUK using the SAMAHA Cooperative.
2. Wider range of customers in the metropolitan areas (supermarkets, retail shops and open
markets)
As it grows it will take on people and consulting work in related markets. It will also look for
Our business strategy will revolve around the need to provide quality milled rice to our various
target customers, in the process fully satisfying their needs. We shall position ourselves as a
quality service provider that strives to provide quality products. We will establish good rapport
with our suppliers (local farmers) and service providers (potboilers and millers) and our
distributors.
The keys to LOKOJAS success will undoubtedly be effective market segmentation through
identification of several niche markets and implementation strategies. Along these lines the
company intends to implement personal selling and direct marketing strategies to the target
1. Production and Processing of quality and standard rice in appropriate packages and this
2. Developing visibility to generate new business leads and ensure growing market share.
3. We intend to find and target the quality-conscious customer in the right channels, making
This provides information on specific activities with details of timelines as depicted in table 1
below:
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Table 1: Milestone
Due Date Milestone
May 31, 2019 Identification and agreement with parboilers and millers
June 30, 2019 Purchase and aggregation of paddy (dry Season harvest)
1. Identify key requirements for the successful commercial rice processing and distribution
2. Identify the technical and financial viability of modern rice processing through desk and
field appraisals.
3. Determine funding requirement for the business in terms of Capital and Operational
Expenses
processing enterprise.
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SMEs are designed to provide certain benefits to various stakeholders within and outside the
business location. The business (modern rice processing) has the potentials of providing the
following benefits:
and partners
✓ Provision of quality processed rice to fill the demand gap for quality domestic rice
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Short-run: Production and Processing of paddy rice and selling it in the niche markets within the
Long run: Large scale paddy production and processing through establishing commercial mills
and supply the wider domestic market with quality milled rice and other agricultural
commodities. The products of the enterprise comprise milled rice through processing of paddy
using modern technologies. The products are to be distributed in niche markets within and
outside Kogi metropolitan areas. The target market include households, local retail shops,
supermarkets and open market. The revenue stream involves selling our products directly to
potential buyers and also selling through the SAMAHA Cooperatives. The major cost for the
2. Cost of parboiling
3. Cost of milling
4. Cost of packaging
5. Cost of distribution
6. Personnel cost
7. Other costs
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The steps involved in rice processing are summarized as follows:
Cleaning: After harvesting rice, it is transferred to the processing plant where foreign objects and
Hulling: Next husk is separated from clean paddy. After the husk is removed, the product is
called brown rice and is ready for the milling process. Paddy graders and paddy cleaners are used
Parboiling and Milling: this stage removes the bran layer of rice turning brown rice into white
rice. In the first five years women parboilers and toll millers will be used as service providers.
Polishing: the surface of rice is smoothened and it is given a shine by passing it through a series
of rollers
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Grading: It is a process in which broken rice is separated out and separating head rice into
different lengths.
Sorting: Discolored, yellow and immature rice is removed in this stage adding value to rice
Packing: The finished product is then packed and is stored to be delivered to valued customers.
We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been
brought about by amongst other things, the relaxation of foreign exchange policies and
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macroeconomic policies geared towards attracting foreign investors into the country. The current
drive and emphasis by the government on diversification of the economy base away from the
petroleum sector presents an opportunity for LOKOJAS Ltd to make a valuable contribution
towards achieving this goal. This will result in implementation of modern agro processing
services. Having undertaken a thorough and comprehensive research of the market we realized
that there was a need for a specialized agro-processing services focusing in the first instance on
rice processing and distribution. Though there are many similar business firms currently on the
market, some of whom have been in existence for a relatively long period of time, we believe
that there is a market need for one that particularly focuses on providing quality and consumer
centered agroprocessing services and products. We intend to provide quality milled rice and
related services -- something that compete with international standard in terms of packaging,
cleanliness and palatability. We appreciate that entering such a market is not a bed of roses and
intend to implement an aggressive marketing strategy, well supported by the other business
functions. The above prognosis influenced our decision to enter the agro-processing business
industry.
LOKOJAS will be focusing on the first instance on local consumers in and around the Kogi
metropolitan area. In future, the business will expand to target the broader domestic market in the
country through investing in large scale primary production, commercial mills and distribution.
Our most important group of potential customers are the local households within and around the
university community. These are potential consumers who want to have access to safe and
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4.3 Main Competitors
There are numerous companies operating in Kogi who are into agro-processing particularly rice
milling and distribution and thus providing services similar to the one we intend to offer. But,
upon analsying these, it appears that the vast majority of these companies are not providing the
desired quality and form of packaging our target consumers are looking for and upon the prices
at which they sell is not different from what consumers paid for imported rice. Our business
intends to maintain relatively lower overhead costs through efficient utilization of labour and use
of locally sourced resources this will enable us sell our products at a competitive price. Table 2:
Competitive Landscape
Competitors How our solution is better
Wholesalers of import Our packaging is consumer friendly
Our marketing strategy emphasizes focus. This will be the key. We are a relatively small
company and hence must focus on certain kinds of services with certain kinds of consumers.
Initially LOKOJAS will focus on processing paddy using the services of local parboilers and
millers. We are currently building relationship with potential suppliers of paddy rice, local
parboilers whom mostly women trained by the Sasakawa project and modern commercial mills
are providing hired milling services. We intend to focus on delivering quality service and end
product that in turn produces good referrals, which can then generate revenue.
We are presently in a highly lucrative market in a rapidly growing economy. We foresee our
strengths as the ability to respond timeously to the market dictates and to provide custom
designed product. In addition through aggressive marketing and quality management we intend
to become a well-respected leader in our respective industry. Our key personnel have a wide and
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thorough knowledge of the local and international markets and expertise, which will go a long
towards penetrating the market. Below are the summarized strengths, weaknesses, opportunities,
and
threats.
4.5.1 Weaknesses
4.5.2 Opportunities
• Specific niche. Appreciation for high quality products by consumers in the identified
niche markets
• The collaboration with SAMAHA Cooperative presents a vast opportunity for sourcing
• Current growth of the sub-sector in comparison to other sectors of the economy presents
• Existence of well-established government organs and programs that deal directly with
4.5.3 Threats
• The present growth in the economy may result in increased numbers of similar
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• Policy inconsistencies at macroeconomic and sectoral levels.
4.5.4 Strengths
• Diversified market segments. Ensures the lack of dependency on one particular market or
customers.
• An aggressive and focused marketing campaign and marketing plan with clear goals and
strategies.
The business intends to employ qualified production managers and assistance who have the skills
and expertise to communicate effectively for the smooth running of the business. Input
procurement specialist of the business should also strategize and focus on qualitative inputs
especially at the level of paddy production from credible source. For the output market, the
strategy involves gathering adequate market information and identification of potential markets
and consumers with demand for quality rice within the targeted areas.
▪ Supermarkets
▪ Open market
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2. Through the SAMAHA Cooperative
The annual sales projections for three years are included. It should be noted that as we become
established and known on the market we project sales to increase at a faster rate than the initial
year.
The management team mainly comprising the shareholders who has wide expertise and broad
knowledge of the services and markets, which if well planned for, will enable the business to
realize its goals and objectives. As we grow, we will take on additional consulting help and
personnel. Management style will reflect the participation of the shareholders. The company
intends to respect its community and treat all employees well. We will develop and nurture the
The business shall be managed by working partners. The company, simply because of its size,
will function more as a partnership than a corporate organization, in the early stages. With such a
group, it will be simple to communicate with and support one another. As the company grows
there will be more structure to the organization, with new employees being assigned a supervisor
or subordinate. When the company is at its full staff potential, it will operate as any closely held
organization, but maintain the personal interest in each employee's personal and family welfare
and their contributions to the business. In the beginning we assume four partners.
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This type of business requires a very high level of knowledge, analytical ability and expertise.
Partners will necessarily be involved in the fulfillment of the core business proposition,
providing their expertise. The initial personnel plan is still tentative. It should involve four
partners, with good staff support. Later, we intend to add more partners, consultants, and sales
staff.
The detailed monthly personnel plan and costs is included. We believe this plan is an acceptable
compromise between fairness and expedience, and meets the commitments of our mission
statement. We do not intend to be a large organization or "top heavy" as our industry does not
require doing so. We want the company to stay lean and flexible so that we can respond to
market needs quickly at a lesser cost. We intend to compensate our personnel well, so as to
retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation
of authority.
We foresee major growth in sales and operating expenses, and a bump in our collection days as
we spread the business during expansion. The cost of paddy and processing services will also
decrease slightly as we established business relations with our suppliers of inputs and service
providers. In the long run, the company will invest in large scale primary production of paddy
and also in acquiring processing facilities and these are expected to reduce our operating costs to
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Collection days are very important. We do not want to let our average collection days get above
30 under any circumstances. This could cause a serious problem with cash flow, because our
working capital situation is chronically tight. However, we recognize that we cannot control this
Initial marketing expenses will be relatively high as we sought to become known on the market.
As our market share increases and capital is generated, further marketing programs and the
expansion of those in existence at the time will be undertaken, to ensure market development but
subsequently the marketing expenses will go down. The expenses generated by our marketing
strategies will be high in the initial stages of design and implementation. However with time
these programs will start generating revenue for the business, which we shall in turn reinvest.
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Cost Projections
4,800,000
4,700,000
4,600,000
4,500,000
4,400,000
4,300,000
4,200,000
4,100,000
4,000,000
3,900,000
3,800,000
3,700,000
Year I Year II Year III Year IV Year V
Total 4,091,700 4,556,910 4,650,170 4,676,590 4,331,340
Our projected sales, revenue and profit are shown in the figures below. Profits seem to be
impressive even in the first year, and such profit are relatively good for a start-up firm in our
business. We are projecting very conservatively regarding costs and gross margin but the actual
costs, and gross margin may be slightly higher, than in this projection. Figure 3: Sales
Projections
SALES PROJECTIONS
BAGS(30KG
692
697
683
0
661
582
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Reveue Projections
6,000,000
5,800,000
5,600,000
Profit(NGN)
5,400,000
5,200,000
5,000,000
4,800,000
4,600,000
4,400,000
Year I Year II Year III Year IV Year V
Series1 4,947,000 5,618,500 5,805,500 5,882,000 5,924,500
Profit Projections
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Year I Year II Year III Year IV Year V
Total 855,300 1,061,590 1,155,330 1,205,410 1,593,160
The activities of the enterprise will be managed by the business Manager who acquired vast
experience in Agricultural and other related business management skills. The business Manager
will oversee the operations with assistant of supervisors and other supporting staff serving
will be responsible for inputs and output marketing. The structure of management staff/casual
Sub-Total 60,000
Facilities/Equipment
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Total 4,091,700
Total 4,556,910
Total 4,650,170
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Table 7: Cost Projections – Year IV
Cost Component No. Unit Cost Total Cost
Total 4,676,590
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5
Milled rice (25kg bag)* 697 8,500 5,924,500
27,545,355.0 21,811,414
NPV 5,733,942
BCR 1.26
IRR >10%
The total amount of the funds for the investment and operation is estimated at around NGN5,
000,000 per annum. This funds should come in the form of loan (60%) and owner equity (40%).
As such the loan amount will be NGN3,000,000.00 and owner equity will be NGN2,
000,000.00 plus initial investment in office/store and related facilities. The repayment of loan
will commence immediately after the moratorium/grace period, which is assumed to be 6 months
from the date of start of operation. It is proposed that 50% of the annual profit will be used for
business expansion each year while the remaining 50% will be used for loan repayment in the
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