Name; ________________ Grade and Sec.

__________

Week 16, Quarter 2, Media and Information Literacy, HUMSS 12 and ICT 12

Lesson
Multimedia Information
6 and Media

What’s In

Photo by Alex Holyoake on Unsplash

In the previous lessons, we learned a lot about text media, visual media, audio media,
motion media, and interactive media.
In this lesson, we will learn the different forms of multimedia that are made possible
with the combination of 2 or more media that are mentioned in the first paragraph.

What I Need to Know

Before smartphones became essential in our generation, people used cellular phones
that can only send texts or do voice calls, no cameras, no video and no picture. Today, we can
do video call with audio and chat at the same time (at the same person) using an app in our
phone.
This is the age where most people are heavily relying on multimedia to communicate,
transact and express their thoughts and passion.

Did you know? Multimedia may be a Static Media or an Active Media. Let us explore
more about these media by reading the whole content of this lesson.

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 What’s New

Activity 6.0: Wonder at This

You are going to build a robot, which of the features below you would like to include to
your robot and why? You may choose many features as you please.

☐ Talk ☐ Hear ☐ Record ☐ Show images

☐ Can be controlled ☐ Play videos ☐ Fly ☐ Teleport
☐ Long distance communication ☐ Superspeed ☐ Transform

Wonder at this: As you read the text above:

1. Why would you like your robot to be designed that way?
2. What could be the most important features a robot can have?
3. Would you consider a good robot should have a combination of:
• the power of our smartphones
• and human designed machines for transportation?

Multimedia is form with the combination of any of these content forms: Text, Audio,
Still Images, Animation, Video Footage, and Interactive Media.

Activity 6.1: Multimedia Devices

Below are modern multimedia devices, identify which individual content forms are
available to each device and put a check (✔) on the box provided (✔).
Task 6.1 Individual Content Forms

Image by OpenClipart- Image by Mabel Amber, Image by William Image by Free-

Vectors from Pixabay still incognito... from Iven from Pixabay Photos from
Pixabay Pixabay
iPod Digital Camera Smartphone Smart Watch

(Example)
Text
Audio ✔
Still Images
Animation
Video
Footage
Interactivity ✔
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 Multimedia started to stablish its description during 1990s where computers and
internet are starting to emerge. The two types of multimedia: Static media and Active media.

Static Media ― also known as linear
media, refers to contents that lacks
interactivity. Common examples
are books and newspapers, these
multimedia may have texts and
pictures but the readers are unable to
control its contents or no observable
timely updates or changes.
Dynamic Media ― also known as non-linear
media, refers to contents that provides interactivity
with its users. Websites can be a static media or
dynamic media but most known websites today
such as Facebook and Youtube are good examples
of dynamic media because these websites provide
the users to contribute to the site’s contents through
posting, comments, uploading pictures and videos,
which leads to dynamic contents to the media.

Activity 6.2: Type of Multimedia

Task 1.2: Determine the type of each media examples in the boxes below, write static
for Static Media or dynamic for Dynamic Media and provide an explanation of your choice in
the relative box.
Task 6.2 Determine Me
Media/Device Type Explanation
Example: Example:

dynamic Arcade games allow players to

control the outcome of the media
through the role they are playing.
There is an interaction between the
machine and the players.

Arcade Game Machine

Photo by Tree Andree on Unsplash

Magazine
Photo by True Agency on Unsplash

Comic Book
Photo by Miika Laaksonen on
Unsplash

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Lazada
Screenshot from Lazada mobile app

Virtual Reality Glasses

Photo by Hammer & Tusk on
Unsplash

Billboard
Photo by Muhamad Syazwan
Jonizar on Unsplash

Electronic Presentation
Photo by Teemu Paananen on
Unsplash

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 What’s More

Multimedia can also be observed in the form of live or recorded presentations, games
and simulations.
Advertisements, education, entertainment, business and science take advantage to
multimedia to aid their objectives and goals.

Multimedia Usage and Applications

1. Creative Industries –
Most creative industries
nowadays use multimedia
to reach broader audience.
Using the creativity,
skills and talents of
individuals to create
different contents such as
fine arts, entertainment,
commercials, journalism
and software services.
Photo by Darren Chan on Unsplash

2. Education – Different institutions

use multimedia projects to help
students and faculty members learn
faster and cater their current learning
preferences. Multimedia offers an
alternative or ubiquitous means of
acquiring knowledge through various
mediums and platform. Students may
use internet from their smartphones for
research or watch video tutorials from
Youtube from their laptop. Institutions
can also take advantage of computer
simulation technologies using virtual
reality or augmented reality. The
image in the right is a student pilot
learning how to fly a commercial
airplane through computer simulation.
Photo by Jervis Dreamond Leonardo

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 3. Journalism – Stories and
research for journalist can now
be accessed in an instant with
cellular signals and internet
connection. Journalism’s mode
of content delivery started
with newspapers, radio, and
television. Today, we can
access these contents in
different platforms like laptop
and smartphones. Journalists
can also have podcasts, live
feeds from social networking Photo by Austin Distel on Unsplash
sites, online radio and subscription feeds. Sharing news contents is now easier through
web applications like Facebook and Twitter. Journalism can now reach broader audience
in an instant and the readers/viewers can also instantaneously give feedbacks to the
content that can also be heard by other people. This generation allows everyone to
deliver news that was once only limited to journalists by profession.

4. Science – The fields of Engineering,

Mathematics, Science, and Medicine
have been using multimedia for
the past few years to improve their
research and productivity. Engineers
use computer software to simulate
trainings and designs. Mathematical
and scientific research used multimedia
for modeling, faster processing of data
and communications. Medicine have
been using modern technology to train
Photo by Science in HD on Unsplash
students and doctors like virtual surgery,
simulate human anatomy with different
conditions of injuries and diseases.

Activity 6.3: Enumeration

Enumerate different multimedia devices or applications that each individual on the list
below that they can use to aid there tasks.

Task 6.3 Enumeration

Individual 2 multimedia devices or applications
(Example) Engineer 3D Modeling software Smartphone
Student
Scientist
Video Blogger
Digital Artist
Writer

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 What I Have Learned

Multimedia Principle
Multimedia can be recorded, played, displayed and interacted. This is all possible
because of the presence of multiple forms of media such as texts, audio, images, motion
pictures and interactivity. Most of the multimedia devices are now electronic.
The availability of internet allows multimedia to be essential to everyone’s lives for
communications, research and entertainment.
Multimedia may be a Static Media or an Active Media where static media lacks
interactivity and dynamic media provides interaction with the user. Multimedia’s impact can be
observed almost everywhere, in creative industries, education, journalism, science and more.

What I Can Do

Mayer’s Cognitive Theory of Multimedia Learning states that “people learn more
deeply from words and pictures than from words alone”. The craft of using multimedia for
better communication and learning relies on how the human mind works: [1] the auditory and
visual channels processing of information, [2] each channel has a limited capacity, [3] learning
is an active process of filtering, selecting, organizing, and integrating information based upon
prior knowledge.

Search for multimedia principle and report your findings to your teacher.

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