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USA - Three Tier System

Insert FOB price, per dozen (AUD)


Insert exchange rate (AUD/USD)
FOB price, per dozen (USD)
Importer's freight, insurance, duty, federal excise tax, customs fees and in-
bound transport, per dozen (USD)
Importer landed cost, per dozen (USD)
Importer margin
Distributor stateside price, per dozen (USD)
Inland freight average, per dozen (USD)
State tax average, per dozen (USD)
Distributor landed cost, per dozen (USD)
Distributor margin
Wholesale price, per dozen (USD)
Wholesale price, per bottle (USD)
Retail margin
Retail price, per bottle (USD)
$85.00
0.72
$61.20

$14.00

$75.20
25%
$100.27
$6.00
$2.00
$108.27
30%
$154.67
$12.89
35%
$19.83
Wine cartons of 12 x 750mL are assumed
Refer this site for exchange rates: http://www.xe.com/currencycharts/?from=AUD&to=U
Most USA importers will want to work in USD!
REVIEW WITH IMPORTER/CARRIER - HIGHLY VOLATILE
Importer's laid-in costs based on FCL rate (dry container) shipped Adelaide to East Coas

excludes A&P contingency (to include add 5%)


ç Price quoted when selling stateside from USA
Inland freight and tax will vary state to state, the figures represent averages
Replace with specific state rates for higher accuracy

Margins will vary based on size of importer/distributor/retailer, model adopted and newn

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