Vision

without execution

is hallucination

Thomas Edison
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The 4 Disciplines of
Execution(4DX)
Achieving
Achieving your Wildly
Wildly Important oals
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A!out the
Authors

Chris McChesney " is the lo!al #ractice leader of

Execution for $ran%lin&ovey and one of the primary
developers of the !oo%' $or more than a decade he has
led $ran%lin&oveys ongoing design and development of
these Disciplines'

Sean Covey " is the E*# of lo!al +olutions ,

#artnerships for $ran%lin&ovey and oversees
$ran%lin&oveys international operations in -4-
countries' As the &hief product architect he organi.ed
and directed the original teams that conceived and
created these Disciplines'

Jim Huling " is $ran%lin&oveys managing consultant for

The 4 Disciplines of Execution'
Execution'
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Do you remem!er the last ma/or initiative you 0atched die1

It 0ent do0n 0ith a crash or 0as 2uietly su3ocated !y other

competing priorities1
What happened1

The 0hirl0ind5
0hirl0ind5 of urgent
urgent activity re2uired
re2uired to %eep
%eep things running
running day6
to6day devoured all the time and energy you needed to invest in
executing your strategy for tomorrow7
tomorrow 7
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The 4 Disciplines of Execution(4DX)

Discipline 3: Keep a
compelling
Scoreboard

Discipline : Discipline %: Discipline 4:

!ocus on "#$s &ct on 'ead adence
measures of &ccountabilit
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The 4 Disciplines of Execution(4DX)

Discipline 3: Keep a
compelling
Scoreboard

Discipline : Discipline %: Discipline 4:

!ocus on "#$s &ct on 'ead adence
measures of &ccountabilit
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Discipline  :
"ildl #mportant $oals ("#$s)

• $ocus on the 90ildly important9

– What moves the self:team:organi.ation for0ard
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Discipline  :
"ildl #mportant $oals ("#$s)
• =o0 to identify your WI
– Dont as% Whats most important15
– Instead as% If every other area of operation remained the
same 0hat is the one area 0here change 0ould have the
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Discipline  :
"ildl #mportant $oals ("#$s)

• Example
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#nstalling Discipline  :
"ildl #mportant $oals ("#$s)
<ost teams go through ?ve stages of !ehavior change
 Stage 1 $etting clear 6 =ave crystal clarity on the WI and
the 4DX process'
 Stage ! %aunch 6 Jecogni.e that a launch phase re2uires
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The 4 Disciplines of Execution(4DX)

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Discipline %:
&ct on the 'ead ,easures
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Discipline %:
&ct on the 'ead ,easures
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#nstalling Discipline %:
&ct on the 'ead ,easures
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The 4 Disciplines of Execution(4DX)

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Discipline 3:
Keep a ompelling Scoreboard
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