“Is that too pushy?

”
A balanced
approach to selling
your services to trial
students

Nicole Wolfe

VP Of Sales, Preply Business

In this session, we will talk about:
● Sales Overview
● Best Practices for growing your business
● Preply Partnership
● Identify key use cases
● Takeaways
Sales 101
What resonates with you?

Sales Account Customer

Management Success
A transaction
between two or The practice of A business method
more parties, providing customers ensuring customers
typically a buyer with service, support achieve success: their
and a seller, in and improvement desired outcomes
which goods or opportunities to while using your
services are increase their product or service.
exchanged for consumption of a Customer Success is
money or other product or service and relationship-focused
assets. maximize retention, client management,
cross-sell and upsell that aligns client and
opportunities within vendor goals for
the customer base mutually beneficial
outcomes
How do you define your role as a tutor?

1. Sales?
2. Account Manager?
3. Customer Success?
4. I thought I was just here to help people?
Why do people buy?
Maslow's Hierarchy of Needs
Case Study

1. Mary is going on a trip to Italy with her family and wants to improve
her Italian skills: LOVE & BELONGING

2. John is moving to London from Poland for his job and needs help
with improving his English: SAFETY NEEDS

3. Sarah has always wanted to improve her Spanish skills so thought

she would hire a tutor: ESTEEM
What does this mean as a tutor?

1. What are the needs of your students? How can you identify those
needs?
2. What are your strengths as a tutor? Why do people work with you?
a. People buy from people they trust - authenticity is important
3. Who are the right students for you? Where are you successful?
a. That might actually mean saying no
4. Preply is doing the heavy lifting for ‘selling’ - focus on your unique
value proposition
When Tutors engage, it’s a win for everyone

Trial Conversion Post Lesson Follow Up

15% +CVR when a tutor Messages sent with 7
messages a student days post lesson were
before their trial more likely to result in
a trial CVR

Top Student Requests Price

Flexibility, Progress and Price is listed in the
Caring Tutor are the bottom 50% of
main needs of students requests
Flywheel Effect: Preply + Tutors

Preply Focus

ATTRACT

Attract Convert Retain Delight

 Flywheel Effect
23%
More of Preply’s customers come
via Word-of-Mouth
data

Faster product AB testing:

Happy Happy
> better matching
learners learners
> better curriculum

Better Conversion, PREPLY PREPLY

Happy & busy Better
Retention & CONSUMER TUTORS
tutors Conversion
Acquisition

The Right Tutors The Right

Students
 Q&A

Any questions?
 Thank you for
attending the Preply
Tutor Conference!